Marketing School | Digital Marketing | Online Marketing
By Neil Patel & Eric Siu.
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Description
Marketing School brings you 10 minutes of actionable marketing advice every single day. Get the right tips to take your business to the next level and get to work right away.
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CleanWhere Can You Hire Great Writers? | Ep. #304 | In Episode #304, Eric and Neil discuss where you can hire great writers. Tune in to learn how you can easily find great writers in your space and why hiring a full-time writer may work as a disadvantage to you. Time Stamped Show Notes: 00:27... | 5/31/2017 | Free | View in iTunes |
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CleanWhat Type of Content Should You Create When You're Starting Off? | Ep. #303 | In Episode #303, Eric and Neil discuss the type of content marketing you should create when you’re starting off. Tune in to learn why Eric would still start with blog posting even if people are saying that it is dying and why you should start with... | 5/30/2017 | Free | View in iTunes |
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3 |
CleanWhat Should You Do if the Wrong Page Ranks for a Target Keyword? | Ep. #302 | In Episode #302, Eric and Neil discuss what should you do if the wrong page ranks for a target keyword. Tune in to learn what Eric is currently testing and how Neil managed to redirect his traffic from the wrong page to the RIGHT one. Time Stamped... | 5/29/2017 | Free | View in iTunes |
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4 |
CleanShould You Buy Marketing Courses? | Ep. #301 | In Episode #301, Eric and Neil discuss whether or not you should buy marketing courses. Tune in to learn the importance of putting learning BEFORE earning and why paying for a course is sometimes more beneficial than trying a free one. Time Stamped... | 5/28/2017 | Free | View in iTunes |
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5 |
CleanMarketing Tactics that Neil & Eric Still Use Today | Ep. #300 | In Episode #300, Eric and Neil discuss marketing tactics that they still use today. Tune in to learn how content marketing has shifted and how Eric and Neil have grown from making simple blog posts to a whole host of different platforms to share their... | 5/27/2017 | Free | View in iTunes |
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6 |
CleanHow to Deal with Negative PR | Ep. #299 | In Episode #299, Eric and Neil discuss how to deal with a negative PR. Tune in to learn why negative PR should be IGNORED, how it eventually fades away, and what you should be doing in the meantime. Time Stamped Show Notes: 00:27 – Today’s topic:... | 5/26/2017 | Free | View in iTunes |
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7 |
CleanHow To Do Reputation Management | Ep. #298 | In Episode #298, Eric and Neil discuss how to do reputation management. Tune in to learn the strategies you can use to control your negative results regarding your brand or website. Also find out why getting help from a third party can be very helpful... | 5/25/2017 | Free | View in iTunes |
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8 |
CleanWhat to Look For in a CV as a Recruiter for a Marketing Role | Ep. #297 | In Episode #297, Eric and Neil discuss what to look for in a CV as a recruiter for a marketing role. Tune in to learn why you shouldn’t be looking at CVs if you want to hire the crème of the crop and how LinkedIn, portfolios, and a good... | 5/24/2017 | Free | View in iTunes |
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9 |
CleanWhat Marketing Tactics You Should Do Regardless of ROI | Ep. #296 | In Episode #296, Eric and Neil discuss the marketing tactics you should do regardless of ROI. Tune in to learn why Neil’s biggest tactic is to focus his energy on everything to do with branding and how helping others and fostering an attitude of... | 5/23/2017 | Free | View in iTunes |
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10 |
CleanHow to Do B2B Marketing on Instagram | Ep. #295 | In Episode #295, Eric and Neil discuss how to do B2B marketing on Instagram. Tune in to know how Instagram can help you close deals and how to use it well for B2B marketing. Time Stamped Show Notes: 00:27 – Today’s topic: How to Do B2B Marketing... | 5/22/2017 | Free | View in iTunes |
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11 |
Clean7 Questions to Ask Yourself Before Investing in Content Marketing | Ep. #294 | In Episode #294, Eric and Neil discuss the 7 question to ask yourself before investing in content marketing. Tune in to learn why these questions are necessary for you to answer in deciding whether or not content marketing is right for you. Time... | 5/21/2017 | Free | View in iTunes |
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12 |
CleanHow to Improve Your Net Promoter Score | Ep. #293 | In Episode #293, Eric and Neil discuss how to improve your net promoter score. Do you know the level of satisfaction of your current customers? If not, you need to get on this and start listening to your feedback. Tune in to learn the importance of... | 5/20/2017 | Free | View in iTunes |
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13 |
CleanHow to Generate Leads Through LinkedIn | Ep. #292 | In Episode #292, Eric and Neil discuss how to generate leads through LinkedIn. Tune in to learn what LinkedIn lead gen ads are and how it compares to Facebook lead gen ads. You’ll also learn how Neil boosted his website traffic to a thousand plus... | 5/19/2017 | Free | View in iTunes |
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14 |
Clean7 Techniques For Keeping Users Engaged in 2000+ Word Blog Posts | Ep. #291 | In Episode #291, Eric and Neil discuss 7 techniques for keeping users engaged in 2000+ word blog posts. You don’t want your blog post to read like a lecture—your readers will drop like flies. Instead, in you employ even just a few of these... | 5/18/2017 | Free | View in iTunes |
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15 |
CleanHow to Delegate Marketing Tasks | Ep. #290 | In Episode #290, Eric and Neil discuss how to delegate marketing tasks. Tune in to learn the key things you, as a leader, need to recognize before passing off a task to someone on your team. Can they create a replicable process for that task?... | 5/17/2017 | Free | View in iTunes |
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16 |
CleanHow to Use Dropped Domains to Enhance Your SEO | Ep. #289 | In Episode #289, Eric and Neil discuss how to use dropped domains to enhance your SEO. Tune in to learn how to maximize those dropped domains and why it is better to use an established website rather than dropped domains if you have the cash to spend.... | 5/16/2017 | Free | View in iTunes |
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17 |
CleanSimple Methods for Calculating ROI on SEO | Ep. #288 | In Episode #288, Eric and Neil discuss simple methods for calculating ROI on SEO. Tune in to learn the formula Eric and Neil use to project an estimated ROI and why some agencies won’t provide this information to their clients. Time Stamped Show... | 5/15/2017 | Free | View in iTunes |
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18 |
CleanWhere Should You Focus Your Marketing Efforts First? | Ep. #287 | In Episode #287, Eric and Neil discuss where you should focus your marketing efforts first. Tune in to learn why you need to market on your strengths, first and foremost, and the value of focusing on one task BEFORE moving or adding another. Time... | 5/14/2017 | Free | View in iTunes |
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19 |
CleanSimple Methods for Creating Fast and Effective Webinar Content | Ep. #286 | In Episode #286, Eric and Neil discuss the simple methods for creating fast and effective webinar content. Tune in to learn how Eric and Neil produce their solo webinars successfully and the tools that help them execute those webinars... | 5/13/2017 | Free | View in iTunes |
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20 |
CleanHow to Differentiate Your Product or Service in a Highly Competitive Market | Ep. #285 | In Episode #285, Eric and Neil discuss how to differentiate your product or service in a highly competitive market. Tune in to find out the 2 main strategies that will set you apart from the rest and the importance of having a product that is... | 5/12/2017 | Free | View in iTunes |
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21 |
CleanHow You Can Find a Reliable Blogger | Ep. #284 | In Episode #284, Eric and Neil discuss how you can find a reliable blogger. Tune in to know where you can post job postings as well as search for great bloggers. Eric and Neil will also discuss why setting criteria is important to find your next... | 5/11/2017 | Free | View in iTunes |
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22 |
CleanEric and Neil’s Biggest Marketing Frustrations | Ep. #283 | In Episode #283, Eric and Neil discuss their biggest marketing frustrations. Tune in to learn why it’s OK to have marketing frustrations, the importance of sticking with them, and how you can keep ON TOP of the never-ending marketing strategies,... | 5/10/2017 | Free | View in iTunes |
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23 |
CleanIs It Important to Become Google Certified? | Ep. #282 | In Episode #282, Eric and Neil discuss if it is important to become Google certified. Tune in to learn what Eric received from his Google certification, the importance of creating a culture of learning in your business, and why Neil believes being... | 5/9/2017 | Free | View in iTunes |
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24 |
CleanHow to Reduce PPC Spending in 1 Hour Without Impacting Your Current Conversions | Ep. #281 | In Episode #281, Eric and Neil discuss how to reduce PPC spending in 1 hour without impacting your content conversions. Tune in to learn how you can efficiently run your PCC and paid ads campaigns without spending more than your desired budget... | 5/8/2017 | Free | View in iTunes |
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25 |
CleanHow to Move Your Target Keywords from Page 2 to Page 1 | Ep. #280 | In Episode #280, Eric and Neil discuss how to move your target keywords from page 2 to page 1. Tune in to learn how you can move your website ranking from page 3 or 2 to 1 effectively and why being on page 2 is just not enough. Time Stamped Show... | 5/7/2017 | Free | View in iTunes |
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26 |
CleanWill SEO Still Be Around in 10 Years? | Ep. #279 | In Episode #279, Eric and Neil discuss whether or not SEO will still be around in 10 years. Tune in to hear what Eric and Neil think SEO will look like in the future and how our younger generation will always dictate the changes and patterns... | 5/6/2017 | Free | View in iTunes |
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27 |
CleanHow to Structure Your Marketing Team | Ep. #278 | In Episode #278, Eric and Neil discuss how to structure your marketing team. Tune in to learn what you can do to improve your marketing team and the disadvantages of growing your team too big, too quickly. Time Stamped Show Notes: 00:27 – Today’s... | 5/5/2017 | Free | View in iTunes |
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28 |
CleanHow to Create an SEO-Friendly Homepage | Ep. #277 | In Episode #277, Eric and Neil highlight how to create an SEO-friendly homepage for your website. Tune in to learn how your homepage can bring a cornucopia of traffic to your entire website and why you have to spend more time thinking strategically... | 5/4/2017 | Free | View in iTunes |
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29 |
CleanHow to Find Relevant Guests for Your Podcast | Ep. #276 | In Episode #276, Eric and Neil talk about finding relevant guests for your podcast—who you should be asking depending on your niche and why it’s important to set a guest criteria. Time Stamped Show Notes: 00:27 – Today’s topic: How to Find... | 5/3/2017 | Free | View in iTunes |
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30 |
CleanTools to Help You Build Your Infoproduct | Ep. #275 | In Episode #275, Eric and Neil list the tools you need to build your very first (and very best) infoproduct. Infoproducts (like online courses) have never been so widely available and because of that more and more professionals are starting to offer... | 5/2/2017 | Free | View in iTunes |
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31 |
CleanShould You Sell Your Products Through Amazon or on Your Own Website? | Ep. #274 | In Episode #274, Eric and Neil talk about whether you should sell your products through Amazon or just post it on your website. Listen as Neil and Eric lay down both pros and cons of Amazon and your own website and why they think you’re not... | 5/1/2017 | Free | View in iTunes |
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32 |
CleanHow to Promote Old Content Without Being Spammy | Ep. #273 | In Episode #273, Eric and Neil discuss how to promote old content without being spammy. Tune in to learn updating tactics that will help you refresh your old content to make it new. Eric and Neil also share how to republish, re-promote, and... | 4/30/2017 | Free | View in iTunes |
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33 |
CleanDo You Still Need to Build Links if Your Traffic Is Growing? | Ep. #272 | In Episode #272, Eric and Neil discuss whether you still need to build links if your traffic is growing. Tune in to learn when it’s the RIGHT time to build your links and when it’s time to work on creating great content. This will help you save... | 4/29/2017 | Free | View in iTunes |
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34 |
CleanHow Small Businesses Can Get Started with PR Without Hiring an Agency | Ep. #271 | In Episode #271, Eric and Neil discuss how a small business can get started with public relations without hiring an agency. Tune in to learn the online tools that can help make your PR a breeze and other effective ways that do not cost you a single... | 4/28/2017 | Free | View in iTunes |
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35 |
CleanHow to Make Videos on a Budget | Ep. #270 | In Episode #270, Eric and Neil discuss how to make videos on a budget. Tune in to learn why videos are significant to you content strategy and why you should hire a videographer and video editor instead of doing everything on your own. Time... | 4/27/2017 | Free | View in iTunes |
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36 |
CleanHow to Find and Work with Influencers | Ep. #269 | In Episode #269, Eric and Neil discuss how to find and work with influencers. Tune in to learn the ins and outs of influencer marketing including where and how to find them, why they’re cheaper than celebrities, and the importance of... | 4/26/2017 | Free | View in iTunes |
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37 |
