Psych Insights for Modern Marketers
By Kevin Rogers & John Carlton
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You’re about to be ushered past the velvet rope… into a world of hyper-effective salesmanship that’s understood and used only by the world’s most notoriously rich and successful marketers. We’re taking a journey deep inside the human brain… past the surface clutter and into the psychological insights to answer the one crucial question – what makes people buy? Your host is Kevin Rogers, along with the most-ripped off and respected copywriter alive, John Carlton… and this is Psych Insights for Modern Marketers.
||ExplicitPI4MM33: Finding Inspiration with guests David Deutsch, Parris Lampropoulos, Marcella Allison||The world’s laziest podcast is back! (What!? It’s only been a year and a half.) This is a special episode on finding MOTIVATION and INSPIRATION, both when you’re a new copywriter and you don’t yet have a reason to write… … and also once you||11/8/2018||Free||View in iTunes|
||ExplicitPI4MM32: Writing With Rhythm||Have you noticed that you can’t talk a song lyric without hearing the melody of the song? Try it now with the Stone’s “Jumping Jack Flash” I was born in a cross-fire hurricane And I howled at my ma in the driving rain You hear that riff don’t||7/23/2017||Free||View in iTunes|
||ExplicitPI4MM31: The Bar Conversation||The fastest way to cut through all the clutter and confusion around starting your sales copy is to simply talk it out. Alcohol also helps 🙂 In this episode of Psych Insights For Modern Marketers, John shares his famous (and endlessly proven) method f||4/25/2017||Free||View in iTunes|
||ExplicitPI4MM30: Living With Gusto||Lot’s of deep (and inspirational) “ah-ha!” moments in this one, including… 4:37 – What most marketing gurus preach religiously, but will actually make your audience flee in droves. (Instead, this 4-letter F-word is the key to turning your pros||4/2/2017||Free||View in iTunes|
||ExplicitPI4MM29: How Do You Want To Be Remembered When You’re Gone?||Here’s how the inspiration for this show went down through email. John Carlton […]||8/23/2016||Free||View in iTunes|
||ExplicitPI4MM28: The Pro’s Guide To Becoming A More Interesting Person. (A stunning new life awaits you. Formula included.)||PI4MM28 Show Bullets: [07:00 ] The brutally honest truth about why everyone definitely thinks you’re a boring snob [14:46] A-Lister John Carlton shares what makes people like you personally interesting to him [16:02] How both shoes dropping might be||6/27/2016||Free||View in iTunes|
||ExplicitPI4MM27: The Care & Feeding Of Your Sense Of Humor||PI4MM27 Show Bullets: Why belly laughing is mandatory to your survival in life and business When to choose fun over money Why so serious? (the tale of two trips to a Greek restaurant with young gun and veteran copywriters) Why “humorless bastards”||5/13/2016||Free||View in iTunes|
||ExplicitPI4MM26: Client War Stories||PI4MM26 Show Resources: Transference: https://en.wikipedia.org/wiki/Transference How To Win Friends and Influence People: http://www.amazon.com/How-Win-Friends-Influence-People/dp/0671027034 PRODUCER’S NOTE: You may notice a bit of noise in the ear||1/13/2016||Free||View in iTunes|
||ExplicitPI4MM25: Why Talented People Suck At Selling Themselves||In this episode… 02:11 – Why people who boast and display extreme confidence are often the same people who screw things up beyond repair… 08:25 – The bizarre reason why many of the world’s greatest performers are painfully shy and fall to pie||12/1/2015||Free||View in iTunes|
||ExplicitPI4MM24: Potbellies & Beatles Wigs||PI4MM24 Show Bullets: Potbellies & Beatles Wigs 05:00 – Why laughing at older people will ALWAYS come back to bite you in the ass 06:50 – The natural cycle of App Abandonment every tech product will someday be forced to face up to 10:40 – The ‘C||9/10/2015||Free||View in iTunes|
||ExplicitPI4MM23: Top 6 Reputation Killers||Listen, Download & Review this episode on iTunes PI4MM23 Top 6 Reputation Killers Show Bullets: 01:55 – Why following in the footsteps of “Hall of Fame” copywriters can instantly jeopardize your reputation 07:57 – The freelancing blunder that wi||8/20/2015||Free||View in iTunes|
||ExplicitPI4MM22: Boring copy sucks. Here’s how to fix it…||Listen, Download & Review this episode on iTunes Every self-respecting Psych Insights listener should also… Read deeply at John’s blog, “The Rant”. Visit Kevin’s bustling new Community of Copywriters at CopyChief.||7/8/2015||Free||View in iTunes|
||ExplicitPI4MM21: On Story…||Click here to read The 3-Sentence Story Challenge from John’s blog PI4MM SHOW 21 BULLETS: “ON STORY…” 01:52 – How two of John’s famous sales letters used story in completely different ways (one where story drives the letter and the other||5/28/2015||Free||View in iTunes|
