Private Practice Success Stories
By Jena Castro-Casbon
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My name is Jena Castro-Casbon, MS CCC-SLP (of The Independent Clinician and The Private Practice Solution). I am part of a group of private practitioners who have taken client care into our own hands. We are skilled clinicians who pride ourselves on providing high-quality care to our clients and their families. We are fighting against productivity requirements, administrative red tape and unnecessary restrictions. We started our own private practices to take control of our professional and personal lives. Of our schedules. Of our incomes. Of our future. We work hard for our clients but on our terms. We believe in helping others – but also helping ourselves. We’re not interested in competing with each other. We hope that we all make it. We are successful private practitioners and these are our stories. Thank you for taking the time to listen to this interview.
||Clean"Going All in with Private Practice" with Amanda Townsend, SLP||Amanda Townsend, SLP was predominantly working in the school system when she decided to pursue private practice. Her specialties include pediatric speech sound disorders and language. She actively pursues an energetic and systematic approach to all aspects of the profession. Here's What We Cover: Her comprehensive approach to involving parents in every step of the processHow her straightforward manner, from her website to her first conversation, helps her attract potential clientsHer compelling reasoning for only accepting private payHow the book Profit First revolutionized her approach to growing her businessThe importance of applying a "cost-benefit ratio" to outsourcing workHer belief in the need for a positive mindset to meet the challenges ahead Need helping starting or growing your private practice? Visit www.PrivatePracticeInfo.com||2/7/2019||Free||View in iTunes|
||Clean"Growing Your Practice One Day at a Time" with Elizabeth Perry, SLP||Elizabeth Perry, SLP opened her private practice about two years ago and since that moment it has flourished. She treats pediatric clients primarily and also specializes in corporate speech-language pathology. She has grown her business through a combination of continuing education, delegation, and dedication to evidence-based practices. Here's What We Cover: The critical moment that led her to pursuing private practiceHer encouragement to seek business coaching from various sourcesHer rationale for seeing pediatric clients in their homes or school environmentHer unique approach to ensuring a fulfilling provider-client relationshipHow her company has developed from a one person operation to a thriving enterprise Need helping starting or growing your private practice? Visit www.PrivatePracticeInfo.com||1/31/2019||Free||View in iTunes|
||Clean"Servicing a Small Community... in an RV" with Erin Anderson, SLP||Erin Anderson, SLP started off her career in speech-language pathology working for 8 years in the school system, ranging from pre-k to middle school. After her first child was born, she began the pursuit of starting a private practice in order to have more time to focus on her family. Being one of the few speech pathologists in her small community, she has experience serving a broad range of clients. Erin is hopeful for continued growth for her practice and more opportunities to serve all of those in need. Here's What We Cover: How her desire to spend more time with her family drove her to start her private practiceThe impacts that positive relationships and word of mouth have had on building her clienteleHer experience of being the only speech-language private practice in her town, and the wide range of clients that she has the opportunity to serveHow the unique location of her practice has set her up to dream about her futureHer advise to people just starting out and the lessons that she has learned through growing her practice Need help starting or growing your private practice? Visit www.PrivatePracticeInfo.com||1/24/2019||Free||View in iTunes|
||Clean"Using Your Practice to Break Down Barriers" with Kevin Dorman, SLP||Kevin Dorman, SLP has always had a passion for voice. Through their own journey and experience they became passionate about the field of Transgender Vocal Training. Being transgender themselves, Kevin is able to identify and relate to their clients, offering encouragement and support to each individual. Many of Kevin's clients are seen through telepractice. Kevin’s energy and passion for helping others has been the driving force behind their success. Here's What We Cover: Kevin’s journey to discovering his passion for Transgender Vocal TrainingHow they have established their area of expertiseTips for having a successful TelepracticeThe importance of marketing and building relationships within your communityHow they use all of their resources to maximize the growth of their practice Need helping starting or growing your private practice? Visit www.PrivatePracticeInfo.com||1/17/2019||Free||View in iTunes|