CleanHow to Track Brand Awareness | Ep. #268 | In Episode #268, Eric and Neil discuss how to track brand awareness. Tune in to learn just how important it is to be on top of your brand awareness, the tools that you will help you track your brand’s online presence, and the NEW giveaway from... | 4/25/2017 | Free | View in iTunes |
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38 |
CleanHow to Start a Marketing Agency | Ep. #267 | In Episode #267, Eric and Neil discuss how to start a marketing agency. Tune in to learn how to scale yourself up from zero to a million as well as how to create an effective marketing tactic when you’re just starting out. It’ll get you... | 4/24/2017 | Free | View in iTunes |
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39 |
CleanHow to Leverage Pinterest Search Ads | Ep. #266 | In Episode #266, Eric and Neil discuss how to leverage Pinterest search ads. Tune in to learn why the best time to try Pinterest search ads is NOW and how you can leverage it efficiently to get the most success. Time Stamped Show Notes: 00:27 –... | 4/23/2017 | Free | View in iTunes |
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40 |
CleanWhat Are Apple Search Ads? | Ep. #265 | In Episode #265, Eric and Neil discuss what Apple search ads are. Tune in to find out the benefits of investing in an app, whether it’s a fit for your business, and the ways you can boost your install rate via Apple apps. Time Stamped Show Notes: ... | 4/22/2017 | Free | View in iTunes |
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41 |
CleanHow to Master the Art of Upselling | Ep. #264 | In Episode #264, Eric and Neil discuss how you can master the art of upselling. Tune in to find out how YOU can master the art of upselling, the benefit of targeting your existing clients, and how offering more speed and more automation can be your... | 4/21/2017 | Free | View in iTunes |
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42 |
CleanWhat Does Boosting a Facebook Post Actually Do? | Ep. #263 | In Episode #263, Eric and Neil discuss what boosting a Facebook post actually does. Tune in to learn the benefits of boosting a Facebook post, whether it’s right for your company, and how to bank off that increase of traffic and engagement. Time... | 4/20/2017 | Free | View in iTunes |
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43 |
CleanHow to Drive Traffic with LinkedIn | Ep. #262 | In Episode #262, Eric and Neil discuss how to drive traffic with LinkedIn. Tune in to learn how LinkedIn can actually be cheaper, some tactics you can apply to increase your click-through rate, and how you can divert your LinkedIn traffic to your own... | 4/19/2017 | Free | View in iTunes |
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44 |
CleanHow to Capture More Email Addresses at Conferences | Ep. #261 | In Episode #261, Eric and Neil discuss how to capture more email addresses at conferences. Tune in to learn the routers that you can bring to conferences that make acquiring new email addresses easier. Eric and Neil also discuss the right and most... | 4/18/2017 | Free | View in iTunes |
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45 |
Clean7 SEO Tasks You Can Start Automating Today | Ep. #260 | In Episode #260, Eric and Neil discuss the 7 SEO tasks you can start automating today. They drop tried and true tools that will help you automate SEO tasks—eliminating the risk for human error and streamlining your workflow processes. Time... | 4/17/2017 | Free | View in iTunes |
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46 |
CleanHow to Improve Your Conversion Rate Using Images | Ep. #259 | In Episode #259, Eric and Neil discuss how to improve your conversion rate using images. Images can easily work for or against you—do they support your message or story? Do they evoke the right emotions? Tune in to learn why custom images convert... | 4/16/2017 | Free | View in iTunes |
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Clean7 Ways to Increase Facebook Likes Without Spending a Dollar | Ep. #258 | In Episode #258, Eric and Neil discuss the 7 ways to increase Facebook likes without spending a dollar. Increasing your Facebook likes doesn’t have to be an over-complicated process—sometimes all it takes is you asking and reaching out to the... | 4/15/2017 | Free | View in iTunes |
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48 |
CleanIs It a Good Time to Start a Marketing Agency? | Ep. #257 | In Episode #257, Eric and Neil discuss whether it is a good time to start a marketing agency. Tune in to learn why starting a marketing agency today IS a great thing due to the internet. Also, Eric and Neil tell you how to keep yourself competitive... | 4/14/2017 | Free | View in iTunes |
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49 |
CleanHow to Convert Your Leads into Paying Clients | Ep. #256 | In Episode #256, Eric and Neil discuss how to convert your leads into paying clients. Tune in to learn the most effective ways to convert your leads, such as being mindful of your response time and how often you check in with your clients. Eric and... | 4/13/2017 | Free | View in iTunes |
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50 |
CleanHow to Keep Track of Emerging Trends in Your Industry | Ep. #255 | In Episode #255, Eric and Neil discuss how to keep track of emerging trends in your industry. Tune in to learn why networking is of the utmost importance when it comes to being up to date with the latest trends and tools. You’ll also find out what... | 4/12/2017 | Free | View in iTunes |
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51 |
Clean7 Tools to Help You With Reputation Management | Ep. #254 | In Episode #254, Eric and Neil discuss the 7 tools to help you with reputation management. Tune in to learn which tools will help you keep track of your reputation, respond to negative feedback, and also preempt any future, negative domain names... | 4/11/2017 | Free | View in iTunes |
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52 |
CleanWhat Is Negative SEO? | Ep. #253 | In Episode #253, Eric and Neil discuss what negative SEO is. Tune in to know how you can protect your site from negative SEO and the way Google works in regards to dishing out penalties and pushing one’s website ranking down. Time Stamped Show... | 4/10/2017 | Free | View in iTunes |
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53 |
CleanHow to Maximize Your SERP Real Estate | Ep. #252 | In Episode #252, Eric and Neil discuss how to maximize SERP real estate. Tune in to learns tips and strategies that will get your rank to 0 as well as the ways in which you can occupy multiple slots in SERP. Time Stamped Show Notes: 00:27 –... | 4/9/2017 | Free | View in iTunes |
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54 |
Clean7 Types of Content Upgrades You Can Try Today | Ep. #251 | In Episode #251, Eric and Neil discuss the 7 types of content upgrades you can try today. Content upgrades are a great opportunity to grow your email list and thus, those conversions. Tune in to learn about the different types of content upgrades you... | 4/8/2017 | Free | View in iTunes |
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55 |
Clean7 Ways You Can Use Video to Improve Conversion Rates | Ep. #250 | In Episode #250, Eric and Neil discuss 7 ways you can use video to improve conversion rates. Tune in to learn the type videos you should have, where they need to be placed, and the value of doing live video for your audience. Eric and Neil also... | 4/7/2017 | Free | View in iTunes |
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56 |
CleanHow to Create a Seamless Checkout Process | Ep. #249 | In Episode #249, Eric and Neil discuss how to create a seamless checkout process. Your processes can easily make or break a sale. So what defines a seamless checkout process? Eric and Neil provide you with first-hand advice for how to clean up your... | 4/6/2017 | Free | View in iTunes |
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57 |
Clean7 Creative Ways to Market to Your Email List | Ep. #248 | In Episode #248, Eric and Neil discuss the 7 creative ways to market to your email list. Sending a personal message or doing a bit more front end research regarding data on your leads can all be effective methods to market better. Tune in to maximize... | 4/5/2017 | Free | View in iTunes |
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58 |
Clean7 Techniques for Speeding Up Your Keyword Research | Ep. #247 | In Episode #247, Eric and Neil discuss the 7 techniques for speeding up your keyword research. Eric and Neil give you the top online tools to quicken your keyword research so that you can stay ahead of your competitors when it comes to how well you... | 4/4/2017 | Free | View in iTunes |
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59 |
CleanHow to Integrate Chatbots into Your Marketing | Ep. #246 | In Episode #246, Eric and Neil discuss how to integrate chatbots into your marketing. Tune in to learn what chatbot is, its limitations and strengths in regards to its function, and whether or not it is essential for your marketing strategy. They also... | 4/3/2017 | Free | View in iTunes |
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60 |
CleanHow to Analyze Your Competition in Less Than 10 Minutes | Ep. #245 | In Episode #245, Eric and Neil discuss how to analyze your competition in less than 10 minutes. Tune in to find out the tools that Eric and Neil have tried and tested. They tell you exactly what your competitors are doing—from their best keywords to... | 4/2/2017 | Free | View in iTunes |
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61 |
CleanIs Omniture or Google 360 Premium Worth the Cost? | Ep. #244 | In Episode #244, Eric and Neil discuss whether Omniture or Google 360 premium are worth the extra cost. Tune in to find out if you’re making the right decision in purchasing the paid versions of these products and Eric and Neil’s firsthand... | 4/1/2017 | Free | View in iTunes |
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62 |
CleanHow to Win More Business as a Freelance Digital Marketer | Ep. #243 | In Episode #243, Eric and Neil discuss how to win more business as a freelance digital marketer. Tune in to learn how you can leverage online tools to get more people to use your services and the importance of building a strong network. Time Stamped... | 3/31/2017 | Free | View in iTunes |
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63 |
Clean7 Ways to Make Money from Your First Blog | Ep. #242 | In Episode #242, Eric and Neil discuss the 7 ways to make money from your first blog. Tune in to find out the value of partnering with others, how to find and create the right services and products for your audience, and other methods that have been... | 3/30/2017 | Free | View in iTunes |
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64 |
Clean7 Keys to Becoming a Successful Blogger | Ep. #241 | In Episode #241, Eric and Neil discuss the 7 keys to becoming a successful blogger. They discuss Chris Coyier and Chalene Johnson—some of the most successful in this space—to see what makes their content stand apart. Tune in to find out... | 3/29/2017 | Free | View in iTunes |
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65 |
CleanHow to Make the Most of Your Twitter Audience Before It Dies | Ep. #240 | In Episode #240, Eric and Neil discuss how to make the most of your Twitter audience before it dies. Tune in to learn why Twitter is still very much alive and the impact you can have by having quality and consistent interactions with your Twitter... | 3/28/2017 | Free | View in iTunes |
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66 |
CleanThe Top Marketing Tools that Eric and Neil Use to Run Their Businesses | Ep. #239 | In Episode #239, Eric and Neil discuss the top marketing tools that they both use to run their businesses. Tune in as they list the marketing tools that help their ships run smoothly so that you can know which tools are worth incorporating into your... | 3/27/2017 | Free | View in iTunes |
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67 |
CleanNew Google AdWords Tricks to Try in 2017 | Ep. #238 | In Episode #238, Eric and Neil discuss the new Google AdWords tricks that you can try in 2017. Tune in to learn how remarketing videos can drive your conversion and how to minimize your spending on ads without sacrificing your traffic and conversion... | 3/26/2017 | Free | View in iTunes |
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68 |
CleanAre LinkedIn Ads Worth It? | Ep. #237 | In Episode #237, Eric and Neil discuss if LinkedIn ads are worth it. Tune in to find out how LinkedIn ads work, if it is the right space for you, and why Eric deems it worthy to invest his dollars into its advertising campaigns. Time Stamped Show... | 3/25/2017 | Free | View in iTunes |
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69 |
CleanHow to Maximize Your Live Stream Sessions | Ep. #236 | In Episode #236, Eric and Neil discuss maximizing the effectiveness of your live stream sessions. Tune in to learn how you can use your live stream sessions to increase traffic, and how you can repurpose the live content for other, more evergreen,... | 3/24/2017 | Free | View in iTunes |
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70 |
CleanHow to Launch Your Info Product | Ep. #235 | In Episode #235, Eric and Neil talk about how to launch an info product—what you should consider prior to launch, and the key metrics you should use to measure success. Time Stamped Show Notes: 00:27 – Today’s topic: How to Launch Your... | 3/23/2017 | Free | View in iTunes |
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CleanWhat Is an Info Product and How Can You Create One? | Ep. #234 | In Episode #234, Eric and Neil define what an info product is and discuss how can you create one for your business. Time Stamped Show Notes: 00:27 – Today’s topic: What Is Info Product and How Can You Create One? 00:33 – Eric describes what an... | 3/22/2017 | Free | View in iTunes |
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CleanShould You Be Using Outbrain or Taboola? | Ep. #233 | In Episode #233, Eric and Neil discuss whether or not you should use Outbrain or Taboola. Tune in to learn whether or not Outbrain or Taboola are still truly relevant in today’s environment, and why some people still swear by them. Time... | 3/21/2017 | Free | View in iTunes |
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CleanHow to Get More Blog Comments | Ep. #232 | In Episode #232, Eric and Neil discuss how to get more blog comments. That interaction with your readers is an excellent way to build relationships, trust and loyalty. Tune in to learn the basics of interacting with your audience so that you can keep... | 3/20/2017 | Free | View in iTunes |
