Perpetual Traffic by Digital Marketer | Facebook Advertising | Social Media Marketing | Digital Marketing I
By Keith Krance, Ralph Burns (Dominate Web Media), & Molly Pittman (Digital Marketer) talk Paid Traffic & Digital Marketing
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Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Keith Krance, Ralph Burns (Dominate Web Media), & Molly Pittman (Digital Marketer). The trio shares cutting edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at Digital Marketer with the real life agency experience of Dominate Web Media. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, YouTube advertising, Twitter Advertising, Google Adwords, LinkedIn Advertising, (and more) work for your business.
||CleanEP80: Facebook Messenger Ads: Everything You Need to Know||This is something you can’t ignore. Listen and follow along with Molly’s slides to learn how DigitalMarketer has been using Facebook Messenger Ads, so you can not only stay on the cutting edge, but also come up with a unique strategy to connect...||1/17/2017||Free||View in iTunes|
||CleanEP79: 3 Ways to Sell with Facebook Paid Traffic in 2017||Join the experts as they detail three proven traffic methods they’ve seen work and have used in their own businesses; the psychology behind these tactics is universal and can be applied to any business, no matter your industry. Molly, Keith, and...||1/10/2017||Free||View in iTunes|
||CleanEP78: 8 Digital Marketing Predictions for 2017: Facebook Messenger Ads, Ad Load, and Brand Personality||How will digital marketing evolve in 2017? The experts make eight predictions and detail what they’re paying attention to in the new year. Listen so you can stay ahead of the trends and change your traffic strategy accordingly. IN THIS EPISODE...||1/3/2017||Free||View in iTunes|
||CleanEP77: 7 Biggest Traffic Takeaways from 2016||The Perpetual Traffic team shares their 7 biggest traffic takeaways from 2016. From the slew of new products and features that Facebook launched to our favorite episode of the year, this one is packed full of great reminders (and brand new takeaways)...||12/27/2016||Free||View in iTunes|
||CleanEP76: Testing and Scaling Facebook Campaigns with $1/Day Boosted Posts||Chris Mattock, CEO of FlowMotion Agency, joins the experts to detail how boosting posts in Facebook has been “game-changing.” Listen to learn the strategy and the targeting they use to vet and test posts before they become Facebook campaigns, so...||12/20/2016||Free||View in iTunes|
||CleanEP75: How Facebook Ads Decided the U.S. Presidential Election||In case study fashion, the experts examine how Facebook ads played a pivotal role in the 2016 election. Listen to learn how the tactics used in the bid for the White House are directly applicable to all brands, and how you can use Facebook ads to gain...||12/13/2016||Free||View in iTunes|
||CleanEP74: $30k in 3 Months with Push Notifications||The Perpetual Traffic experts are joined by Lindsay Marder, Managing Editor at DigitalMarketer, to detail how DigitalMarketer is using push notifications to diversify their traffic, engage with their audience, and ultimately generate a 15%-20% click...||12/6/2016||Free||View in iTunes|
||CleanEP73: 3 Ways to Use the Facebook Pixel to Create High Converting Ad Campaigns||Are you confused or frustrated by the Facebook pixel? The experts will simplify things and explain the three ways they use the Facebook pixel without any “scary” code talk. Join the PT crew as they demystify the Facebook pixel and explain...||11/29/2016||Free||View in iTunes|
||CleanEP72: How DigitalMarketer Generated 500% ROI in 3 Days Using Facebook Messenger||500% ROI from Facebook Messenger?! This is big. Listen as Molly details how DigitalMarketer used the new Facebook Ad Messenger Placement to start over 300 conversations with their fans and customers, which led to a 500% ROI in just three days!...||11/22/2016||Free||View in iTunes|
||CleanEP71: The Michigan Method: A Strategy for Scaling Ad Campaigns||Are you having problems controlling your Facebook ads and keeping your conversion costs in check as you scale? Take back control from the Facebook ad platform using the Michigan Method, the “multivariate testing technique on steroids.” Ralph...||11/15/2016||Free||View in iTunes|
