Pest Control Marketing Podcast
By Pest Control Marketing Podcast
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You will hear cutting edge buyer behavior, sales psychology, and neuro-scientific selling strategies and techniques, all designed to help pest control operators and other small business, get more new customers, more referrals, and grow their businesses.
||What are Website Buying Response Triggers and how do they work for Pest Control Owners?||A buying response trigger is a word, phrase, picture, sound or feeling that triggers a response in the subconscious brain of a person and causes them to make an instant decision to buy something. There are a least a dozen that should be included on th||5/13/2018||Free||View in iTunes|
||Attention Pest Control Owners! What is a business coach and why should I consider one?||What do Michael Jordan, Tiger Woods, Chipper Jones, Tom Brady and other world class athletes have in common? Answer: They all have…or have had…great coaches! And the same thing applies to business owners. A good coach can help you grow your busine||5/5/2018||Free||View in iTunes|
||PCO Q & A on Online Marketing With Mike Stewart||At Pest Control Marketing Gold we have PCO members who submitted amazing questions for Mike and Hal. So this is the audio from a monthly webinar Hal and Mike did for their paid members, but the questions were so good,||4/26/2018||Free||View in iTunes|
||PCO Q & A on Offline Marketing With Hal Coleman||At Pest Control Marketing Gold we have PCO members who submitted amazing questions for Mike and Hal. So this the audio is from a monthly webinar Hal and Mike did for their paid members, but the questions were so good,||4/19/2018||Free||View in iTunes|
||Timid salespeople have scrawny kids!||It’s a FACT…the bolder you are the more sales you will make. Unfortunately many salespeople are timid and afraid of offending someone or appearing to be over anxious or pushy. As a result they leave a ton of money on the table for the competitio||3/27/2018||Free||View in iTunes|
||Pest Control Funnel Sales Marketing||How To Create Sales Funnels – Most pest control companies have more than one service to sell. The ideal scenario is to sell each customer ALL of your services. Listen to this episode of The Pest Control Marketing Podcast and Mike and Hal will shar||3/17/2018||Free||View in iTunes|
||Making Awesome Video & Why You Must For YouTube||The Awesome Power of Videos – If you’re using videos to promote your business, then you already know how powerful they can be. If you’re not, your losing money every day…and that is a FACT. In this episode of The Pest Control Marketing Podcast,||3/10/2018||Free||View in iTunes|
||Raise Your Profits Weekend in Dallas Texas March 23-24, 2018||http://raiseyourprofitsweekend.com/ use coupon code: Hal to save $200 Being in business doesn’t necessarily mean making a profit. In fact, quite the opposite is true for some. In this episode of The Pest Control Marketing Podcast you will hear Blai||2/25/2018||Free||View in iTunes|
||There’s a FORTUNE in the FOLLOWUP||There’s a FORTUNE in the FOLLOWUP! – Research shows us that 82% of people make a purchase after 5-12 exposures. Sadly, that same research reveals that 91% of salespeople give up after 2-4 follow-up calls. Bottom line: 91% of salespeople leave 82||2/20/2018||Free||View in iTunes|
||Hypnotic Rhythms and how they affect YOUR PCO BUSINESS||Hypnotic rhythms are simply habitual ways we do things. They can be good or bad. In this episode Hal and Mike share thoughts on why YOU need to be aware of certain hypnotic rhythms that may be sabotaging your business growth…and how you can replace th||1/3/2018||Free||View in iTunes|
||The secret to SUCCESSFUL cold calling for Pest Control Owners||Cold calling is a slippery slope for most small business owners. The rejection can be overwhelming for some. But…done correctly…and effectively…cold calling can result in lots of new accounts and more money in the bank.||12/26/2017||Free||View in iTunes|
||When to fire a pest control or exterminator customer||It’s a FACT…not all customers are created equal. Some customers need to be fired and replaced. Which ones? Listen to this episode hear Hal and Mike describe the one…or ones…YOU need to set free right now! Check out all our other great websites,||12/17/2017||Free||View in iTunes|
||Why goal setting is so important to the success of YOUR Pest Control BUSINESS||In this episode Hal and Mike discuss the importance of setting specific, realistic goals…and why they must be written down! Make it point to listen to Think and Grow Rich and The Strangest Secret if you never have, and if have, listen again!||12/13/2017||Free||View in iTunes|