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CleanIs it a Good Time to Start a Podcast? | Ep. #231 | In Episode #231, Eric and Neil discuss whether it's a good time to start a podcast. Tune in to learn if the best time to plunge into podcasting is now and the ways that will help you be successful in this channel. Time Stamped Show Notes: 00:27... | 3/19/2017 | Free | View in iTunes |
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Clean7 Ways You Can Add Link Building to Your Daily Routine | Ep. #230 | In Episode #230, Eric and Neil discuss the 7 ways you can add link building to your daily routine. Take note of how you can incorporate simple strategies into your daily routine to build your links such as emailing people you’ve linked out to in the... | 3/18/2017 | Free | View in iTunes |
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76 |
CleanHow to Build More Traffic When You Already Rank for All Your Head Terms | Ep. #229 | In Episode #229, Eric and Neil discuss how to build more traffic when you already rank for your head terms. Tune in to learn as Eric and Neil provide a step-by-step guide to see how you’re ranking on specific pages and also share with you their... | 3/17/2017 | Free | View in iTunes |
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77 |
CleanHow to Scale Content Marketing Without Hiring More People | Ep. #228 | In Episode #228, Eric and Neil discuss how to scale content marketing without hiring more people. Whether it be discerning what deserves your attention and what doesn’t or setting up systems that keep you organized—there are practical things you... | 3/16/2017 | Free | View in iTunes |
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78 |
Clean7 Questions to Ask When Hiring a Growth Hacker | Ep. #227 | In Episode #227, Eric and Neil discuss the 7 questions to ask when hiring a growth hacker. Tune in to find out what you should ask your prospective growth hacker and how these questions will reveal their work ethic, problem solving and analytical... | 3/15/2017 | Free | View in iTunes |
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79 |
CleanHow to Get Started with Public Speaking | Ep. #226 | In Episode #226, Eric and Neil discuss how to get started with public speaking. Tune in to learn several ways to find those speaking gigs, how it helps publicize your brand, and the benefits of using live, social media platforms for public... | 3/14/2017 | Free | View in iTunes |
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80 |
CleanWhat a Marketing Nurture Sequence Is and What You Should be Putting Into It | Ep. #225 | In Episode #225, Eric and Neil discuss what a marketing nurture sequence is and what you should be putting into it. Tune in to know how you can successfully nurture your viewers, so they will convert over time. Time Stamped Show Notes: 00:27 –... | 3/13/2017 | Free | View in iTunes |
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81 |
CleanHow to Generate Consulting Leads From Your Website | Ep. #224 | In Episode #224, Eric and Neil discuss how to generate consulting leads from your website. How do you attract these leads? What needs to change with your website, today, in order to increase those potential clients? From live chat to webinars, tune in... | 3/12/2017 | Free | View in iTunes |
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82 |
CleanHow To Do SEO On a Tiny Website that Doesn’t Have Any Visitors or Money | Ep. #223 | In Episode #223, Eric and Neil discuss how to do an SEO to a tiny website that doesn’t have any visitors or money. When starting with very little, it can a daunting task to draw people to your website. Tune in to find out that there is hope—there... | 3/11/2017 | Free | View in iTunes |
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83 |
Clean7 Free Marketing Tools that You Ought to Use | Ep. #222 | In Episode #222, Eric and Neil discuss the 7 free marketing tools that you ought to use. People oftentimes become overwhelmed about where to start with their marketing campaigns with little knowledge of the tools that are already at their disposal.... | 3/10/2017 | Free | View in iTunes |
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84 |
Clean7 Ways to Repurpose Your Content | Ep. #221 | In Episode #221, Eric and Neil discuss the 7 ways to repurpose your content. Repurposing your content is a great opportunity to extend your reach and maximize the value of your content. Tune in to find out key strategies of how to repurpose your... | 3/9/2017 | Free | View in iTunes |
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85 |
CleanWhere Marketing Is Going in 2017 | Ep. #220 | In Episode #220, Eric and Neil discuss where marketing is going in 2017. YouTube videos, personal branding, and building an online community are the popular trends in marketing today. Tune in and get a glimpse of each of these streams and who’s... | 3/8/2017 | Free | View in iTunes |
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86 |
CleanHow Much to Spend on Marketing When You’re First Starting | Ep. #219 | In Episode #219, Eric and Neil discuss how much you should spend on marketing when you’re first starting out. Tune in to find out the importance of establishing that budget before you begin and why you need to stick with what works. Time Stamped... | 3/7/2017 | Free | View in iTunes |
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CleanHow to Run Weekly Growth Meetings | Ep. #218 | In Episode #218, Eric and Neil discuss how to run weekly growth meetings. Weekly growth meetings can drive results for your business and how to do it effectively. Tune in to find out key strategies that can help guide your meeting and direct you to... | 3/6/2017 | Free | View in iTunes |
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CleanHow to Measure Your Branding Efforts | Ep. #217 | In Episode #217, Eric and Neil discuss how to measure your branding efforts. Tune in to find out the importance of assessing your branding efforts, how to adjust to increase that engagement, and just how much effort and time it takes to make your... | 3/5/2017 | Free | View in iTunes |
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Clean7-Point SEO Checklist | Ep. #216 | In Episode #216, Eric and Neil discuss the 7-point SEO checklist. Add these pointers to your checklist of things to look for in order to amplify your website’s SEO and boost your Google ranking. Find out the importance of mobile usability as well as... | 3/4/2017 | Free | View in iTunes |
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CleanOur Favorite Marketing Books | Ep. #215 | In Episode #215, Eric and Neil discuss their favorite marketing books. They give you a quick synopsis of the value offered by each book and how these principles can help your marketing strategy. Whether you’re starting out or are an experienced... | 3/3/2017 | Free | View in iTunes |
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CleanHow to Efficiently Manage Your Marketing Projects | Ep. #214 | In Episode #214, Eric and Neil discuss how you can efficiently manage your marketing projects. Tune in to learn a few project management tools that you can use today. Find out also how marketing experiments and campaigns are worth the effort and the... | 3/2/2017 | Free | View in iTunes |
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CleanDoes Black Hat SEO Still Work? | Ep. #213 | In Episode #213, Eric and Neil discuss whether or not black hat SEO still works. Black hat SEO refers to any practice that you use to boost your website’s ranking in a way that violates the search engine’s terms of service. Tune in to find out if... | 3/1/2017 | Free | View in iTunes |
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Clean7 Ideal Tasks to Give Your New Marketing Intern | Ep. #212 | In Episode #212, Eric and Neil discuss the 7 ideal tasks to give your new marketing intern. Tune in and take note of how to maximize your intern’s time. These specific tasks will contribute to your company’s growth and improve your processes. Time... | 2/28/2017 | Free | View in iTunes |
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Clean7 Key Elements of a High Converting Homepage | Ep. #211 | In Episode #211, Eric and Neil discuss the 7 key elements of a high converting homepage. Your homepage should be the star as this is the page that generates the most traffic. Tune in to find out how you can convert your traffic to sales making these... | 2/27/2017 | Free | View in iTunes |
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CleanWhat Is a PBN? | Ep. #210 | In Episode #210, Eric and Neil discuss what a private blog network (PBN) is and its usefulness. Tune in to learn why you should avoid PBNs as well as the alternatives that you can use in the SEO space to grow your following. Time Stamped Show Notes: ... | 2/26/2017 | Free | View in iTunes |
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CleanHow to Recruit Great Marketers | Ep. #209 | In Episode #209, Eric and Neil discuss how to recruit great marketers. Tune in to learn how you can recruit someone who is the BEST in the marketing field and why going to local marketing meetups or conferences are fantastic places to find that next... | 2/25/2017 | Free | View in iTunes |
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CleanHow Effective Are 301 Redirects? | Ep. #208 | In Episode #208, Eric and Neil discuss how effective 301 redirects are. Tune in to know how 301 and 302 redirects work, when you would use either of them, and what Eric and Neil did to boost their website traffic. Time Stamped Show Notes: 00:27 –... | 2/24/2017 | Free | View in iTunes |
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CleanHow to Build a Sellable Website | Ep. #207 | In Episode #207, Eric and Neil discuss how you can build a sellable website. Tune in to learn how to create a sellable website, why you should think long-term in regards to what you build, and how to choose a niche big enough to... | 2/23/2017 | Free | View in iTunes |
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Clean7 Key Strategies You Can Learn from Apple’s Marketing | Ep. #206 | In Episode #206, Eric and Neil discuss the 7 key strategies that you must learn from Apple’s marketing. Apple stresses the importance of keeping things simple—from their written copy to how they display their products. Tune in to find out how... | 2/22/2017 | Free | View in iTunes |
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CleanHow to Get 300 Real Targeted Followers Per Day in Instagram | Ep. #205 | In Episode #205, Eric and Neil discuss how to get 300 real targeted followers in Instagram per day. Tune in to learn how you can grow your following on Instagram from zero to 300K. Also find out how Neil Patel's powerful campaign made his presence... | 2/21/2017 | Free | View in iTunes |
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CleanHow to Get Actionable Data from Google Analytics in 10 Minutes | Ep. #204 | In Episode #204, Eric and Neil discuss how you can get actionable data with Google analytics for 10 minutes. Tune in to learn how tracking and assessing your data from Google analytics can help you optimize your website’s performance. Time Stamped... | 2/20/2017 | Free | View in iTunes |
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102 |
CleanHow to Get Your Content into Google's Featured Snippet | Ep. #203 | In Episode #203, Eric and Neil discuss how to get your content into Google’s featured snippets. Tune in to learn how your content can land on Google’s 1st page, search results by optimizing your paragraphs, lists and tables. Time Stamped Show... | 2/19/2017 | Free | View in iTunes |
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103 |
CleanHow to Grow Your Business with YouTube in 2017 | Ep. #202 | In Episode #202, Eric and Neil discuss how to grow your business with YouTube in 2017. Tune in to learn what type of videos attract a larger audience and how to get the most out of your videos through collaborating with others and repurposing... | 2/18/2017 | Free | View in iTunes |
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CleanHow to Rank for Head Terms | Ep. #201 | In Episode #201, Eric and Neil discuss how to rank for head terms. Tune in to know if the head terms and long-tail terms you are using are ranking well. Also, find out how easy it is for Google to read and rank your head terms. Time Stamped Show... | 2/17/2017 | Free | View in iTunes |
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CleanHow to Approach SEO for a 10,000-Page Website | Ep. #200 | In Episode #200, Eric and Neil discuss how you should approach SEO for a 10,000-page website. Internal linking, SEO audits, and long-term brand campaigns are all key strategies that will optimize your ranking on Google. Eric and Neil break down these... | 2/16/2017 | Free | View in iTunes |
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CleanHow to Get Your First Thousand Email Subscribers | Ep. #199 | In Episode #199, Eric and Neil discuss how to get your first thousand email subscribers. What can be a tedious process is broken down into proven strategies that Eric and Neil have used in the past to grow their own email lists. Tune in to find the... | 2/15/2017 | Free | View in iTunes |
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CleanShould You Be Syndicating Your Content? | Ep. #198 | In Episode #198, Eric and Neil discuss whether you should syndicate your content. Syndication simply means reposting content that you have onto other sites. Eric and Neil discuss how to best syndicate your content and why it is important to know where... | 2/14/2017 | Free | View in iTunes |
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108 |
Clean7-Point Facebook Advertising Checklist | Ep. #197 | In Episode #197, Eric and Neil discuss the 7-point Facebook advertising checklist. Tune in to find out how you can best leverage Facebook advertising for your marketing campaign. Eric and Neil discuss 7 key tips that will get you on track to... | 2/13/2017 | Free | View in iTunes |
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109 |
Clean7-Point Content Promotion Checklist | Ep. #196 | In Episode #196, Eric and Neil discuss the 7-point content promotion checklist. Many people focus too much of their energy on the creating side of content, when really, their energy needs to be spent on promoting it. Tune in to see whether you’re... | 2/12/2017 | Free | View in iTunes |
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Clean7 Interview Questions You Should Ask Before You Hire a Marketer | Ep. #195 | In Episode #195, Eric and Neil discuss the 7 interview questions you should ask before hiring a marketer. There is a lot you can assess about a potential hire from interview questions alone. How do they respond when they’re put on the spot? What is... | 2/11/2017 | Free | View in iTunes |
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CleanHow to Attract 9,000 Visitors a Month from Quora | Ep. #194 | In Episode #194, Eric and Neil discuss how to attract 9,000 visitors a month from Quora. Quora is a fantastic platform to increase your visibility and boost traffic to your site—all you have to do is answer some questions. Tune in to find out how... | 2/10/2017 | Free | View in iTunes |