||CleanEP70: 5 Facebook Ad Features We're Using and Why||Listen in as the experts explain five Facebook ad features they're using to drive ROI and save time. Some are new updates (like true split testing on Facebook!), and others are underutilized tools that quickly allow you to see how your ads are...||11/8/2016||Free||View in iTunes|
||CleanEP69: How to Structure a High-Converting Facebook Campaign||Have you been wondering about Facebook objectives, ad sets, and split testing? Listen in as the experts detail the campaign structure, so you can utilize the platform to get the best results for your business. IN THIS EPISODE...||11/1/2016||Free||View in iTunes|
||CleanEP68: 3 Elements of High-Converting Video Ads [Part 2]||In the previous episode, the experts examined the Why of video ads. Now, the PT crew will explain the How of video ads by detailing: the specifics of producing your video campaigns, the three key elements to creating winning video ads, as well as...||10/25/2016||Free||View in iTunes|
||CleanEP67: The Proven 3-Step Formula to Transform Your Business with Video Ads [Part 1]||The Perpetual Traffic crew has found a video ad formula that works no matter the industry or the product/service. In Episode 67, they’re going to share how you can use this strategy to craft video ads that will increase ROI, grow your brand, and...||10/18/2016||Free||View in iTunes|
||CleanEP66: Creating Content that Converts with Laura Hanly||Content marketer and author, Laura Hanly, joins the experts to discuss how to create content that moves your customers through your marketing funnel. People need interactions with you and your brand to move them through the Customer...||10/11/2016||Free||View in iTunes|
||CleanEP65: Are You Making These 6 Facebook Ad Campaign Mistakes?||From using the wrong messaging to not testing different images, these six major Facebook ad mistakes could cost you. Listen in as the experts break the mistakes down and advise on how you can fix them. With some adjustments to your ads, you'll see...||10/4/2016||Free||View in iTunes|
||CleanEP64: Donald Miller Shares 7 Proven Story Formulas for Sharpening Your Marketing Message||The experts welcome special guest Donald Miller, NYT Best-Selling Author and President of StoryBrand, to discuss how to create a marketing message that filters through the noise, enters the customer's story, and connects you with your audience. ...||9/27/2016||Free||View in iTunes|
||CleanEP63: How Ezra Firestone Sold 84,583 Jars of Face Cream Using Video Ads||Ezra Firestone is back with the Perpetual Traffic experts, and he's sharing the Facebook video funnel that sold over 84,000 units in three months (Find his funnel in the show notes resources at digitalmarketer.com/podcast!). Ezra details...||9/20/2016||Free||View in iTunes|
||CleanEP62: 5 Critical Changes to the Facebook Ads Platform||Join the experts as they explain recent Facebook updates, how they're using them, what you need to be aware of, and how you can capitalize on the updates. Learn which updates can save you money, which can trip you up, and which can increase...||9/13/2016||Free||View in iTunes|
||CleanEP61: How to Spend Your First $100 on Facebook Ads for Local, Online, and Physical Products||Just starting out with Facebook Ads Manager? Operating on a tight budget? You don't want to miss this episode. Molly, Ralph, and Keith each take you through their start-from-scratch approach using only $100 in Facebook ad spend in three...||9/6/2016||Free||View in iTunes|
||CleanEP60: All I Really Need to Know About Paid Traffic I Learned at a Kid's Birthday Party||Whether you're a paid traffic rookie or grizzled veteran -- this episode of Perpetual Traffic will focus (or refocus) your energy on the five foundational elements of successful ad campaigns. Molly opens the episode with an analogy that makes...||8/30/2016||Free||View in iTunes|
||CleanEP59: 7 Facebook Ad Critiques||Fine tune your ad writing skills as the Perpetual Traffic crew reviews ad copy from businesses making education, SaaS and eCommerce offers on the Facebook ad platform. Keith, Molly, and Ralph reveal what works and what doesn't with the hooks,...||8/23/2016||Free||View in iTunes|
||CleanEP58: How Basic Bananas Fills Local Events with Facebook Ads||The experts are joined by special guest, Franziska Iseli, co-founder of Basic Bananas, to detail how Basic Bananas uses Facebook ads to fill their events, which has ultimately helped to grow their business. Franziska will share the system she and her...||8/16/2016||Free||View in iTunes|
