Marketing Over Ice
By Cunningham Collective
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Marketing Over Ice is a podcast where we have casual, authentic conversations with marketing leaders and practitioners over a drink. We get to know the people doing great marketing and learn from their experience.
||Clean11: Sarahjane Sacchetti, SVP Marketing - Collective Health||Sarahjane "SJ" Sacchetti, SVP Marketing of Collective Health, talks with Andy about marketing and politics, finding the right messaging and the role of marketing in healthcare. "Data is just data. Marketing is still an art. It's really about connecting with another person" "Think about the 'what's in it for you' message" "You have to find someone that has a shared incentive to really crack the system" "First - build the right team that is ahead of the game" SJ's Drink 2012 Flor de Pingus Links Sarahjane Sacchetti (Twitter: @sacchetti | LinkedIn: sarahjanesacchetti) Lew Edwards Group (Website) Collective Health (Website) Bite Communications (Website)||2/13/2017||Free||View in iTunes|
||Clean10: Menaka Shroff, Head of Marketing - Betterworks||Menaka Shroff, Head of Marketing at Betterworks, joins Andy over a margarita to talk about marketing technology, staying on message, her time at Box, and the importance of mentoring. "Account-based marketing might be the next big thing that may not be the next big thing" "If your database is over 100,000, I would do Marketo audits every [six months to a year]" "With messaging, sometimes it’s important to be patient with it…. companies and spokespeople get tired of the message long before the marketplace ever does." "The next generation needs to focus on what I called the MAD acronym: focus on Messaging, Analytics and Design." Menaka's Drink Margarita (from Serious Eats) Lime wedge, plus 2 lime wheels for garnish 1 tablespoon coarse salt, for glass rims 4 ounces high quality blanco tequila (see note above) 2 ounces Cointreau 1 1/2 ounces fresh juice from 2 limes Run lime wedge around the outer rims of two rocks glasses and dip rims in salt. Set aside. In cocktail shaker, combine tequila, Cointreau, and lime juice. Fill with ice and shake until thoroughly chilled, about 15 seconds (the bottom of a metal shaker should frost over). Fill glasses with fresh ice and strain margarita into both glasses. Garnish with lime wheels and serve. Links Menaka Shroff (Twitter: @menaka) Betterworks (Website) OKRs (Wikipedia) Bing Gordon (Wikipedia) Aaron Levie (Wikipedia, Twitter: @levie) The CMO Club (Website) Haas School of Business (Website)||11/11/2016||Free||View in iTunes|
||Clean9: John Volkmann, CMO - QDVision||Friend of the firm John Volkmann, CMO of QDVision, drops by to talk with Andy about lobbying in Europe, marketing in China, the "spouse marketing strategy," and Uber in Austin. "If you’re doing your job [in marketing, you are] translating complicated things into simple things" "[Brand is] going back to what’s the problem is and what’s the product" “[Rule of thumb in TV] If you see people dancing that means they had nothing to say” John's Drink 2014 Te Whare Ra (TWR) Sauvignon Blanc, Marlborough Links John Volkmann (Twitter: @johnvolkmann | LinkedIn: john-volkmann-89348a) QDVision (Website) Momentum: How Companies Become Unstoppable Market Forces (Amazon) Ron Ricci (Twitter: @RonRicciCisco) Uber and Lyft End Rides in Austin to Protest Fingerprint Background Checks (NY Times) Download the file here||6/14/2016||Free||View in iTunes|
||Clean8: Jim Gustke, VP Marketing - Ooma||Jim Gustke, the VP of Marketing at Ooma, talks to Andy about building new categories, building one of the first corporate websites, holding the first big Internet contest and why online advertising doesn't always work. "Competition in a new category is a great thing" "(On getting into marketing) don't be afraid to take a risk... don't be afraid to do something that on paper that sounds pretty crazy" "Building a brand takes consistency... don't underestimate execution" Jim's Drink Hendricks Gin and Sonic 1.0 oz Hendricks Gin 1.0 oz Fever-Tree Tonic Water 1.0 oz Soda Water Cucumber slices (very thin) Pour gin, tonic water and soda water into tumbler. Stir and add ice. Garnish with cucumber slices and serve. Links Jim Gustke (Twitter: @jimgustke) Ooma (Website) Polaroid (Website) Global Network Navigator (Wikipedia, O'Reilly Media) Million Dollar Webcrawl (SFGate) Yoyodyne (Yahoo Acquiring Yoyodyne - Wired) NetChannel (AOL to Buy WebTV Competitor NetChannel - PCWorld) Ofoto (Wikipedia)||5/31/2016||Free||View in iTunes|
||Clean7: Michael Mendenhall, CMO and CCO - Flex||Michael Mendenhall, the Chief Marketing Officer and Chief Communications Officer of Flex joins Andy for a wide-ranging educational (and inspirational) conversation on the brand transformation at Flex, learning the art of narrative at Disney, being hazed at HP, and the need to be opportunistic and flexible in your organization and your own career. "Art of narrative and storytelling sometimes gets lost in this world of engagement and interactivity." "If you want to be marketing… never be intimidated by things you don’t know" "Opportunities present themselves… seize them. Don’t overthink." Michael's Drink Moscow Mule 1/2 oz lime juice squeezed from limes 2 oz vodka 4 to 6 oz ginger beer Chilled copper Moscow Mule mug Squeeze lime juice into a copper mug and leave in the spent lime. Add a few ice cubes, then pour in the vodka and fill with cold ginger beer. Stir and serve. Links Michael Mendenhall - Twitter Flex - Website | Twitter Virginia City, Montana - Wikipedia 102 Dalmations - IMDB Wonderful World of Disney - Wikipedia Tidal - Website Download it here||5/17/2016||Free||View in iTunes|