||ExplicitPI4MM20: The Psych of Suck||In this episode of the Psych Insights Podcast, Carlton is spitting so much fire and brimstone we’re calling it… The Psych of Suck It’s all about how people find misplaced comfort and stagnate in their “working on it” phase,||3/27/2015||Free||View in iTunes|
||ExplicitPI4MM19 Pt 2: Wrath of the Trickster God – A naked breakdown of John Carlton’s twisted writing process||Dive deep into John’s twisted brain to find out what really goes on when he sits at a keyboard to write… whether it’s copy, fiction or just a simple Facebook post. SHOW 19 PART 2 INDEX: 01:38 – The three writing styles that set a rhythm (just||3/14/2015||Free||View in iTunes|
||ExplicitPI4MM19 Pt 1: Wrath of the Trickster God (A naked breakdown of John Carlton’s twisted writing process)||SHOW 19 PART 1 INDEX: 00:37 – Why John is sitting alone in the dark during a power-outage spending the last drips of cell battery to record this episode… 07:36 – Why good writing is “good looking” writing… 09:17 – The only gauntlet John t||2/13/2015||Free||View in iTunes|
||ExplicitPI4MM18: The Goal-Setting Blunder That’s Keeping You Broke, Miserable & Out Of The Loop||Planning a business isn’t saying, “I’m going to open a restaurant and get rich.” That’s not a business plan and a life plan is not, “I’m gonna be really happy next year.” That doesn’t cut it… You’ve got to start getting specifi||1/12/2015||Free||View in iTunes|
||ExplicitPI4MM17: How To Be A Damn Good Road Dog & Sneak Into “Insider” Status||Road Doggin’ Your Way To The Top As a road dog, even though you’re handling everything, and even though you’re the guy who’s in charge and without you the whole thing falls apart… you don’t necessarily get the credit, you don’t get the bil||11/30/2014||Free||View in iTunes|
||ExplicitShow 16 – Freelancer Finance 101||Droughts are inherent in all freelance gigs. They’re not fun, they can sometimes force you to take drastic steps (like getting a J-O-B for a while), but they are regular pit-stops on the road. Thus, you should always be thinking about survival money,||11/14/2014||Free||View in iTunes|
||ExplicitShow 15 – Dirty Words||In this episode, we dissect the effect profanity and cursing has on people… Why some people develop a puritanical zealotry over words they deem offensive, while others simply hear a combination of sounds Why you should teach your children to curse pr||9/8/2014||Free||View in iTunes|
||ExplicitShow 14 – Maslow’s Pyramid||In this episode, we start off exploring Abraham Maslow’s psychological theory called the “Hierarchy of Needs”. But it didm’t take us long at all to veer off into the fertile soil of stand up comics who’ve found success and struggled to stay in||8/23/2014||Free||View in iTunes|
||ExplicitShow 13 – No Good Deed||You step up and put your head above the foxhole only to get shot from behind. If you’ve been around a while, this becomes predictable. We do it anyway because it’s the right thing to do. You’ll know what kind of leader you are the first time you h||8/6/2014||Free||View in iTunes|
||ExplicitShow 12 – Why Civilians Hate Good Salesmen||The biggest problem in business today is in our heads — it’s the inability to understand how salesmanship works. Veteran marketers just roll their eyes at the clueless rookies (and criminally-naive gurus) who rattle on about “selling without selli||6/11/2014||Free||View in iTunes|
||ExplicitShow 11 – Perils of Partnering||So here’s the deal: You get a brainstorm, or you inherit a biz, or you just see an opportunity out there that begs for some entrepreneur-minded dude or dudette to bust down the door and take over a niche market. You create a great,||5/15/2014||Free||View in iTunes|
||ExplicitShow 10 – Cops & Copy||In this episode of Psych Insights, Kevin and John explore the fascinating parallels of street-smart police work versus effective salesmanship – inspired by Kevin’s recent interview with his uncle Pete, a now retired veteran detective in Lowell, MA.||4/11/2014||Free||View in iTunes|
This is a GOLD MINE
Thanks to John & Kevin for creating this series on selling, persuasion and marketing. Psych Insights For Modern Marketers is truly a treat.
You get to hear them rant and rave on how to get more people to do what you want…awesome stories that tie it all together…and it's funny too.
Most Underrated Podcast On iTunes
Glad to have found this wealth of information coming from a legendary, grizzled pro in the marketing game
John and Kevin are terrific and there personalities blend well in a back and forth conversation style podcast. What's most important is the information, and boy do they deliever, you would be wise to tune in on a regular basis. Don't just listen, take notes and learn!