By Boelter + Lincoln - Marketing IQ Podcast
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Join us on each episode as hosts Ken and Sam unpack trending marketing topics in ten minutes or less with interviews from local Milwaukeeans and Boelter + Lincoln’s in-house topic experts as they discuss strategies and executions in advertising, public relations and the digital space.
||CleanMarketing IQ #12: Milwaukee Brewers, Caitlin Moyer + Digital Strategy||Milwaukee Brewers director of new media, Caitlin Moyer, is our guest for Ep. 12. Fresh off a historic season, we review the marketing team's viral Sandlot video strategy, how to respectfully talk trash to competitors (Cubs fans), and an exciting look...||2/8/2019||Free||View in iTunes|
||CleanMarketing IQ #11: Dallas Cowboys, Travel Tourism + Instagram||Episode 11 welcomes Danielle Fuentes, Senior Account Executive at B+L. Ken and Sam dive into the Dallas Cowboy brand (Danielle's favorite team), how to market for travel destinations, and the power of Instagram in reaching and engaging a target...||1/25/2019||Free||View in iTunes|
||CleanMarketing IQ #10: Viral Tweets + Tim Cigelske (Pt. 2)||Episode 10 is part 2 of our conversation with Tim Cigelske, Director of Integrated Content at Marquette University. Fresh off of his viral tweet, Tim breaks down how an Ariana Grande/Pete Davidson post helped send more than 3.4 million to...||12/21/2018||Free||View in iTunes|
||CleanMarketing IQ #9: Tim Cigelske, Storytelling + Beer Runner||Episode 9 features Tim Cigelske, Director of Integrated Content at Marquette University. In Part 1 of 2, Tim talks storytelling, content strategy for Marquette, and how his Beer Runner series started. Listen and subscribe to the...||12/5/2018||Free||View in iTunes|
||CleanMarketing IQ #8: Quentin "Q" Allums, Esports + LinkedIn||Episode 8 welcomes CEO of Urban Misfit Ventures, LinkedIn creator, and soon to be TEDx Speaker, Quentin Allums. Better known as Q or @tagjustq on social media, Ken and Sam dive into a variety of trending industry topics, including the future of...||11/20/2018||Free||View in iTunes|
||CleanMarketing IQ #7: Website Design, E-newsletters + Playing in a Band||Episode 7 features B+L's associate interactive designer, Ed Kosmatka. Figure out how to improve your brand's website, e-newsletter, and digital presence. Listen and subscribe to the podcast on your favorite platform: Apple...||10/19/2018||Free||View in iTunes|
||CleanMarketing IQ #6: Copywriting, Brand Voice + Digital Content||Episode 6 welcomes B+L copywriter, Kimberlee Jacobson. As video content continues its hot streak, long and short form copy is a valuable tool to reach and engage with your audience. Ken, Sam and Kimberlee dive into developing a brand voice, different...||10/1/2018||Free||View in iTunes|
||CleanMarketing IQ #5: Kevin Brandt, College Education + Creative Mindsets||Milwaukee educator, marketer and radio host, Kevin Brandt, sits down to talk advertising education, student skills and lifelong learning. This first episode in the show's education series is just in time for back to school, and looks to provide value...||9/6/2018||Free||View in iTunes|
||CleanMarketing IQ #4: Drew Westphal, Instagram + Influencer Marketing||The guys sit down with Milwaukee fashion blogger, content creator and Instagram influencer, Drew Westphal. They dive into the origin of social media influencers, building blocks for solid creator relationships, and even a few fall fashion/culture...||8/22/2018||Free||View in iTunes|
||CleanMarketing IQ #3: Social Media Strategies for Paid + Organic Content||Ep. #3 is here. Ken and Sam are joined by Sarah Kehoe, Media Planner and Buyer at B+L. The group dives into the key differences between paid and organic social media, including strategies to consider when creating content for Facebook and other social..||8/7/2018||Free||View in iTunes|
||CleanMarketing IQ #2: Netflix stock, Josh Hader's tweets + PR fails||In Ep. #2, Ken and Sam are joined by Andy Larsen, VP/Director of Public Relations at B+L. They break down recent national marketing stories, including the Netflix stock slip up, Josh Hader's tweets, and PR fails from 2018. On a local level,...||7/24/2018||Free||View in iTunes|
||CleanMarketing IQ #1: Amazon's stunt, Deadpool 2 + Milwaukee Bucks stadium naming rights||Welcome to Episode #1 of the Marketing IQ Podcast by Boelter + Lincoln. On today's show, Ken and Sam are joined by Garth Cramer (Creative Director, B+L) as they dive into a variety of national marketing/advertising topics, including Amazon's...||7/11/2018||Free||View in iTunes|
Really great content so far! Keep up the good work :)