Rx Digital Marketing Storycast
By Buddy Scalera, Matt Balogh, Chris Cullmann
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Healthcare communications veteran and comic book author Buddy Scalera discusses the method and importance of storytelling in healthcare. Buddy identifies and interviews the most relevant trends and news impacting pharmaceutical and healthcare brands today.
||CleanRxDM Storycast EP11: Fred Bennett – Digital Health Marketing Thought Leader||In this episode, Buddy talks to digital health scholar and digital multichannel marketer Fred Bennett. Fred is a senior Marketing and Technology leader who has successfully led digital transformation and technology innovation for world-class healthcare||4/10/2018||Free||View in iTunes|
||CleanRxDM Storycast EP10: Dr. Brad Wyble of Penn State – Podcast||In this episode, Buddy Scalera talks to Dr. Brad Wyble, Associate Professor at Penn State University. If his name sounds familiar, it may be because I’ve referenced his work in this podcast and in presentations that I’ve made at conferences, includ||4/1/2018||Free||View in iTunes|
||CleanRxDM Storycast EP09: Chris Conner of Life Sciences Marketing Podcast||In this episode, Buddy Scalera speaks to Chris Conner, the producer of the Life Sciences Marketing Radio podcast to learn more about audio and podcasting in pharmaceutical marketing. Buddy Scalera: Today I have a very special guest, almost a meta||3/21/2018||Free||View in iTunes|
||CleanRXDM Storycast EP08: Jeff Greene of DRG Digital Manhattan Research||https://s3.us-east-2.amazonaws.com/rxstorycast/Jeff-Green-DRG-mixdown-v1a.mp3 RX Digital Storycast Episode #08: Jeff Green, author, speaker, and VP Digital Strategy & Insights for DRG Digital In this episode, Buddy Scalera speaks to Jeff Greene to ge||1/28/2018||Free||View in iTunes|
||CleanRXDM STORYCAST EP07: Jeanne Barnett of CysticFibrosis.com||In this episode, Buddy speaks with Jeanne Barnett of the online patient community CysticFibrosis.com. LINKS: Web: http://cysticfibrosis.com/ Twitter: https://twitter.com/knowcf Facebook: Facebook.com/knowcf LinkedIn: https://www.linkedin.com/in/jea||8/31/2017||Free||View in iTunes|
||CleanRXDM STORYCAST EP06: Personas in Healthcare Communications for Pharma Marketers||RXDM STORYCAST EPISODE #06: Personas in Healthcare Communications for Pharma Marketers Let’s talk about your customers. Do you know who they are? Of course you do. You have a list of customers in a sales database, right? Not so fast. Let’s ta||8/7/2017||Free||View in iTunes|
||CleanRxDM Storycast Ep05: Joyce Ercolino Interview | Pharma Content Marketer||In this episode, Buddy Scalera interviews Joyce Ercolino an experienced and respected pharmaceutical content marketer. The discussion is a deep exploration of patient engagement and healthcare education across multiple digital and offline channels. Joy||7/2/2017||Free||View in iTunes|
||CleanRxDM Storycast Ep04: 3 Writing Books for Pharma Marketing Storytellers||Podcast version: Storytelling. In concept, it’s easy. In reality, it’s a true challenge that spans generations. People go to college to learn how to do it, spend untold hours trying to do it, and even more hours trying to wonder why they̵||6/10/2017||Free||View in iTunes|
||CleanRxDM Storycast Ep03: Bill Evans, IBM Watson Health||RxDM Storycast host Buddy Scalera speaks with Bill Evans, CMO of IBM Watson Health. Buddy & Bill discuss healthcare storytelling, emerging trends in marketing technology, and the evolving role of marketing agencies and clients. It’s a full-hour||2/27/2017||Free||View in iTunes|
||CleanRxDM Storycast Ep02: Dr. Jack West, oncologist, Cancer GRACE||RxDM Storycast host Buddy Scalera speaks with Howard (Jack) West, MD, Medical Director of the Thoracic Oncology Program at the Swedish Cancer Institute in Seattle, Washington. Dr. West is also the President & CEO, Global Resource for Advancing Cancer||1/29/2017||Free||View in iTunes|