The Pivot: Marketing Backstories with Todd Wheatland
By Content Marketing Institute(CMI) Podcast Network
To listen to an audio podcast, mouse over the title and click Play. Open iTunes to download and subscribe to podcasts.
Every week host Todd Wheatland, Global Head of Strategy for King Content and author or "The Marketer's Guide To Slideshare", sits down with some of the world’s great marketers to get behind their public profiles and learn their real marketing backstories. In this fireside chat format, Todd gets his guests to open up and share not only some valuable marketing insight, but also a peek into each person’s real life story. If content is all about telling a great story, you won’t want to miss an episode of this show. The Pivot is part of the Content Marketing Institute (CMI) Podcast Network.
||CleanA Conversation With Steve Shepherd, Ranstad||--||8/12/2015||Free||View in iTunes|
||CleanA Conversation With Trevor Young, Principal Consultant, Authority Partners||--||7/30/2015||Free||View in iTunes|
||CleanA Conversation With Edward Bray, LinkedIn||--||7/7/2015||Free||View in iTunes|
||CleanA Conversation with David Brudenell, Global VP of Product, Universum||In this episode of The Pivot, host Todd Wheatland talks with David Brudenell, Universum's head of digital, about how his dreams of an Olympic medal crashed, an MBA classmate changed the trajectory of his career and much more about his journey.||6/24/2015||Free||View in iTunes|
||CleanA Conversation With Davor Miskulin, Enterprise Business Development, Burning Glass Technologies||Davor Miskulin, Enterprise Business Development, Burning Glass Technologies, thinks of himself as the descendent of fellow Croatian Marco Polo. "I have this drive for exploring and I had to rationalize it somehow," he tells The Pivot host Todd...||6/3/2015||Free||View in iTunes|
||CleanA Conversation With Nicole Brasz, Director of Marketing, Save The Children Australia||Never one for planning, Save The Children Australia's Nicole Brasz tells host Todd Wheatland about how her professional and personal path led her back to her hometown and a stint in an industry to which she never wanted to return.||5/20/2015||Free||View in iTunes|
||CleanA Conversation With Carla Johnson, Type A Communications||Carla Johnson, Type A Communications, came from a science family so she studied electrical engineering. After two years, she opted to become a history major and learned the value of storytelling, a skill that has taken her far in her career. In this...||5/13/2015||Free||View in iTunes|
||CleanA Conversation With Dusty DiMercurio, Head of Content Marketing, AutoDesk||In this episode of The Pivot, host Todd Wheatland talks with the Head of Content Marketing at the famed maker of AutoCAD. Dusty DiMercurio shares how a music making philosophy major was able to play his own cool story in marketing.||5/6/2015||Free||View in iTunes|
||CleanA Conversation With Lee Odden, TopRank Online Marketing||How does a small town boy from rural Minnesota become one of the most influential thought leaders in digital marketing? This episode of The Pivot, host Todd Wheatland talks with Lee Odden, CEO and Founder of TopRank Online Marketing. Learn how Lee's...||4/29/2015||Free||View in iTunes|
||CleanA Conversation With Jon Loomer, Jon Loomer Digital||You may know Jon Loomer as the "Facebook Ads Guy" but in this episode of The Pivot, host Todd Wheatland dives a bit deeper behind the man who is a Power Editor pro. Learn how this Philosophy Major from the Midwest found his way to entrepreneurship by...||4/22/2015||Free||View in iTunes|
||CleanA Conversation With Emeric Ernoult, Agorapulse||This week's episode of The Pivot has host Todd Wheatland talking with Emeric Ernoult, CEO and Founder of Agorapulse. Hear how Emeric was destined to become an entreprepreneur at the age of seven and his journey to achieving his dream of business...||4/15/2015||Free||View in iTunes|
||CleanA Conversation With Brian Carter, The Carter Group||How does a young boy from Dayton, OH go from starting his own acupuncture practice to becoming an international consultant, speaker and best-selling author in digital marketing? This episode of The Pivot, Todd Wheatland talks with Brian Carter, The...||4/8/2015||Free||View in iTunes|
||CleanA Conversation With Aaron Kahlow, CEO & Founder, Online Marketing Institute||Zen Buddhism, online education and serial entrepreneurship are all discussed in this episode of The Pivot with Todd Wheatland. Aaron Kahlow, CEO and Founder of Online Marketing Institute and CEO of popexpert shares his journey from DC to California...||4/1/2015||Free||View in iTunes|
