By Matt Gordon
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Join us each week on the Overwhelm Eliminator podcast, where we talk about issues related to small business marketing on borrowed time with little money. Each week, we get into the hands-on, "how-to" of small business marketing and present actionable tactics you can implement right away in your own business.
||CleanMajor Marketing Mistakes & Mishaps||We kick off a new series with this podcast: Major Marketing Mistakes & Mishaps! In this episode, we cover two very common mistakes that most small business owners make. As a matter of fact, lots of professional marketers make them, too!||1/15/2013||Free||View in iTunes|
||CleanYour Greatest Marketing Asset||We’re back with Episode 19! We kick off 2013 with an in-depth discussion about your reputation: How to build it, protect it, and market it. By creating and marketing an excellent, five-star reputation, your business can charge more and get more pre-qu||1/8/2013||Free||View in iTunes|
||CleanWhat Is Marketing, Anyway?!||In Episode 18 of the Overwhelm Eliminator Podcast, we discuss a simple definition of marketing that allows you to cut through the noise and get the attention and interest of your target market. We also talk about how to make a connection with your pros.||12/18/2012||Free||View in iTunes|
||CleanPositioning Your Business||Positioning your business is how you can talk about your business in networking and advertising in a way that helps you break through the noise and be remembered by your potential customers. In this episode,||12/11/2012||Free||View in iTunes|
||CleanCold, Hard Truths About Advertising||This episode of the Overwhelm Eliminator Podcast is all about getting your advertising to work. We talk about the three elements every ad must have, and what to do when your advertising doesn’t work. You can stream Episode 16 right from this website b||12/4/2012||Free||View in iTunes|
||CleanThe Cold, Hard Truth About SEO||There’s a lot of suspicion and mystery surrounding Search Engine Optimization (SEO), and in this episode of the Overwhelm Eliminator podcast, we clear up some of the smoke and mirrors. This is a frank, tactical discussion about some of the ways that S||11/27/2012||Free||View in iTunes|
||CleanMarketing Elements: Referrals||We’ve hit the last of the four-part series on the essential elements of marketing. In this episode, we deconstruct referral marketing and word of mouth advertising. Neither is as easy as you may at first think,||11/20/2012||Free||View in iTunes|
||CleanMarketing Elements: Re-selling||I’m not sure if this is “bad luck,” but it is the 13th episode of the Overwhelm Eliminator Podcast! This is the third episode in the four-part Essential Elements of Marketing series. We discuss “re-selling,||11/13/2012||Free||View in iTunes|
||CleanMarketing: Reach||This podcast episode is the second episode in the four-part Essential Elements of Marketing series. We discuss “reach,” which is investing in expanding the number of ideal prospects who know about your business.||11/6/2012||Free||View in iTunes|
||CleanMarketing via Reputation||Episode 11 is the first in a four-part series on the Essential Elements of Marketing. In this episode, we talk about proactively managing your online reputation. You’ll learn what to do, what not to do, and even about a couple of free tools to make th||10/30/2012||Free||View in iTunes|
Matt Gordon knows what he's talking about!
Great content to build your business! Check it out (and his book too)!