Market Proof Marketing: New Home Builder Marketing Insights
By Kevin Oakley & Andrew Peek: New Home Marketing from Do You Convert
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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley & Andrew Peek from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you - not sell you! No fluff - just honest perspectives on where to invest your time, money, and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and you can market proof your marketing efforts for your home building company.
||CleanEp 38: Zillow Dishes On The Data with Kristin Duffy||Kristin Duffy joins us to break down the why, the what, and the WOW from Zillow’s in-depth report on new home shoppers. For the best possible experience, go download your own copy first before hitting play.||11/12/2018||Free||View in iTunes|
||CleanEp 37: Headlines Can Be Deceiving||Kevin is normally pretty calm and steady with his emotions, but this week he’s pretty darn cranky because of one particular news article. Why? The headline (and content) of the piece is potentially harmful to builders who decide to focus on what is be||11/7/2018||Free||View in iTunes|
||CleanEp 36: What A Difference 3 Years Makes||Does it feel like much has changed since 2015? When it comes to where website traffic is coming from for home builders – it certainly has! Overall, traffic and leads are WAY up, but where they are coming from is important to understand too.||10/31/2018||Free||View in iTunes|
||CleanEp 35: Help! I’m Not Interesting! With Shawn Van Dyke||“My company or our homes just aren’t that interesting” and other common lies home builder marketers tell themselves. Shawn Van Dyke – a master of Instagram – is here to strip away all of your excuses. He built his current company almost exclus||10/23/2018||Free||View in iTunes|
||CleanEp 34: The New Presale Without Fail||The most popular ebook in our industry has been revised, expanded, and put into print! The new Presale Without Fail has hit the streets, and we’re going to dive in and share stories from the front lines of community launches around the country.||10/15/2018||Free||View in iTunes|
||CleanEp 33: Trash Your Marketing Calendar||This week the DYC team discusses whether a stand-alone marketing calendar is an obsolete relic of the past, or a must-have document. Don’t hit delete on yours just yet – we’ll share the pros and (a lot) of the cons.||10/9/2018||Free||View in iTunes|
||CleanEp 32: Helping Sales & Marketing Get Along with Chris Hartley||This week Chris Hartley stops by to share his experience of leading sales and marketing teams from his predominately sales background. Hear what he’s found works best to keep sales and marketing working together and singing Kumbaya (or at least not tr||10/1/2018||Free||View in iTunes|
||CleanEp 31: Live from the 80’s! (at the Online Summit)||Warning! This episode is completely different. We hopped in the time machine, and went back to the 1980’s to celebrate the end of day 1 at the Online Sales & Marketing Summit. As a bonus, try to identify the songs playing in the background.||9/17/2018||Free||View in iTunes|
||CleanEp 30: Your Official 2018 Summit Prep Show||Coming to this year’s Online Sales & Marketing Summit? You’re going to love this week’s show. Not coming? Don’t skip it just yet! Lots of good transparent conversation around the most important topics for new home marketers today awaits you… S||9/10/2018||Free||View in iTunes|
||CleanEp 29: The Digital Interpreter – Meredith Oliver||This week Meredith Oliver stops by to talk about what builders struggle with when it comes to websites, digital marketing, and how to bring the latest technology into the model home. We’re also pretty sure you’re going to learn some new things about||9/4/2018||Free||View in iTunes|
||CleanEp 28: Branding Tug Of War (with Jenny NeSmith)||In today’s world branding sometimes gets a bad wrap for not attributing directly to sales results, and yet as A.I. becomes more powerful pure branding (storytelling) is likely to become even more important.||8/27/2018||Free||View in iTunes|
||CleanEp 27: Market Proof Your Marketing||How to market proof your marketing is this week’s 360 topic. A topic we’re so passionate about – we chose it as the name of our podcast! Don’t succumb to the market conditions – you aren’t helpless! Story Time Andrew bought a coffee grinde||8/20/2018||Free||View in iTunes|
||CleanEp 26: Tell A Good Story – Or Die (with Jeff Turner)||Storytelling is the new black for marketers everywhere, but shouldn’t how you tell your stories change with the technology that consumers are shifting to? Jeff Turner, North American CEO for immoviewer, joins us this week for our 360 topic discussion||8/12/2018||Free||View in iTunes|
||CleanEp 25: Advertising Can’t Fix Stupid (5 Ps of Marketing)||The 5 P’s of marketing can fix pretty much all of your problems with sales results, however advertising (which is only 1 of them) can only do so much by itself. We’ll go in-depth on each and answer common questions about this must-use process for ad||8/6/2018||Free||View in iTunes|
||CleanEp 24: Let Them Build It & They Will Come||Personalizing your new home is one of the main reasons people choose to build. So why is all that information locked away in your design studio? Shouldn’t there be a better way? Chad Bria with Envision joins us this week to talk about it.||7/29/2018||Free||View in iTunes|