||CleanA Conversation With Jesse Desjardins, Head of Social, Tourism Australia||In this episode of The Pivot, host Todd Wheatland sits down with Jesse Desjardins to find out how the Canadian became the Head of Social Media for Tourism Australia and how SlideShare has led to his firing, hiring and even a trip to SXSW.||3/25/2015||Free||View in iTunes|
||CleanA Conversation With Robert Rose, Content Marketing Institute||Todd Wheatland sits down with Robert Rose, Chief Content Strategist, Content Marketing Institute.||3/18/2015||Free||View in iTunes|
||CleanA Conversation With Doug Kessler, Velocity Partners||From Madison Avenue to a content marketing rant that went viral, Doug Kessler, Velocity Partners, shares his marketing backstory with Todd Wheatland on this episode of The Pivot. Find out what gets Doug excited when it comes to B2B content marketing,...||3/11/2015||Free||View in iTunes|
||CleanA Conversation with Damon Klotz, Global Digital Strategy Manager, Ramsey Health Care||This week's episode of The Pivot, host Todd Wheatland sits down with Damon Klotz, Global Digital Strategy Manager for Ramsey Health Care. Damon shares how taking control of his onine personal brand at a very early age has allowed him to become a...||3/4/2015||Free||View in iTunes|
||CleanA Conversation With Carlos Abler, Leader-Content Marketing Strategy, 3M||Carlos Abler, Leader-Content Marketing Strategy, 3M, takes an unconventional and fascinating route to head up the content marketing department at one of the world's largest companies. Host Todd Wheatland talks with Carlos about growing up in...||2/25/2015||Free||View in iTunes|
||CleanA Conversation With Rod Strother, Director, Digital and Social Centre of Excellence, Lenovo||Though a Scottish lad at heart, the past 17 years in Singapore have truly defined the marketing career of Rod Strother, Director, Digital and Social Center of Excellence for Lenovo. This episode of The Pivot has host Todd Whatland talking with Rod...||2/18/2015||Free||View in iTunes|
||CleanA Conversation with Bill Boorman, #Tru Events||This week's episode of The Pivot takes you on a journey of a young boy from England who lost his father at a very young age, began working in his teens and went on to help grow a recruiting agency to over 127 offices. Host Todd Wheatland sits down...||2/11/2015||Free||View in iTunes|
||CleanA Conversation With Rebecca Lieb, Altimeter Group||This episode of The Pivot, host Todd Wheatland is joined by the savvy, smart Digital Analyst at Altimeter Group, Rebecca Lieb. This marketing backstory plays out like a Hollywood movie with a storyline that includes a stint as a film journalist, a...||2/4/2015||Free||View in iTunes|
||CleanA Conversation with Tim Washer, Cisco||What do being a Presbyterian minister's kid, comedy writer for SNL and video content creator all have in common? They are all titles held by Tim Washer, Sr. Marketing Manager for Cisco. This week's episode of The Pivot has Todd Wheatland sitting down...||1/28/2015||Free||View in iTunes|
||CleanA Conversation With Toby Murdock, Kapost||What do selling flowers in Ecuador and a marketing technology start-up have in common? This episode of The Pivot, host Todd Wheatland talks with Toby Murdock, CEO and co-founder of Kapost. Toby shares his entrepreneurial journey that starts in South...||1/21/2015||Free||View in iTunes|
||CleanA Conversation With Jeff Bullas, JeffBullas.com||If you need a reminder that anyone, anywhere and at any time can take control of his or her destiny to become a publisher, this episode of The Pivot is perfect for you. This week, Todd Wheatland talks with Jeff Bullas about his success as a social...||1/14/2015||Free||View in iTunes|
||CleanA Conversation With Mark Schaefer, Schaefer Marketing Solutions||This episode of The Pivot, host Todd Wheatland shares his conversation with Mark Schaefer, Schaefer Marketing Solutions. Learn how a 25-year career with an international corporation was the perfect foundation for Mark's current success consultant,...||1/7/2015||Free||View in iTunes|
||CleanA Conversation With Brian Crisp, Flight Centre||Do journalists really make great content marketers? Tune into this week's episode of The Pivot to find out as Brian Crisp, Editor-In-Chief at Flight Centre, joins host Todd Wheatland. Brian shares his journey from traditional journalist covering the...||12/17/2014||Free||View in iTunes|
||CleanA Conversation with Kyle Lacy, Salesforce Marketing Cloud||The Civil War, driving tractors to school and MySpace are all discussed in this week's episode of The Pivot with host Todd Wheatland. Kyle Lacy, Global Content Director for Salesforce Marketing Cloud recently sat down with Todd to share a bit more of...||12/10/2014||Free||View in iTunes|
