By Jaci Russo
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Jaci Russo is a nationally known Brand Strategist imparting 20+ years of experience weekly. This podcast is now the Swiss Army Knife in your toolkit, the strategist in your pocket, the conversation changer, about your brand, you’ve been looking for.
||CleanBRANDING FOR THE ENTREPRENEUR||--||8/10/2018||Free||View in iTunes|
||CleanGet Coverage in Traditional Media||When it Comes to the Traditional Media, One-Size Does Not Fit All If you are sending out the old cookie cutter press releases about your company, your great “story idea” might get deleted along with the dozens of other press releases newsrooms get e||7/31/2018||Free||View in iTunes|
||CleanHow to Keep Your Public Relations Focus on Your Audience||3 Techniques that Keep Your Public Relations Efforts Targeted on the People You are Trying to Reach Your team is a hard-working crew. They work tirelessly developing concepts, perfecting new services, and producing new products.||7/23/2018||Free||View in iTunes|
||CleanYou Need a Great PR Timeline for Your Campaigns||6 Steps to Creating a Quality PR Timeline Throughout the lifetime of your company you will need more than a few public relations campaigns. The best campaigns have strategic PR timelines that ensure success. In this episode,||7/18/2018||Free||View in iTunes|
||CleanWeathering a Public Relations Nightmare||The 3 Smartest Ways to Weather a Public Relations Storm Bad things happen to good companies. There are many ways a successful, reputable business can find itself in crisis and there are proven techniques to weathering the storm. In this episode,||7/12/2018||Free||View in iTunes|
||CleanReengineering Your Brand Through SWOT Analysis||How a Properly Done SWOT Report Will Change Your Brand Maybe new business isn’t walking in the door like it used to, or maybe you need to get the lay of the land for a new product launch? It might be time for an honest assessment of how your brand is||7/12/2018||Free||View in iTunes|
||CleanTop 6 Tips to Make Your Ecommerce Company Stand Out||Techniques You Can Apply Today That Will Make Your eCommerce Company More Recognizable The trickiest part of owning a strictly eCommerce company is getting noticed. With so many options to shop and buy online,||6/28/2018||Free||View in iTunes|
||CleanWhich eCommerce Site is Right for Your Brand||Ups and Downs of Choosing an eCommerce Site Choosing the right eCommerce site for your business is a huge commitment. You need great payment options, a good shopping experience for the user, and it has to be customizable to fit your company.||6/19/2018||Free||View in iTunes|
||Clean4 Ways to Differentiate Your eCommerce Brand||Tips on How to Make Your eCommerce Shop Stand Out from the Competition Standing out from the pack is problem you’ll face in your storefront and online. The number one problem you’ll have in the world of eCommerce is competition.||6/14/2018||Free||View in iTunes|
||Clean7 Pros and Cons of Starting A Solely eCommerce Business||A Look at the Upside and Downside of Relying Strictly on eCommerce eCommerce is here to stay, but should it be your only source of business? There are pros and cons to only selling goods and services online. In this episode,||6/6/2018||Free||View in iTunes|
Learning a lot
Relatable advice, and easy to follow tips, this one has really made a difference in my understanding of marketing and branding.
Love this podcast. Fun, educational and to the point.
Great tips for marketing your brand
This podcast is a must for anyone wanting to learn about marketing, branding and media. Jaci is very knowledgeable and offers great tips that everyone can learn from.