||Clean"Walking Through Open Doors" with Erin Gaul, SLP||Erin Gaul, SLP started her private practice about two years ago. She was originally headed in the direction of Audiology, but with the guidance of a professor she realized that Speech-Pathology was her passion. Today, Erin primarily serves clients with Apraxia and those who are hard of hearing. Her journey has been shaped by positive relationships with her clients, and her bravery to walk through open doors and make the most of every opportunity. Here's What We Cover: How she overcame the obstacles of a difficult work environmentHow her positive relationships with her clients impacted her decision to start her private practiceThe value of being open to opportunities and having the bravery to take the riskHer passion to specialize in therapy for the hard of hearing and clients with apraxiaHer advice for those who are just beginning and continually growing their practice Need helping starting or growing your private practice? Visit www.PrivatePracticeInfo.com||1/10/2019||Free||View in iTunes|
||Clean"Identifying and Developing Your Expertise" with Lori Melnitsky, SLP||Lori Melnitsky, SLP first encountered speech-language pathology as a client with stuttering. She earned a degree in accounting and decided on a career change to speech therapy. She delved into the fields of early intervention and the public schools early on. Currently her practice focuses on individuals who stutter and children with oral-motor deficits, and she concurrently works at a school part-time. Here's What We Cover: The value she has found in her unique personal experience as well as continuing educationHow she balances her thriving practice with a growing number of responsibilitiesThe reasons she recommends having an office within your own homeHer innovative ideas to expand her practiceHer best advice for practitioners who are nervous about starting out Need helping starting or growing your private practice? Visit www.PrivatePracticeInfo.com||12/20/2018||Free||View in iTunes|
||Clean"The Confidence You Need to Follow Your Dreams" with Adrienne Fuller, SLP||Adrienne Fuller, SLP envisioned herself as a private practitioner early on. In addition to skilled nursing facility work and public school contracting, she has extensive experience as a published author and a public speaker. Adrienne currently has an established practice working with two other speech-language pathologists. Here's What We Cover: Her recommendations for entering and sustaining private practice fill books, with more to comeHer definition of private practice which may surprise potential practitionersThe benefits and obstacles she encountered as she branched out from her solo practiceThe leap from working for someone else to your own private practice leading to more “control of your financial destiny”Her networking ideas to ensure she stays connected to the small business communityEye-opening brainstorming session on how different your path to success can be Need helping starting or growing your private practice? Visit www.PrivatePracticeInfo.com||12/13/2018||Free||View in iTunes|
||Clean"Using Your Experience to Help Grow Your Practice" with Amy Strekas, SLP||Amy Strekas, SLP explored a variety of pediatric settings prior to developing her private practice. She is highly specialized at treating stuttering. Amy currently sees pediatric clients with a variety of disorders in their homes and schools. Here's What We Cover: How her freelancing experience helped her set up her private practiceHer unique manner of finding clientsThe many ways that seeing clients in their natural environments works for herHer decision to create a new and helpful resource for parents Need helping starting or growing your private practice? Visit www.PrivatePracticeInfo.com||12/6/2018||Free||View in iTunes|
||Clean"Discovering Hippotherapy" with Kelley Warren Jewart, SLP||Kelley discovered her passion for hippotherapy as a college student. While she mostly worked with adults in the inpatient rehabilitation field throughout her career, she "dipped her toes" into private practice by taking on one pediatric client. Currently Kelley is growing her private practice as well as working PRN part-time. Here's What We Cover: Her specific model of hippotherapy that has worked for her clientsHow her private practice stands out from the therapeutic riding centers in her area Her need to provide ongoing education to clients on hippotherapy benefitsJena’s input regarding successful Facebook advertising Her advice for pursuing hippotherapy in the absence of your own horse and barn Need helping starting or growing your private practice? Visit www.PrivatePracticeInfo.com||12/3/2018||Free||View in iTunes|
