Online Marketing & Communications Podcast
By Jon Buscall
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Professional marketing tips and practical advice on how to get the best from Digital Marketing & Communication for small-medium sized businesses. Brought to you by Jon Buscall, head of Stockholm-based marketing agency Moondog Marketing & Media. The show covers the latest tools, techniques and strategies to help you generate online leads, sales and grow your business.
||CleanAutomation & CRM for SMBs||Here at Moondog we've been working with ActiveCampaign and Contactually this year. ActiveCampaign is excellent for email marketing and automation, but doesn't live up to it's billing as a fully-fledged CRM. To that end, we added Contactually to...||12/8/2016||Free||View in iTunes|
||CleanHere's why marketing isn't getting easier||This episode is very much based on a newsletter I sent out last week to our list. www.moondogmarketing.com/newsletter (subscribe!!) I sat up late following up on a conversation thinking about the challenges businesses are facing now as 2016 draws...||11/24/2016||Free||View in iTunes|
||CleanThe Content Marketing Coach||An interview with Rachel Parker||11/14/2016||Free||View in iTunes|
||CleanDo You Have a Commitment to Content?||This is very much a podcast that is about my process. My marketing process. Or rather what happens when doing business gets in the way of marketing your business. As a marketing agency we spend all day marketing other businesses. And I like to...||11/7/2016||Free||View in iTunes|
||CleanHow to Succeed with Marketing as a Solo Entrepreneur||an interview with Peter Billingham||10/22/2016||Free||View in iTunes|
||CleanCommunicating to Convert||The importance of web conversion||10/1/2016||Free||View in iTunes|
||CleanIntegrity||Episode 178. Recorded September 16, 2016 in the Dog House Studio, Sweden. This week's show follows on from our decision at Moondog to delete last week's podcast and the blog that went along with it. In all the time I've been...||9/16/2016||Free||View in iTunes|
||CleanThe Story of an Ebook||Episode #176. Show notes available over at Moondog Marketing I try to share with you some of the background, strategies and thoughts that have gone into the ebook campaign we're currently running at Moondog. This follows on from the audio...||8/26/2016||Free||View in iTunes|
||CleanHow to Market a School||Released August 21, 2016 This is the audio version to accompany an ebook we recently published. To download the ebook, go to: http://moondogmarketing.com/schoolebook Although the focus of the book is schools looking to improve their...||8/19/2016||Free||View in iTunes|
||CleanBuyer Personas: Why You Need Them||It's just me on the show this week. No guests, no discussion. But I wanted to share with you my thoughts on creating buyer personas – those semi-fictional, ideal customer profile documents we work with to help us target our marketing...||8/19/2016||Free||View in iTunes|
||CleanTelling Social Media Stories in B2B||an interview with Ben Kolp||8/12/2016||Free||View in iTunes|
||CleanCan Brands Be This Creative?||An interview with Matt Giovanisci||6/11/2016||Free||View in iTunes|
||CleanHow & When Should You Be Doing PR||Released May 27, 2016 Episode 172 PR consultant Josh Turner from www.JTPublicrelastions.com comes back for another chat about introducing PR into the marketing & communications mix. Josh shares some useful insights into when businesses...||5/27/2016||Free||View in iTunes|
||CleanPinterest Marketing for SMBs||Released May 20, 2016 In this show I look at link shortener Sniply http://snip.ly which adds call-to-actions to shared links. I then go on to discuss how to get the most out of Pinterest as part of your digital marketing strategy. ...||5/20/2016||Free||View in iTunes|
||CleanMarketing Automation Tools||an interview with Nate Kristy||5/6/2016||Free||View in iTunes|
||CleanIs LinkedIn Working for Your Business?||Following on from the episode on Twitter, this week's show looks at LinkedIn and the role it plays as part of your marketing efforts. On the show I discuss some of the things we've learned helping clients build their reputation, increase...||4/24/2016||Free||View in iTunes|
