Of Record | A Guide to Digital Marketing
By Digital Marketing Podcast Of Record
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Are you a CMO, business owner or digital marketing professional? Of Record is your weekly listen for what’s happening in the digital media space. We’ll cover the latest with Facebook, Google, LinkedIn, Twitter, Instagram, YouTube and other rising players in the digital space. We discuss breaking platform changes and updates with a marketer's eye to keep you current and provide analysis on how those changes will impact you and your profession. Subscribe to our podcast and you'll even catch the occasional deep dive consultation with special guests from the business, non-profit or government space. You’ll hear a behind the scenes conversation from real organizations facing modern-day challenges. These conversations are a great opportunity for marketers to understand the challenges faced by diverse industries, hear some new ideas for their own clients or organizations, and get the latest scoop in the fast-paced and ever-changing digital media realm. Of Record is hosted by digital media practitioners Matt Farrar and Joe Clements. Matt and Joe are co-founders of a successful digital media firm in Tallahassee, Florida. They have placed millions of dollars in digital ad buys for their clients and pride themselves on being experts in their digital media craft.
||ExplicitWeekly Digital Marketing Update 2/22 | The Youtube Problem, Platform Engagement Metrics, and Facebook Groups||Digital Ad Market Update: 2/14 - 2/21 2019 This week in your social media and digital marketing week! Joe and Producer Kyle talk three big things that happened this week. Companies suspend Youtube ads over child exploitation concerns...If that...||2/22/2019||Free||View in iTunes|
||Explicit14: The Business of Legislative Advocacy | Guest: Peter Schorsch||Peter Schorsch is the brain behind Extensive Enterprises Media, a brand comprised of multiple media staples in Florida Politics, covering both the print and digital mediums. Peter is also the first 2nd time guest on Of Record, so please welcome him...||2/21/2019||Free||View in iTunes|
||Explicit13: Franchising Smallcakes In Your Hometown with Brent Edson | "As a Franchisee, I get a lot of latitude to do what I want."||Brent Edson and his wife are the Owner/Operators of two local Tallahassee Smallcakes Cupcakery. Brent is a local business owner like all of our past interviews, but one big difference. Brent invested in a franchise. Joe and Matt sit down with...||2/13/2019||Free||View in iTunes|
||ExplicitWeekly Digital Marketing Update 2/7 | Super Bowl Recap, Spotify and Gimlet, and Facebook 11X||Digital Ad Market Update: 2/1 - 2/7 2019 This is our Super Bowl recap half hour! Matt and Joe bury the lead in this one, but only for the first 10 mins. Spotify is in acquisition talks with Gimlet, will it happen? Facebook has released some...||2/7/2019||Free||View in iTunes|
||ExplicitWeekly Digital Marketing Update 2/1 | Super Bowl Marketing, Facebook Performance Marketers, and Netflix Intimidation||Digital Ad Market Update: 1/26 - 2/1 2019 If you are in marketing you know all eyes are on the Super Bowl this week. Matt and Joe use the first 15 minutes to discuss what Super Bowl marketing will look like this year, what some players are doing...||2/1/2019||Free||View in iTunes|
||ExplicitWeekly Digital Marketing Update 1/25 | Fyre Fest and FOMO, Anchor?, and Netflix||Digital Ad Market Update: 1/18-1/25 2019 Matt and Joe sit down to talk what is new in the digital marketing world and this week is all about the Fyre Fest doc FOMO. What is Anchor doing to carve market space? Facebook releases a petition...||1/25/2019||Free||View in iTunes|
||Explicit12: Feeding Florida with Robin Safley | "In a way it seems complicated, but we did just land something on Mars."||Robin Safley is the Executive Director of Feeding Florida, a statewide network united of 12 food banks to provide a healthy food supply to every community. Matt and Joe sit down with Robin to learn about Feeding Florida's impact on statewide...||1/23/2019||Free||View in iTunes|
||ExplicitWeekly Digital Marketing Update 1/18 | Swipe Or Scroll, Future of OTT Ad Buying, and Spotify Podcasts||Digital Ad Market Update: 1/10-1/17 2019 Matt and Joe sit down to talk what is new in the digital marketing world. It wasn't a sexy news week, but a lot of things still happened: Swipe or Scroll is becoming a battle. What will the future of OTT...||1/18/2019||Free||View in iTunes|
||Explicit11: Keeping Your Community Active In Your Brand with For The Table Hospitality||Matt Thompson is the Managing Partner of For The Table Hospitality, the group known for the creation of Tallahassee restaurant and bar icons Madison Social, Township, Centrale, Happy Motoring, and SoDough. He is joined by Eric Pounders, who is hands...||1/16/2019||Free||View in iTunes|
||ExplicitWeekly Digital Marketing Update 1/11 | 2019 Predictions, Alexa Holiday Sales, and A Few More Stories||Digital Ad Market Update: 1/3 - 1/11 We have missed everyone, but are back in 2019 with our first news episode. This week: Matt and Joe talk 2019 predictions and here is the run down. Direct to consumer marketing will blow up this year....||1/11/2019||Free||View in iTunes|