||Clean"Connect with Your Community" with Bobbi Adams-Brown, SLP||Bobbi had a family connection to speech-language pathology early on and pursued it beyond her education degree. She has experience both in contracting in the public schools as well as working for others' private practices. She has recently launched her own private practice as a certified autism specialist. Here's What We Cover: Her in-depth research that unearthed important business revelationsHer development of a unique product to generate passive incomeThe difficult yet beneficial decision she made to delay renting an office spaceHer best recommendations to join in and collaborate with your community Need helping starting or growing your private practice? Visit www.PrivatePracticeInfo.com||11/29/2018||Free||View in iTunes|
||Clean"Starting a Telepractice" with McKell Smith, SLP||McKell envisioned starting her private practice when she was in college, but never suspected that it would occur so early in her career. She currently manages a large office employing several therapists. Together they provide services mostly through telepractice with a small percent of clients seen in-house. Here's What We Cover: Her insider’s point of view of the developing field of telepracticeHer process to finding new clients with a recommendation to consider delegating tasks as neededThe art of new navigating business relationships and licensure rulesExciting developments regarding her new teletherapy platformHer best recommendation for new practitioners Need helping starting or growing your private practice? Visit www.PrivatePracticeInfo.com||11/26/2018||Free||View in iTunes|
||Clean"Developing Your Strategy" with Leanna Vollintine, SLP||Leanna's private practice has been "in the making" for the last 15 years. She prepared by working in the schools and in the medical field, primarily in pediatrics. Her target population is children with autism spectrum disorders. Leanna started with one client and has experienced tremendous growth over the course of a year. Here's What We Cover: Her compelling argument in support of in-home servicesHer strategies to generate referrals from numerous resourcesHow she promotes collaboration, not competition, with other SLPs and healthcare practitionersHer pragmatic advice to balance both your private practice aspirations and your sanityThe helpful resources she created (and is now sharing) that have been valuable to her practice Need helping starting or growing your private practice? Visit www.PrivatePracticeInfo.com||11/19/2018||Free||View in iTunes|
||Clean"Take the Leap" with Katie Carney, SLP||Katie has worked closely with adults and children throughout her career. However, she is most passionate about working with children. She currently works as an early interventionist part-time and part-time as a traveling private practice provider. Katie is in her first year of private practice. Here's What We Cover: The "leap of faith" she took launching a private practiceRising to the challenge of marketing herself despite her shy dispositionBalancing her ideal work life with her family needsHer dedication to continuing education Need helping starting or growing your private practice? Visit www.PrivatePracticeInfo.com||11/15/2018||Free||View in iTunes|
||Clean"Communicate With Purpose" with Stacey Crowley, SLP||Stacey underwent a career change when she left her occupation as an accountant to become an SLP. She worked as a school SLP for three years until she felt ready to pursue private practice. She treats children in need of primarily social-emotional functioning and dyslexia at this time. Here's What We Cover: The need to be flexible when you start private practice to earn the flexibility of an established practiceThe specific population of referrals that surprised her the mostHow she set herself apart when she chose her specialization in dyslexiaCombining skills from her various interests to craft her own "low effort high impact" curriculum, which she presents online and in workshop formTechnology’s impact on communication, which has challenged adults and children alikeHow important it is to continuously self-assess one’s own communication skills, from the standpoint that everyone can improveHer recommendation to new clinicians regarding private practice Need helping starting or growing your private practice? Visit www.PrivatePracticeInfo.com||11/12/2018||Free||View in iTunes|