||CleanIs Twitter Where it's At ?||I'm not sure where Twitter is headed as of 2016. There have been many rumours of its demise since the turn of the year. In this episode, 168, I think through some of the challenges facing businesses considering using Twitter as a marketing...||4/4/2016||Free||View in iTunes|
||CleanOnline Payment Solutions & Landing Pages||Back in the saddle again with another episode of the show after a month's hiatus due to one or two things that have been happening.||3/20/2016||Free||View in iTunes|
||CleanBe the Hero of Your Own Story||Josh Turner talks PR||2/5/2016||Free||View in iTunes|
||Clean3 Ways to Be a Better Marketer in 2016||In this week's show, I look at some of the things I think can give your marketing a kick start in 2016.||1/22/2016||Free||View in iTunes|
||CleanBlogging Still Belongs on Your Website||Not Facebook||1/9/2016||Free||View in iTunes|
||CleanMarketing Lessons Learned in 2015||I wanted to talk through some of the things we discovered or experienced at Moondog during the course of 2015. In the show I look at things like Pay-Per-Click, the quality of landing pages, content marketing and much more. I also have a bit of a rant...||1/1/2016||Free||View in iTunes|
||CleanVoice of the Customer||Produced by Moondogmarketing.com Episode 162||12/5/2015||Free||View in iTunes|
||CleanAre You Copying Your Competitors?||We need to do things differently with our marketing or branding or we risk being a pale comparison of our competitors. This episode looks at the kind of things you can do to make your marketing really stand out.||11/21/2015||Free||View in iTunes|
||CleanHow to get maximum runway on the content you create||an interview with PR pro Rebecca Hasulak||11/6/2015||Free||View in iTunes|
||CleanIs Digital Enough ?||This week's show, episode 159, looks at a number of things that I've been thinking about this week: OneNote Publicate BlogTalkRadio and the increasingly frustrating issue of where to put your ad spend. All this and more in the...||10/30/2015||Free||View in iTunes|
||CleanContent Marketing is a Commitment, Not a Campaign||I've got known for saying "content marketing is a commitment, not a campaign" and it's something that crops up on my Twitter feed quite often. In this week's episode of the show, I talk through what this means to me and what we at Moondog do...||10/16/2015||Free||View in iTunes|
||CleanUpdates, Creativity and Artwork||Asana updated last week and the ToDo project management software just went up another level ! I discuss how we're using it at Moondog. How a Danish travel company is using sex to sell. Canva - a great way of creating images for your...||10/5/2015||Free||View in iTunes|
||CleanThe Contents of a Marketing Gear Bag||A listener from Malmö wants to know what's in my marketing gear bag so I checked my messy desk, had a bit of a think and went for it! All show notes at Moondogmarketing.com/156||9/9/2015||Free||View in iTunes|
||CleanDoes Traditional Media Outreach Still Matter||an interview with Pete Walter||8/30/2015||Free||View in iTunes|
||CleanA New Approach to Curation Marketing||an interview with Publicate's Chris Bradley||8/22/2015||Free||View in iTunes|
||CleanUsing Photographs in Your Marketing Mix||I'm a massive fan of photography. If I win the lottery (I don't play!) I'm off to the south of France with the woofs and my Canon 5D III to potter around. But as I work in the marketing industry I get to think quite a lot about photographs. In...||8/15/2015||Free||View in iTunes|
||CleanThe One Thing You Need to Grow||After 6 weeks away in France, I'm back to consider the one thing you can do to really improve the way you market your business.||8/7/2015||Free||View in iTunes|
||CleanConfessions of a Bootstrapper||an interview with Marcel Goya from LinguSocial||6/30/2015||Free||View in iTunes|
||CleanAndy White Talks Podcasting||Finally a chance to talk podcasting with one of my favourite, well, podcasters ! I started podcasting back in 2010. One of the people who influenced and inspired me the most was podcaster, producer and presenter (amongst other things!), Andy...||6/15/2015||Free||View in iTunes|
||CleanWhat's Your Traffic Strategy?||You've invested in a website ? You know you need to go down the route of content marketing. But why haven't got a traffic strategy ? This episode focuses in particular on the value (and true scariness) of Pay-per-click advertising.||6/1/2015||Free||View in iTunes|
