New Rainmaker: Media not Marketing
By Brian Clark, CEO of Copyblogger Media
To listen to an audio podcast, mouse over the title and click Play. Open iTunes to download and subscribe to podcasts.
New Rainmaker is a weekly broadcast brought to you by Brian Clark, founder and CEO of Copyblogger Media. It presents the disciplines, strategies, and tactics that can generate a flood of new business using the power of a digital media platform. Get more at newrainmaker.com ...
||8 Ways a Digital Media Platform is More Influential than “Marketing”||We’ve been talking about and#8220;media not marketingand#8221; in this broadcast quite a bit and#8230; but what does that actually mean, what can it look like? As you’ll hear in this episode, examples of a media-first approach done very well are all a||3/5/14||Free||View In iTunes|
||Why the New Rainmaker is a Digital Media Producer||Back in the day, the Big Dream of any creator involved striking a deal with a name like Random House, Warner Brothers, or Atlantic Records. Signing a deal with one of those immortal entities was considered the gold ring, the opening of the only door to in||2/19/14||Free||View In iTunes|
||Behind the Scenes: How (and Why) New Rainmaker is Produced||Itand#8217;s time to pull back the curtain for just a few minutes and talk about what weand#8217;ve learned (so far) from producing New Rainmaker. Weand#8217;re only three episodes in, but this is something we want to do periodically throughout the run of||2/11/14||Free||View In iTunes|
||How to Build a Lucrative Asset While You Make it Rain||In the days before the Internet, if you wanted to create and distribute any kind of content on a large scale, you needed to either be wealthy, have connections, win the cultural lottery of getting picked, or possess a nearly impossible combination of any||2/4/14||Free||View In iTunes|
||Why a Personal Media Brand Beats “Marketing” Every Time||Fame. Celebrity. Stardom. There are many words to describe this thing that so many are after and#8230; and many reasons they are after it. But is there any real value in celebrity for celebrity’s sake? If you’re famous for being famous and#8212; that||1/28/14||Free||View In iTunes|
||The New Rainmaker: Why the Key to Business Success is Media, Not Marketing||Who is it that and#8212; regardless of the economic climate and#8212; always seems to be able make things happen? In any endeavor, non-profit, for profit, the dentist’s office, the publishing house, the software company and#8230; almost anything you can||1/21/14||Free||View In iTunes|
So good I listened 2x!
Been following Brian Clark's work for a little over a year now. He's great. Brian offers fantastic, credible and relevent information/perspectives for helping small business owners and entrepreneurs promote themselves online. Definitely not the same-old, same-old. Great presentation of the material as well.
Episode 1 - Business Fundamentals, Content, Brands
Perfect progression in the digital media conversation
Brian Clark and his team at Copyblogger have consistently delivered substantive insights on the online marketplace. The New Rainmaker is no exception. I think this is a significant contribution for online entrepreneurs who are expected to make it rain everyday. Highly recommended.