||CleanA Conversation With Michael Stelzner, Social Media Examiner||Michael Stelzner, Social Media Examiner||12/3/2014||Free||View in iTunes|
||CleanA Conversation with Ian Cleary, Razor Social||This week The Pivot has our Australian host, Todd Wheatland, talking with Ireland's own Ian Cleary, Razor Social. Ian shares how he became known as "the tools guy" for social media and his somewhat unexpected journey that got him here. Great accents,...||11/26/2014||Free||View in iTunes|
||CleanA Conversation with Andrew Davis, Author, Brandscaping: Unleashing The Power of Partnerships||Andrew Davis, Author of Brandscaping: Unleasing The Power of Partnerships, joins host Todd Wheatland this week on The Pivot. Andrew talks about being an entertainer from a very young age, the project at the Jim Henson Company that made him...||11/19/2014||Free||View in iTunes|
||CleanA Conversation With Jason Miller, LinkedIn||Jason Miller, Senior Content Marketing Manager, LinkedIn joins host Todd Wheatland on this week's episode of The Pivot. Jason shares his somewhat unexpected journey to content marketing and how his passion for rock 'n roll is incorporated into much of..||11/12/2014||Free||View in iTunes|
||CleanA Conversation With Jay Baer, Convince and Convert||Host Todd Wheatland uses his personable interview style to talk blogging, business and BBQ with Jay Baer, President, Convince and Convert and best selling author of Youtility: Why Smart Marketing Is About Help Not Hype.||11/5/2014||Free||View in iTunes|
||CleanA Conversation With Barry Poltermann, About Face Media||Todd Wheatland sits down with Barry Poltermann, President, About Face Media to discuss how documentary style filimmaking is changing how brands tell stories as part of their content marketing strategy.||10/29/2014||Free||View in iTunes|
||CleanA Conversation With Ann Handley, MarketingProfs||Todd Wheatland sits down with Ann Handley, Chief Content Officer for MarketingProfs and best-selling author of "Content Rules" and "Everybody Writes".||10/22/2014||Free||View in iTunes|
||CleanA Conversation With Joe Chernov, Hubspot||In this episode, Todd Wheatland sits down with VP of Content Marketing for Hubspot, Joe Chernov.||10/14/2014||Free||View in iTunes|
||CleanA Conversation With Joe Pulizzi, Content Marketing Institute||Todd Wheatland sits down with Founder of the Content Marketing Institute and best-selling author, Joe Pulizzi.||10/1/2014||Free||View in iTunes|
Excellent Format And Interview Style!
This weekly 30-minute podcast does an excellent job of getting behind the professional profiles of some of the biggest names in marketing today. Todd is personable, engaging, and truly seems interested in his guests. He does a fantastic job of pulling out some really awesome nuggets of what makes these professionals tick. I highly recommend this show!
Inspiring resource for telling your story
There's more to Todd Wheatland's The Pivot podcasts than simply an opportunity to get to better know today's content marketing's top thought leaders through their voices in conversation.
The series offers you an ispiring opportunity to better understand yourself, allowing you to better align your marketing materials--your profiles, About pages, and one sheets--with the pivot points in your own career.
It' so easy to overlook the Pivot moments in your career, and either forget the lesson they can teach you, or take your signature adchievemens for granted .
I've found that, from the The Pivot's first episode, and continuining each week, there's at least one resonance point in each episode that I can harvest and use to take a fresh look at my backstory, in addition to the pleasure of getting to know marketing's top thought leaders through their voices. Already, I've harvested and leveraged Pivot points from my own career that I haven't thought asbout in years.
Toddd's questions probe deep, yet he allows his guests to occupy center stage. Hearing others describe their Pivots will undoubtedly help you rethink your own career from a fresh perspective.
Not your average podcast
The Pivot is such a great use of the more intimate audio format that podcasting provides and Todd's approachable style makes for easy conversations that reveal the little known facts and are easy to listen to, as well. It's like we're right there in the room! I would recommend The Pivot for anyone who wants to learn more about industry leaders in a fun, entertaining way. Please, keep it up!