Madison & Culture
By Young & Rubicam
To listen to an audio podcast, mouse over the title and click Play. Open iTunes to download and subscribe to podcasts.
Media. Art. Advertising. Sports. Music. Film. The lines between commerce and culture are more fluid than ever before. Culture shapes advertising, advertising shapes culture and technology enables both. Join David Sable, Global CEO of iconic agency Y&R, as he talks to some of the liveliest, most eclectic individuals using creativity to connect with people.
||CleanMoving Beyond Corporate Social Responsibility||This week, David Sable and Tim Shriver, Chairman of the Special Olympics, discuss the power of authenticity, millennials as the “inclusion generation,” and how sports can serve as a vehicle to teach fundamental lessons about humanity.||8/22/2017||Free||View in iTunes|
||CleanWhy Digital Marketing is Like Watching 6-Year Olds Play Soccer||GroupM’s Rob Norman shares an abundance of insights from an intimate dinner at Martha’s Stewart house to the experience of sharing the building of his own house on Facebook. Hitting on the big topics facing advertisers today, Sable and Norman cover the distinction between Brand Equity and Brand Activation in understanding the value of Targeting, a definition of “TV” and how future programming will impact advertisers, and why we need to pay attention to where consumers are deriving the most value.||7/25/2017||Free||View in iTunes|
||CleanChildren Matter, UNICEF Matters, and Caryl Stern Makes Sure It Does||A unique conversation with UNICEF USA’s President & CEO Caryl Stern on how marketing with a simple clear proposition is critical to its success, how UNICEF is accessing the world’s greatest technology to deliver solutions to children more efficiently and effectively, and lessons on influencer marketing from the first non profit to do so. The inspirational Caryl Stern shares her own personal experience as the child of refugees and how that has affected her life’s work helping children around the world.||7/11/2017||Free||View in iTunes|
||CleanDefining Creativity with the Creative Force Behind WPP's 7th Year at #1||A talk with John O’Keeffe, WPP’s Creative Director, on all facets of creativity: What defines it? Are you born with it or do you train it? How to achieve, maintain and expand a culture across the business, why its most differentiating factor is still the people, favorite commercial of all time and advice on when you hit a wall — (go for a walk) …||6/27/2017||Free||View in iTunes|
||CleanWhy Amazon And Netflix won't be taking over NHL production anytime soon||How will the multi-sensory experience of an NHL game be captured by Virtual Reality? NHL's Chief Brand Officer and Executive Vice President Brian Jennings talks about hockey’s evolved audience, how technology and the introduction of new and additional cameras have brought the fan even closer to the ice— so much so that “it’s almost like a video game," and why Amazon and Netflix and others won’t be taking over the production any time soon.||6/13/2017||Free||View in iTunes|
||CleanSailing the Winds of Engagement and Love for Goldfish Crackers||Listen this week for a deep dive into what’s driving the Pepperidge Farm brand today — the challenges of introducing it in new markets, why kids can’t ever get enough Goldfish, and why a Buzzfeed Tasty video changed the game for Puff Pastry. Y&R Global CEO David Sable and Pepperidge Farm CMO, Chris Foley share insights on how to sail the wind of real engagement; leveraging champions rather than influencers and why micro targeting is not always worth the premium.||5/30/2017||Free||View in iTunes|
||CleanThe Thing About the Internet of Things and Other Things||Y&R Global CEO, David Sable, and GroupM Chairman, Irwin Gotlieb, discuss the IOT, privacy issues, data collection, and when you will be trading in your flat screen TV for a virtual reality wall – no headset needed.||5/16/2017||Free||View in iTunes|
||CleanTeaser Episode||"Madison & Culture" launches Tuesday May 16th!||5/9/2017||Free||View in iTunes|
Looking forward to hearing David's insider views of how the ad world influences us. Should be fascinating!
So on point!
Cant wait for more!
Insightful and interesting!
Can't wait for more! Great conversation and insights into how advertising and culture reflect and respond to eachother.