The Marketing Madcast
By Daniel DiGriz
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Marketing strategy and insights for businesses and nonprofits. Interviews and inspiration from marketing savvy professionals help you build business momentum and a pipeline of new clientele.
||CleanExploding Social Media Myths||Social media is replete with doctrine and myth, but those are no substitute for actually *thinking* about your brand's audience, goals, and intentions in social media. - We all know something about social,||8/6/2015||Free||View in iTunes|
||CleanSupport Your Audience With a Member Community||The subscriber/membership model of online community requires more than a website or the technical framework. Those are only the basic context. The freemium member model needs a consistency you don't often see with regular blogs and most other marketing.||6/2/2015||Free||View in iTunes|
||CleanMake Your Events Work Without Feeling Fake||Effective event marketing requires knowing how to carry yourself, when to give a pitch, when to pass, when to engage, and when to move on. Too often, a mixer can feel wooden an inauthentic. Networking groups often devolve into carrying around a stack o.||5/14/2015||Free||View in iTunes|
||CleanBe the Thought Leader Your Business Needs||A company can never outsource 100% of its marketing; it can't even outsource the most critical responsibility, which falls not with any marketing person, but with the owner. That critical role is the role of 'thought leader'. -||5/7/2015||Free||View in iTunes|
||CleanGrow Beyond the Logo with Graphic Design||Graphic design can't do its job in a vacuum. Design exists to unify the elements of our presentation, to elevate the conversation with the audience. - Too often, when we think of design, our minds go directly to getting a logo.||5/1/2015||Free||View in iTunes|
||CleanAdd Spoken Media to Your Marketing Strategy||"Spoken Media" is a name we'll give to the kind of content marketing and brand presentation that centralizes the human voice. That could be a podcast, a presentation requiring a spokesperson, or a video series in which a speaker delivers content. -||4/25/2015||Free||View in iTunes|
||CleanTell Your Story with PR Marketing||It's perhaps more important than ever to do effective PR with your business. Search has become overly competitive and penalizes shortcuts. Paid media costs are skyrocketing. Brand mentions count as implied links,||4/23/2015||Free||View in iTunes|
||CleanPartner With Other Businesses to Generate Referrals||Your marketing is too important to take on alone. One important step is getting a digital strategist like MadPipe. Another is partnering with other professionals across multiple industries. Generating referrals is about collaboration, trust,||4/23/2015||Free||View in iTunes|
||CleanPut Your Brand Where it Counts with Promo Products||Your brand needs a home, but it doesn't need to STAY home. A brand travels, from hand to hand, eyeball to eyeball, and through word of mouth. Promotional products are the vehicles on that brand marketing highway,||4/9/2015||Free||View in iTunes|
||CleanCraft a Website to Prioritize Your Business Goals||You aren't a web designer, and you don't need to be. You do need to make your web design adhere to your business objectives. That leads to an overall marketing strategy, which leads to content and a certain user experience that suggests a design.||2/4/2015||Free||View in iTunes|
||CleanWow Your Marketing Audience With Authentic Communication||The quintessential element of effective marketing is communication. The content of our event marketing, such as panel discussions and presentations, videos and webinars, and blogging and social media, involves a particular art form - that of communicat||2/2/2015||Free||View in iTunes|
||CleanConvert Your Audience With Stunning Marketing Content||Your business copy, web copy, and other content depend on the written word, even if it's video or multimedia. Whether copy converts or leaves the audience feeling flat depends on getting into their headspace, with intuition.||1/24/2015||Free||View in iTunes|
||CleanCreate Authentic Marketing Conversations with Photography||An authentic conversation with clients starts BEFORE they read your web copy or social post. It starts with the visual context that content fills. A stock image, portrait photo, or random background may not be the way to go,||1/22/2015||Free||View in iTunes|
||CleanMake Your Business Strategy Drive Your Marketing Strategy||Marketing actually starts with business goals, clear and rational thinking, and dealing with the fear and paralysis underlying a business. A poorly organized marketing plan can usually be tracked back to problems at the business level. -||1/21/2015||Free||View in iTunes|
Action…that is what you get!
There are basically two kinds of podcasts out there. There are the ones that are entertaining (as in “tell me a story but no real info”) and there are the ones that give you great content you can immediately put into action. Daniel is certainly the latter! Picking great people to be on the show, MadPipe keeps the focus on action items…marketing you can use right away. Great stuff.
Trenchant questions, actionable answers
First a disclaimer: I’m one of the people interviewed.
Daniel asks the questions that need to be asked, the questions that draw out answers that will get you moving, and in the right direction for effective marketing. He’s been doing it, and doing it well, for a long time, for a client base that ranges from solopreneurs to big corporations. Listen and learn.