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Octopus Digital Strategy

By Nasser Sahlool

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Welcome to Octopus. This series is an exploration of digital strategy, its place within the broader marketing ecosystem and the people who have made it their career. It is designed to help prospective digital strategists get started in the industry and chart a roadmap for their careers with insights and perspectives from those that have worked in this space and helped shape it.

Customer Reviews

Great Podcast for Digital Marketers

Nasser strikes a great balance between form and function with the Octopus Digital Strategy podcast. Digital strategy is something I typically view through a marketing lens so this podcast, along with Nasser's background, resonates pretty solidly with me.

Although I think nearly anyone who develops strategy in a digital context can benefit from his guests and insight. And you don't need a "digital" or "strategist" in your title to get value - concepts and insight is cross-functional and multi-disciplinary.

Regarding form, Nasser asks really good questions of his guests. His insight is backed by actual experience and is delivered in ways you can relate to your day-to-day. You can start from the beginning (back in early 2015) and learn the digital strategist role from the ground up. Or you can pick through the relevant interviews that Nasser arrranges with industry leaders across the spectrum of business.

If you still can't find a good place to start (there are nearly 80 episodes), go with Episode 10. Spoiler alert - I may have been a guest on the Octopus Digital Strategy podcast in its early episodes.

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