Passive Income Musician Brent Vaartstra

Welcome to episode 60 of the Passive Income Musician Podcast! In today's episode I talk about a powerful marketing tool, scarcity, that will help you increase your revenue on your online music courses. One great way to generate more sales is to make your product offering scarce to encourage students to enroll now. I'll talk about how scarcity works and 4 different kinds you can employ.

Listen to episode 60



















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One challenge of selling online music courses to your prospective students is getting them to take action right after you've presented your offer to them.

So perhaps you brought them through some kind of sales funnel where you gave them some free value and now they're taking a look at your online music course to see if it is right for them.

But they may leave the page and think, well, that's something to think about. Maybe I'll take action on that later. Or they may forget about it or they make up some excuse for why now is not the right time to enroll in your music course.

Well, in today's episode, I'm going to be talking about a really powerful tool, the tool of scarcity, how to use it, different kinds of scarcity you can use in your different offers for your music courses, so you can get more students and make more money.















In this episode:

1. Scarcity 1: Sales and scarce sales

2. Scarcity 2: Open and closed door course

3. Scarcity 3: Scarcity of resources

4. Scarcity 4: Disapearing Bonuses















Thanks for listening to this episode of the Passive Income Musician Podcast. If you aren't already, make sure you are subscribed on iTunes, Google Podcasts, Spotify, or wherever you listen to podcasts.

I look forward to having you join me in the next episode!

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Awesome Online Music Teaching Business Plan

Welcome to episode 59 of the Passive Income Musician Podcast! In today's episode I talk about establishing your "Why." Understanding why you are building an online music education business is important to know so that you will have a reference point. I talk about my "Why" and how this dictates everything I do.

Listen to episode 59



















Enjoy listening to this podcast? If you get value from the Passive Income Musician Podcast, help us out by leaving a rating and review on iTunes or your favorite podcast service. Thanks for your help!





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One important question that you should be asking yourself when trying to make passive income teaching music online is why.

Why am I doing this? Why do I want to be a music entrepreneur? And if you really ask yourself this question, you are going to dig deep into all of your ambitions.

And this will drive you forward if you have your why set in front of you, this will give you the motivation, this will give you the reason, this will help you move past hard times and roadblocks that are most surely going to come at you as a music entrepreneur.

So, in this episode today, I'm going to be talking more about your why and I'm going to be talking about my why, and we are going to dig into this together.















In this episode:

1. Establishing your "Why" and why it is important

2. My Why's and how they are the north star to everything I do















Thanks for listening to this episode of the Passive Income Musician Podcast. If you aren't already, make sure you are subscribed on iTunes, Google Podcasts, Spotify, or wherever you listen to podcasts.

I look forward to having you join me in the next episode!

Important Links:

Awesome Online Music Teaching Business Plan

Welcome to episode 58 of the Passive Income Musician Podcast! In today's episode I walk you through my free masterclass strategy for launching an online music course. I recently launched an online music course that has broken all of my revenue records even before launch month is over. Offering a free masterclass was a big part of my marketing strategy for my launch.

Listen to episode 58



















Enjoy listening to this podcast? If you get value from the Passive Income Musician Podcast, help us out by leaving a rating and review on iTunes or your favorite podcast service. Thanks for your help!





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I'm really excited for today's episode because I'm going to share with you the most effective strategy for marketing and launching my online music course that I have come across to date.

And this is fresh on my mind because I recently launched a jazz blues course and we're not even quite done launch month yet and I've already done multiple 5-figures revenue, easily breaking all the records for my launch months already using this strategy.

And that strategy is using a free masterclass to sell my online course.

So, today, I'm literally going to walk you through the exact formula for how I created my free masterclass, how I've built it out and how it's been incredibly effective in driving sales to this new course.















In this episode:

1. State the transformation

2. Build authority

3. Command attention

4. Break down the transformation

5. Tease until the end

6. Part 1: establish the why

7. Part 2: establish the what

8. Part 3: establish the how

9. Start your close by asking a question

10. Present your product, aka the solution

11. Establish your ideal customer

12. State the value, aka what's included

13. Value stacking- break down value of features and bonuses

14. Reveal the price

15. Reveal the access link















Thanks for listening to this episode of the Passive Income Musician Podcast. If you aren't already, make sure you are subscribed on iTunes, Google Podcasts, Spotify, or wherever you listen to podcasts.

I look forward to having you join me in the next episode!