||Clean6: Rebecca Schapiro, Director of Brand and Product Marketing - Funding Circle||Andy talks with Rebecca Schapiro, the Director of Brand and Product Marketing at Funding Circle. Becca talks about her love of Fintech, how a startup failure helped her grow, and her goal of getting a Woodle. Becca's Drink Old Fashioned 1 tsp sugar + 1 tsp water (simple syrup will work too) Angostura Bitters 1.5 oz bourbon or rye Orange slice Dissolve sugar with water in an old fashioned glass (tumbler). Add two dashes of bitter and bourbon to the glass and mix. Add ice and garnish with orange slice. Links Rebecca Schapiro - Twitter (@rschapi), LinkedIn (rebeccaschapiro) Funding Circle - Website Year Up - Website Download it here||5/3/2016||Free||View in iTunes|
||Clean5: Barbara Holzapfel, CMO - Taulia||In this episode, Barbara Holzapfel, the Chief Marketing Officer of Taulia, talks to Andy Cunningham about the similarities between consumer and B2B marketing, hiring for passion, the transformation of the enterprise technology landscape while at SAP, and women in technology. Barbara's Drink Perrier-Jouët Grand Brut Champagne (non-vintage) Links: Barbara Holzapfel - Twitter (@bnholzapfel) | LinkedIn (barbaraholzapfel) Taulia - Website SAP Run Simple - Microsite Anita Borg Institute - Website Grace Hopper - Wikipedia Grant McCracken - Wikipedia Download the file here||4/19/2016||Free||View in iTunes|
||Clean4: Kevin Knight, Head of Creative and Brand Strategy - Pinterest||For this episode, Kevin Knight, Head of Creative and Brand Strategy of Pinterest, joins Andy to talk about brands, his love of advertising and why Mormons would be great at marketing beer. Kevin's Drink Virgin Moscow Mule 1/2 cup Ginger Beer 3 tbsp Fresh Lime Juice 3 tbsp Club Soda Mix ingredients in a copper mug 3/4 full of crushed ice. Stir together. Garnish with lime. Links Kevin Knight: Pinterest: kevinjknight, Twitter @kevinjknight Kevin's Drinks for Mormons, #flightofthekevin Nationwide 2015 Super Bowl Commercial: YouTube Download file here||4/6/2016||Free||View in iTunes|
||Clean3: (Special) DoubleX 1 - Limitless Leadership: The Powerful Women Who Worked with Steve Jobs||For information on the upcoming DoubleX event "Where No Man Has Gone Before: Women in Space," please click here. On November 2, 2015 Cunningham Collective hosted its first DoubleX: Women of Influence panel discussion: “Limitless Leadership: The Powerful Women Who Worked with Steve Jobs.” The event brought together 300 Bay Area leaders at SAP Labs in Palo Alto to hear the insights of five influential women who worked alongside Steve in the early years at Apple, NeXT and Pixar. Moderated by Katie Hafner, a journalist who covered Apple and NeXT in the 1980s and 1990s, for BusinessWeek, Newsweek and The New York Times, the panel included: Joanna Hoffman, a marketing leader and one of the original members of both the Apple Macintosh team and the NeXT team.Susan Barnes, an alumna of Apple Inc, she was Controller of the Macintosh Division at Apple and later cofounded NeXT.Barbara Koalkin Barza, the former product marketing manager for the Macintosh computer and later director of marketing at Pixar.Debi Coleman, the second woman to join the original Macintosh team and the finance and operations chief at Macintosh and Apple for over a decade.Andy Cunningham, founder of the marketing innovation consultancy Cunningham Collective and former publicist for Steve Jobs at Apple, NeXT and Pixar.Links: Additional information on the event: Cunningham Collective Blog Video of this event: YouTube Guy Kawasaki interviewing Andy Cunningham: YouTube Download file here.||3/25/2016||Free||View in iTunes|
||Clean2: Scott Anderson, CMO - Sitecore||Scott Anderson, the Chief Marketing Officer at Sitecore, joins us to talk marketing, going international and his cover band. He also has written a children's book with his daughter. Scott's Drink: Bombay Sapphire East Gin and Tonic 1.0 oz Bombay Sapphire East Gin 2.5 oz Fever-Tree Tonic Water Ice Lime Wedge Lightly squeeze lime into glass and drop it in. Pour gin and tonic water into glass and stir. Drop ice into glass and serve. Links: Scott Anderson: @ScottsVoice Sitecore: http://www.sitecore.net Hook (his cover band): http://www.hookfans.com/ The Peanut Butter Fish: Download file here||3/22/2016||Free||View in iTunes|
||Clean1: Brian Katzman, VP of Marketing at Tile||Brian Katzman, the Vice President of Marketing at Tile, joins Andy Cunningham for the first Marketing Over Ice podcast, where he talks about his love of the outdoors, his experience in India with Google and the crazy things people have found using Tile. Since it's our first podcast, we're having the usual fun with our equipment setup. Our future episodes should have better sound quality, so hang in there! Brian's Drink: High West Spaghetti Western 1.5 oz High West Double Rye 0.50 oz Antica Sweet Vermouth 0.25 oz Luxardo 0.25 oz Santa Maria al Monte Amaro Angostura Bitters Cherries and Orange Zest Served over rocks Links: Brian Katzman: @katzmanb Tile: https://thetileapp.com Download file here||3/8/2016||Free||View in iTunes|
Great advice for aspiring marketers
If you’re interested in marketing — or getting into marketing — these interviews are great. Lots of great advice from successful CMOs.