||Explicit10: Training and Supplying The Bulwark of Our Society With Ben Honey | "Your network is far more valuable than your net-worth."||First Responders are the front line of our society. Everyday they suit up to handle real issues and respond at the most critical times. Most of us take this for granted. Not Ben Honey and his family run, Bulwark Distribution Company. Bulwark is...||1/9/2019||Free||View in iTunes|
||ExplicitWeekly Digital Marketing Update 12/21 | Google Riding the Nostalgia Wave, Facebook Watch/Keyword Ads/Groups, and Instagram Redesign||Digital Ad Market Update: 12/13-12/20 2018 Last week in digital and social media news: Google, like all millennials, is feeling nostalgic this holiday season with the roll-out of their new holiday ad, Google Home Alone. Facebook just won't...||12/21/2018||Free||View in iTunes|
||Explicit09: Curating an Indie Book Store with Sally Bradshaw | "The rising tide of book selling lifts all boats."||Your local independent book store is more than just books on shelves. It is a collection of books curated by passionate individuals based on your communities interests and reading needs. Of Record sits down with Sally Bradshaw of Midtown Reader,...||12/19/2018||Free||View in iTunes|
||ExplicitHelp Of Record Save Christmas in Panama City||For years, a gentleman in Bay County by the name of Mike Jones has also been known by another name: Salvage Santa. He’s served thousands of children in the community by collecting toys and repairing bicycles to ensure that every child gets to have a..||12/11/2018||Free||View in iTunes|
||Explicit08: Build the Community You Want | A Conversation with Florida Municipal Communicators||After wrapping up the inaugural Florida Municipal Communicators Association Annual Conference, Matt sits down with three cities communication officers, Tallahassee, Mulberry, and Cocoa, to talk about their digital and communication strategies....||12/10/2018||Free||View in iTunes|
||ExplicitWeekly Digital Marketing Update 12/3 | Amazon Creeping Into Sports, Game of OTT, and the Differences Between the Social Platforms||Digital Ad Market Update: 11/21-11/29 2018 Last week in digital news: Amazon begins sports ascension by entering a bid for the vacated Fox regional sports networks. This isn't looking like the end of Amazon and sports, it is looking more like...||12/3/2018||Free||View in iTunes|
||ExplicitWeekly Digital Marketing Update 11/21 | A Couple of Amazon Stories, Instagram Direct to Consumer Marketing, and Holiday Marketing||Digital Ad Market Update: 11/16-11/20 2018 This week in digital news: It's Thanksgiving week and holiday shopping has already begun. What does this holiday season look like to advertisers and how the heck do you market efficiently this holiday...||11/21/2018||Free||View in iTunes|
||ExplicitWeekly Digital Marketing Update 11/15 | Peak Social Media, Facebook Quarterly Report, and the New Nike Store||Digital Ad Market Update: 11/8-11/15 2018 This week in digital news: The buzzword this week is PEAK. Matt and Joe talk Peak Social Media growth. Quick tip - there are only so many people on the internet. Facebook releases quarterly earning...||11/16/2018||Free||View in iTunes|
||Explicit07: Election Day Special with Steve Vancore | "Polls can't predict the future much like a 3rd qtr. scoreboard can't predict the final score"||It is Election Day in Florida so we thought we would release a special Election Day episode with Steve Vancore. Steve is Co Founder of VancoreJones Communications and Clearview Research. Steve is a legend in the marketing game in Florida and a staple...||11/6/2018||Free||View in iTunes|
||ExplicitWeekly Digital Marketing Update 11/01 | Big Tech's Quarterly Revenue Reports, Midterm Ad Spend History, and What is a Video View, Really?||Digital Ad Market Update: 10/26-11/01 2018 This week in digital news: Big Tech drops their quarterly revenue reports, which prompts a interesting segment of Buy-Sell-Hold. See which companies stock Joe and Matt would sell today, tighten their...||11/2/2018||Free||View in iTunes|
||ExplicitWeekly Digital Marketing Update 10/25 | Netflix User Growth, OTT Overview, and Targeting On Digital||Digital Ad Market Update: 10/19-10/25 2018 This week in digital news: Netflix user growth exceeds their quarterly goal by close to 2 million users. Yes, more ex's everyday are waking up to their past partners parting ways on Netflix. What is...||10/25/2018||Free||View in iTunes|
||Explicit06: Digital Focus Group | Show Me Your Social Feed||Social media feeds tell a lot about you and your consumer behaviors. Joe and in-house social media expert, Shannon focus group the SDS team including women ranging from 21-36, single, newlywed, married with kids, in college, and recently graduated....||10/23/2018||Free||View in iTunes|
||ExplicitWeekly Digital Marketing Update 10/18 | Digital Video Ad Market, Amazon Wants the NFL, and Branded Social Media Content||Digital Ad Market Update: 10/11-10/18 2018. This week the discussion is about the digital video ad market. Pro Tip: You should already have a video plan for your business, agency, or client. Could Amazon, a trillion dollar company, need the NFL?...||10/18/2018||Free||View in iTunes|