||Clean"Maximizing Your Time and Resources" with Emily Cohen, SLP||While Emily has had experience working for other private practices in her career, she set off to found her own company when she realized she wanted to pursue the clients she was most passionate about and make her own schedule. Her practice is driven by her training as a Hanen instructor and considerable time spent with therapists in other fields, such as occupational therapy. Here's What We Cover: How she chose the unique name of her practiceEducating herself on business administration skills in order to acquire clients, particularly onlineThe benefits she has reaped from delegating different activities to othersHow she structures her day to maximize her timeHer successful marketing strategies and the next group she wants to break intoThe particular feature of her website that has helped add a personal touch Need helping starting or growing your private practice? Visit www.PrivatePracticeInfo.com||11/8/2018||Free||View in iTunes|
||Clean"Multiple Streams of Income" with Autumn Bryant, SLP||Autumn Bryant, M.S., M.A., CCC-SLP/L of Griffin Speech Chartered, entered the working world as a school SLP. After 8 years in the schools, she transitioned to a pediatric outpatient clinic. Most recently, she decided to start pursuing private practice to assist clients typically in need of assistance to attain career advancement. Her specialties include accent modification, residual speech sound disorders, and voice therapy. Since this episode was recorded, she was featured in the Chicago Tribune, had my "Pop-Up Museum of Voice, Accent, and Speech" themed open house/ribbon-cutting. She has also taken a job at Northwestern University, so she is back to only doing her private practice on the weekends. Here's What You'll Learn: Her low-cost effective marketing strategiesHow she has initiated and maintained her multiple streams of incomeHer theory that speech-language pathologists should be able to shadow other clinicians, just as physicians learn from watching one anotherThe success she has found from choosing an office in an optimal locationHow she maximizes her relationships with other clinicians and health professionals in her areaHow she appeals to the clientele she prefers to work with through the use of branding To get the resources you need to start or grow a private practice, please visit: www.PrivatePracticeInfo.com||10/12/2018||Free||View in iTunes|
||CleanKnow Your Worth with Polina Shkadron, SLP||Polina has the most experience working with early intervention and school-aged children with autism. Her professional journey consisted of transitioning from different work environments in search of increasing independence and supervisory positions. She is currently working as an adjunct communication disorders professor at a university in addition to her private practice. Here's What We Cover: How she's diversifying her skill set through continuing education, leading her to her declaration that she will be a “student forever”The jaw-dropping moment which would likely have stopped others in their tracksHer best source of referrals, including her path to building her social media presenceHer important decision to never undersell competitorsWhy she actively seeks interaction with and learning experiences from professionals in other specialties Need helping starting or growing your private practice? Visit www.PrivatePracticeInfo.com||9/13/2018||Free||View in iTunes|
||Clean"Transformation from The Inside Out" with Melissa Wolak, SLP||Melissa actively pursued working in a variety of settings during her career. The bulk of her career has been spent in the medical field working with adults who have neurological disorders. Increased interest in mind-body medicine has led her to her calling in private practice. Here's What We Discuss: The challenges in combining her passion for holistic therapy with her degree in speech-language pathologyHer best recommendation for maintaining steady clients and a steady stream of incomeHer experience working exclusively with private pay clients except one type of insurance that is worth the paperworkShe reveals an essential difference between schools/hospitals and private practice that clinicians need to navigate carefullyHer approach to seeing clients, keeping her accessibility and flexibility of schedule in mindHow she has established strong bonds with her community For links and show notes, please visit: http://privatepracticesuccessstories.com/14||8/1/2018||Free||View in iTunes|
||Clean"Making My Vision a Reality" with Dr. Tinita Kearney, SLP||Dr. Kearney discovered a passion for speech-language pathology as an undergraduate student. Her graduate program afforded her the opportunity to work with children with autism. Dr. Kearney continues to apply her incredible research skills to all areas of her life. In her current practice, she continues to establish both connections with colleagues and balance between family time and attention to clients. Here's What You'll Learn: How Dr. Kearney’s career continues to include her role as a part-time school speech-language pathologistThe first steps she took, and the obstacle that nearly made it impossibleHer wide assortment of therapy tools that appeal to her clienteleMeeting the needs of her clients by planning on a multidisciplinary approachHer adventures as the mom of an infant who is also balancing a growing private practiceHer recommendations for undecided practitioners who are wondering whether to continue with private practice, including how to handle accepting insuranceHer unique plans for the immediate future to maximize her clients’ therapy time this summer For links and show notes, please visit www.PrivatePracticeSuccessStories.com/12||7/22/2018||Free||View in iTunes|
