Marketer + Machine
By Lindsay Tjepkema
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On Marketer + Machine, you will get an in-depth look at the creative, strategic, and innovative ways marketing leaders from around the world are not only acquiring but also retaining customers in today’s uber-competitive marketplace. Each weekly episode features an interview with a marketing leader, as well as their actionable insights, innovative perspectives, and predictions for the future of marketing. We’ll learn how they are bridging the gap between the marketer and the machine to deliver more personalized, meaningful, and relevant customer experiences with a focus on the human elements of marketing, not on the technology. Key themes we’ll explore include AI marketing, personalization, omnichannel, marketing automation, marketing best practices, marketing technology, customer experience, ecommerce and retail marketing, and the future of marketing.
||CleanBonus: Raj Balasundaram | How Software Made For Marketers Can Change Your Business and Life||Raj Balasundaram, VP of Solutions and Services, joins the show to share how Emarsys is revolutionizing and personalizing the marketer's experience. With a newly-unveiled platform re-designed to be geared, specifically, for marketers based on their...||12/10/2018||Free||View in iTunes|
||Clean033: Carol Meyers | Humanizing B2B Marketing||Key Takeaways: Regardless of what industry you’re in or what products you’re selling, it’s all about building valuable relationships, meaningful connections, and serving as a trusted guide for the buyer. Use storytelling to give your audience...||12/5/2018||Free||View in iTunes|
||Clean022: Denise Lee Yohn | Saving Your Retail Business: Using Tech to Create Personalized Customer Experiences||Key Takeaways: While tech can and should help us deliver to rising expectations, it cannot and should not be our strategy. When you’re considering purchasing a tech solution, ask yourself if you’re basing your decision on what your team...||11/28/2018||Free||View in iTunes|
||Clean021: John Andrews | How to Navigate the Shift in Shopper Behavior from Physical Stores to Online||Key Takeaways: Just because you can market to someone, doesn’t mean you should. Is it the right person at the right time via the right channel with the right message? Or is it simply convenient for you to push something out to that individual –...||11/21/2018||Free||View in iTunes|
||Clean020: Jay Acunzo | Is Your Marketing Strategy Actually Working? Break the Wheel & Be Different||Key Takeaways: What is the “best way?” Is there any such thing as “the right answer?” What’s the right balance between being data-driven and guided by instinct? Finding best practices shouldn’t be the goal. Doing what’s best for you...||11/14/2018||Free||View in iTunes|
||Clean019: Brian Massey | How to Convert Online Shoppers with Science, Strategy, & Style||Episode 019: Brian Massey | How to Convert Online Shoppers with Science, Strategy, & Style Key Takeaways: Use data to optimize your website for conversion. The five areas Brian identified to focus on include: value proposition...||11/7/2018||Free||View in iTunes|
||Clean018: Douglas Karr | The Expanding MarTech Scene: Tech Stacks & Working with IT||Key Takeaways: Build relationships with IT – grow allies and partner with tech experts that can look at your tech stack through different lenses. IT can be a disabler or enabler. As enablers, IT will be your ally and friend – a secret weapon,...||10/31/2018||Free||View in iTunes|
||Clean017: Matt Heinz | Is Marketing Automation Truly Serving Your Needs – or Are Your Serving it?||Key Takeaways: Technology is not a strategy. First, ask what problem you want to solve and what goals you want to achieve – and what experiences you’re trying to create. Then, leverage the right pieces of tech to make it happen, not the other way..||10/24/2018||Free||View in iTunes|
||Clean016: Shep Hyken | Cornerstones of a Great CX: Convenience & Customization||Key Takeaways: Customer experience and convenience go hand-in-hand. A great CX doesn’t have to be the biggest, grandest, or most impressive moment – just consistently better than the average alternative. Embrace Shep’s 6 convenience principles:..||10/17/2018||Free||View in iTunes|
||Clean015: Robert Rose | How to Avoid Technical Debt and Build Audiences Post-GDPR||Key Takeaways: Customer data is your biggest asset. The GDPR doesn’t mean we should shy away from data collection — the opposite! Lean into it, treat data with care, and prove that you’ll use their information to serve them. Think of your...||10/10/2018||Free||View in iTunes|
||Clean014: Jamie Turner | Keeping up with Marketing Trends, Tools, & Technologies||Key Takeaways: There are three kinds of hype about AI: overstating its danger, overstating its impact, and misrepresenting product features. Don’t fall prey – and understand this is the result of people trying to make sense of it (or spin its...||10/3/2018||Free||View in iTunes|
||Clean013: Magnus Unemyr | Data, Automation, & Artificial Intelligence||Key Takeaways: There are so many options available to marketers today – from tech vendors to tactics, to a plethora of channels. You don’t need to use everything to find success… use Magnus’ examples as inspiration to find what will help you...||9/26/2018||Free||View in iTunes|
