By Boelter + Lincoln - Marketing IQ Podcast
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Join us on each episode as hosts Ken and Sam unpack trending marketing topics in ten minutes or less with interviews from local Milwaukeeans and Boelter + Lincoln’s in-house topic experts as they discuss strategies and executions in advertising, public relations and the digital space.
||CleanMarketing IQ #6: Copywriting, Brand Voice + Digital Content||Episode 6 welcomes B+L copywriter, Kimberlee Jacobson. As video content continues its hot streak, long and short form copy is a valuable tool to reach and engage with your audience. Ken, Sam and Kimberlee dive into developing a brand voice, different...||10/1/2018||Free||View in iTunes|
||CleanMarketing IQ #5: Kevin Brandt, College Education + Creative Mindsets||Milwaukee educator, marketer and radio host, Kevin Brandt, sits down to talk advertising education, student skills and lifelong learning. This first episode in the show's education series is just in time for back to school, and looks to provide value...||9/6/2018||Free||View in iTunes|
||CleanMarketing IQ #4: Drew Westphal, Instagram + Influencer Marketing||The guys sit down with Milwaukee fashion blogger, content creator and Instagram influencer, Drew Westphal. They dive into the origin of social media influencers, building blocks for solid creator relationships, and even a few fall fashion/culture...||8/22/2018||Free||View in iTunes|
||CleanMarketing IQ #3: Social Media Strategies for Paid + Organic Content||Ep. #3 is here. Ken and Sam are joined by Sarah Kehoe, Media Planner and Buyer at B+L. The group dives into the key differences between paid and organic social media, including strategies to consider when creating content for Facebook and other social..||8/7/2018||Free||View in iTunes|
||CleanMarketing IQ #2: Netflix stock, Josh Hader's tweets + PR fails||In Ep. #2, Ken and Sam are joined by Andy Larsen, VP/Director of Public Relations at B+L. They break down recent national marketing stories, including the Netflix stock slip up, Josh Hader's tweets, and PR fails from 2018. On a local level,...||7/24/2018||Free||View in iTunes|
||CleanMarketing IQ #1: Amazon's stunt, Deadpool 2 + Milwaukee Bucks stadium naming rights||Welcome to Episode #1 of the Marketing IQ Podcast by Boelter + Lincoln. On today's show, Ken and Sam are joined by Garth Cramer (Creative Director, B+L) as they dive into a variety of national marketing/advertising topics, including Amazon's...||7/11/2018||Free||View in iTunes|
Really great content so far! Keep up the good work :)