||CleanEP57: How to Launch a Product with Facebook Ads (Case Study)||Join the experts to learn the tactics and results of how DigtitalMarketer launched its latest product using Facebook ads. You can use this strategy for both physical or informational products, no matter your budget or the size of your email list....||8/9/2016||Free||View in iTunes|
||ExplicitEP56: How DollarBeardClub.com Generated 100 Million Video Views in 13 Months||Chris Stoikos, co-founder of Dollar Beard Club, joins the experts to discuss his approach to making viral videos and creating a “tribe” of loyal customers. In thirteen months, his strategy saw the launch of his business, generating 100...||8/2/2016||Free||View in iTunes|
||CleanEP55: 5 New & Very Important Changes to the Facebook Platform||It’s Perpetual Traffic’s birthday; we’re one-year-old! Thanks to everyone who helped get us here! In celebration, we’ve included a blooper reel at the end of the episode for you to enjoy. Today, we’re detailing five of the most recent...||7/26/2016||Free||View in iTunes|
||CleanEP54: 4 Facebook Ad Troubleshooting Tactics to Improve Conversions||What do you do when you’re generating leads and customers with Facebook campaigns, but the volume isn’t where you’d like it to be? You may be experiencing high traffic campaign cost, and/or low conversion volume. This is a problem everyone has,...||7/19/2016||Free||View in iTunes|
||CleanEP53: Ryan Levesque Shares 4 Steps to Creating Personalized, Segmented Campaigns for Your Audience||The experts are joined by Ryan Levesque, author of the national bestseller Ask. Ryan will outline how you can get ahead of the curve using the Ask Method, which eliminates the guess-work. This strategy is designed to figure out what your customers...||7/12/2016||Free||View in iTunes|
||CleanEP52: Results of 687 Facebook Ad Surveys (...And a Pep Talk from the PT Team!)||In episode 52, and over the next several weeks, the experts will break down amazing data from surveys conducted by Dominate Web Media that will help marketers overcome some of the platform’s biggest challenges and frustrations. The Perpetual...||7/5/2016||Free||View in iTunes|
||CleanEP51: How to Generate Traffic, Leads, and Sales with Social Media||The Perpetual Traffic experts are joined by Jennifer Sheahan, founder at The Social Guild, to discuss how you can build a thriving social media business. Social platforms are powerful traffic generators, but you have to know what to do and how to do...||6/28/2016||Free||View in iTunes|
||CleanEP50: How Frank Kern Generates Sales and Goodwill with Facebook Live||Today’s episode of Perpetual Traffic is a special occasion -- we’ve reached our 50th episode! As a thank you to our subscribers, we're offering a chance to win a free hour-long consultation with the Perpetual Traffic experts. This free...||6/21/2016||Free||View in iTunes|
||CleanEP49: Boosted Posts: Microtargeting and Other Advanced Uses of Facebook's "Easy Button"||Dennis Yu, Chief Technology Officer at BlitzMetrics, joins the Perpetual Traffic experts to discuss why keeping it simple on Facebook can go a long way for your business. We’re going to talk about boosting posts, and why they are your bread and...||6/14/2016||Free||View in iTunes|
||CleanEP48: How to Reduce Your Cost Per Lead on Facebook and Other Q&A||Join the Perpetual Traffic experts as they answer 6 questions in Q&A fashion. Get the answers to questions like: the best way to use Facebook to generate first time appointments for your business; how to reduce cost per conversion on Facebook; the...||6/7/2016||Free||View in iTunes|
||CleanEP47: Facebook’s New Conversion Pixel: What You Need to Know||Andrew Tweito, CEO of FunnelBoom, joins the experts to answer questions about everything you need to know regarding the “new” Facebook conversion pixel, so you can implement the pixel and track your conversions correctly. IN THIS EPISODE...||5/31/2016||Free||View in iTunes|
||CleanEP46: 3 Facebook Changes Marketers Need to Know||Join the experts as they discuss 3 recent Facebook changes, what you need to know about them, and how you can use them in your business properly. If you’re running Facebook ads, you need this information to get ahead of the game. IN THIS...||5/24/2016||Free||View in iTunes|
||CleanEP45: 5 Proven Facebook Offers That Convert||The Perpetual Traffic experts reveal the “secret sauce” to 5 proven Facebook offers that work, and how you can implement each offer. Done right, these offers make your product or service the next logical step to the customer. The 5 offers work...||5/17/2016||Free||View in iTunes|
