By Glenn Rubenstein - ADOPTER Media
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Podcast advertising is on its way to a projected $500 million annual spend for the year 2020. The medium is growing fast, but there's a lot of mystery and confusion surrounding its best practices. Glenn Rubenstein is the author of the book Podcast Advertising Works: How to Turn Engaged Audiences Into Loyal Customers. He's also the founder of the ADOPTER Media podcast advertising agency. Whether you're a podcaster or a potential advertiser, this series will answer your questions and provide insight on proven methods for successful sponsorships.
||Podcast Advertising Case Study: DesignCrowd & The Long Tail||This is a podcast advertising case study about DesignCrowd and the success they've had sponsoring podcasts. It's also an example of the longer-term (or "long tail") results you can achieve with podcast ads. -||8/18/2017||Free||View in iTunes|
||CleanThe Story of The ManGrate and Its Podcast Ads||In my podcast advertising book, I discuss the first pod sponsorship I ever heard, which was the ManGrate ads on the Adam Carolla Show in 2010. In this episode, we're going to get the story behind that ad campaign. I recently had the...||5/15/2017||Free||View in iTunes|
||CleanComing Soon: Podcast Advertising with Glenn Rubenstein||My name is Glenn Rubenstein. I'm the author of Podcast Advertising Works: How to Turn Engaged Audiences Into Loyal Customers. I'm also the founder of the ADOPTER Media podcast advertising agency. I've worked in podcast advertising for over 5 years now.||4/6/2017||Free||View in iTunes|
Loved the book! Can't wait for the podcast!
The book was fantastic and a huge help to me and my podcast. Excited to see what is covered in the ongoing podcast!
This is such an important topic for the podcasting space and Glenn is an awesome talent to tackle it. His book is a clear indication of his knowledge in the subject matter and I'm sure this show will be an amazing compliment. Can't wait.
Front row seat to the future of this media
To know Glenn is to know you are on the leading edge of podcasting and its bright future. There are few others in this industry who knows what he knows.... and the fact that he is willing to share those insight is to our great benefit. Can't wait to hear more. Subscribed and ready.