||ExplicitWeekly Digital Marketing Update | Longform VS Shortform Video, Facebook Portal, and Disaster Communications||What's new this week in Digital Marketing? Facebook releases their first (actually second, remember that Facebook phone?) hardware product, the Facebook Portal. Matt and Joe sit down before Hurricane Michael makes landfall to bring you news on the...||10/12/2018||Free||View in iTunes|
||Explicit05: The Business of Government with Peter Schorsch | "I don't think we're a media company, as much as a startup.""||Florida Politics is a billion dollar industry with continual growth. Peter Schorsch is at the center of this industry and created a media empire around it. Matt and Joe sit down with Peter to talk the business side of politics, the creative side of...||10/8/2018||Free||View in iTunes|
||ExplicitWeekly Digital Marketing Update | Facebook Data Breach, Facebook Reserve Buys, and Amazon Highlighted Products||What's new this week in Digital Marketing? Facebook punched in the face again with a data breach! Matt and Joe sit down for their weekly update discussing Facebook's data breach, Facebook moving towards reserve buy ad stock, and Amazon highlighted ads..||10/4/2018||Free||View in iTunes|
||Explicit04: #InternationalPodcastDay | We Love Podcasts||International Podcast Day was yesterday and we couldn't think of a better episode to release than our podcast on podcasts! Joe and Producer Kyle sat down to talk about the one thing that they both love, Podcasts.||10/1/2018||Free||View in iTunes|
||CleanWeekly Digital Marketing Update | Vertical Video, Podcast Advertising, and Amazon Ads||What's new this week in Digital Marketing? Vertical video! Matt and Joe sit down for a short episode discussing vertical video, Panoply focusing on advertising/hosting, and eMarketer's updated Amazon advertising predictions. 00:00:55 Intro and Of...||9/20/2018||Free||View in iTunes|
||CleanWeekly Digital Marketing Update 09/05||Matt and Joe sit down for this week's Digital Media Marketing and Social Media Marketing news update. This week Taylor Swift will become the biggest free agent in music history, Google is a no show on Capital Hill, and sports broadcast rights are in...||9/19/2018||Free||View in iTunes|
||Clean03: Building a Seriously Strong Fitness Brand with Keith Hansen | "Don't Eat The Marshmallow""||Keith Hansen is the Founder of Seriously Strong Training and an accomplished personal trainer. Keith's unique model of personal training based gyms is growing rapidly and expanding into new cities. Matt and Joe dive with deep with Keith on building a...||9/19/2018||Free||View in iTunes|
||Clean02: Are Facebook Ads Ruining America?||Since the 1960s media technology has always frightened the general public. In 2018 the question is now, Are Facebook Ads Ruining America? Digital Advertising experts Matt and Joe sit down to address this question once and for all.||9/19/2018||Free||View in iTunes|
||Clean01: Storytelling Your Nonprofit with Innocence Project of FL's Seth Miller | "You have an embarrassment of riches when it comes to stories"||Seth Miller is the Executive Director of the Innocence Project of Florida, which is directly responsible for giving wrongfully incarcerated people a second chance at life. Matt and Joe give Seth practical advice on setting up his own Serial-type...||9/19/2018||Free||View in iTunes|
||CleanWhat Is The Podcast Of Record?||This is the Podcast Of Record. Each week Matt and Joe will bring you one of two formats. The first Matt and Joe will recap the weekly changes in social and digital media and what it means for you and your business. The second format is an interview...||9/10/2018||Free||View in iTunes|
I’m a Marketing Nerd
...and I love this podcast. Matt & Joe dive deep into social media trends, what’s hot and what isn’t, and interview business owners that are looking to take their digital marketing to the next level. Love the interview with the Florida Innocence Project, and their news episodes are informative & entertaining. A must listen for any entrepreneur or marketing exec.
Only one episode in, but excellent!
Great insight from bright guys who always have the latest scoop. We’ve worked with this team for years and they’re always on the cutting edge, thinking ahead, and teaching us something!
We hope you LOVE this Podcast
Is it lame for a host to review his own podcast? Probably.
But here’s the thing, we want to let you know that if you are in a business or organization where digital media plays a role (or should be playing a role) we’ve made this podcast for you.
Our weekly news segment keeps you up to date with the latest news in the digital space. Then we provide some perspective on what the news means for marketers.
Our interview episodes are a deep look at how a variety of businesses and organizations function and how they can market themselves better.
If you want “passive income” advice you’ll need to look elsewhere. This podcast is for the CMO’s, agency staff and business owners who work in the digital space.
Hope to see some of you leave a review soon.