||CleanEP44: Amy Porterfield on Launching Products with Facebook Ads||Amy Porterfield is one of the most successful (and generous) entrepreneurs in the digital marketing industry. She’s an excellent example of a marketing trainer that has built a loyal following with: Extremely valuable content Superior...||5/10/2016||Free||View in iTunes|
||CleanEP43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer||Ryan Deiss, co-founder and CEO of DigitalMarketer, and the Perpetual Traffic crew break down how to create an offer that people actually want to buy. Follow the 4-Step process to get the biggest leverage points to turn a losing campaign into a...||5/3/2016||Free||View in iTunes|
||CleanEP42: 2 Facebook Campaign Metrics that Drive ROI||In this episode, our experts explain how you can increase your relevance score and click-through-rate on the Facebook platform. Using these metrics correctly will have a lasting impact on your campaign’s ROI – both in the short-term and the...||4/26/2016||Free||View in iTunes|
||CleanEP41: 9 Ways to Increase Landing Page Conversion Rate||Welcoming Justin Rondeau to the Perpetual Traffic podcast, today we’re sharing the 9 simple tactics you can implement on your landing page to increase conversion rates without adding additional ad spend to your ad campaign. These 9 tactics are...||4/19/2016||Free||View in iTunes|
||CleanEP40: 4 Facebook Metrics Critical to Your Success||There are 4 metrics the experts use everyday to measure the success of their Facebook campaigns. In this episode, we’ll discuss how to use the metrics, and where to find them in the Facebook Ad Platform. The metrics will help you troubleshoot...||4/12/2016||Free||View in iTunes|
||CleanEP39: 5 Cutting Edge Facebook Ad Updates||Facebook is implementing new elements that will enhance audience features, and give marketers even more specific targeting options within the Ad Platform. In Episode 39, the experts talk in detail about these five new features, why they’re...||4/5/2016||Free||View in iTunes|
||CleanEP38: The 4-Step Podcast Launch Strategy||In Episode 38 of Perpetual Traffic, you’ll get the exact 4-step strategy we used to launch our podcast. We’re sharing how we got started, the mistakes we made, and how we’ve made it to 430,000 downloads – that’s about...||3/29/2016||Free||View in iTunes|
||CleanEP37: 5 Biggest Facebook Ad Campaign Mistakes||In episode 37, the Perpetual Traffic experts are sharing the biggest mistakes they see people making while running paid traffic… and their solutions for not falling into the same traps. If you’re running traffic on Facebook and want to...||3/22/2016||Free||View in iTunes|
||CleanEP36: What is Facebook’s ‘Relevance Score’? (…and other questions!)||This week Perpetual Traffic hit another milestone — 400,000 downloads. Wow, thank you! It’s you — the listeners — that have gotten us to this mark, and we hope you’ve all gotten enormous value from every episode. This...||3/15/2016||Free||View in iTunes|
||CleanEP35: The 3-Step Facebook Sales Process for Offline Businesses||This week the experts are joined by Kim Walsh-Phillips to share how offline businesses can harness the power of Facebook advertising. If you have a product or a service and you’re not on Facebook, you have to start considering it as a viable...||3/8/2016||Free||View in iTunes|
||CleanEP34: 14 Elements of Persuasive Ad Copy||Learn to write ad copy that converts without going through an extensive copywriting course. Ralph Burns shares 14 super simple tips that will get you started writing your ad copy. Look for the downloadable document in the podcast notes...||3/1/2016||Free||View in iTunes|
||CleanEP33: The Ad Grid: How to Build Campaigns that Convert and Scale||Fresh off of Traffic & Conversion Summit 2016, Molly is sharing her 7-step system for campaign and marketing strategy creation.In this episode, Molly and Keith will walk through her T&C presentation and how she’s created and utilized...||2/23/2016||Free||View in iTunes|
||CleanEP32: 5-Step Facebook Video Ad Creation Process||Want to know how to create a Facebook Video Ad like a pro? Keith, Molly and Ralph are back with Part 2 of this series on video advertising. In this episode, Keith and the Perpetual Traffic crew will walk you through the five...||2/16/2016||Free||View in iTunes|