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CleanWhy Your SEO Sucks and How to Fix It | Ep. #193 | In Episode #193, Eric and Neil discuss why your SEO sucks and how to fix it. Your SEO isn’t something you just figure out once and then drop it. It needs to be maintained and deserves your attention in order to stay ahead of your competitors. Tune... | 2/9/2017 | Free | View in iTunes |
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Clean7 Neat SEO Tricks for 2017 | Ep. #192 | In Episode #192, Eric and Neil discuss 7 neat SEO tricks for 2017. There are smarter ways to increase your search engine traffic and Eric and Neil have the know-how. Tune in to find out how removing the dates on your Wordpress URL or building links to... | 2/8/2017 | Free | View in iTunes |
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114 |
CleanHow to Hire an SEO Agency | Ep. #191 | In Episode #191, Eric and Neil discuss how to hire an SEO agency. What questions should you ask? What are great signs that prove the agency is and will be successful? Tune in to learn how to investigate a great SEO agency and why it’s worth doing... | 2/7/2017 | Free | View in iTunes |
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Clean7 Cost Effective Ways to Rank in a Competitive Niche | Ep. #190 | In Episode #190, Eric and Neil discuss the 7 cost effective ways to rank in a competitive niche. From building your community on Facebook to repurposing your content—there are some cost effective ways that keep you competitive. Find out the tips and... | 2/6/2017 | Free | View in iTunes |
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CleanHow to Increase Your E-commerce Conversion Rate | Ep. #189 | In Episode #189, Eric and Neil discuss how to increase your e-commerce conversion rate. Tune it to learn valuable tips and strategies to make the online buying experience as positive and streamlined as possible. From ensuring that there are product... | 2/5/2017 | Free | View in iTunes |
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117 |
Clean7 Copywriting Hacks that Will Double Your Conversions | Ep. #188 | In Episode #188, Eric and Neil discuss the 7 copywriting hacks that will double your conversions. What makes great copy? How do you fine tune your text to get people to convert? Tune in to learn some quick hacks that are tested and proven to boost... | 2/4/2017 | Free | View in iTunes |
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Clean7 Unconventional Marketing Tactics for 2017 | Ep. #187 | In Episode #187, Eric and Neil discuss the 7 unconventional marketing tactics that you can use for 2017. Tune in to hear what tactics are trending today and the online resources that can get you to speed. Time Stamped Show Notes: 00:27 –... | 2/3/2017 | Free | View in iTunes |
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CleanIs Twitter Still Worth Using? | Ep. #186 | In Episode #186, Eric and Neil discuss if Twitter is still worth using. Tune in to find out if Twitter is really dead and what alternatives you can use to effectively increase your traffic. Time Stamped Show Notes: 00:27 – Today’s topic: Is... | 2/2/2017 | Free | View in iTunes |
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Clean7 Ways to Get More Engagement on Social Media | Ep. #185 | In Episode #185, Eric and Neil discuss the 7 ways you can get more engagement on social media. Tune in to learn some tips and tricks to grow your audience as well as some useful online tools that you can use to optimize engagement. It’s not just... | 2/1/2017 | Free | View in iTunes |
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CleanWhat Should You Do When Your Business Stops Growing? | Ep. #184 | In Episode #184, Eric and Neil discuss what you should do when your business stops growing. There are many different solutions and options you can explore before deciding to throw the towel. Tune in to find out what Eric and Neil used as solutions... | 1/31/2017 | Free | View in iTunes |
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CleanWhen Is It Time to Give Up on a Marketing Campaign? | Ep. #183 | In Episode #183, Eric and Neil discuss when you should give up on a marketing campaign. Tune in to find out if it is the right time to give up your current marketing campaign or whether it’s time to just pause it. Neil also shares from his own... | 1/30/2017 | Free | View in iTunes |
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CleanHow to Effectively Integrate Design Into Your Marketing Collateral | Ep. #182 | In Episode #182, Eric and Neil discuss how you can effectively integrate design into your marketing collateral. Tune in to discover just how important design is in your marketing campaign and why you need to be more careful in picking the right... | 1/29/2017 | Free | View in iTunes |
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CleanLive Streaming 101: What Kind of Videos Should You Be Creating? | Ep. #181 | In Episode #181, Eric and Neil discuss what kind of videos you should be creating when doing live streaming. They also delve into what interests viewers in terms of content and how you should carry yourself in your videos. Tune in to get some... | 1/28/2017 | Free | View in iTunes |
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125 |
CleanHow to Get Started with Affiliate Marketing | Ep. #180 | In Episode #180, Eric and Neil discuss how you can get started with affiliate marketing. What is affiliate marketing and how can this benefit your brand and company? Tune in to find out how to be successful in affiliate marketing and the... | 1/27/2017 | Free | View in iTunes |
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CleanWhat Type of Content Should You Create When You Can Only Blog 1x a Week? | Ep. #179 | In Episode #179, Eric and Neil discuss the type of content you should be creating when you can only blog one time a week. Tune in to learn how to make a blog that strikes its audience—and not just to read the blog—but compelling enough to share... | 1/26/2017 | Free | View in iTunes |
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CleanHow to Get Sales and Marketing to Work Together | Ep. #178 | In Episode #178, Eric and Neil discuss how you can get sales and marketing to work together. Sales and marketing are a vital part of your company whose roles/tasks are mutually dependent on one another. Therefore, it’s wise to get these teams... | 1/25/2017 | Free | View in iTunes |
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128 |
CleanThe Ideal URL Structure for SEO | Ep. #177 | In Episode #177, Eric and Neil discuss the ideal URL structure for SEO. People often overlook the importance of their URL address and end up losing out on organic traffic. Tune in as Eric and Neil discuss how to clean up your URL and share their own... | 1/24/2017 | Free | View in iTunes |
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129 |
CleanHow Topical Relevancy Can Boost Your Ranking | Ep. #176 | In Episode #176, Eric and Neil discuss how topical relevancy can boost your ranking. It’s important to know how your keywords and content work against and for you through Google’s ranking systems. Tune in to know how to master topical relevancy... | 1/23/2017 | Free | View in iTunes |
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CleanHow to Reduce Your Bounce Rate | Ep. #175 | In Episode #175, Eric and Neil discuss how to reduce your bounce rate. A bounce rate is the percentage of visitors to a particular website who navigate away after viewing only one page. Simply put—if your page is boring, people leave, and the higher... | 1/22/2017 | Free | View in iTunes |
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CleanWhich Social Media Metrics Actually Matter? | Ep. #174 | In Episode #174, Eric and Neil discuss the two social media metrics that actually matter. These metrics are THE indicators that show whether or not your marketing strategy is working. Tune in to find out what they are and how to improve upon your... | 1/21/2017 | Free | View in iTunes |
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132 |
CleanHow to Write a Killer Blog Post | Ep. #173 | In Episode #173, Eric and Neil discuss how you can write a killer blog post. Many people can slap a string of coherent sentences together and call it a blog—but, can they capture their readers' attention? Tune in as Eric and Neil reveal solid... | 1/20/2017 | Free | View in iTunes |
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133 |
CleanHow to Keep Your Users Engaged with Your Video | Ep. #172 | In Episode #172, Eric and Neil discuss how you can keep your users engaged with your video. Videos are becoming a more common way in which we share content, so how do you know if you’re doing it right? Tune in to find out some practical tips and... | 1/19/2017 | Free | View in iTunes |
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134 |
Clean7 Age-Old Advertising Principles that Are Still Relevant Today | Ep. #171 | In Episode #171, Eric and Neil discuss the 7 age-old advertising principles that are still relevant and effective to this day. Tune in to learn how the big companies like Coca-Cola, McDonald’s, and AT&T are still winning in the advertising world... | 1/18/2017 | Free | View in iTunes |
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135 |
Clean7 Advanced Marketing Automation Tactics for Your Blog | Ep. #170 | In Episode #170, Eric and Neil discuss 7 advanced marketing automation tactics for your blog. Marketing automation allows you to know your subscribers better and respond to their behavior. Tune in to learn how advanced marketing automation can be very... | 1/17/2017 | Free | View in iTunes |
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136 |
Clean7 Steps for Running a Successful Webinar | Ep. #169 | In Episode #169, Eric and Neil discuss the 7 steps for running a successful webinar. Using webinars is one of the best ways to drive people to your website. Half the battle is in the preparation—and, yes, there are right ways to set yourself up for... | 1/16/2017 | Free | View in iTunes |
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137 |
CleanHow to Create Content that People Actually Search For | Ep. #168 | In Episode #168, Eric and Neil discuss how to create content that people actually search for. Creating content that grabs an audience and attracts visitors requires some effort on your part, but where do you start? Tune in to find out what drives... | 1/15/2017 | Free | View in iTunes |
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138 |
Clean7 Unconventional Ways to Learn Marketing | Ep. #167 | In Episode #167, Eric and Neil discuss the 7 unconventional ways to learn marketing. You can learn in more ways than just reading a Dummies Guide or checking in at the next university. Time Stamped Show Notes: 00:27 - Today’s topic: 7... | 1/14/2017 | Free | View in iTunes |
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139 |
CleanWhy No One Is Reading Your Content | Ep. #166 | In Episode #166, Eric and Neil discuss the reasons why no one reads your content. Writing content may be easy for you, but are people actually reading it? Is it reaching the right audience? Tune in to find out how posting daily is just as important as... | 1/13/2017 | Free | View in iTunes |
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140 |
CleanHow We Got Our Podcast to One Million Downloads in Just 4 Months | Ep. #165 | In Episode #165, Eric and Neil discuss how they got their podcast to 1 million downloads in just 4 months. Starting a podcast requires a knowledge base. You need to know how to keep your listeners engaged! Tune in as Eric and Neil tell you just how... | 1/12/2017 | Free | View in iTunes |
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141 |
CleanWhat Is Account-Based Marketing and How Can You Leverage It? | Ep. #164 | In Episode #164, Eric and Neil discuss what account-based marketing is and how to leverage it. Account-based marketing is a new term for an old, tried and true practice for marketers. Tune in to find out more about account-based marketing and the... | 1/11/2017 | Free | View in iTunes |
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142 |
CleanHow to Build a Brand Using Live Video | Ep. #163 | In Episode #163, Eric and Neil teach us how to build a brand using live video. In 2016, live videos became the new trend in business. From SnapChat to Facebook Live, almost every platform has their own channel to facilitate this service—so, why not... | 1/10/2017 | Free | View in iTunes |
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143 |
CleanHow to Outrank Your Competition When You Have Less Links | Ep. #162 | In Episode #162, Eric and Neil discuss how to outrank your competition when you have fewer links. Link building is an essential part of ranking your website; however, Neil and Eric teach us that it is possible to outrank your competitors thanks to... | 1/9/2017 | Free | View in iTunes |
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144 |
Clean7 Elements of an Effective Marketing Report | Ep. #161 | In Episode #161, Eric and Neil discuss the 7 elements of an effective marketing report. The marketing report reflects the health of your business and is a great sending base to inform that next step. Tune in to find out WHAT you need to assess and HOW... | 1/8/2017 | Free | View in iTunes |
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145 |
Clean7 Tips to Improve the Reach of Your Podcast | Ep. #160 | In Episode #160, Eric and Neil discuss the 7 tips that will help you improve the reach of your podcast. Starting a podcast is not easy and improving its reach requires putting in some work. Tune in to learn tips and strategies such as growing... | 1/7/2017 | Free | View in iTunes |
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146 |
CleanWhat You Need to Know About Digital Marketing Before Investing in It | Ep. #159 | In Episode #159, Eric and Neil discuss what you need to know about digital marketing before investing your time and money. Listen as they explain the benefits of zeroing in on one channel over time and more first hand advice about how to tackle... | 1/6/2017 | Free | View in iTunes |
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147 |
CleanHow Long It Takes for SEO to Work | Ep. #158 | In Episode #158, Eric and Neil discuss a how long it actually takes for SEO to work. Having the right expectations in mind will help you as you wait for results. Tune is as Eric and Neil discuss their own experiences with SEO and the techniques that... | 1/5/2017 | Free | View in iTunes |
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148 |
CleanIs Guest Posting Still Worth It? | Ep. #157 | In Episode #157, Eric and Neil discuss whether guest posting is irrelevant or still effective. Guest posting today works differently than it did before – its main ROI is not to build links, but to deliver value and drive those leads. Listen as Neil... | 1/4/2017 | Free | View in iTunes |
