PPC Playbook on Cranberry.fm
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Listen to PPC Playbook, a weekly show delivering insider tips and practical advice on how to get the best from PPC advertising. Learn how to create and manage highly optimized PPC campaigns with the latest tools, techniques and strategies to help you increase your ROI. Expand your pay-per-click skills and knowledge as we interview industry experts and answer all your questions. Hosted by Shane Ryans and Maria Perilli from PPC Professionals.
||CleanBenefits of PPC for Small Businesses||Shane and Maria convince all Small Businesses||1/14/2015||Free||View in iTunes|
||CleanLocal PPC Strategy for Multiple Locations||Local PPC means you are targeting people who live||1/7/2015||Free||View in iTunes|
||CleanConversion Rate Optimization and Advanced Analytics||Tim Ash, CEO of SiteTuners shares the Holy Trinity||1/1/2015||Free||View in iTunes|
||CleanPaid Search and The Upcoming Peak Travel Season with Marco Reginelli||Maria and Shane welcome theHead o||12/24/2014||Free||View in iTunes|
||CleanWordplay Research for Multiple Meaning Keywords||When your keywords and keyword phrases have m||12/18/2014||Free||View in iTunes|
||CleanRemarketing 101, Plus Plenty of Pro Tips||Remarketing is great for many reasons, you ca||12/10/2014||Free||View in iTunes|
||Clean4 Ways to Effectively Manage CPA||Cost per acquisition is a key metric that wil||12/4/2014||Free||View in iTunes|
||CleanNew PPC Features from AdWords and Bing||AdWords launches dynamic ads with real-time u||11/19/2014||Free||View in iTunes|
||CleanAd Extensions, Often Underused and Sometimes Abused||Ad extensions bolster your ads and are proven||11/5/2014||Free||View in iTunes|
||CleanYouTube Advertising: A Beginners Guide||Traffic from YouTube can equal about 25percen||10/30/2014||Free||View in iTunes|
||CleanConversion Rate Optimization with Tim Ash||Shane and Maria discu||10/23/2014||Free||View in iTunes|
||CleanDo-It-Yourself PPC Audit||Want to optimize and||10/15/2014||Free||View in iTunes|
||CleanHow To Work With Low Search Volume||You may have a produc||10/9/2014||Free||View in iTunes|
||CleanGenerate Traffic and Profit Using Facebook Advertising||Take advantage of an additional stream of profitable traffic that is very easy to setup. Dustin Miller joins Maria to discuss the ways you can leverage Facebook Advertising to target current customers, leads, lookalike audiences and users who have visited your website, but have not converted. Learn how to setup basic ads as well as more advanced ads using Power Editor to convert these users into customers. A step-by-step guide and PPC Best Practices Tutorial is available at PPCProfessionals.com.||9/24/2014||Free||View in iTunes|
||Clean5 PPC Tips You May Not Have Tried||Shane and Maria reveal five basic and advanced PPC tips that you might not have tried in your AdWords campaigns. Listen as they explain why its important to bid on your own brand, test for optimal ad position, utilize time lag reports to find out exactly how long it takes for your users to convert, optimize across different dimensions and use search query reports like a pro. These are tips you can start implementing today to improve your PPC campaigns, so start now! A step-by-step guide and PPC Best Practices Tutorial is available at PPCProfessionals.com.||9/18/2014||Free||View in iTunes|
||CleanBing Ads Gets More Familiar||Shane and Maria discuss changes to Bing Ads with e||9/10/2014||Free||View in iTunes|
||CleanBig AdWords Changes - Close Variants and Call Conversion Tracking||Phrase Match and Exact Match as we know it has changed. Listen as Shane and Maria go through the benefits and pitfalls of Googles decision to remove the ability to opt-out of close variant keywords for phrase and exact match keywords. You need to hear how this could impact your PPC campaigns. Plus, Google announces a new Call Conversion Tracking feature. Dont just jump on the bandwagon yet, hear why you still might need to use third-party call tracking solutions to supplement Googles new tool. To learn more about Keyword Match Types and Conversion Tracking visit the PPC Professionals AdWords Best Practices Tutorial.||8/28/2014||Free||View in iTunes|
||CleanTop Strategies for Using Negative Keywords||Shane and Maria discu||8/14/2014||Free||View in iTunes|
||CleanOptimize Your Google Display Network Strategy||Shane and Maria highl||8/6/2014||Free||View in iTunes|
||CleanWriting Effective Adwords Text Ads||Learn how to craft th||7/30/2014||Free||View in iTunes|
Business Owners Need To Hear This!
If you're looking for tips on how to effectively manage your Adwords campaigns and increase profitably, you've come to the right place! Learn a new PPC strategy every week that will get you results today, you can thank me later.
Clear, understandable and full of useful info for the PPC manager of any level- rookie to expert.
Promising and informative
I've listened to a few online marketing and ppc podcasts. This one is one of the more informative ones I've heard. It's still new and you can tell they're still figuring it out but the content is high quality. Look forward to future shows
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