Path To Purchase Podcast Oli Billson and Tom Breeze

Videos are typically a fun and stimulating way for a prospect to learn about your product or service, but there are a lot of details that go into creating one. In this episode, Oli and Tom simplify production ideas, covering multiple techniques for business owners to try. They discuss what works, what will grab a prospect’s attention, and where mistakes are made. They even break down the components of a 90-second script, discussing constructive elements and how to make it as effective as possible. And what about when you “get on camera”? New presenters are warned against the dangers of auto-cue and advised on editing. Plus, the two recommend a 3-word phrase which promises to get any prospect listening.  

Sharing examples from their own business experience, Oli and Tom discuss ways to source new customers, get them engaged and how to make good use of a booth at events. They cover the best ways to stand out with a booth and how to interest prospects, giving top tips on attracting footfall and getting contact information from leads. Outlining benefits, the experts also talk about the importance of using multiple platforms and even mention Oli’s most expensive source which brings a better quality of customer.

Join Oli and Tom again as they discuss marketing agencies and when is the best time to start looking to outsource your own marketing. Enjoy.

Is there a formula or strategy for deciding which new business opportunities will be money/time well spent or do you just rely on gut instinct? In this episode, Oli and Tom discuss which opportunities and ideas added value to their businesses and what reasons made them turn down others. Enjoy.

Which video content resonates best with your viewers? In this episode of Path to Purchase, Oli and Tom discuss their own personal thoughts about how different types of video adverts, targeting and promotions are a great way to document yours and your business’ journey, whilst providing high quality content to your viewers and subscribers. Learn more about how Oli went from 0 to 7 figures in just one year, and how to discover new avenues for your video marketing efforts. If you’re looking to get more subscribers, switch up your video content and promote your business across a different medium, this episode has got you covered.

What are the advantages of recording in a video suite? In this episode of Path to Purchase, Oli and Tom discuss their own methods of video production, from lighting arrangements to audio setup, to hosting and production software they each recommend. They delve into the opportunities provided by impromptu videos and how these can strengthen your connections with your customers, but also how upgrading your technology and recording environment can help you easily create BETTER content. If you’re looking to make changes to your current video production setup and want to know more about how videos can boost your credibility as a business owner, this episode has got you covered.