By Sam Stern, Chief Marketing Technologist, Modallic
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Sam Stern, founder and Chief Marketing Technologist at Modallic, an mHealth marketing and brand development firm reveals his winning Mobile Health marketing strategies, shares real life Mobile Health marketing success stories, and offers breakthrough marketing tips and tactics so you can lead the field with your Mobile Health solutions. Discover how to craft compelling stories to open doors with key health care system decision makers. Understand how an agile marketing mindset and approach positions you to create a profitable, sustainable business. Gain insights into Mobile Health marketing strategy, how to tell your unique mHealth marketing story, creating your mHealth buyer personas, how to integrate an agile mHealth marketing process, mHealth brand development, and learn what really works in attracting and landing mobile health clients.
||Clean#020- Digital Health Marketing: How Much Does Hiring a Marketing Agency Cost?||Is shopping for professional marketing help for your digital health business the same as buying a new copier or office furniture? Many naive businesses have the wrong perspective about the costs involved in hiring a marketing agency. Taking the wron[...||3/20/2014||Free||View in iTunes|
||Clean#019- Digital Health Marketing: How to Choose the Right Marketing Agency||The Right Marketing Agency can make or break your digital health business. The RIGHT marketing strategy and execution potentially leads to a flow of sales and clients. The wrong choice can drain precious cash and put you out of business. Let’s[...]||3/12/2014||Free||View in iTunes|
||Clean#018- Digital Health Marketing: How to Work with a Marketing Agency||Technology-enabled collaboration borrows from examples of collaboration in nature. The structure and hierarchy of the beehive results in honey. Ants working together as a colony delivers food. Technology collaboration is making us all smarter…[...]||2/24/2014||Free||View in iTunes|
||Clean#017- Digital Health Marketing: When to Get Marketing Help?||Timing is everything. In business and in life. What’s the best time to hire outside marketing help for your digital health business? It’s really pretty simple. Yet only a select few get it right. About This Show: Sam Stern, founder and C[...]||2/18/2014||Free||View in iTunes|
||Clean#016- Digital Health Social Media: LinkedIn and Google+ Best Practices||For many digital health marketers, especially enterprise B2B firms, LinkedIn and Google+ are “go to” Social Media networks. Today, we’ll look at these two platforms and explore why you should use them, and share best practices on [...]||12/11/2013||Free||View in iTunes|
||Clean#015- Digital Health Social Media: Twitter and Facebook Best Practices||Two of the largest Social Media platforms are Twitter and Facebook. Each of these networks offer benefits and drawbacks for digital health marketing. Today we’ll look at Twitter and Facebook to help you determine if either are a fit for your m[...]||11/13/2013||Free||View in iTunes|
||Clean#014- Digital Health Social Media: Time, Team, and Tools||Today we’ll explore the three “T’s” of social media marketing: Time, Team, and Tools. To make your digital health social media marketing efforts pay off for your business, you must devote the right amount of Time, without w[...]||10/9/2013||Free||View in iTunes|
||Clean#013- Digital Health Social Media: Have a Plan||Social Media offers a powerful opportunity for Digital Health marketers to connect with health IT influencers, key decision makers, and end users. Social Media offers the opportunity to amplify your marketing message. Social Media is your tool to cr[...||10/3/2013||Free||View in iTunes|
||Clean#012: Digital Health Start Up Success Story||Nearly five years ago, shortly after the launch of the original iPhone, four guys appeared at my office with an idea. A big idea. A huge vision to grow a billion dollar business in healthcare IT using mobile technology. Here’s what happened[...]||9/12/2013||Free||View in iTunes|
||Clean#011: Digital Health Entrepreneurs: Are You Guilty?||Walking the entrepreneur’s path is often a lonely journey. Sometimes, even with brilliant ideas and a burning vision of what we want to build, we end up making and doing some really brain-dead things. I know I have… That’s why this[...]||8/28/2013||Free||View in iTunes|