Maze Marketing Podcast
By Rob Drummond
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Run paid ads profitably, and build marketing follow-up systems that really work.
||Clean06: What is the maze?||Rob and Jonathan answer the question: what exactly is the maze? How is it different from conventional funnel-based marketing? This episode covers: - Why marketing is less linear than ever before, with many more touch points - Why impression-assisted conversions matter more than most people realise - Why it is valuable to add depth to your marketing, rather than optimised simplicity||2/1/2019||Free||View in iTunes|
||Clean05: Facebook Ad Policy Violations||In this episode I complain bitterly to Jonathan about the fact that Facebook have inexplicably disabled my ads account. Without explanation or recourse. The Facebook machine has effectively just said "no". Ad policy violations have become a regular part of life for advertisers on Google and Facebook, so in this episode we discuss why this can happen, and what you can do about it.||1/25/2019||Free||View in iTunes|
||Clean04: The Funnel Analogy||Jonathan and Rob discuss the pervasiveness - and limitations - of the marketing funnel analogy. Including: - When the funnel analogy helps, and when it doesn't - Why the funnel is becoming less and less relevant||1/11/2019||Free||View in iTunes|
||Clean03: Content for remarketing ads||Rob and Jonathan talk about appropriate content for remarketing ads, including: - Whether to lead with a story - What type of stories to use - How to differentiate between hot and cold traffic - Why your content is probably good enough... but your stories might not be!||1/11/2019||Free||View in iTunes|
||Clean02: Conversion tracking||The REAL ins and outs of conversion tracking, for Google Ads, Facebook ads, and other platforms. - What conversion tracking really means - Why all conversion numbers are relative not absolute - Why attribution is changing (and what that even means) - Whether to use Google tag manager - How to get help||1/11/2019||Free||View in iTunes|
||Clean01: The retargeting journey||Rob and Jonathan discuss retargeting, and dig into Jonathan's in-depth retargeting experience.||1/10/2019||Free||View in iTunes|