Moneyball for Marketing
By Glenn Gow
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Crimson Marketing’s CEO Glenn Gow interviews the best and the brightest marketing minds on Moneyball for Marketing. He and his guests talk about the incredible changes happening in marketing organizations around Big Data and marketing technology. Moneyball for Marketing features marketing technology insights from the top marketers in the world. The reference to Moneyball is from the story of how the Oakland A's baseball team were able to win and win and win, because they figured out how to use data and technology to their advantage. If you'd like to learn more about how to use Big Data and Marketing Technology in marketing to help you win, visit us at www.crimsonmarketing.com, or email us at firstname.lastname@example.org. Thank you for subscribing, rating and reviewing us!
||CleanBrian King, VP Marketing of Cycle Gear: "Personalization is the Key to Optimization"||Brian King, VP Marketing of Cycle Gear: "Personal…||5/12/2016||Free||View in iTunes|
||CleanKash Shaikh, VP Marketing of Ruckus: “Tell it Before you Sell it”||Kash Shaikh, VP Marketing of Ruckus: “Tell it Bef…||5/5/2016||Free||View in iTunes|
||CleanJonathan Martin, CMO of Pure Storage: “The Marketing Transition of the Century”||“I don’t need conjecture to say we’re probably in…||4/26/2016||Free||View in iTunes|
||CleanSydney Sloan, CMO of Al Fresco: “Lessons in Digital Marketing Strategy”||Sydney Sloan, CMO of Al Fresco: “Lessons in Digit…||4/14/2016||Free||View in iTunes|
||CleanJennifer Johnson, CMO of Tanium: “The Data Driven CMO”||Amidst an ecosystem containing multitudes of mart…||4/1/2016||Free||View in iTunes|
||CleanMarketing to Millennials with Steven Dupree, VP Marketing of SoFi||Millennials are both coveted and scorned by marke…||3/15/2016||Free||View in iTunes|
||CleanContextual Marketing in the Era of Mobility With Jeff Rohrs, CMO of Yext||In the next 5 years, smart mobile devices are set…||3/9/2016||Free||View in iTunes|
I've listed to six episodes so far and learned something from each of them. I was especially interested in the thoughts about content marketing across multiple platforms and the collection and analysis of marketing metrics. I'm looking forward to hearing and learning more.
Just awesome! It's a thought provoking release which is so insightful for future marketing. Glenn is very practical and shares useful marketing tips that is truly amazing. To be successful, this podcast will definitely teach you a lot from deep inside. The episodes are so up to date.. Keep going, Glenn!
A Must Listen
A must listen for anyone that works in marketing. The guests are the best in the industry with real insight on what drives success.
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