Mastering the Business of Online Courses
By Bo Bennett, PhD
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This is a podcast about mastering the business of online courses, geared specifically toward those who want to make a lucrative business out of teaching others. This podcasts goes beyond others of its kind by talking specifics using the VirversitY.com online learning platform. This is a combination of semi-technical ideas, marketing, and course management. Light-hearted, honest, and fun!
||CleanVirversitY Insider: The Health Class||In this episode, we take a look at some of the decisions we made in creating the course, "The Health Class," by Coach Stan Maddox. His course can be found at https://www.bookstocourses.com/tools/oc/b2c/thehealthclass. See the complete description at http://www.virversity.com/tools/bg/courses||8/31/2017||Free||View in iTunes|
||CleanIntroducing the Webinar and One-On-One Consultation Features||We have implemented two new features that can help you justify higher prices for your instructor-evaluated course options. Listen and enjoy! See the complete description at http://www.virversity.com/tools/bg/courses||7/28/2017||Free||View in iTunes|
||CleanElements of a Highly Marketable Online Course||In this episode, we look at how to evaluate a course based on marketability. Specifically:ContentPervasiveness of contentValue added to the presentation of the contentEducational vs. emotional component of the contentTarget marketAbility to reach the target market See the complete description at http://www.virversity.com/tools/bg/courses||7/20/2017||Free||View in iTunes|
||CleanCreating a Course Using Someone Else's Material||As an instructor, you don't need to write everything yourself, present all original ideas, or even use your own videos. In this episode, I show you how to legally and ethically create a course using other people's material. The example course used is http://www.introtopsych.com. See the complete description at http://www.virversity.com/tools/bg/courses||7/14/2017||Free||View in iTunes|
||CleanCreating Content for Your Online Course||This online course software was designed in such a way that it could deliver high production-quality video content or lower-production quality image/audio based slide content. In other words, pretty much anyone can create a course, but the more talent and capabilities you have (or have access to), the higher quality the course. But if your course is a business opportunity, then you might want to keep production costs low if the expected revenues aren't very high. For example, for a couple of my . . . See the complete description at http://www.virversity.com/tools/bg/courses||7/5/2017||Free||View in iTunes|
||CleanThe Passive Microlearning Course Option||One of the challenges in the marketing of online courses is getting prospective students to commit to doing the work needed to complete a course. While interactivity is great for learning, some people just prefer the more passive types of learning where information is "fed" to them. For this reason, we have the passive microlearning mode.You would set this mode before the creation of the course (never after it has been created) in Instructor Menu > Setup Course > Course Setup > Passive . . . See the complete description at http://www.virversity.com/tools/bg/courses||6/29/2017||Free||View in iTunes|
||CleanPodcast Introduction||In this first episode, I will go overWho I amWhat VirveristY isWhat this podcast will be about See the complete description at http://www.virversity.com/tools/bg/courses||6/18/2017||Free||View in iTunes|
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