PR Resolution podcast
By Stella Bayles
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Stella Bayles, co-founder of CoverageBook, hosts a new podcast for people in Public Relations. Stella explores a hot topic in each episode and with the help of an expert dispels any myths and breaks down the jargon. Summarised in plain language, this PR podcast is fun, informative and summarised in under 40 minutes, so you’re clued up as you hit the office.
||CleanMulti-channel marketing part 2: the experts opinion||In this episode Stella interviews Gini Dietrich, founder and CEO of Arment Dietrich comms & editor of Spin Sucks on the paid, earned, shared & owned (PESO) model. Gini shares what the model is, how it can help achieve business goals and why Public Relat||10/25/2018||Free||View in iTunes|
||CleanMulti-channel marketing part 1: How Diageo measures PESO||James Alexander is the the head of influence and advocacy at global drinks business Diageo. Stella and James discuss the multi-channel marketing campaigns Diageo runs, how they use the PESO (paid, earned, shared and owned) model to organise and how they||10/2/2018||Free||View in iTunes|
||CleanPR Measurement with AMEC||Nicole Moreo is North American chair of AMEC and one of Ketchum's global research and analytics leaders. Stella interviews her on PR analysis in 2018 & what PR teams can do to improve measurement skills.||8/28/2018||Free||View in iTunes|
||CleanInbound PR||Stella interviews HubSpot's Global Partner Program Manager, Iliyana Stareva on the new content-led PR approach 'Inbound'. Coming from a traditional Public Relations background and now working in software, Iliyana has put her years of experience into n||8/6/2018||Free||View in iTunes|
||CleanAI in PR||Stella interviews technology expert Adam Hirsch on artificial intelligence and how it's affecting Public Relations. Together they cover how PR teams should be talking to clients and stakeholders about AI, the difference between automation, technology an||8/6/2018||Free||View in iTunes|
||ExplicitWho is Stella & why listen?||Host Stella Bayles, introduces the PR Resolution podcast. Stella shares her story and covers why she believes the Public Relations industry needs a straight-talking, plain language knowledge source right now. Episode zero covers what listeners can exp||8/6/2018||Free||View in iTunes|
A must-listen for PR professionals!
Stella is filling a critical need for the public relations profession. Subscribe now; you can thank me later!