Name Brands Podcast
By CBS Local
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Get the story behind the biggest and most-interesting brands in business. Hosts Roger Berkowitz (President & CEO, Legal Sea Foods) and Larry Gulko (Entrepreneur & Brand Strategist) introduce you to the names who drive the brands and the discover what makes these successful businesses dominate the competitive landscape. Part-marketing, part-business, all engaging. Subscribe to Name Brands at iTunes or at your favorite podcast provider.
||CleanName Brands: Perdue Farms Chairman, Jim Perdue||How do you take chickens and make them into a brand? What’s the secret to becoming the largest producer of organic chicken in the country? Perdue Farms Chairman, Jim Perdue, sits down with Roger and Larry in studio to discuss the trap that most poultry companies fall into and how to build customer loyalty. Plus, Jim explains the biggest business lesson he received from his father, and why he believes that he’s in the people business, not the chicken business.||12/12/2018||Free||View in iTunes|
||CleanName Brands: Sounding Off On Innovation with Bose Chairman Bob Maresca||How did noise-cancelling headphones develop into the hot, innovative product they are today? How has Bose Corporation carried on the legacy of Dr. Bose in an era of increasing competition? Bose Chairman Bob Maresca joins Roger and Larry in studio to discuss how he, as a researcher, learned to flex his business muscle to join the executive team and help the audio giant grow. Plus, he shares his experience working with the NFL and how his headphones ended up on the ears of all NFL coaches.||12/5/2018||Free||View in iTunes|
||CleanName Brands: The Past, Present and Future of Boston Development with Fallon Company Founder, President, and CEO Joe Fallon||How has Boston’s Seaport grown into the thriving development it is today? With costs always increasing, how do developers remain confident in their future with projects taking years to complete? Fallon Company CEO Joe Fallon, known for being a catalyst for change in Boston development, joins Roger and Larry in studio to discuss his experience in real estate development as well as the basic rules he has followed since starting his career.||11/28/2018||Free||View in iTunes|
||CleanName Brands: Surviving and Thriving in Retail with Modell’s Sporting Goods CEO, Mitchell Modell||How does a sporting goods retailer like Modell’s thrive in a space where so many are failing? How do you break through the marketing noise and keep driving demand? What really happens with pre-produced championship apparel for a losing sports team? The CEO of an east coast retail icon and family dynasty, Mitchell Modell, joins Roger and Larry to share his experience on the show ‘Undercover Boss’ and the mantra he believes helps his business succeed.||10/24/2018||Free||View in iTunes|
||CleanName Brands: The Future of Entrepreneurship with Babson College President Kerry Healey||Are entrepreneurs born, or are they made? What are the challenges of building a college’s brand domestically vs. internationally? Babson College’s first female president, Kerry Healey joins Roger and Larry in studio to discuss this and much more, including a look ahead to the future of entrepreneurship and what she foresees for the next century of Babson’s growth.||10/17/2018||Free||View in iTunes|
||CleanName Brands: From Football to 401ks - Putnam Investments President and CEO, Bob Reynolds||How has investment changed from the Baby Boomer generation to the Millennial generation? What is the future of social security? How does a former candidate for NFL Commissioner get involved in the finance business? Bob Reynolds joins Roger and Larry in studio to discuss his career journey from college referee to President and CEO of a corporation that manages more than $2 Billion dollars in assets.||10/10/2018||Free||View in iTunes|
||CleanName Brands: Hill Holliday CEO, Karen Kaplan||When it comes to advertising in today’s fast-changing world, is ‘creative’ king or is it ‘data’? What criteria are clients using to choose an agency to promote their brand in the new landscape? How do you capture attention in a multi-screen environment? Hill Holliday CEO, Karen Kaplan joins Roger and Larry to reflect on her career that started 36 years ago and talks about the increase in female leadership across her industry and the vast changes she has seen through sixteen different jobs over nearly four decades at the same company.||10/3/2018||Free||View in iTunes|
||CleanName Brands: The Ingredients of Success with Jim Koch, CEO Boston Beer Co.||Was Massachusetts discovered because the Pilgrims ran out of beer? How has the craft beer landscape changed since Sam Adams entered the market in 1984? Jim Koch, founder and Chairman of Boston Beer joins Roger and Larry in studio for an informative and often humorous look at the past, present and future of the Sam Adams brand. Jim discusses his personal inspiration, the early days of brewing and how a business with one-percent market share stays relevant in the increasingly competitive micro-brew industry.||9/26/2018||Free||View in iTunes|
||CleanName Brands: Harvard School of Public Health||Can coffee cause cancer? Is organic produce always better? Does alcohol have health benefits? Dr. Eric Rimm and Dr. Walter Willett of the Harvard School of Public Health provide their expert opinion on the most common food and public health questions, supported by their award-winning research in nutrition. Plus, hear them discuss the dangers of trans fats and share what they eat in a typical day.||9/19/2018||Free||View in iTunes|
||CleanName Brands: Girl Scouts of America CEO Sylvia Acevedo||Girl Scouts of America has taught young girls to create opportunity for themselves and others, inspiring the entrepreneurial leaders of tomorrow. NASA rocket scientist turned CEO Sylvia Acevedo discusses how a personal family tragedy led her to have a chance encounter with the organization that changed her life. Plus, hear how the Girl Scouts are preparing the next generation of women through innovative programs like their "Think Like a Programmer" partnership with Raytheon.||9/12/2018||Free||View in iTunes|
