Oh No! Not Another Marketing Podcast Right Source Marketing

What is your company’s approach to creating content? Has an overall content strategy been developed or has the general strategy been “let’s throw it against the wall and see what sticks?” On episode 15 of ONNAMP, Lindsay Kelley, VP Digital and Content Marketing at Telit, talks about the importance of developing a strategic approach to content creation complete with ongoing sales input and digital alignment. Don't forget to subscribe and join the conversation using #ONNAMP, or you can tweet to us directly at @rightsource.

Unsure of your CEO’s role in marketing and the metrics they’re really looking for? On Episode 14 of ONNAMP, our host Will Davis speaks with CEO and Founder of Think|Stack, Chris Sachse, to discuss how he views marketing within his own company and how a rebrand helped reinforce Think|Stack’s mission. Don't forget to subscribe and join the conversation using #ONNAMP, or you can tweet to us directly at @rightsource.

Why spend marketing dollars on campaigns and content that your audience doesn’t care about? In Episode 13 of ONNAMP, our host Will Davis and Marty Brandwin, VP Marketing at WorldAware, discuss why it’s so important to make data-driven marketing decisions that will actually benefit your business and feed your pipeline. Don't forget to subscribe and join the conversation using #ONNAMP, or you can tweet to us directly at @rightsource.

In today’s content marketing era we’re seeing a metric ass ton of content being churned out daily, but how many of these creators are actually considering the message their audience wants to hear or the medium they want to consume their content through? In Episode 12, our host Will Davis sits down with Cathy McPhillips, VP of Marketing at the Content Marketing Institute, to talk about how to break free of today’s content shock phenomenon through effective content creation, repurposing, and anticipating what’ll come next. Don't forget to subscribe and join the conversation using #ONNAMP, or you can tweet to us directly at @rightsource.

Within any given company, sales and marketing teams rarely seem to be on the same page when it comes to budgets, messaging, and beyond. In Episode 11, Will Davis sits down with Joey Gilkey, Founder and Chief Revenue Officer at Tribe Prospecting, to talk about the importance of properly aligning your sales and marketing team, as well as the role effective content marketing plays within this alignment. Don't forget to subscribe and join the conversation using #ONNAMP, or you can tweet to us directly at @rightsource.

The way we use technology and software has transformed exponentially in the past decade, but so have SaaS marketing strategies and tactics. In Episode 10, Will Davis sits down with Rendia CEO Smitha Gopal to chat about how they continuously challenge the status quo while diving into how today’s marketers can prove ROI to leadership with effective storytelling. Don't forget to subscribe and join the conversation using #ONNAMP, or you can tweet to us directly at @rightsource.