||CleanEP31: 3 Elements of a Successful Video Ad||Want to create video ads that convert? While the content of your video ad can vary widely, there are three elements you must include in every video ad. Use these video ads on Facebook, YouTube or even on local television. Video ads...||2/9/2016||Free||View in iTunes|
||CleanEP30: Ad Targeting: A B2B & B2C Case Study||On this episode of the Perpetual Traffic podcast, the PT experts will walk through two examples of ad targeting in action. Whether you’re selling business to consumer or business to business — you’ll learn to find and place...||2/2/2016||Free||View in iTunes|
||CleanEP29: Tell Your Brand Story With These 4 Ad Types (...While Still Generating Sales)||In this episode of Perpetual Traffic, Keith, Molly and Ralph dive into the future of traffic in 2016 and the new definition of branding. As traffic evolves, business owners will need to evolve with the platforms they use. The biggest take away? You...||1/26/2016||Free||View in iTunes|
||CleanEP28: 7 Ways to Grow Local Businesses Using Paid Traffic||In this episode of Perpetual Traffic, Keith, Molly and Ralph share real life examples to get more customers for local businesses using paid traffic. For local businesses that struggle with paid traffic campaigns, implementing just one of these...||1/19/2016||Free||View in iTunes|
||CleanEP27: 4 Keys to Filling A Webinar With Paid Traffic||Jermaine Massey, CEO of CashFlowDiary.com, joins the perpetual traffic crew to reveal his proven system for filling up a webinar that sells high-dollar products and services.Keith, Molly, Ralph and Jermaine teach you everything you need to know...||1/12/2016||Free||View in iTunes|
||CleanEP26: 4 P’s of YouTube Advertising [Part Three]||In Part Three of this 3-part series on YouTube advertising, Tom Breeze, founder of Viewability, covers 3 case studies using the 4 P’s that will highlight a few things you need to be using in your advertising. Press and hold link to visit the...||1/5/2016||Free||View in iTunes|
||CleanEP25: 4 P’s of YouTube Advertising [Part Two]||In Part Two of this 3-part series on YouTube advertising, Tom Breeze covers the last of the 4 P’s of YouTube advertising: Pursuit and Promotion. You’ll learn to employ three different YouTube ads: Advertorials, Pre-Roll Ads and the...||12/29/2015||Free||View in iTunes|
||CleanEP24: 4 P’s of YouTube Advertising [Part One]||Tom Breeze runs a pay-for-performance ad agency. That means he doesn’t get paid unless he drives leads and sales for his clients. Tom’s ad network of choice is YouTube and he joins Keith, Molly and Ralph to teach you to generate...||12/22/2015||Free||View in iTunes|
||CleanEP23: Sell High-Ticket Events with Paid Traffic||Looking to sell tickets to an event? The Perpetual Traffic crew is back on the air to teach you what they’ve learned about filling up live events using paid traffic campaigns.Selling event tickets is tricky business but Ralph, Molly and...||12/15/2015||Free||View in iTunes|
||CleanEP22: Create these 4 Facebook Custom Audiences First||Feeling overwhelmed by all the options in the Facebook Ad Manager? This episode of the Perpetual Traffic podcast will show you where to start.Keith, Molly and Ralph will teach you the four Facebook Custom Audiences every business should set up...||12/8/2015||Free||View in iTunes|
||CleanEP21: 3 New Facebook Ad Types||In this episode of the PT podcast, you’ll learn to use three powerful new Facebook Ad types: Carousel Ads, Video Ads and Lead Ads.Keith, Molly and Ralph will teach you what these ads are, when you should use them and provide real “in...||12/1/2015||Free||View in iTunes|
||CleanEP20: 5 Ways to Scale Paid Traffic Campaigns]||Congratulations! You are seeing some success with your Facebook ad campaigns. It’s time to find new audiences like the ones that are converting and cut back on those that aren’t. The Perpetual Traffic experts (Keith,...||11/24/2015||Free||View in iTunes|
||CleanEP 19: Facebook Ad Graduate School [Case Study: Betty Rocker Part Four]||Bree Argetsinger (A.K.A. The Betty Rocker) is back to talk about how she’s taken her business from organic Instagram advertising to Facebook’s video ads. At the end of Bree’s 3-Part series, she had a great educational video on her landing page...||11/17/2015||Free||View in iTunes|