||CleanEp 23: Stop Screwing It Up!||Lay down on the couch – the Dr is in. This week we’re diving deep into your brain (and ours) to uncover 8 things that can really trip you up. Story Time Andrew has some tips for home builder videos (especially on social media) based on this gem:||7/23/2018||Free||View in iTunes|
||CleanEp 22: Breaking In To Breaking Out||We chat with Jackie Lipinski from American Classic Homes in Seattle. She came from outside the industry, and today is one of the top new home marketers in the country. Story Time Andrew reminds us about an important detail to keep in mind with landing||7/16/2018||Free||View in iTunes|
||CleanEp 21: Stealing From Your Competition||This week we explain how you can – and how you can’t – steal from your competition using digital marketing efforts. Story Time Kevin shows you Google Trend data can keep you from trying the impossible Andrew gives real data behind his challenge||7/6/2018||Free||View in iTunes|
||CleanEp 20: PCBC 2018 Spectacular||This week we break down keynotes and sessions from PCBC 2018 on an abbreviated episode – enjoy! Story Time Andrew encourages you to simply elevate your standards to get better results Kevin shares an interesting thing that happened during his speaki||6/30/2018||Free||View in iTunes|
||CleanEp 19: Marketing Like A Girl||This week we have one of the leading ladies of home building on – Alaina Money from Build Like A Girl, Garman Homes, Fresh Paint, and more. She’s always an open book – and we love that. Get ready for what is perhaps the most fun we’ve had on an||6/22/2018||Free||View in iTunes|
||CleanEp 18: Broker & Agent Insights||Home builders at times have a strained relationship with them, but in any market they can also be a great ally. This week we tackle the subject of working with brokers and agents from someone who has some unique experience doing it themselves.||6/15/2018||Free||View in iTunes|
||CleanEp 17: Conversation on Visualization||You know we love photos, but you can’t always use a photograph… and sometimes there may be something even better. This week we’re having a conversation on visualization – renderings, interactive visualization tools, animation, and more!||6/8/2018||Free||View in iTunes|
||CleanEp 16: Website Stalker Options||A shorter episode for a shorter holiday week. What tools can you use to go beyond Google Analytics when looking for opportunities to improve your conversions & customer experience online? Story Time Andrew reminds us not to overlook the obvious when t||6/1/2018||Free||View in iTunes|
||CleanEp 15: Analytics Like McDonalds||Andrew is in Kevin’s basement for the first ever live studio recording of MPM. We recorded until 12:30am, which led to an attempt at a unique analogy for Google Analytics. Enjoy! Story Time Andrew’s home keeps getting smarter – August Door Lock||5/25/2018||Free||View in iTunes|
||CleanEp 14: Where Home Shoppers Go Online||The alternate title of this episode could have been “How To Punch Used Homes In The Face” but that sounded a bit harsh. How to reach the largest amount of home shoppers using Zillow is this week’s 360 topic.||5/11/2018||Free||View in iTunes|
||CleanEp 13: Jedi Mind Trick Zombies||Can marketers and advertising take over your brain with Jedi mind tricks? Just a little bit… Influence is this week’s 360 topic. Story Time The internet seems pretty sure we’re all helpless mindless zombies… because ADVERTISING Andrew views a||5/4/2018||Free||View in iTunes|
||CleanEp 12: What Exactly Is SEO Anyway?||SEO is a critical component of long term success for any company – not just home builders. So, why is it so misunderstood? What exactly IS it anyway? Story Time Andrew wants to make sure you keep branded and unbranded terms separate for more accurat||4/27/2018||Free||View in iTunes|
||CleanEp 11: Facebook Finally Gives Clarity||We are overrun with important news topics this week – PLUS Facebook gives clear information on how ad targeting will be changing in the months ahead. Finally! Story Time Andrew has some hard dating showing just what kind of impact real photos has vs||4/20/2018||Free||View in iTunes|
||CleanEp 10: Tracking Ad Effectiveness||Learn how to track the effectiveness of your digital efforts, and keep Google Analytics from lying to you! Story Time Andrew is still talking about pictures! This time they were on the builder’s site… but hidden?||4/13/2018||Free||View in iTunes|
||CleanEp 9: An Owner’s Perspective||Ever wondered how an owner or CEO views marketing’s role and contribution? Wonder no more! Story Time Andrew is getting excited about how smaller builders are starting to use video Kevin has a new analogy for marketers… does it work?||4/6/2018||Free||View in iTunes|
Always great insights!
This is so helpful in keeping the marketing saw sharp! Nice work fellas!
Listen while you work
Kevin and Andrew know what they are talking about. Working with them for the past couple of years has helped us sharpen our marketing skills and helped us get in front of our prospective customers.
This podcast is worth your time. I learn from Andrew and Kevin every day. Now they are sharing their wisdom with the world. Exciting!