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149 |
CleanHow to Hire Marketing Interns | Ep. #156 | In Episode #156, Eric and Neil discuss a valuable opportunity that is worth considering for your team and business—hiring marketing interns. Listen as they reveal the benefits of hiring interns, tips and tools that can make the hiring process easy,... | 1/3/2017 | Free | View in iTunes |
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150 |
Clean7 Creative Marketing Tactics that You Ought to be Leveraging | Ep. #155 | In Episode #155, Eric and Neil talk about 7 creative marketing tactics that you ought to be leveraging. Tune in to discover the online tools that will work for you and the tactics you need to keep your content one step ahead of your competitors.... | 1/2/2017 | Free | View in iTunes |
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151 |
CleanHow to Get Started with Facebook Ads | Ep. #154 | In Episode #154, Eric and Neil teach entrepreneurs how to get started with Faceboook Ads. Facebook Ads have proven to be a really effective tool to grow conversion and traffic. Business owners are now able to customize more of their ads on this... | 1/1/2017 | Free | View in iTunes |
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152 |
Clean4 Steps to Getting Started with RSLA | Ep. #153 | In Episode #153, Eric and Neil discuss the 4 steps to get started with RSLA (Remarketing Lists for Search Ads). RLSA allow you to target your past website visitors to open up more possibilities for marketing and promotion. Listen to find out how you... | 12/31/2016 | Free | View in iTunes |
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153 |
CleanWhich Google Analytics Metrics Should You Be Tracking? | Ep. #152 | In Episode #152, Eric and Neil tackle the Google Analytics metrics that you should be tracking for your business. Listen to discover the metrics worth monitoring on a weekly basis that will help you improve your conversion rates. Understanding your... | 12/30/2016 | Free | View in iTunes |
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154 |
CleanHow to Prepare for Google’s First Mobile Index | Ep. #151 | In Episode #151, Eric and Neil discuss how to prepare for Google’s first mobile index. Google has announced that starting January 1st, 2017, they will start indexing the mobile pages of websites. Google has also laid out the AMP framework to be used... | 12/29/2016 | Free | View in iTunes |
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155 |
Clean7 Ways to Get People to Show Up to Your Webinar | Ep. #150 | In Episode #150, Eric and Neil discuss 7 ways to get people to show up to your webinar. Webinars require planned marketing to get qualified leads to participate. Unlike podcasts, your webinar’s success depends on the number of people who show up.... | 12/28/2016 | Free | View in iTunes |
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156 |
CleanHow to Create a First-Class Case Study | Ep. #149 | In Episode #149, Eric and Neil discuss how to create a first-class case study. Tune in to discover the ins and outs of a well-designed case study and how case studies will boost your marketing and draw in those quality leads you’ve been needing.... | 12/27/2016 | Free | View in iTunes |
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157 |
Clean7 Ways To Get More People To Open Your Emails | Ep. #148 | In Episode #148, Eric and Neil discuss 7 ways to get more people to open your emails. Tune in to find out how tweaking and adjusting your subject line can lead to a higher open rate. In addition to this, Eric and Neil also stress that providing... | 12/26/2016 | Free | View in iTunes |
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158 |
CleanHow, When and Why to Rebrand Your Business | Ep. #147 | In Episode #147, Eric and Neil discuss the how, when and why of rebranding. The decision to restructure your brand requires a lot of upfront deliberation and Eric and Neil walk you through that very discussion. Tune in to find out the scenarios in... | 12/25/2016 | Free | View in iTunes |
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159 |
CleanHow to Do a Website Migration | Ep. #146 | In Episode #146, Eric and Neil teach us how to migrate a website. Whether it’s for a redesign, server improvement, new services offered, or overall better customer experience—at some point, you’ll need to migrate your website to a new one. Tune... | 12/24/2016 | Free | View in iTunes |
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160 |
CleanHow to Do an SEO Audit Using Google Search Console | Ep. #145 | In Episode #145, Eric and Neil teach us how we can do an SEO audit using Google Search Console. Since SEO plays such a valuable part in our content marketing, we need to tighten our SEO campaigns and understand how they work. Learn more about how you... | 12/23/2016 | Free | View in iTunes |
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161 |
Clean7 Creative Ways to Increase Google Ranking | Ep. #144 | In Episode #144, Eric and Neil discuss the 7 creative ways to increase Google ranking. Making your website appear on Google’s first search page is extremely advantageous for marketers, but achieving that rank and maintaining it is where you need to... | 12/22/2016 | Free | View in iTunes |
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162 |
CleanHow to Map Out Your Marketing Funnel | Ep. #143 | In Episode #143, Eric and Neil discuss how to map out your marketing funnel. Tune in to discover the importance of knowing how your funnel affects potential customers, how to troubleshoot questions they may have along the way, and how to make a... | 12/21/2016 | Free | View in iTunes |
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163 |
Clean7 Tools to Help You in Marketing Design | Ep. #142 | In Episode #142, Eric and Neil discuss the 7 tools that can help you in marketing design. Tune in to discover some of the best online tools that provide you quality images and designs for your marketing campaign that are both easy-to-use and... | 12/20/2016 | Free | View in iTunes |
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164 |
CleanHow to Make Changes to Your Website Without the Help of Developers | Ep. #141 | In Episode #141, Eric and Neil discuss the ways you can make changes to your website without the help of developers. Tune in to know that you do NOT have to be a technical person to know the ways around your site and to use the tools that can help you... | 12/19/2016 | Free | View in iTunes |
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165 |
CleanWhy You Need to Be Surveying Your Audience | Ep. #140 | In Episode #140, Eric and Neil reminds us why it’s very important to survey your audience. Listen to find out the most effective ways to survey your customers, the online tools that can assist you, and why it’s important to know WHO you are... | 12/18/2016 | Free | View in iTunes |
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166 |
CleanHow Important Is Testing for Your Business or Product? | Ep. #139 | In Episode #139, Eric and Neil talk about how you can create a culture of testing for your business. How important is testing for your business and product? Listen as Eric and Neil discuss from their experiences the benefits of continual testing, the... | 12/17/2016 | Free | View in iTunes |
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167 |
CleanDoes Direct Mail Still Work? | Ep. #138 | In Episode #138, Eric and Neil discuss whether or not direct mail is a fading marketing strategy. Listen as they discuss how targeting advertisements to the right demographic as well as being creative with your copy and message can be the... | 12/16/2016 | Free | View in iTunes |
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CleanWhy and How You Should Control Your Crawl Budget | Ep. #137 | In Episode #137, Neil and Eric discuss the importance of knowing how to control your crawl budget. Tune in to discover how the quality of your pages affects your crawl budget and, in turn, can directly influence the level of traffic to your... | 12/15/2016 | Free | View in iTunes |
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169 |
CleanHow to Validate Your Business Idea for Under $100 | Ep. #136 | In Episode #136, Eric and Neil list and explain the different ways you can validate your business idea for less than $100. Validating your business idea does NOT have to be expensive and these two experts will give you the tools you need to... | 12/14/2016 | Free | View in iTunes |
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170 |
CleanHow to Use Quizzes to Increase Leads | Ep. #135 | In Episode #135, Neil and Eric discuss the importance of quizzes to increase your leads. Tune in to discover how to create a short, well-made quiz that can increase your sales and how businesses today are taking advantage of this technique. Time... | 12/13/2016 | Free | View in iTunes |
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171 |
CleanHow to Use Pinterest to Drive More Traffic and Revenue | Ep. #134 | In Episode #134, Neil and Eric discuss how to use Pinterest to drive more traffic and revenue. Tune in to discover the ways Neil, Eric and other entrepreneurs use Pinterest to drive more interest to their business at a low cost. Time Stamped Show... | 12/12/2016 | Free | View in iTunes |
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172 |
Clean7 Things to Assess When Your Content Is Failing | Ep. #133 | In Episode #133, Neil and Eric list the 7 things to assess when your content marketing is failing. Tune in to discover how Neil and Eric use different tools and websites to understand their viewer engagement and the effectivity of their content... | 12/11/2016 | Free | View in iTunes |
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173 |
CleanHow to Generate Content Ideas Without Keyword Research | Ep. #132 | In Episode #132, Eric and Neil share how you can generate content ideas for your website without having to do keyword research. Listen as Neil and Eric drop tips and tricks to help you generate better content for your website and for your specific... | 12/10/2016 | Free | View in iTunes |
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174 |
CleanHow to Improve Your Mobile Conversions | Ep. #131 | In Episode #131, Neil and Eric discuss how to improve your mobile conversions. Listen to know how you can optimize your mobile conversions and what to expect in Google’s upcoming changes for 2017. Time Stamped Show Notes: 00:27 – Today’s topic:... | 12/9/2016 | Free | View in iTunes |
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175 |
CleanHow to Use Live Chat to Grow Your Business | Ep. #130 | In Episode #130, Neil and Eric list the ways you can use live chat to grow your business. The two men discuss that there are right and wrong ways to use live chat in order to increase your sales. Also, tune in to discover how Neil tests Eric’s own... | 12/8/2016 | Free | View in iTunes |
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CleanHow to Amplify Your Content | Ep. #129 | In Episode #129, Neil and Eric discuss the ways you can amplify your content. Listen to learn the tips and tactics you can use to boost your viewership and get that traction you’ve been looking for. Time Stamped Show Notes: 00:28 – Today’s... | 12/7/2016 | Free | View in iTunes |
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CleanHow to Use Google’s Search Console to Grow your Traffic | Ep. #128 | In Episode #128, Neil and Eric share tips on how to use Google’s Search Console to grow your traffic. Listen to grow your understanding of the Google Search Console and how Google’s features can help you drive more traffic to your website. Time... | 12/6/2016 | Free | View in iTunes |
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CleanHow to Combine Content Marketing with Paid Advertising | Ep. #127 | In Episode #127, Neil and Eric talk about the different ways you can combine your content marketing with paid advertising. Listen as they list down pros and cons for different Facebook ads, and the difference between Facebook, LinkedIn, Google and... | 12/5/2016 | Free | View in iTunes |
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CleanHow to Set Up a Basic Re-marketing Campaign | Ep. #126 | In Episode #126, Neil and Eric discuss strategies for setting up a basic re-marketing campaign—what it is, why it works, and how it can drive significant increases in conversion. Time Stamped Show Notes: 00:27 – Today’s topic: How to Set-up a... | 12/4/2016 | Free | View in iTunes |
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CleanHow to Set a Marketing Budget | Ep. #125 | In Episode #125 Neil and Eric talk about the factors you need to consider when setting up a marketing budget. Listen as they illustrate why marketing budgets don’t need to be BIG so long as they adequately accommodate the marketing strategy in... | 12/3/2016 | Free | View in iTunes |
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CleanWhat To Do When You’re Not Seeing Marketing Results | Ep. #124 | In Episode #124 Neil and Eric talk about what you should do when you don’t see the marketing results you were looking for. Listen to learn about the elements you might be missing in the marketing equation, and hear them discuss the common causes for... | 12/2/2016 | Free | View in iTunes |
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CleanHow to Create Form Fields that Actually Convert | Ep. #123 | In Episode #123, Neil and Eric discuss the ways you can create form fields that lead to conversion. Listen to know more about which form field strategies actually work and which ideas you can incorporate into your own. Time Stamped Show Notes: 00:27... | 12/1/2016 | Free | View in iTunes |
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CleanHow to Integrate the Holiday Seasons into Your Marketing Campaign | Ep. #122 | In Episode #122, Neil and Eric share about how to integrate the holidays into your marketing campaign. Listen as they list down the ways and tactics you can use to get that “most wonderful time of the year” feel in your marketing. Time Stamped... | 11/30/2016 | Free | View in iTunes |
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CleanHow to Improve Your PPC Campaigns in 10 Minutes per Day | Ep. #121 | In Episode #121, Eric and Neil discuss the ways you can improve your PPC campaigns with just 10 minutes per day. Working at your PPC campaigns can be as simple as looking at your keywords’ reports or evaluating your landing page and copy. Listen as... | 11/29/2016 | Free | View in iTunes |
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Clean7 Ways to Become a Thought Leader | Ep. #120 | In Episode #120, Neil and Eric share the 7 ways you can become a thought leader. Listen as Neil shares his experience in becoming a thought leader to help you become one as well. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Ways to Become a... | 11/28/2016 | Free | View in iTunes |