||CleanSocial Media Listening as a Business Growth Engine||A show all about the power of listening. Not just as a marketing tool, but also a tool for product and business development. Full show notes are available at Moondogmarketing.com/148||5/15/2015||Free||View in iTunes|
||CleanThe Value of Books||An interview with Tom Corson-Knowles from TCK Publishing. Tom comes on the show to talk about the business value of writing and publishing books – primarily ebooks for the Kindle platform. I wanted to know whether businesses...||4/26/2015||Free||View in iTunes|
||CleanWhat to do when your marketing sucks||Be strategic, Don't rush||4/19/2015||Free||View in iTunes|
||CleanConversion Metrics You Should Be Tracking||Crack open Google Analytics, dive into your website data and assess what's working and what's not. Here are a few of my favourite key performance indicators to keep track of. Show notes at moondogmarketing.com/145||3/26/2015||Free||View in iTunes|
||CleanAn interview with Liv Sibony, co-founder of Grub Club||Released March 14, 2015 at the Dog House Studio, Stockholm, Sweden Episode 144 One half of the Grub Club, Olivia (Liv) Sibony, guests the show with Bernie J Mitchell to talk about the role email, split-testing and storytelling have...||3/14/2015||Free||View in iTunes|
||CleanTest, Test and Test Again||- 10 Things You Should Be Optimizing||2/21/2015||Free||View in iTunes|
||CleanDare to do different||- try, test and discover what works||2/14/2015||Free||View in iTunes|
||CleanDigital Magazine Publishing||Holly Scott-Donaldson guests the show to talk about how she got started with digital magazine publishing. Get Back2Biz from iTunes http://bit.ly/1Awuz3b www.back2bizmagazine.com||2/8/2015||Free||View in iTunes|
||CleanAn interview with Tania Jackson, Red Idea||Tania Jackson from Red Idea joins the show to talk about digital marketing and visibility for SMBs. She also discusses her strategy for SMBs to get found online in 2015.||1/30/2015||Free||View in iTunes|
||CleanThe Effect Mobile is Having on Webdesign||Episode 139 of Online Marketing and Communications, direct from the Dog House Studio in Sweden||1/11/2015||Free||View in iTunes|
||CleanThat Was the Year That Was in Marketing||Jamie Wallace and I talk about what happened in 2014 and what the world of marketing has in store in 2015. Oh, and I let slip that JontusMedia is set to become MoonDog Marketing & Media as of January 1, 2015.||12/19/2014||Free||View in iTunes|
||CleanThe 15 Day Audio Challenege||An interview with Viv Oyolu||12/8/2014||Free||View in iTunes|
||CleanThe Rite Hashtag||an interview with Saul Fleischman||11/28/2014||Free||View in iTunes|
Jon provides a necessary and extremely helpful function for all business owners - he gets the most recent "what's working" information out of the people that bring in business for themselves and clients. If you want to know what's working NOW then listen to this podcast.
A marketing podcast that's relevant, inspiring, and beautifully produced
I met Jon via Twitter some time ago (years, maybe) and have always been impressed by the caliber of his content and his ability to host and produce such a consistently great podcast. Jon's approach is a perfect combination of brass tacks information and Big Idea thinking that is perfect for the small to mid-sized business owner. He is able to deliver actionable insights while still leaving room for creative and inspiring thinking.
It's his "Real World" perspective that I find particularly helpful. I always walk away feeling smarter and like I have a new tool in my marketing toolkit.
Bonuses: Jon's wonderful speaking voice (I'm a sucker for an accent) and the cameos by his fabulous dogs (aka "woofs").
Highly recommended. Enjoy!
Love, love, love this marketing podcast!
I happened to stumble upon Jon Buscall's podcast while looking for something new in the Podcast store. Jon's insights and interviews are a great take on what is happening in the online world from a marketing perspective. I've learned so much and have even stayed up late listening to multiple episodes. If you haven't subscribed yet, quit wasting time reading my review and download the podcast!
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