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Episode 29: How to Create and Launch an Online Music Course

Welcome to episode 57 of the Passive Income Musician Podcast! In today's episode I walk you through starting a podcast 101. I teach you what equipment you need, how many episodes to start with, how to choose a podcast host, and which platforms you need to submit your podcast to. Podcasting can be a powerful medium for building a relationship with your online music students.

Listen to episode 57



















Enjoy listening to this podcast? If you get value from the Passive Income Musician Podcast, help us out by leaving a rating and review on iTunes or your favorite podcast service. Thanks for your help!





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It is absolutely no secret that I am a massive fan of the medium of podcasting.

When it comes to my online music education business, I love to use my podcast as a way to build relationships with my ideal music students and to just offer massive value.

So, on today's episode, I want to share with you how to start your own music education podcast so that it is successful, so you don't have to worry about the technicalities of what equipment to use, how to get it hosting on Apple podcast and all those other platforms.

I want to make it easy and simple for you.















In this episode:

1. Which equipment you need to succeed

2. How many episodes to start your podcast with

3. How to pick a podcast host

4. Which platforms to submit your podcast to

5. Connecting your podcast to your website

6. Launching your podcast

7. How often you should create new podcast episodes















Thanks for listening to this episode of the Passive Income Musician Podcast. If you aren't already, make sure you are subscribed on iTunes, Google Podcasts, Spotify, or wherever you listen to podcasts.

I look forward to having you join me in the next episode!

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Some of the equipment I use

Episode 52: Blog, Podcast, or YouTube (Which One Should You Choose)?

Welcome to episode 56 of the Passive Income Musician Podcast! Building a business around teaching music online through passive income revenue streams isn't all about making money. It's about building a lifestyle of more freedom while doing what you love. Special guests serial entrepreneurs and business coaches, Tom and Ariana Sylvester tell us how to quit your 9 to 5 and build a business that fits your lifestyle.

Listen to episode 56



















Enjoy listening to this podcast? If you get value from the Passive Income Musician Podcast, help us out by leaving a rating and review on iTunes or your favorite podcast service. Thanks for your help!





Rate and Review on iTunes















For me, building a business around teaching music online through passive income revenue streams is not just about making more money.

Now, that's part of it. But the real reason I put all the effort I do into my online business is to live a life of more freedom, to live my ideal lifestyle and do that all while doing what I love, which is music.

So, on today's show, I have very special guests, serial entrepreneurs, author of the book "Lifestyle Builders", speakers and consultants, Tom and Ariana Sylvester, to talk about building an ideal lifestyle through entrepreneurship.

They are experts in this field and they are going to lay down a ton of value for us today.















In this episode:

1. How Tom and Ariana "retired" by age 35

2. The importance of having a vision for your life

3. Overcoming your limiting beliefs

4. How to validate your business idea

5. How to deal with entrepreneurial overwhelm

6. Tom and Ariana's new book "Lifestyle Builders."















Thanks for listening to this episode of the Passive Income Musician Podcast. If you aren't already, make sure you are subscribed on iTunes, Google Podcasts, Spotify, or wherever you listen to podcasts.

I look forward to having you join me in the next episode!

Important Links:

Tom and Ariana's podcast

Lifestyle Builders book

Welcome to episode 55 of the Passive Income Musician Podcast! Many music entrepreneurs struggle with knowing what they should give away as free content or hold back for paid products like an eBook or course. The fear is that if you give too much away, musicians won't buy your paid products. I discuss what you should do to build your influence and sell your products effectively.

Listen to episode 55



















Enjoy listening to this podcast? If you get value from the Passive Income Musician Podcast, help us out by leaving a rating and review on iTunes or your favorite podcast service. Thanks for your help!





Rate and Review on iTunes















We need to create free content in order to build a relationship with our target music students, to gain influence and to gain their trust in you as a music educator.

But how do you know what to include in your free content versus your paid content?

Is there a point where you are giving away too much on your free content that they won't buy your products? How do you know what to use for which medium?

Well, that's exactly what we are going to talk about in today's episode — what's to use in your free content versus your paid content.















In this episode:

1. My Philosophy: Give your knowledge freely

2. Re-purposing your free content for your paid products and vise versa

3. The difference between free content and a paid product















Thanks for listening to this episode of the Passive Income Musician Podcast. If you aren't already, make sure you are subscribed on iTunes, Google Podcasts, Spotify, or wherever you listen to podcasts.

I look forward to having you join me in the next episode!

Important Links:

Awesome Online Music Teaching Business Plan