||Clean012: Kyle Lacy | Lessonly’s “Lesson” on Account-Based Marketing & Mar-Tech||Lindsay's Key Takeaways: When implementing new tech and processes, don’t focus too much on the tech. The marketer is still the maestro at the epicenter — and that’s the way it should be. It’s not the human that should augment the tech — the..||9/19/2018||Free||View in iTunes|
||Clean011: Tim Kopp | CMO Lessons From An Accomplished Marketing Leader||Lindsay's key takeaways: Your internal team should be your primary audience. If they understand what you’re working on, and what’s in it for them, they’re more likely to get behind it. Culture is critical. Successful marketing leadership is...||9/12/2018||Free||View in iTunes|
||Clean010: Brent Turner | Why Experiential Marketing Matters Now More Than Ever Before||Lindsay's key takeaways: Rebasing. Take a moment to think about the pillars of your marketing organization and your strategy. What is it built upon? Where is it shifting? How can you use live interactions to boost authenticity? It doesn’t matter...||9/5/2018||Free||View in iTunes|
||Clean009: Kath Pay | Using Email As The Core of Your Personalized Marketing||Lindsay's key takeaways: Email is not dead! Despite what you’ve heard, it email is very much alive and well. In fact, it’s at the center of most - if not all - of today’s successful omnichannel strategies. It has been and continues to be the...||8/29/2018||Free||View in iTunes|
||Clean008: Phillip Jackson | E-Commerce Marketing: Past, Present, & Future||Lindsay's key takeaways: It wasn't long ago that there was debate over IF and HOW e-commerce transactions should be secure! And now, GDPR and other initiatives and regulations have been enacted to deliver greater protection to consumers and their...||8/22/2018||Free||View in iTunes|
||Clean007: Paul Roetzer | Getting Started with AI Marketing||Lindsay's key takeaways: AI is here today, and here to stay. It still has a long way to go, but you interact with AI every time you log in to Netflix, shop on Amazon, search on Google, or interact with friends on Facebook If you’re looking to adopt..||8/15/2018||Free||View in iTunes|
||Clean006: Ted Rubin| Retail Relevancy and the Changing Digital Landscape||Lindsay's key takeaways: Use technology to help be better, faster, and scale. It’s not intended to replace us and it certainly shouldn’t. Only humans can deliver the empathy and relationships. Marketing tactics sometimes get a bad rap —...||8/8/2018||Free||View in iTunes|
||Clean005: Jay Baer | Smart Marketing is About Help Not Hype||Lindsay’s key takeaways/questions: We are no longer held to the standards of our verticals, industries, or business sizes. We are all on the same scale and the bar is set by the best brands in the world. Don’t sell. Help. As Jay says,...||8/1/2018||Free||View in iTunes|
||Clean004: Andy Crestodina | Bringing the Human Element Back into Marketing||Lindsay’s key takeaways/questions: Use qualitative data from your website search bar and chat log to glean insights, pick topics, and create content. Use thank you or confirmation pages to continue the customer journey. The unexpected moments...||7/25/2018||Free||View in iTunes|
||Clean003: Michael Brenner | The Future of Marketing is Culture, Empathy and Storytelling||Lindsay’s key takeaways Culture, empathy, storytelling will have a huge impact on our marketing teams and the extent to which we’re able to effectively connect with customers. Always ask: What’s in it for the customers? What’s in it for your...||7/16/2018||Free||View in iTunes|
||Clean002: Christopher Penn | AI Marketing and Predictive Analytics||Lindsay’s key takeaways As you look to incorporate AI and automation, look for the aspects of your role that require the most time or repetition. The machine can likely take on these tasks at a faster rate and more effective clip. This will allow...||7/16/2018||Free||View in iTunes|
||Clean001: Raj Choudhury | How Technology Enables the Art of Marketing||Lindsay’s key takeaways/questions Is your team leveraging technology to bring your creative ideas, strategies, and content to life? Or are you looking first to your technology and what it’s capable of -- and then building strategies, campaigns,...||7/16/2018||Free||View in iTunes|
||Clean000: Lindsay Tjepkema | Marketer + Machine: What's this all about?||On Marketer + Machine, you will get an in-depth look at the creative, strategic, and innovative ways marketing leaders from around the world are not only acquiring but also retaining customers in today’s uber-competitive marketplace. Each weekly...||7/5/2018||Free||View in iTunes|
Insight & Encouragement
Perfect for the daily commute! Sending this to my leaders and content manager to help us stay up on latest trends.
Great to see additional discussions on Martech
Really enjoyed the conversation with Raj Choudhury. And also great to hear Liindsay... there are wayyyy too many men in this industry with podcasts and wayyyyy too many women running organizations that we're not hearing from!
Marketing and tech insights
Great content on the real challenges marketers face. Insights on how to effectively use martech to overcome some of those challenges. Instantly applicable learnings.
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