Marketing Agility Podcast
By Frank Days and John Cass
To listen to an audio podcast, mouse over the title and click Play. Open iTunes to download and subscribe to podcasts.
A regular discussion with industry leaders about agile marketing and how to adapt the principles of agile project management in an increasingly social and real-time marketing world.
||Agile at the Intersection of Sales and Marketing||Here the recording of the Boston Agile Marketing Meetup on February 26, 2015 at Bentley University.||3/4/2015||Free||View In iTunes|
||Mike Telem of Insightera, Agile and Marketing Automation||Mike Telem of marketing automation company Insightera shares how they use Agile across marketing and R&D. He also reflects on how new technologies in marketing are bringing a greater need for Agile.||12/11/2013||Free||View In iTunes|
||Kirstin Falk of Red Bricks Media: Agile and the Marketing Agency||Kirstin Falk of Red Bricks Media share how her agency is using Agile to support clients and manage day-to-day operations.||11/19/2013||Free||View In iTunes|
||David Quinn of EMC talks Agile Marketing||In our latest podcast Frank Days talks with David Quinn from EMC. David shares his successes and challenges with implementing Agile in his corporate marketing team. Subscribe to the Marketing Agility Podcast on iTunes.||10/31/2013||Free||View In iTunes|
||Jason Lee and Emily Gould of Mobile App Developer Bloodhound||Jason Lee and Emily Gould of Bloodhound share how Agile provides the flexibility and responsiveness they need as emerging mobile app marketers.||8/28/2013||Free||View In iTunes|
||Sean Zinsmeister, Nitro||Sean Zinsmeister of Nitro shares how Agile is essential to his fast-growing software business. With over 20 people on the marketing team, Sean also shares how they are scaling Agile with their business.||8/20/2013||Free||View In iTunes|
||Steve Goodman, Agile Marketing on Facebook||Steve Goodman talks about the latest on the Agile Marketing group on Facebook||8/5/2013||Free||View In iTunes|
||Jim Ewel from AgileMarketing.net||Jim Ewel from Agilemarketing.net talks about the explosive growth in the Agile Marketing movement and what it means.||7/19/2012||Free||View In iTunes|
||David Karp, Dir. of Marketing Currensee||We discuss the role of agile in creating marketing plans with David Karp, Director of Marketing at Currensee.||4/24/2012||Free||View In iTunes|
||Brian Singer, Cloud Computing Lead, BMC Software||Brian shares how he used agile marketing to drive content marketing programs.||8/29/2011||Free||View In iTunes|
||Kristin Hersant, VP Corporate Marketing at StrongMail||Kristin Hersant shares how StrongMail is use agile principles to build awareness in a hyper competitive email marketing market. She also shares five ways that agile marketing helps her team.||5/13/2011||Free||View In iTunes|
||Jon Miller, VP Marketing of Marketo||Jon Miller explains how they are using agile at Marketo to manage their content and outbound marketing programs.||4/20/2011||Free||View In iTunes|
||Scott Wilder, Human 1.0 and formerly of Intuit||Scott Wilder shares his experiences using agile for social media and marketing during his days at Intuit. ***Follow our ongoing conversation about agile marketing by subscribing to the Marketing Agility Podcast on iTunes.||4/14/2011||Free||View In iTunes|
||Jim Alexander, Socially Mediated||Jim Alexander of Socially Mediated shares how he get his clients to use agile marketing without them even knowing it.||3/4/2011||Free||View In iTunes|
||Alan Belniak, Dir. Social Media Marketing, PTC||Alan Belniak shares how he has taken his agile knowledge from product management and applied them in marketing at PTC.||2/15/2011||Free||View In iTunes|
||Matt Magee, VP Digital Strategy, PJA Advertising + Marketing||Matt Magee, VP of Digital Strategy at PJA Advertising + Marketing shares his first hand experiences with Agile Marketing and explores the dynamics of using agile in an agency environment. He talks with Frank and John about: What kinds of agency pr[...]||2/9/2011||Free||View In iTunes|
||Dan Marks, CMO of First Tennessee Bank||Dan Marks, Chief Marketing Officer of First Tennessee Bank shares how his team is adapting agile for marketing financial services products.||2/1/2011||Free||View In iTunes|
||Mike Volpe CMO of Hubspot||Mike Volpe, Marketing VP at Hubspot shares how agile marketing is an essential part of their inbound marketing programs. He also talks with Frank Days and John Cass about the ways that agile marketing increases transparency.||1/24/2011||Free||View In iTunes|
||David Meerman Scott||Frank and John talk with David Meerman Scott about real-time marketing and its relationship with agile marketing.||1/5/2011||Free||View In iTunes|
||Scott Brinker, ion interactive||Scott Brinker of ion interactive talks with Frank and John about how agile marketing helps with website optimization and landing page testing.||12/14/2010||Free||View In iTunes|
||Jascha Kaykas-Wolff, Involver||Jascha Kaykas-Wolff chats with Frank and John about his use of agile marketing at Microsoft, Webtrends and Involver.||12/9/2010||Free||View In iTunes|
||John Cass, Pace Communications||Frank Days interviews John Cass of Pace Communications about his experiences with and thoughts about agile marketing.||12/9/2010||Free||View In iTunes|
||Frank Days, Novell||John Cass interviews Frank Days of Director of New and Social Media at Novell on his use of agile at Novell, and how agile is changing marketing.||12/9/2010||Free||View In iTunes|
Smart and Useful
When you put aside all the theoretical talking heads on the radio and in podcasts, you come up with precious few people who actually know their topic and make a living performing it. These guys - Frank and John - are two of the real deal. Love the insight, love the dry wit, love the useful information.
Keep up the good work!