||Clean"Owner, Author, Mom" with Fara Augustover, SLP||Fara Augustover is a speech-language pathologist, owner of Island Wide Speech on Long Island, NY and author of the children’s book, Harmony Hears a Hoot. Five years ago, Fara worked at a nonprofit clinic in NYC, transitioned to school based while seeing clients part time privately. As her caseload grew and the commute to Manhattan became tiresome, she decided to repurpose space in her home and create an in-house clinic complete with a separate entrance, bathroom, and waiting room. Here's What We Discuss: - Where Fara's desire to work independently stemmed from - How she transitioned from part-time to full-time private practice - How she decided whether to do private pay vs. insurance, what her schedule should be, whether to stick with her primary specialty (aural rehab) or branch out, and more. - How a former professor from SUNY Buffalo taught her an important lesson that has guided decisions in her practice - Fara's easy to follow social media strategy - Jena’s "aha moment" about private practice business plans - How she became a children’s book author with a successful Kickstarter campaign For more information, including a discount code for her book, visit: www.PrivatePracticeSuccessStories.com/11 This episode was sponsored by The Private Practice Solution. To learn more, visit: www.ThePrivatePracticeSolution.com||6/30/2018||Free||View in iTunes|
||CleanUnexpected Opportunities with Zach Smith, SLP||By day, Zach is an acute care SLP at a hospital in Los Angeles, California and by night, he has his own private practice focused on adult neurogenics. Zach is in the process of starting a mobile FEES company. While he's hit a few roadblocks due to state regulations, he's set to be the first person in Los Angeles to offer mobile FEES services. Here's What You're Going to Learn: - How Zach's adding a new, in-demand service to his private practice - Where he gets the majority of his referrals and how you can start this service in your community - Zach's #1 piece of advice for beginners This episode is brought to you by The Private Practice Solution. For more info, please visit: www.ThePrivatePracticeSolution.com||6/21/2018||Free||View in iTunes|
||Clean"Relationships to Referrals" with SLP Lakeisha Fields, SLP||Lakeisha Fields, SLP is a Dallas-area private practitioner who specializes in working with children and young adults with autism. She focuses on both direct and indirect services; supporting not just her clients, but their families as well. Perhaps Lakisha's greatest strength is her focus on meeting clients and families "where they are" and her dedication to building supportive relationships, which are turning into referrals. Here's What You'll Learn: + Lakeisha's long-term, non-pushy strategy to become the “go to” private practitioner in her area + How she moved from a generalist practice to a niche practice AND how she picked her area of specialization + Why she “re-launched” her private practice + Her revenue sources and what she recommends to those just getting started with insurance + How she’s giving presentations at local daycares to build her practice + How she’s identifying the needs of her clients and figuring out what kinds of services to offer (hint: it seems simple but is very clever!) This episode is sponsored by The Private Practice Solution. To learn more, visit: www.ThePrivatePracticeSolution.com||6/14/2018||Free||View in iTunes|
||Clean"Running and EI Agency" with Ryan Landinguin, SLP||As a new mom, speech-language pathologist Ryan Landinguin knew that she needed a business that could work for her family. Burned out from high caseloads in the schools, Ryan decided to start her own Early Intervention Agency. In just under 3 years, RL Speech Therapy has grown to over 30 independent contractors and employees that serve all of San Diego County... without renting space. *Make sure to listen to the whole interview because Ryan shares a unique marketing strategy that ANYONE can leverage. Here's What You'll Learn: - Ryan’s #1 tip for finding high-quality therapists to staff her agency (and how she keeps them loyal and happy!) - How Ryan maintains quality in the face of tremendous growth - How she’s expanding into new communities by hiring bilingual therapists - How Ryan is leveraging group classes for her community in order to build trust and relationships and referrals (and how you can do this too!) Freebie Alert! Ryan is giving away a FREE PREVIEW of her Talking Tots class. Visit: www.PrivatePracticeSuccessStories.com/7 to check it out!||6/7/2018||Free||View in iTunes|
