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MineThatData Radio

By Kevin Hillstrom - The Grandfather of Analytics

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Description

Kevin is the President of MineThatData, a consultancy that helps CEOs understand how customers interact with products, brands, and marketing. Kevin has worked with nearly 200 brands since founding MineThatData in 2007. Prior to founding MineThatData, Kevin held various roles at major retail brands, including Vice President of Database Marketing at Nordstrom, Director of Circulation at Eddie Bauer, and Manager of Analytical Services at Lands' End.

Customer Reviews

Great Content, Engaging, Plus Fun!

If you are someone who loves all things analytics related...this podcast is for you.

Best Analytics Podcast

Every marketer should listen this!

Kevin actually understands business and how to use data to increase sales and profit. I love how he doesn't dwell on tactics, "big data" buzzwords or other useless analytics cliches.

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