||How to get on the first page of Google for Pest Control Business Owners||If your business if not on the first page of Google, you are…for all practical purposes…LOST. There’s an old riddle that goes like this: Where do you bury a dead body so no one will ever find it? Answer: On the second page of Google.||11/10/2017||Free||View in iTunes|
||Pest Control Marketing – The powerful impact of the FIRST IMPRESSION:||First impressions have a PROFOUND impact on your business…and they happen within the first four seconds of meeting someone, talking with them on the phone, seeing your vehicle, or passing by your storefront.||11/4/2017||Free||View in iTunes|
||How to use your business card to get more new customers for PCOs, WCOs and Pest Control Marketing||Your business card isn’t merely a card with your contact information on it…or at least is shouldn’t be. However, sadly, that’s all it is for most businesses. But the FACT is…your business card is a sign, a short letter,||10/28/2017||Free||View in iTunes|
||How to market to the AFFLUENT for Pest Control Companies||FACT: Different groups speak different languages. When marketing to the affluent (the ones with all the $$) you have to take a different approach than when marketing to mobile home dwellers. In this episode of The Pest Control Marketing Podcast,||10/21/2017||Free||View in iTunes|
||Why targeting your ideal customer is SO IMPORTANT!||You’ve heard the old saying that, “When you try to be all things to all people, you end up being nothing to nobody.” That is why it is so important for you to craft your marketing messages and sales presentations to target YOUR IDEAL CUSTOMER.||9/30/2017||Free||View in iTunes|
||Which networking group should YOU join?||Networking is one of the absolute most powerful ways to get new customers in your business community. But oftentimes, business owners just don’t know how to find the right group to network in. Listen to this episode and hear Hal and Mike discuss thi||9/23/2017||Free||View in iTunes|
||Satisfied Customers vs. Happy Customers||Most business owners think in terms of having “satisfied customers”. But, in reality, “satisfied” is not good enough…especially if you want your customers to talk about you and refer you to others. In this episode Hal and Mike discuss why yo||9/16/2017||Free||View in iTunes|
||What to do with YOUR VIDEOS?||It’s easy to make a compelling video with an iPhone or Android. But, knowing what to do with your video once you create it is a whole different issue. In this episode Hal and Mike discuss the many different ways to use your videos to reach more pot||9/9/2017||Free||View in iTunes|
||How To Use Social Media To Grow Your Business||Social media is the definitely the rage of the age…and you need to know how to use it to reach potential new customers and build the relationships with them that will be long lasting…and profitable…for you and your business.||8/19/2017||Free||View in iTunes|
||Psychological Buying Response Triggers||Buying response triggers are words, phrases, pictures, sounds and objects that generate a buying response in viewers or listeners and cause them to feel really good about purchasing your product or service.||8/12/2017||Free||View in iTunes|
||Emotional Direct Response Marketing vs. Brand (Institutional) Marketing||We’ve all heard the term, “building your brand”. But no one can really build a brand for you (regardless of what some advertising and marketing agencies will tell you). Your brand is something that develops over time as a result of the way you run||8/5/2017||Free||View in iTunes|
||Pest Control Websites That Make Money||To put it simply…there are really only two types of websites: Pretty websites and websites that make money. And the two are seldom the same. The reason is because, generally speaking, the prettier a website is,||7/29/2017||Free||View in iTunes|
||How To Use YouTube To Grow Your Business||Hundreds of millions of people watch YouTube videos daily. Why do they watch them? For two reasons: Entertainment and Education. And they love to shop on YouTube. When someone has a termite or pest control problem and they are searching YouTub||7/23/2017||Free||View in iTunes|
||Understanding The Three M’s Of Successful Marketing||Successful marketing depends on the proper use and understanding of the three M’s. Message, Market and Media. They are like the three legs of the marketing stool. If any one leg is missing or not as strong as the other two, the stool will fall over.||7/15/2017||Free||View in iTunes|
||How To Use Testimonials (OPW) To Build A Successful Business||Powerful business men and women will tell you that you don’t use your own money to build things. You use other people’s money (OPM). Investors, banks, limited partnerships, etc. And the same thing is true of using words.||7/9/2017||Free||View in iTunes|
||Successful Business Networking In Your Community||There’s no doubt that word-of-mouth is the number one most trusted and effective way to market your pest control business…or any home service business. You want people to talk about you…and the more the better.||7/3/2017||Free||View in iTunes|
