Paid Insights Podcast: Where We Deconstruct AdWords Ad Campaigns To Learn From Other Companies Mistakes
By Ross Kaplan-Winn: AdWords & PPC Expert
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The Paid Insights Podcast will help you succeed with Google AdWords, Facebook Ads, landing page design, copywriting and more. I will analyze ads and landing pages of different companies in various industries so you can learn what works and what doesn't work in online marketing today. Paid advertising is both an art and a science - that's what makes it so fun, but also difficult. Plus we'll have the occasional expert interview. Enjoy!
||CleanPIP 016: Estate Planning Attorney||In episode 16, we look at the keyword estate planning attorney. Search volume is 5,400 searches per month with an average cost per click of $14.75. All of the results I got were local to the Denver and front-range area of Colorado.||9/16/2017||Free||View in iTunes|
||CleanPIP 015: Best Website Hosting||In episode 15, we look at the keyword best website hosting. The first 2 are listing/review sites that are owned by Endurance International Group that owns all the brands listed on those sites. Check out this Wikipedia article on EIG to see all the com||8/18/2017||Free||View in iTunes|
||CleanPIP 014: Appointment Scheduling Software||In episode 14, we look at the keyword appointment scheduling software. We got a variety of different types of scheduling software, some for larger companies and some for certain industries. Site Mentioned SEMRush (sign up for a free trial) Search & To||8/11/2017||Free||View in iTunes|
||CleanPIP 013: How To Set Up Lead & Call Conversion Tracking In AdWords||In episode 13, you’ll learn how to set up conversion tracking for lead forms and phone calls, as well as get some insight into how offline conversion tracking works. Show notes are at www.paidinsights.com/13.||7/11/2017||Free||View in iTunes|
||CleanPIP 012: Stock Trading Apps||For episode 12, I searched for stock trading apps. What I was originally thinking when searching was a something like the Robinhood App (iTunes store) but that’s not what showed up so we have to go with the advertisers that did. If you’re intereste||7/7/2017||Free||View in iTunes|
||CleanPIP 011: Luxury Garden Furniture UK||For episode 11, I searched for luxury garden furniture uk. Search & Top AdWords Ads Luxury Garden Furniture UK Landing Pages Bridgman Garden Furniture patioboutique.com Houseology Garden Furniture GreatGatherings Outdoor Furniture Transcript Automate||4/15/2017||Free||View in iTunes|
||CleanPIP 010: ESA Vests||In episode 10 we look at the search for esa vests. ESA stands for Emotional Support Animal and the most common support animal is a dog. Feel free to learn more about the benefits and laws of emotional support dogs.||4/3/2017||Free||View in iTunes|
||CleanPIP 009: Podcast Hosting||Unofficial Episode Sponsor: Blubrry Podcast Hosting Get 1 month free with the promo code: paidinsights. Sign up here. Search & Top AdWords Ads The search performed was ‘podcast hosting’. You will need a place to host your .||3/30/2017||Free||View in iTunes|
||CleanPIP 008: Boxing Franchise||In episode 8 we take a look at the ads and landing pages for the search query boxing franchise. It gets 110 searches per month with an average cost per click of $2.20. Here’s the search: Here’s the landing pages: 9Round Franchising Landing Page Tit||3/26/2017||Free||View in iTunes|
||CleanPIP 007: Drywall Repair San Diego||In the 7th episode, we take a look at the keyword drywall repair san diego. This search was dominated by large lead resellers. I did this search from Colorado, but it’s not uncommon to look for this type of work for your parent, brother, sister,||2/1/2017||Free||View in iTunes|
||CleanPIP 006: Denver Tire Storage||In the 6th episode, we take a look at the keyword denver tire storage. This is an interesting industry that looks to make some room in your apartment or garage by allowing you to store your tires offsite. Several companies offer pickup and delivery for||1/25/2017||Free||View in iTunes|
||CleanPIP 005: Renters Insurance||In the 5th episode, we analyze the keyword phrase renters insurance. This keyword gets 135K searches per month and is extremely competitive. The average cost per click is around $15. Here’s the search and the top 4 ads: Extensions Seen: Callouts Revie||1/17/2017||Free||View in iTunes|
||CleanPIP 004: Interview With Johnathan Dane Of KlientBoost||This interview with Johnathan Dane was amazing. We covered a ton of stuff in about 45 minutes and he brought a ton of value. I think I learned a few things listening to it again to take these notes. Here’s a highlight of the things we covered: How Joh||1/11/2017||Free||View in iTunes|
||CleanPIP 003: 16 AdWords Settings To Avoid (Part 3)||In the 3rd episode of the Paid Insights Podcast, we cover the last (but not least) of the default settings to avoid: Ad Creation Be sure to create at least 2 ads per ad group. Broad Match Keywords Avoid these for the most part.||1/11/2017||Free||View in iTunes|
||CleanPIP 002: 16 AdWords Settings To Avoid (Part 2)||In the 2nd episode, we continue with the AdWords default settings to avoid. We cover #8 through #12 of the guide: Ad Rotation Networks Automatic Bidding Mobile Bid Adjustments Delivery Method Download The 16 Default Settings You Need To Avoid Grab the .||1/11/2017||Free||View in iTunes|
||CleanPIP 001: 16 AdWords Settings To Avoid (Part 1)||Welcome to the Paid Insights Podcast. I’m glad you’re here. In the first episode, we are going through the first 7 AdWords settings to avoid (or use) when setting up your AdWords campaigns: Campaign Type Avoid the default setting here Campaign Sub-t||1/11/2017||Free||View in iTunes|
This is AWESOME
I've known Ross for a while now, and he knows more about the world of PPC and Adwords than anybody I've ever had the fortune to connect with. This is basically just the best-of-the-best from Ross's perspective. Highly recommend listening to this show, because you'll learn a ton!
I have learned a ton about PPC and AdWords. The comparisons have helped me see areas that I need to improve my own AdWords account! I am excited to hear more!
Ross provides a really unique perspective on how to actually run great PPC ads in this podcast. The content is practical and I can easily implement it immediately. That's huge!
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