||Clean"I'm The Boss" with Sarah Lockhart, SLP||When Sarah and her husband moved to a new city, she had to get up and running with virtually no connections. Throughout the interview, Sarah gives candid advice on where to spend time and money in order to increase referrals and income quickly. She also discusses how to ride the waves of “feast or famine” and how to problem solve quickly and course correct when needed. You’ll learn: How investing time and money into her private practice website has paid offHow to ask for testimonialsWhether she’s a generalist or a specialist... and whySarah’s recommendations of how and when to get credentialed with insurance companies, as well as the hidden benefit of being an insurance providerHow Sarah worked her way up in the fifth page of Google to the first Mentioned: Google ReviewsThe SLP Happy Hour Podcast This episode is sponsored by The Private Practice Solution. To learn more, visit www.ThePrivatePracticeSolution.com||5/17/2018||Free||View in iTunes|
||Clean"Career Change to Perfect Fit" with Beth Chaput, SLP||After 28 years in software and quality assurance, Beth Chaput of Dracut, MA shifted gears to become a Speech-language pathologist. She’s worked in various school settings and is now branching into private practice so she can help more kids with language and literacy needs. Here’s What You’ll Learn: How Beth balances her life - between her family, her “regular” job and now her private practice to maintain flexibility in her lifeWhat she learned by joining another private practice before starting her ownJena’s three recommendations for how to successfully market your private practiceHow she got her first clients (and a fun tip to try if you’re using flyers to market your services!)Beth’s innovative plan for summer servicesPresented by The Private Practice Solution. For more information, visit www.ThePrivatePracticeSolution.com||5/10/2018||Free||View in iTunes|
||Clean"I'm Working with Ideal Clients... From Bali" with Michelle Lachman, SLP||Michelle Lachman is an SLP who was based in California... before her family decided a trip around the world. Because she and her husband can both work from home... she is doing telepractice from Bali (yes, THAT Bali ). Here's What You'll Learn: Discover what kinds of clients Michelle sees, how many clients she’s seeing each day and how she deals with time zone issuesWhere the majority of her referrals come from (which given her current location - is somewhat surprising!)How she uses parents as “learning coaches” to increase generalizationWhat is like living in Bali (visit the show notes page for a video tour of the backyard - House Hunters International-style!) Sponsored by The Private Practice Solution. To learn more, visit www.PrivatePracticeSolution.com||5/3/2018||Free||View in iTunes|
||Clean"Totally Telepractice" with Amber White, SLP||In our second episode of Private Practice Success Stories, Amber White, MS CCC-SLP of Virtual Voice Therapy in Concord, NH shares how she has become a successful telepractitioner - both as a contractor and for herself. She shares how delivering speech therapy services via telepractice has allowed her to have the flexible schedule she craved. Here's What You'll Learn: What type of clients Amber treats (it's a fantastic niche!)How she's marketing her telepractice services in her local communityWhere she recommends that you get your logo done Presented by The Private Practice Solution. For more information, visit www.ThePrivatePracticeSolution.com||4/26/2018||Free||View in iTunes|
||Clean"On the Side and In My Home" with Kathy Hindman, SLP||In our first episode of Private Practice Success Stories, Kathy Hindman, MS CCC-SLP of Connections Speech Therapy in Lawrenceville, NJ worked as a contractor in early intervention for ten years before she opened her own private practice. With her kids in college and space in her home, she got her permits in order and opened for business. If this episode, you'll learn how Kathy balances her "regular job" with her private practice, why she decided to start her practice now and how she's getting her first clients. Presented by The Private Practice Solution. For more information, visit www.ThePrivatePracticeSolution.com||4/19/2018||Free||View in iTunes|
I stumbled upon this podcast and I’m so excited. I’m currently a SLPA going back to school. I hope one day I’ll have my own private practice. I love hearing everyone success story.
I am loving listening. The podcast really helps me see and KNOW that the possibilities are endless and I can do anything I put my mind to. Thanks for creating an environment to help us grow our businesses!
Great interview! How do you get paid when doing telepractice?