||Pest Control Marketing Podcast – Are There Holes in YOUR Net?||Small business networking in your community is a GREAT way to get new customers, more referrals, and grow your business. Networking is a lot like fishing. If your net has holes in it, you’re going to lose a lot of fish!||5/3/2016||Free||View in iTunes|
||Pest Control Marketing Podcast – First Impressions Count BIG TIME!||Pest control marketing…or small business marketing in general…is much easier when you make a great FIRST IMPRESSION. Psychologists tell us that people form an impression of us within the first four seconds. WOW!||2/20/2016||Free||View in iTunes|
||Pest Control Marketing Podcast – How To Overcome Objections||Pest Control Marketing and Selling is a lot easier when you know how to minimize the number of objections you get. It’s a FACT that, if you can eliminate all objections, the prospect has no other choice but to say YES.||12/23/2015||Free||View in iTunes|
||Pest Control Marketing Podcast – The Awesome Power of FREE!||The most powerful, buying response-generating word in the English language is the word FREE. Find ways to give valuable things to your customers…for FREE…and you will see your loyalty…and your business…grow.||11/10/2015||Free||View in iTunes|
||Pest Control Marketing Podcast – The Secret to Emotional Selling||FACT: The higher a person’s emotional level, the easier it is to influence that person…especially when it comes to buying decisions. Another FACT: All sales are based on EMOTIONS. Listen to this short episode of The Pest Control Marketing Podcas||10/27/2015||Free||View in iTunes|
||Pest Control Marketing Podcast – 5 Ways To Screw Up A Sales Presentation||FACT: No sales presentation is perfect. No one closes 100 percent of his/her proposals. But, there are things you can do to GREATLY INCREASE your closing percentages. There are also things you can do to SCREW UP your presentation. In this episode,||10/12/2015||Free||View in iTunes|
||Pest Control Marketing Podcast – How to command a HIGHER PRICE!||In this episode of The Pest Control Marketing Podcast, Hal Coleman will tell you exactly how to successfully charge a higher price than all of your competition! Most small business owner cringe at the thought of raising their prices.||9/24/2015||Free||View in iTunes|
||Pest Control Marketing Podcast – Hire the RIGHT employees!||The key to growing a successful pest control business is knowing how to HIRE and KEEP the RIGHT employees. Your team IS your business. Listen to this episode and hear Jeff Annis and Hal Coleman deliver insights, thoughts,||9/9/2015||Free||View in iTunes|
||Pest Control Marketing Podcast – How to get customers FAST!||“Hal…how can I get some new customers FAST?” That is one of the most common questions I’m asked. So…here’s a little formula YOU can use to get some new customers…FAST. FORMULA = Do at least three things…EACH AND EVERY DAY…that are to||9/2/2015||Free||View in iTunes|
||Pest Control Marketing Podcast – The Awesome Power of Testimonials!||If YOU aren’t collecting testimonials and using them to grow your business…you need to start TODAY. What other people say about you is a thousand times more powerful than what you say about yourself. In this week’s episode of The Pest Control Mark||8/26/2015||Free||View in iTunes|
||How Serious are YOU about Selling?||So…you want to sell more business this year. You want to close more deals. You want to get more new customers. Right? If the answer is YES, you need to listen to this episode right now…and then ask yourself how serious you really are about SELLING||8/19/2015||Free||View in iTunes|
||Pest Control Marketing Podcast – Telephone Sales||If you have a telephone, you need to listen to this podcast episode immediately! (And be prepared to ask yourself some really tough questions.) FACT: Your telephone is either making you money or costing you money. In this episode,||8/13/2015||Free||View in iTunes|
||Pest Control Marketing Podcast – How to market your business on YouTube!||In this episode, pest control marketing wizzard Hal Coleman discusses with internet audio and video marketing pioneer Mike Stewart, the power and magnitude of using simple, iphone videos to attract more new customers from the internet.||7/17/2015||Free||View in iTunes|
Love the down home, common sense marketing.
It's a money maker !!
Easy to listen to and informative.
I love podcasts and with all the ones I listen to none has made me even half of the money I have made from using what I have learned from this podcast.
Hal and his pal Mike really bring the goods! So much great information, and it's FREE! I'm opening my business in 2 1/2 weeks and plan to hit the ground running with the info I've learned here.