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CleanHow to Craft High Converting Explainer Videos | Ep. #119 | In Episode #119, Neil and Eric discuss how you can craft high converting explainer videos for your website. Listen as they help you uncover the feasibility of having explainer videos on every budget and how to craft an excellent explainer video that... | 11/27/2016 | Free | View in iTunes |
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Clean7 Unorthodox SEO Strategies and Tactics that You Should Try | Ep. #118 | In Episode #118, Neil and Eric drop 7 unorthodox SEO strategies you might be missing out on. Listen to learn what these 7 strategies and tactics are and discern whether these tools can fit your current business’ SEO plan. Time Stamped Show Notes: ... | 11/26/2016 | Free | View in iTunes |
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Clean7 Ways to Use Zapier & IFTTT to Speed Up Your Workflow | Ep. #117 | In Episode #117, Neil and Eric share 7 ways you can use Zapier and IFTTT to efficiently speed up workflow. Listen to discover new and effective ways to help you automate your business. Time Stamped Show Notes: 00:27 – Today’s topic: 7 ways... | 11/25/2016 | Free | View in iTunes |
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Clean7 Ways to Optimize Your Marketing Proposals | Ep. #116 | In Episode #116, Neil and Eric list the 7 ways you can optimize your marketing proposals. Listen to learn more about optimizing proposals so you can ace that deal you’ve been aiming for. Time Stamped Show Notes: 00:27 – Today’s topic: 7 ways to... | 11/24/2016 | Free | View in iTunes |
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Clean7 Things You Should Say NO to as a Marketer | Ep. #115 | In Episode #115, Eric and Neil discuss the 7 things you should say NO to as a marketer. Listen to know more about which things to say no to and the reason why. Time Stamped Show Notes: 00:27 – Today’s topic: 7 things you should say no to as a... | 11/23/2016 | Free | View in iTunes |
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CleanHow Tools Create a Better Marketing ROI | Ep. #114 | In Episode #114 Eric and Neil discuss how tools create better marketing ROIs for your business. Listen to hear their examples and to better understand that links are a big factor for tools. Time Stamped Show Notes: 00:27 – Today’s topic: How... | 11/22/2016 | Free | View in iTunes |
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CleanShould I Hire a PR Agency for My Business? | Ep. #113 | In Episode #113 Eric and Neil talk about whether or not you should hire a PR agency for your business. Listen to know the pros and cons that are tied to hiring a 3rd party agency and why PR is not for new companies that are just starting out. Time... | 11/21/2016 | Free | View in iTunes |
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CleanIs It Really Worth Going After Long-tail Keywords? | Ep. #112 | In Episode #112 Eric and Neil share their insights on when and where it’s worth investing your time in the pursuit of long tail keywords. Listen to understand what long-tail keywords are, what they are compared to, and how their strategic... | 11/20/2016 | Free | View in iTunes |
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CleanShould You Repurpose Your Content? | Ep. #111 | In Episode #111 Eric and Neil help you decide whether you should or should not repurpose your content to bring to followers in. Listen to learn what the advantages and disadvantages are, and the truth about Google’s penalties for replicated content.... | 11/19/2016 | Free | View in iTunes |
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CleanNeil & Eric's Biggest Lessons from the First 100 Episodes of Marketing School | Ep. #110 | In Episode #110 Eric and Neil share their highlights from the past 100 podcast episodes. Apart from sharing what they’ve learned and what they’ve experienced, they’ll also thank all the listeners for being part of this journey with them! Time... | 11/18/2016 | Free | View in iTunes |
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CleanThe Pros and Cons of Having a Wikipedia Page | Ep. #109 | In Episode #109 Eric and Neil talk about whether you should or should not have a Wikipedia page. Listen as they highlight the pros and cons of having a wiki page and to find out whether having one really does fit your business profile. Time... | 11/17/2016 | Free | View in iTunes |
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CleanHow to Get More YouTube Views | Ep. #108 | In Episode #108 Eric and Neil reveal how you can get more YouTube views for your videos. Listen as they list their key tips and tactics for bolstering viewership on your channel. Time Stamped Show Notes: 00:27 – Today’s topic: How to get... | 11/16/2016 | Free | View in iTunes |
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CleanHow to Take Advantage of Untapped Ad Opportunities | Ep. #107 | In Episode #107 Eric and Neil highlight how you can take advantage of untapped ad opportunities. Listen to learn about the untapped opportunities that are available to you, and discover whether or not they are compatible with your business and... | 11/15/2016 | Free | View in iTunes |
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CleanHow to Fix Your Slow-Growing Blog Traffic | Ep. #106 | In Episode #106 Eric and Neil talks about how you can speed up the slow growing traffic on your blog. Listen to learn their tips for boosting traffic, and why sometimes it isn’t your content that’s the problem, but the code base on your website.... | 11/14/2016 | Free | View in iTunes |
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CleanHow to Use Mobile-Based Pop-Ups without Getting Penalized in Google | Ep. #105 | In Episode #105 Eric and Neil reveal how you can use mobile based pop-ups without getting Google angry. They’ll show you the technicalities to avoid and alternative ways you can make your site impervious to Google’s harsh penalties. Time Stamped... | 11/13/2016 | Free | View in iTunes |
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Clean7 Creative Email Hacks That Will Help You Generate More Sales | Ep. #104 | In Episode #104 Eric and Neil list the 7 creative hacks you can use to help you generate more sales. Listen as they drop serious knowledge bombs about the tools and hacks you can employ in a business of any size. Time Stamped Show Notes: ... | 11/12/2016 | Free | View in iTunes |
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CleanHow Many Links Does Your Website Need? | Ep. #103 | In Episode #103 Eric and Neil talks about how many links your website really needs. Listen to learn whether links need quantity or quality, and to know how you can outsmart your competitor with authority links. Time Stamped Show Notes: 00:28 –... | 11/11/2016 | Free | View in iTunes |
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CleanShould You Guest Post or Blog on Your Own Property? | Ep. #102 | In Episode #102 Eric and Neil talk about whether or not you should do guest posting on other websites and blogs or just post on your own. Listen to learn the pros and cons for both options and why blogging now is much harder than it was before. Time... | 11/10/2016 | Free | View in iTunes |
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CleanWhat Makes a Quality Infographic | Ep. #101 | In Episode #101 Eric and Neil talk about what components make a quality infographic. Listen to learn about how you can make your own infographic and how you can ensure that it delivers your post’s message. Time Stamped Show Notes: 00:28 –... | 11/9/2016 | Free | View in iTunes |
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CleanHow to Increase Your Rankings Through Topical Content | Ep. #100 | In Episode #100 Eric and Neil talk about how you can increase your rankings by having thorough, topical content. Listen to understand why “extended content” doesn’t necessarily mean it’s “thorough content” and how it’s not about the... | 11/8/2016 | Free | View in iTunes |
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CleanHow to Design Lead Nurturing & Lead Scoring Campaigns | Ep. #99 | In Episode #99 Eric and Neil share how you can design lead nurturing and lead scoring campaigns for your business. Listen to know whether you’re on the right track in nurturing and scoring your leads, when you need to set up a reengagement process,... | 11/7/2016 | Free | View in iTunes |
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Clean5 Ways to Generate Leads from Snapchat | Ep. #98 | In Episode #98 Eric and Neil discuss the 5 ways you can generate leads from Snapchat. Listen to pick up lead generation value from one of the markets most popular and most used social media tools. Time Stamped Show Notes: 00:28 – Today’s topic: 5... | 11/6/2016 | Free | View in iTunes |
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Clean8 Things You Should Know About Facebook Ads | Ep. #97 | In Episode #97 Neil and Eric highlight the 8 things you need to know about Facebook ads. Whether you’re using Facebook as your main advertorial platform, or just using it to occasionally boost revenue, this is the Marketing School episode for you.... | 11/5/2016 | Free | View in iTunes |
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CleanTools to Help You Build & Sell Your Own Online Course | Ep. #96 | In Episode #96 Neil and Eric list the tools you can use to build and sell your own online course! Listen to learn which tools you can employ for maximum efficiency, and why it’s perfectly OK if you don’t do well on your initial program launch.... | 11/4/2016 | Free | View in iTunes |
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CleanHow to Make CRO Work in Your Business | Ep. #95 | In Episode #95 Neil and Eric discuss how to make CRO work within your business. Specifically, they’ll highlight the prerequisites you’ll need to cover. Listen to hear them highlight why CRO is NOT for all websites or businesses. Time Stamped Show... | 11/3/2016 | Free | View in iTunes |
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Clean7 Things Every Marketer Should Configure in Google Analytics | Ep. #94 | In Episode #94 Neil and Eric highlight the 7 things EVERY marketer should configure in Google Analytics. Listen to learn about the things you already configured, the things you need to work on, and the things that are actually applicable to your... | 11/2/2016 | Free | View in iTunes |
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Clean7 Ways to Make Existing Content Better | Ep. #93 | In Episode #93 Neil and Eric tackle the 7 ways you can make your existing web content better. They’ll highlight the importance of upgrading content, and injecting triggers that force readers to engage with posts. Time Stamped Show Notes: 00:28 –... | 11/1/2016 | Free | View in iTunes |
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Clean7 Ways to Nail the Skyscraper Technique | Ep. #92 | In Episode #92 Neil and Eric list the 7 ways to nail the Skyscraper Technique. Listen to learn how these techniques can be utilized to help your website content rank on Google, and discover what kind of content gets the most readers. Time Stamped Show... | 10/31/2016 | Free | View in iTunes |
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CleanHow to Keep Your Digital Marketing Team Motivated | Ep. #91 | In Episode #91, Neil and Eric enumerate the ways you can keep your digital marketing team motivated. Listen to understand how they cultivate motivation and use it to empower the members to keep a team intact. Time Stamped Show Notes: 00:26 –... | 10/30/2016 | Free | View in iTunes |
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Clean7 Questions to Ask Potential Marketing Clients | Ep. #90 | In Episode #90 Neil and Eric list the 7 questions you need to ask potential marketing clients. Pay close attention as these are the exact questions Neil and Eric use to develop successful marketing relationships that always deliver on project goals.... | 10/29/2016 | Free | View in iTunes |
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CleanHow Marketers Can Maximize Their CRM | Ep. #89 | In Episode #89 Neil and Eric share how marketers can maximize their CRM. Listen as they list tools for your CRM processes, explain why communicating with your audience is important, and the why sending the right emails at the right time is better... | 10/28/2016 | Free | View in iTunes |
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Clean7 Quick SEO Wins for Huge Websites | Ep. #88 | In Episode #88 Neil and Eric talk about the 7 quick SEO wins for huge websites. Listen to find useful tips and tools you can use, and to gain better understanding of the importance of linking correctly and having customer reviews and feedback on your... | 10/27/2016 | Free | View in iTunes |
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CleanHow to Deal with Google Updates | Ep. #87 | In Episode #87 Neil and Eric highlight how you can deal with Google updates. Listen to learn why not all slide-down in traffic is because of algorithms, why you don’t have to worry when there’s an update, and the importance of having a... | 10/26/2016 | Free | View in iTunes |
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CleanHow to Write a Detailed Blog Post in Less than 2 Hours | Ep. #86 | In Episode #86 Neil and Eric talk about how you can write a detailed blog post in less than 2 hours. Listen to learn the importance of leaving your mistakes for later and why you should start writing at the time when you’re most productive in a... | 10/25/2016 | Free | View in iTunes |
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CleanDo You Need to Be Able to Code to Be a Successful Online Marketer? | Ep. #85 | In Episode #85 Neil and Eric ask whether or not you need to be able to code to be a successful marketer. Coding will help you in a lot of ways but it’s not the only thing you should know about! Listen as Eric and Neil share what you... | 10/24/2016 | Free | View in iTunes |
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CleanWhy You Should Keep Your Old Content Updated | Ep. #84 | In Episode #84 Neil and Eric talk about why you should keep your old content updated and how you should do it. Listen to learn how deleting old pages can help you get more traffic, and the tools you can use to make sure your web content is up to date.... | 10/23/2016 | Free | View in iTunes |
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Clean7 Ways to Improve User Trust on Your Website | Ep. #83 | In Episode #83 Neil and Eric discuss the 7 ways to improve user trust on your website. Listen as they drop which factors you can improve on, which ones you can add to your current website, and why being transparent still counts. Time Stamped Show... | 10/22/2016 | Free | View in iTunes |