||CleanEP18: Preventing Facebook Ad Account Shut Down||Facebook’s ad policies have tightened leading to a major increase in the number of disapproved ads and — even worse — banned accounts. In this episode of the Perpetual Traffic podcast, the Perpetual Traffic experts (Keith,...||11/10/2015||Free||View in iTunes|
||CleanEP17: Ecommerce + Paid Traffic: Ezra Firestone on Physical Product Traffic Campaigns||Ezra Firestone has sold millions of dollars in physical products online. He’s sold everything from skin care products and coffee to Halloween masks and cheese. On this episode of the Perpetual Traffic podcast, Ezra joins the PT...||11/3/2015||Free||View in iTunes|
||CleanEP16: Paid Traffic Q&A: Cold Traffic Offers, Scaling Campaigns and Power Editor||This week the Perpetual Traffic experts are answering listener questions about buying website traffic. The questions come from the Facebook Ads University and Digital Marketer Engage Facebook communities. Press and hold link to visit the...||10/27/2015||Free||View in iTunes|
||CleanEP15: Selling Music Training with Paid Traffic||Graham English started building websites and learning digital marketing techniques to promote his jazz band. Today, Graham has turned his passion for music into profitable digital businesses in the music industry. Over the last 24 months,...||10/20/2015||Free||View in iTunes|
||CleanEP14: Frank Kern on Selling High-Dollar Products and Services with Paid Traffic Campaigns||Are you making offers that require an in-person meeting or consultative sales call?Frank Kern joins the Perpetual Traffic crew (Keith, Molly and Ralph) to reveal his 3-tiered system for creating paid traffic campaigns that sell high priced products...||10/13/2015||Free||View in iTunes|
||CleanEP13: Creating Perfect Ads Part 2: Warm and Hot Audience Ads||In Part 2 of this series on creating the perfect ad, the Perpetual Traffic experts turn their attention to warm and hot audiences. Keith, Molly and Ralph teach you how your ad copy, images, offers and targeting should change as the relationship...||10/6/2015||Free||View in iTunes|
||CleanEP12: The Perfect Cold Traffic Ad: “Ad Scent”, the One-Two Punch, and the Guard Down Trick||How do you create a system that brings new leads and sales to your business day after day? You master the science (and art) of running ads to cold traffic. In this episode, you’ll learn how the Perpetual Traffic pros create ads that...||9/29/2015||Free||View in iTunes|
||CleanEP11: Derek Halpern’s Traffic Strategy: Organic + Paid Traffic||Derek Halpern of Social Triggers joins Keith, Ralph and Molly to reveal his method for building blog traffic using both organic and paid methods. Derek has built a massive following (and email list) on Social Triggers by creating curiosity based...||9/22/2015||Free||View in iTunes|
||CleanEP10: Content Marketing + Paid Traffic: Part 2 - Hooks, “Greased Chute” Intros and Johnson Boxes||In the last episode of Perpetual Traffic Russ Henneberry, Director of Editorial at Digital Marketer, joined the Perpetual Traffic crew to cover the process used to plan a piece of blog content to use in a paid traffic promotion. Russ is...||9/15/2015||Free||View in iTunes|
||CleanEP09: Content Marketing + Paid Traffic: Part 1 - Calls to Action, “Splintering”, and 5 Killer Blog Post Types||In the first eight episodes of the Perpetual Traffic podcast you’ve learned the power of running paid traffic to outstanding content that properly positions your products and services to ice cold prospects. But how do you actually create...||9/8/2015||Free||View in iTunes|
||CleanEP08: Ad Targeting: Put Your Offer In Front of the Right People||The biggest mistakes rookie (and even veteran) marketers make with paid traffic can often be traced back to poor ad targeting. In the last episode of Perpetual Traffic, we learned to determine the ad platform that is most ideal for reaching...||9/1/2015||Free||View in iTunes|
||CleanEP07: Picking the Right Ad Platform: Where is Your Market Hiding?||Should you buy traffic from Google? Instagram? Bing? Facebook? It depends. In this episode, the Perpetual Traffic experts (Keith, Molly and Ralph) teach you to avoid the first (and biggest) mistake people make when buying traffic....||8/25/2015||Free||View in iTunes|
||CleanEP06: Betty Rocker’s Facebook Ad Plan: What’s Next? [Case Study: Betty Rocker Part Three]||Bree Argetsinger (A.K.A. The Betty Rocker) is back for the third and final part of her Facebook ad case study. Since implementing here Facebook ad plan, Bree has been able to stabilize her sales and eliminate the need to run one exhausting...||8/18/2015||Free||View in iTunes|
