By Chris Guillot, Merchant Method
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The Retail Shift podcast shares business advice for inventory-based brands and the merchants who run them. I'm Chris Guillot, CEO of Merchant Method and your portable retail coach. When you join my free podcast community at MerchantMethod.com/RetailShift you’ll learn how to apply these shifts to your business AND meet indie retailers and makers just like you.
||Clean4: Making More Money Does NOT Start with Pricing||The question I get asked time and time again is — “What should I charge for my products because I need to make more money?” I hate to be the bearer of bad news but you need to know that making more money does NOT start with pricing. The nature...||2/20/2019||Free||View in iTunes|
||Clean3: Hack Your Business Growth with Boredom||Every indie retailer and maker that I’ve worked with has one thing in common — a fear of being bored in their work. (Raise your hand if this is you too!) This is often why entrepreneurs start their own ventures. However, the pursuit of freedom and..||2/13/2019||Free||View in iTunes|
||Clean2: Brand Values and the Battleground of Differentiation||Whether you're ready to share this publicly or suffer in silence, you probably feel that you need to somehow up your retail marketing game — whether it be getting more attention on social media, driving traffic to your ecommerce site, or developing...||2/6/2019||Free||View in iTunes|
||Clean1: Shifting the Customer Service Role from Seller to Entertainer||What catches a customer’s attention — and hopefully a share of their wallet — changes constantly and the tides of merchandising, marketing, and selling quickly follow suit. What was once a clever idea to drive customer traffic to a store is now...||1/30/2019||Free||View in iTunes|
||Clean0: For Indie Retailers and Makers||The Retail Shift podcast shares business advice for inventory-based brands and the merchants who run them. I'm Chris Guillot, CEO of Merchant Method and your portable retail coach. I'm glad you're here to find answers to your business questions...||1/24/2019||Free||View in iTunes|