||CleanName Brands: Talbots CEO Lizanne Kindler Talks Retail||Talbots has established itself as an iconic fashion brand for over 60 years. CEO Lizanne Kindler discusses how to maintain longtime consumers while continuing to evolve and appeal to contemporary customers. Plus, she talks about marketing distribution points to help service their customers in the retail environment.||3/21/2018||Free||View in iTunes|
||CleanName Brands: A Life-Saving Brand at Boston Children's Hospital||Boston Children's Hospital has consistently been named the #1 pediatric hospital in the country, treating over a half a million young patients every year. CEO Sandra Fenwick discusses how they are never content with where they are at, from their scientific research to the valet services. Plus Fenwick shares her stance on increased mental illness in children and reveals the "wow" projects in the works at her hospital on the path to curing diseases.||3/13/2018||Free||View in iTunes|
||CleanName Brands: No Place Like Home With Wayfair CEO Niraj Shah||It started as a website simply selling stereo racks and entertainment stands. Now Wayfair.com has become one of the world's largest online destinations for everything for the home. CEO and co-founder Niraj Shah reveals how he turned his degree in Mechanical Engineering into entrepreneurship and how less became more with a hyper-focus on their core product.||3/7/2018||Free||View in iTunes|
||CleanName Brands: The Ethos of Mitchell Gold + Bob Williams||Mitchell Gold+Bob Williams are the masters of modern home furnishings. Co-founder Mitchell Gold discusses how they weave a belief system into their brand and why they aren't afraid to mix business with politics. Also, find out why Made in America has more benefits than patriotism and what tv shows have their own line of Mitchell Gold+Bob Williams furniture.||2/27/2018||Free||View in iTunes|
||CleanName Brands: Life Is Good and So Is This Brand||Life Is Good is a lifestyle brand that looks to spread positivity one optimistic t-shirt at a time. Bert Jacobs speaks with Roger and Larry about how selling t-shirts out of a van with his brother led to a $100M business 24 years later. Hear how one simple question from their mom helped instill optimism in them, how a co-branding opportunity with Dunkin' Donuts is taking shape and what was their worst t-shirt design.||2/13/2018||Free||View in iTunes|
||CleanName Brands: Double Down With Foxwoods Resort Casino||The biggest resort casino in North America is not in Las Vegas or Atlantic City, it's in Connecticut. Foxwoods Resort Casino's president and CEO Felix Rappaport stops by to discuss the progression of casinos in America, how partnering with the competition can be good business and the best cheating scams he's come across.||2/7/2018||Free||View in iTunes|
||CleanName Brands: Polar Beverages Bubbles Over With Success||Polar Beverages, the country’s largest independent soft-drink bottler, is a fourth-generation, family-owned business that traces its roots back to 1882. CEO Ralph Crowley Jr stops by to discuss how they became an overnight success 136 years in the making. Plus, hear how their "unicorn army" solely focuses on millennial marketing which explains how they developed flavors Yeti Mischief and Dragon Whispers.||1/30/2018||Free||View in iTunes|
||CleanName Brands: An Organic Conversation With Stonyfield Farm||It started with seven cows on a small farm in New Hampshire back in 1983. Now Stonyfield Farm has grown to one of the biggest influencers in organics and health foods today. While Samuel Kaymen owned the cows and the yogurt recipe, it was the marketing genius of Gary Hirshberg that grew the business. We talk with Gary about everything from the politics of organics, the power of the consumer and the one flavor that really missed the mark.||1/23/2018||Free||View in iTunes|
||CleanName Brands: Greg Norman Takes a Bite Out of Branding||"The Great White Shark" Greg Norman has transcended his sports stardom as a Hall of Fame golfer to become one of the world's most succesful entrepreneurs and philanthropists. His aggressive approach to golf has translated to immense branding success as The Greg Norman Company has achieved global recognition in industries from apparel to real estate to design. The Aussie explains why every brand needs a 200 year plan, how golf can revitalize its business and also clears up an old rumor about him and Bill Clinton.||1/16/2018||Free||View in iTunes|
||CleanName Brands: Time To Make The Podcast With Dunkin Donuts CEO Nigel Travis||Founded in Quincy, MA in 1950, Dunkin' Donuts has grown to be the industry leader in donuts and coffee. CEO Nigel Travis reveals the key component for future growth and addresses the rumors of a potential name change. Plus find out what happens every 18 minutes in every Dunkin' store.||1/9/2018||Free||View in iTunes|
||CleanName Brands: A Conversation With Fashion Designer Joseph Abboud||His name is a brand. Joseph Abboud has been called “the world’s most talented menswear designer alive today.” Hear how he went from Roslindale to Paris to New York and what triggered his passion for fashion.||12/21/2017||Free||View in iTunes|
Check out this podcast
Great guests and conversations about leadership, marketing and strategy - definitely worth a listen.
What a great podcast!
Informative and interesting interviews, recommend checking them out.
There are plenty of better marketing podcasts
As I write this there are only two episodes available so I’ll keep listening for a while and hope for improvement. Roger talks too much, steps on his guests and his co-host and eats up an unacceptable amount of time with personal anecdotes, all at the expense of hearing any interesting marketing insights. If you’ve already listened to every other marketing podcast and are desperate for more, give it a try. Otherwise, blow it off.