||CleanEP05: Blog + Paid Traffic = ROI [Case Study: Betty Rocker Part Two]||In the last 28 days, Bree Argetsinger (A.K.A. The Betty Rocker) has made 277 sales from her Facebook Ad campaigns. She’s getting 9 cent clicks to her website and adding over 2,000 Facebook Fans per week --- all while making an enormous...||8/11/2015||Free||View in iTunes|
||CleanEP04 : Your First 3 Steps: Facebook Ads [Case Study-Betty Rocker-Part One]||In this episode of The Perpetual Traffic Podcast, we are so excited to start a three-part series with a very special guest Bree Argetsinger (a.k.a. The Betty Rocker). With very little prior knowledge of Facebook ads, as a coaching client of Dominate...||8/1/2015||Free||View in iTunes|
||CleanEP03 : Facebook Video Ad Game Plan||Want to “pixel” visitors at 10x the rate of a “normal” Facebook ad? Facebook video ads are the answer. There are now 4 billion video views per day on Facebook, 65% of those views being on mobile. Facebook has finally caught up...||7/27/2015||Free||View in iTunes|
||CleanEP02 : CPP: Are You Tracking this Game Changing Metric Yet?||If you walked up to a stranger on the street and asked them to marry you, that may be a bit creepy - right? Building relationships takes time and multiple “touches”. The same can be said for building relationships with your customers...||7/24/2015||Free||View in iTunes|
||CleanEP01 : The Future of Paid Traffic||We’re excited to announce the first ever episode of Perpetual Traffic. On this episode, you’ll learn why online traffic is just like rice. It’s a commodity. When you’re ready to buy traffic, you go to the traffic store…....||7/24/2015||Free||View in iTunes|
||CleanEP00 : Perpetual Traffic Trailer||We’re excited to announce the Perpetual Traffic podcast! Here is a quick trailer of what you have in store. You may think that you have a “traffic problem”, but we’re here to tell you that you don’t (and exactly what you...||7/24/2015||Free||View in iTunes|
Awesome Addition to the Entrepreneur Podcast Library
Perpetual Traffic is exactly what was missing from the library of business and entrepreneur podcasts. The cast's advice on running paid traffic and using it to grow your business (without running in the red) is critical for people wanting to scale their traffic. The best part is that Molly, Keith & Ralph ACTUALLY DO THIS STUFF! These guys have already thought of and tested tons of traffic tricks, so you don't have to worry about effectiveness when implementing their strategies. If you think traffic just means sitting in a hot car on the highway, this podcast isn't for you. But if you're looking to start, grow, or optimize an acquisition strategy, you've come to the right place.
Great Start, But...
First let me just start off by stating, I'm a HUGE fan of Digital Marketer.
I've attended T&CS2015 in San Diego, CA.
I own The Machine and I am a member of DM Labs.
So when it comes down to the information being shared on the podcast, I can't complain. It's top notch! You guys know you're stuff.
However being an avid podcast listener, I understand that formatting can be problematic.
You want to differentiate yourselves from the pact, you want to give an energetic and exciting listening experience that encourages listeners to subscribe, and come back again and again. I totally understand.
But the three person panel, gives the show a bit of a "cramped" feel. Too many cooks in the kitchen.
The information feels rushed and there is way too much emphasis on teaching and not enough on entertainment.
It would be great to see the host come down to two. And have it become more of a natural toned conversation and on occasion invite "special" guest into the studio to discuss traffic with you.
That way it's a treat when you have guest as opposed to every other podcast that leans on their guest for content ever episode.
Because of the reasons given above, I gave a rating of 3 stars.
I know you guys are just starting out and will improve in time.
Looking forward to what this Podcast evolves into.
Get Inspired - Then Implement!
I always jump at the chance to listen to Molly, Keith, and Ralph. I knew them in different worlds (Digital Marketer and Dominate Web Media) and now they’re together doing this podcast! It’s well-produced, wicked smart, and I’m hooked. If you want traffic, you should subscribe and implement!
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