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CleanHow to Market Your Local Business | Ep. #82 | In Episode #82, Neil and Eric highlight the tips, tools, and tactics to use when marketing your local businesses. Listen to learn why you’re not capturing your local market and what you can do about it. Time Stamped Show Notes: 00:28 – Today’s... | 10/21/2016 | Free | View in iTunes |
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CleanHow to Stay Up to Date with the Latest Marketing Trends | Ep. #81 | In Episode #81 Neil and Eric discuss how to stay up to date with latest marking news and trends—they’ll share their favorite blogs, websites, and tools you can use to make the most of your marketing journey. Time Stamped Show Notes: 00:28 –... | 10/20/2016 | Free | View in iTunes |
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CleanHow to Use LinkedIn for Marketing | Ep. #80 | In Episode #80 Neil and Eric talk about how you can use LinkedIn for marketing. Listen to learn about new features that are entering the LinkedIn fold, how to make the most out of your profile, and get tips on how to broaden your network on the... | 10/19/2016 | Free | View in iTunes |
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CleanWhy You Shouldn’t Be Scared to Spend Money on Marketing | Ep. #79 | In Episode #79 Neil and Eric discuss why you shouldn’t be scared to spend money on marketing. Listen to discover why spending money on marketing doesn’t have to be BIG in order to be effective, and why going all-in on well-thought-out... | 10/18/2016 | Free | View in iTunes |
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CleanThe 7 Deadly Marketing Sins | Ep. #78 | In Episode #78 Neil and Eric talk about the 7 deadly sins of marketing. Listen to find out which of these sins you’re committing, and learn how to avoid making them in the future. Time Stamped Show Notes: 00:28 – Today’s topic: 7 Deadly... | 10/17/2016 | Free | View in iTunes |
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Clean7 Types of Content You Should Be Creating on Your Blog | Ep. #77 | In Episode #77 Eric and Neil talk about the 7 types of content you should be creating on your blog. Listen as they enumerate each type of content and how to utilize the types with key online tools. Time Stamped Show Notes: 00:28 – Today’s topic:... | 10/16/2016 | Free | View in iTunes |
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CleanHow to Consistently Produce Content | Ep. #76 | In Episode #76 Eric and Neil talk about how you can consistently produce content–whether it’s for a blog, a podcast, or for your social media platforms. Listen as they drop tips and value bombs to help you be successful in planning and scheduling... | 10/15/2016 | Free | View in iTunes |
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CleanHow to Use Explainer Videos to Sell Your Products | Ep. #75 | In Episode #75 Eric and Neil talk explainer videos—what they are, how they work, and how you can use them jack up your revenue. Listen as they introduce you to key video strategies, and discuss the oft overlooked secret to developing a great... | 10/14/2016 | Free | View in iTunes |
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CleanHow to Use Live-streaming to Market Your Business | Ep. #74 | In Episode #74 Eric and Neil sit down to talk about live-streaming and how it can be used for your business. Listen as they talk about Periscope, Facebook Live, Snapchat Stories, and a number of other tools, and share their strategies for successful... | 10/13/2016 | Free | View in iTunes |
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CleanShould You Be Using Medium or Not? | Ep. #73 | In Episode #73 Eric and Neil discuss Medium—should you sue it or should you not? Listen as they talk brand building versus monetization, the importance of content control, and more… Time Stamped Show Notes: 00:29 – Today’s topic: Should you... | 10/12/2016 | Free | View in iTunes |
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CleanWhat Kind of Content Should You Publish on LinkedIn? | Ep. #72 | In Episode #72 Eric and Neil discuss they type of content you should be publishing on LinkedIn. Listen as they tackle post-strategy for target audiences, the benefits of posting directly to LinkedIn, the metrics LinkedIn offers, and why you need a... | 10/11/2016 | Free | View in iTunes |
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CleanWhere Most People’s Marketing Efforts Are Wasted | Ep. #71 | In Episode #71 Eric and Neil highlight where marketing efforts are wasted. They’ll teach you the tools, techniques, and strategies to avoid that waste and minimize costs. Time Stamped Show Notes: 00:28 – Today’s topic: Where are most people’s... | 10/10/2016 | Free | View in iTunes |
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CleanHow to Start a Successful Podcast | Ep. #70 | In Episode #70 Eric and Neil highlight how YOU can start your VERY OWN podcast! Listen as they talk about resources you’ll need to acquire before you start, the research you’ll need to conduct, the people you should follow, and the tools you can... | 10/9/2016 | Free | View in iTunes |
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CleanWhat Churn Is and How to Reduce It | Ep. #69 | In Episode #69 Eric and Neil talk about churn—what it is and how entrepreneurs can reduce it. Listen as walk through the process of measuring churn, the importance of knowing what your customers love about your product or service, and what tactics... | 10/8/2016 | Free | View in iTunes |
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CleanExciting Marketing Opportunities for 2017 | Ep. #68 | In Episode #68, Neil and Eric talk about the exciting marketing opportunities coming up in 2017! They’ll highlight the opportunities they see, discuss their advantages versus disadvantages, and illustrate how each one of those opportunities can work... | 10/7/2016 | Free | View in iTunes |
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CleanWho Should Your First Marketing Hire Be and Why? | Ep. #67 | In Episode #67, Neil and Eric discuss the importance of making a marketing hire—who it should be and why. Listen as Eric and Neil enumerate the positions you’ll want to fill in first, why getting somebody smarter than you is essential, and how... | 10/6/2016 | Free | View in iTunes |
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CleanHow to Do Effective Keyword Research | Ep. #66 | In Episode #66, Neil and Eric sit down to discuss the fundamentals of effective keyword research. They’ll talk about what tools you should use, why your focus should be on the quality of your content than the quality of your keywords, and how heavy,... | 10/5/2016 | Free | View in iTunes |
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CleanShould You Attend Marketing Conferences? | Ep. #65 | In Episode #65, Neil and Eric discuss marketing conferences—their importance and where or not you should actually attend them. Listen as they share their experiences and tips when attending these conferences, and why the networking opportunities... | 10/4/2016 | Free | View in iTunes |
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CleanWhich Marketing Tactics Should You Start With? | Ep. #64 | In Episode #64 Eric and Neil talk about marketing tactics for entrepreneurs just getting started. Listen as they highlight free, easy-to-implement tools, the importance of knowing your strengths, and why your initial entrepreneurial marketing efforts... | 10/3/2016 | Free | View in iTunes |
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CleanHow Often Should You Be Emailing Your List? | Ep. #63 | Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! In Episode #63 Eric and Neil talk about the art of emailing your list. Listen as they talk about the frequency with which... | 10/2/2016 | Free | View in iTunes |
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CleanThe Art of Promoting and Recording Podcasts | Ep. #62 | In Episode #62 Eric and Neil discuss their secrets for successfully recording and promoting podcasts. Listen as they share the physical tools they use, they software they rely on to produce The Marketing School, and the key concepts you need to master... | 10/1/2016 | Free | View in iTunes |
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CleanPros and Cons of Hiring In-house vs Agency vs Consultant | Ep. #61 | In Episode #61 Neil and Eric talk about the differences between hiring in-house, hiring consultants and hiring agencies. Listen as they highlight the pros and cons, share what works for their own businesses, and the stunning advantages of outsourcing.... | 9/30/2016 | Free | View in iTunes |
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CleanHere's What Most Digital Marketing Agencies Get Wrong | Ep. #60 | In Episode #60 Neil and Eric discuss the relationship between digital marketing agencies and their customers—specifically how agencies treat their customers, and what agencies are getting wrong. Time Stamped Show Notes: 00:28 – Today’s... | 9/29/2016 | Free | View in iTunes |
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Clean7 Things You Should Always Do Before Publishing a Blog Post | Ep. #59 | In Episode #59 Neil and Eric discuss the most important things you need to do before publishing a blog post. Listen as they illustrate the seven things you can do to increase your online presence, click-through rate, and drive online traffic to your... | 9/28/2016 | Free | View in iTunes |
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CleanHow to Create a Marketing Budget | Ep. #58 | In Episode #58 Neil and Eric highlight how they create a marketing budget. Listen as they illustrate the differences between short-term and long-term budgeting, the value of content for link building, and the one place you should spend at least $10K... | 9/27/2016 | Free | View in iTunes |
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CleanHow to Decide if You Need Separate Brands for Your Business | Ep. #57 | In Episode #57 Neil and Eric talk brands, specifically, how many you should have if you want to be successful in your efforts. Listen as they explain why brand diversification is not only unnecessary in most cases, but how it can actually damage your... | 9/26/2016 | Free | View in iTunes |
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CleanThe Best Services for Finding Great Freelancers | Ep. #56 | In Episode #56 Neil and Eric highlight how they go about hiring the best freelancers no matter the industry. Listen as they share websites, tools, and creative strategies for finding freelancers that are truly masters of their given craft. Time... | 9/25/2016 | Free | View in iTunes |
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CleanWhat Should You Do with a Website that Is No Longer in Use? | Ep. #55 | In Episode #55 Neil and Eric discuss tried and true strategies for making the most of a website that is no longer in use. Listen as they talk 301 re-directs, domain name investments, scrappy partnerships, and more. Time Stamped Show Notes: 00:25 –... | 9/24/2016 | Free | View in iTunes |
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CleanThe Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54 | In Episode #54 Neil and Eric share their secrets for measuring the success of SEO changes you make to your website. Listen as they talk Google Search Console versus Google Analytics, and highlight how you should approach each tool. Time Stamped Show... | 9/23/2016 | Free | View in iTunes |
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CleanNeil & Eric's Favorite Marketing Tools that Save Time | Ep. #53 | Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! In Episode #53 Eric and Neil discuss their favorite marketing tools that save you time. Enjoy! Time Stamped Show... | 9/22/2016 | Free | View in iTunes |
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CleanThe Best Way to Research New Blog Topics | Ep. #52 | In Episode #52 Neil and Eric discuss the all-too-common challenge of finding great ideas for blog topics. Listen as they share a number of their favorite tools, proven techniques, and secret sources for marquee content. Time Stamped Show Notes: ... | 9/21/2016 | Free | View in iTunes |
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CleanHow to Get a Lot of Traffic to Your Site without Building Links | Ep. #51 | Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! Links affect two types of traffic sources: organic traffic and referral traffic. In Episode #51 Eric and Neil discuss how... | 9/20/2016 | Free | View in iTunes |
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CleanWhy Neil & Eric Decided to Do this Podcast | Ep. #50 | Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! In Episode #50 Eric and Neil discuss why they decided to do this podcast in the first place, what their hesitations were,... | 9/19/2016 | Free | View in iTunes |
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CleanHow Often You Should Be Tracking Your Keyword Ranking | Ep. #49 | Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! In Episode #49 Eric and Neil discuss how often you should be tracking your keyword ranking. Enjoy! Leave some feedback: ... | 9/18/2016 | Free | View in iTunes |
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CleanBest Strategies for Studying Your Competitors | Ep. #48 | In Episode #48 Neil and Eric discuss their respective strategies for studying competitors. Listen as both hosts explain why examining the competition—while occasionally valuable—is not as helpful as examining customers, and why your big strategy... | 9/17/2016 | Free | View in iTunes |
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CleanNeil & Eric's Top 10 Plugins for WordPress | Ep. #47 | In Episode #47 Neil and Eric walk through their Top 10 Plugins for WordPress—they’re not only talk about the plugins and their features, but best practices for making the most of these WP add-ons. Time Stamped Show Notes: 00:15 –... | 9/16/2016 | Free | View in iTunes |
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CleanHow to Measure the Results of Your Content Marketing | Ep. #46 | In Episode #46 Neil and Eric explain how to measure the results of your content marketing efforts. Listen as Neil and Eric illustrate why measuring your content marketing, while important, isn’t necessarily KEY until your content marketing and its... | 9/15/2016 | Free | View in iTunes |
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CleanWhy Getting Testimonials for Your Business Is so Important | Ep. #45 | In Episode #45 Neil and Eric talk testimonials—what they are, why they’re important, and how you can go about collecting them for your business. Listen as Neil and Eric share their personal experience with testimonials—both good and bad—and... | 9/14/2016 | Free | View in iTunes |
