Programmatic Untangled | Conversations with educators and subject matter experts in the digital marketing realm
By New Marketing Institute, a division of MediaMath
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Have you ever wondered how ads make it to your favorite websites? What about those ads that seem as if they were customized to your specific interests? Welcome to New Marketing Institute’s very first podcast, Programmatic Untangled. This is where we discuss MediaMath’s key to unlocking audiences and NMI’s mission to educate, empower and engage marketers. Advertising has changed drastically since the advent of the Internet - not only in the way that consumers see advertisements and interact with brands, but also in how media is bought and sold. In just a few years, the media buying and audience management process has evolved exponentially: what used to be done over the phone is now accomplished in milliseconds via smart technology. Such a shift has changed the way advertisers and agencies manage and execute their digital marketing campaigns and has created a new niche within the space: advertising technology (a.k.a. ad tech). Yet the change from traditional media to digital requires a completely new skill set for marketers, who need to understand these changes and why they matter. In this podcast series we will tackle digital advertising’s most talked-about topics: programmatic education, big data, header bidding, and much, much more. We will release episodes on the last Friday of every month and will feature subject matter experts from a variety of backgrounds in the digital marketing realm. Join us as we untangle the mysteries of the ad tech industry together!
||Clean008 Chris Kane - Increasing your Marketing Potential with Programmatic||Chris Kane is the founder of Jounce Media, a consulting business focused on the Ad-Tech space.They work with advertisers, publishers, and technology providers to unlock the full potential of programmatic advertising.They help marketers be smarter...||8/24/2017||Free||View in iTunes|
||Clean007 The Importance of Data Governance in Programmatic||Alice Lincoln is the VP of Data Policy Governance at Media Math and has 15 years of experience in digital marketing, data product development and the protection of consumer privacy. In our conversation, we speak about the importance of protecting...||7/27/2017||Free||View in iTunes|
||Clean006 The State of Programmatic in Southeast Asia with Anna Chan - Ep. 6||Anna is the Regional Managing Director of Amnet Asia where she is responsible for setting up Amnet operations in Asia. With over 20 years of advertising and digital experience in Asia Pacific and has held leadership positions in various organizations...||6/29/2017||Free||View in iTunes|
||Clean005 Joe Zawadzki - Programmatic and Science: A Leap Forward||Joe Zawadzki is the CEO of MediaMath, and is a respected pioneer in the online marketing industry. With his deep experience in audience targeting and optimization, ad networks and exchanges, and real-time bidding, Joe is regularly invited to speak at...||5/25/2017||Free||View in iTunes|
||CleanBONUS - Mathlete Takeover Special||In this special Mathlete takeover episode Michelle Said interviews Adam Yamaguchi putting the spotlight on the Marketing Engineer Program, which has just seen the completion of its sixth cohort. Michelle also speaks with recent graduate David Khalev...||5/1/2017||Free||View in iTunes|
||Clean004 Programmatic Down Under with Indy Khabra||Indy Khabra has over 10 years of business leadership experience, and has expertise in data driven programmatic advertising. Indy shares his thoughts on where the Australian market is going, and some of the pros and cons of having Apex programmatic...||4/27/2017||Free||View in iTunes|
||Clean003 Michael Weaver - The Mobile Landscape||In this episode we shift the conversation to state of programmatic in the mobile space with Michael Weaver, VP of Channel Solutions at MediaMath. Michael’s two decades of experience in digital marketing give him a unique perspective on all the...||3/30/2017||Free||View in iTunes|
||Clean002 The State of Programmatic with Joanna O'Connell||In this explorative conversation with we dig a bit deeper into the current state of Programmatic Marketing with the Chief Marketing Officer of MediaMath. Joanna O’Connell’s in-depth experience have given her a unique perspective into the current...||2/23/2017||Free||View in iTunes|
||Clean001 What Is Programmatic Marketing and Why Marketers Should Care with Elise James-DeCruise||What Is Programmatic Marketing? Elise James-DeCruise is the Founder of New Marketing Institute, and has lead the charge in building a team of training professionals who are committed to educating emerging and professional marketers. Elise dives in and..||2/2/2017||Free||View in iTunes|
||Clean000 Welcome to Programmatic Untangled||Welcome to New Marketing Institute’s very first podcast, Programmatic Untangled: where we discuss MediaMath’s key to unlocking your audience and NMI’s role in education around that. The Advertising Industry has changed drastically - not only in...||1/12/2017||Free||View in iTunes|
A Great Resource for Programmatic
A great start to this in-depth series on the ins and outs of programmatic ad buying. Looking forward to future episodes.
Authentic Voices, Inspiring Creativity
It's like Car Talk, if you were to be changing the media landscape rather than a fan belt. Christon & Correnti have been drivers of great brands establishing an authentic voice, always innovating to find where content can bring to life one's core values. Now it's their turn, their truly authentic voices shining through conversations with luminary peers of the industry.