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CleanNeil & Eric's Personal Strategies for Creating Successful Blogs | Ep. #44 | In Episode #44 Neil and Eric talk about generating more blog topics for your website—why it’s so important and the tools you can use to ensure your content is always fresh. Listen as they share their personal strategies for creating winning blog... | 9/13/2016 | Free | View in iTunes |
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CleanHow to Use YouTube to Generate More Revenue | Ep. #43 | In Episode #43 Neil and Eric hammer out the realities surrounding YouTube advertising. Want the two-word summary?—it’s awesome! YouTube advertising is one of the easiest ways to revolutionize your business, listen as Neil and Eric show you how.... | 9/12/2016 | Free | View in iTunes |
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CleanNeil & Eric's Favorite Marketing Tools (and Why) | Ep. #42 | Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! In Episode #42 Eric and Neil discuss their favorite marketing tools, like Infusionsoft & LeadPages—and why. Enjoy!... | 9/11/2016 | Free | View in iTunes |
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CleanSimple Strategies to Improve Your Lead Generation | Ep. #41 | In Episode #41 Neil and Eric talk about how to generate more leads. Neil stresses the importance of not just getting people to sign up, but getting qualified leads that are viable for your business. Learn as they share. Time Stamped Show Notes: ... | 9/10/2016 | Free | View in iTunes |
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Clean7 Simple SEO Tactics for Increasing Your Web Traffic | Ep. #40 | In Episode #40 Neil and Eric discuss the 7 simple SEO tactics for increasing your web traffic. Neil shares the reason for his long blog posts and why you should link them to your most popular page. Learn how to optimize your website’s exposure with... | 9/9/2016 | Free | View in iTunes |
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CleanHow to Generate Sales Through Webinars | Ep. #39 | Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! In Episode #39 Eric and Neil discuss why webinars are great for generating sales. Enjoy! Leave some feedback: What... | 9/8/2016 | Free | View in iTunes |
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CleanHow to Promote Your Blog Post on a Tight Budget | Ep. #38 | In Episode #38 Eric and Neil teach you how to promote a blog post. Whether you have a tight budget or an endless one, one of these plans will help you get people to read your content and share it. Time Stamped Show Notes: 00:24 – How to promote a... | 9/7/2016 | Free | View in iTunes |
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CleanHow to Create an Infographic that Drives Up Traffic on Your Site | Ep. #37 | In Episode #37 Eric and Neil discuss the value of a good infographic. Neil has seen more traffic and backlinks from infographics than from anything else. Learn how you can create an all-star graphic that drives up traffic on your site. Time Stamped... | 9/6/2016 | Free | View in iTunes |
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CleanBest Process to Create Blog Posts that Convert Customers | Ep. #36 | In Episode #36 Eric and Neil talk about why you should create blog posts, and what the best process is to do it. Learn the tricks of the pros, and find out what resources are available to you to make your blog writing not only entertaining or... | 9/5/2016 | Free | View in iTunes |
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CleanAre Marketing Certifications Worth It? | Ep. #35 | In Episode #35 Eric and Neil debate whether marketing certifications are worth it—and here’s a hint: they’re not! Certifications are much like college degrees. They may get you in the right direction, but they will not give you the real... | 9/4/2016 | Free | View in iTunes |
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CleanHow to Perform a Competitive Analysis | Ep. #34 | In Episode #34 Eric and Neil discuss how to perform a competitive analysis. This process is not just a way to steal from your competitors—it’s also a great way to motivate your team to see where you’re lacking and start making changes. Time... | 9/3/2016 | Free | View in iTunes |
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CleanDriving Traffic with Affiliate Marketing | Ep. #33 | In Episode #33 Eric and Neil discuss affiliate marketing. This marketing tactic, when pursued correctly, can be a very lucrative method for driving traffic. Time Stamped Show Notes: 00:22 – What is affiliate marketing? 00:30 – Performance... | 9/2/2016 | Free | View in iTunes |
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CleanHow to Effectively Leverage Influencer Marketing | Ep. #32 | In Episode #32 Eric and Neil describe influencer marketing and teach you the most effective way to use it for your product. If you thought influencer marketing wasn’t for your new company, think again. It’s a lot easier than it may seem. Time... | 9/1/2016 | Free | View in iTunes |
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CleanHow to Find a Great Consultant | Ep. #31 | In Episode #31 Eric and Neil teach you how to find a great consultant. They’ll discuss different sites and sources to find contracted workers and how you can find people with high-quality work for a low price. Time Stamped Show Notes: 00:22 – How... | 8/31/2016 | Free | View in iTunes |
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CleanHow to Cut Your Google AdWords Costs | Ep. #30 | Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! In Episode #30 Eric and Neil continue the discussion from yesterday and talk about how to cut your Google... | 8/30/2016 | Free | View in iTunes |
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CleanHow to Cut Your Facebook Advertising Costs | Ep. #29 | Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! In Episode #29 Eric and Neil discuss how to cut your Facebook advertising costs. Enjoy! Leave some feedback: What... | 8/29/2016 | Free | View in iTunes |
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CleanHow to Market ANY Product without Funding | Ep. #28 | In Episode #28 Eric and Neil teach you how to market ANY product without any funding. Get your product out there and generate more traffic without spending a dime. Time Stamped Show Notes: 00:22 – How you can market anything with no budget 00:50... | 8/28/2016 | Free | View in iTunes |
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CleanThe Secret to Collecting More Email Signups | Ep. #27 | In Episode #27 Eric and Neil give you some secrets to collecting more email signups. They’ll provide you with some useful tools, and they teach what makes someone want to give you their email. Time Stamped Show Notes: 00:22 – How you can collect... | 8/27/2016 | Free | View in iTunes |
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CleanNeil & Eric's Best Unexpected CRO Wins | Ep. #26 | In Episode #26 Eric and Neil talk about their CRO “wins.” These unexpected successes drove more traffic and closed more sales. Learn what you can do to see the same results. Time Stamped Show Notes: 00:22 – The best unexpected/weird CRO wins... | 8/26/2016 | Free | View in iTunes |
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CleanHow to Monetize Your Blog | Ep. #25 | In Episode #25 Eric and Neil talk about how to monetize your blog. If you’re a passionate blogger with a good following, it’s time to start elevating your blog to a potential revenue source. Time Stamped Show Notes: 00:22 – The best ways to... | 8/25/2016 | Free | View in iTunes |
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CleanNeil & Eric's Biggest Marketing Failures | Ep. #24 | Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #24 Eric and Neil share their biggest marketing failures -- and the lessons they learned from them. Enjoy!... | 8/24/2016 | Free | View in iTunes |
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CleanIs it Worth it to Attend Marketing Events? | Ep. #23 | Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #23 Eric and Neil help you figure out whether it's actually worth it to attend marketing events. The biggest mistake... | 8/23/2016 | Free | View in iTunes |
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CleanThe Importance of Being a T-shaped Marketer | Ep. #22 | Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #22 Eric and Neil discuss the importance of being a t-shaped marketer. There are specialists and there are t-shaped... | 8/22/2016 | Free | View in iTunes |
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CleanWhy You Should Be Doing A/B Testing | Ep. #21 | Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #21 Eric and Neil talk about what A/B testing is and why you should be doing it. Enjoy! Leave some feedback: What... | 8/21/2016 | Free | View in iTunes |
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CleanHow to Become a Better Marketer | Ep. #20 | In Episode #20 Eric and Neil teach you how to become a better marketer. Start taking advantage of new technology and new strategies, and study the marketing tactics of the pros. Time Stamped Show Notes: 00:25 – How to become a better marketer 00:50... | 8/20/2016 | Free | View in iTunes |
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CleanThe Best Tactics to Market Your Consulting Company | Ep. #19 | In Episode #19 Eric and Neil give you the ins and outs of marketing your consulting company. From when you’re first starting out to when you have a more stable revenue, they’ll teach you the best tactics to get more leads fast. Time Stamped Show... | 8/19/2016 | Free | View in iTunes |
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287 |
CleanHow to Get People to Open Your Emails | Ep. #18 | In Episode #18 Eric and Neil talk about how to get people to open up your emails. They’ll teach you how to up your open rates and avoid the spam folder. Time Stamped Show Notes: 00:25 – How to get more people to open up your email. 00:50 –... | 8/18/2016 | Free | View in iTunes |
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Clean#17: How to Create a Marketing Funnel for Best Results | In Episode #17 Eric and Neil explain what a marketing funnel is. Then they’ll walk you through how to create your own marketing funnel, with advice on automated tools to help you get the best results. Time Stamped Show Notes: 00:23 – What... | 8/17/2016 | Free | View in iTunes |
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Clean#16: Creating Great Links that Boost Your Website's Ranking | In Episode #16 Eric and Neil talk about how to create great links that boost your website’s ranking. Hear about specific strategies that you can implement to create stellar links with high relevancy. Time Stamped Show Notes: 00:23 – What goes... | 8/16/2016 | Free | View in iTunes |
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Clean#15: Link Building for Better Google Ranking | In Episode #15 Eric and Neil talk about link building. When you want to up your rating on Google, you need to have strong links to sites with a good standing. Build relationships with sites similar to your industry, and put in the effort to get your... | 8/15/2016 | Free | View in iTunes |
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Clean#14: Leveraging Facebook Live as a Marketing Tool | In Episode #14 Eric and Neil encourage you to use cu. Learn how to create engaging videos and build up your brand and customer base. Eric and Neil will give you simple, straightforward guidelines to leverage the future of Facebook. Time Stamped... | 8/14/2016 | Free | View in iTunes |
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Clean#13: How to Stay Consistent with Your Blog Content | In Episode #13 Eric and Neil provide useful tips to help you stay consistent with your blog content. They’ll talk about the value of consistent posts, and they’ll give you the resources you need to keep producing content and stay organized. Time... | 8/13/2016 | Free | View in iTunes |
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Clean#12: How to Build Premium Quality Backlinks to Boost Rankings | In Episode #11 Eric and Neil discuss premium quality backlinks. They’ll explain what the heck that means, and they’ll give you clear tools to help you create the best backlinks. As you find ways to connect people with your content, using the... | 8/12/2016 | Free | View in iTunes |
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Clean#11: The Value of Customer Feedback | In Episode #11 Eric and Neil discuss the value of customer feedback. Reaching out to your audience when you’re starting your business and as your business is developing will help your company to continue to grow and see success. Find ways to... | 8/11/2016 | Free | View in iTunes |
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Clean#10: How to Find Your First Marketing Job | In Episode #10 Eric and Neil help you decide where to start out for your first marketing job. They weigh the pros and cons of an agency or working in house, and they discuss what really matters most—your learning and growth. Time... | 8/10/2016 | Free | View in iTunes |
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Clean#9: Breaking Down Retargeting | In Episode #9 Eric and Neil break down retargeting. Today, retargeting has made huge leaps and is a great resource that you should utilize in your marketing. Time Stamped Show Notes: 00:25 – What’s retargeting? -- Ads the follow you from... | 8/9/2016 | Free | View in iTunes |
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Clean#8: How to Start Your First Marketing Campaign | In Episode #8 Eric and Neil talk about starting your first marketing campaign. When your business is brand new, you may want to try to get as much traffic as possible—but what you really need to worry about is creating one-on-one relationships with... | 8/8/2016 | Free | View in iTunes |
| 297 Items |
Customer Reviews
Short, sweet and to the point! AWESOME!!
Another home run effort by my man...Neil Patel. This is my first interaction with Eric Siu and I like how the two work together to weave an easy to understand story packed with powerful and useful marketing tips. Thank you fellas for your awesomeness!
Learn from heavy hitters
Eric & Neil are both highly credible marketers who prioritize sharing their learnings with others. And sharing is actually why they succeed.
I highly recommend this actionable podcast. Episode one addresses the question every beginner asks - how do I get started?
Valuable Info In A Short and Sweet Format
If you listen to marketing podcasts you quickly realize that they are all pretty much talking along the same lines concerning any number of online marketing topics. There is nothing wrong with that since you do want to do your due dilegence when chosing marketing methods. However, you don't want to listen to 30 mins of rambling for 15 mins of value. Neil and Eric have a great format here to offer short, sweet, and to the point information that you can listen to when your on the go, or just need some insight. Looking forward to what else they bring.
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