Content Marketing Playbook with Adam Rogers
By Boston Content
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This is the Boston Content Podcast and this our content marketing playbook. Our podcast is launching three seasons digging into what it's like to be a freelancer, in-house employee, or an agency owner or employee working in content marketing. From there, we'll see where it goes. The Boston Content Podcast will give you insider career development tips; whether that's growing a business or climbing up the content marketing career ladder, a full scoop on what each guest's day looks like and the tools they rely on to support their work, and a chance to geek out about writing routines and habits. Thank you for listening and we hope you enjoy the Boston Content podcast. If you like what you hear, don't forget to subscribe, rate, and review. For show notes, head over to https://www.boscontent.com/blog1/ For more about your host, Adam Rogers, you can find him on Twitter @AdamRogersUK or visit his personal blog, http://adamrogersuk.com/
||CleanS1E22: Brittany Berger - Beyond Content Creation: Creating Multi-Figure Marketing Strategies as a Freelancer||Brittany Berger helps burnt out and overwhelmed marketers get off the content hamster wheel and start using the goldmine of old content they're sitting on through updating, optimizing, and remixing. In this podcast, you will learn: How a chronic...||2/25/2019||Free||View in iTunes|
||CleanS1E21: Jeff Haden - Inside the Business of a Master Ghostwriter||Jeff Haden is a speaker, ghostwriter, contributing editor (and most-read columnist, averaging nearly 3 million readers a month) for Inc.com, and the author of The Motivation Myth: How High Achievers Really Set Themselves Up to Win. In this podcast,...||2/18/2019||Free||View in iTunes|
||CleanS1E20: Brennan Dunn - How to Prove Your ROI as a Freelance Content Writer||Brennan Dunn is the founder of Double Your Freelancing, a community of over 50,000 freelancers and agencies. In this podcast you will learn: Why focusing on your competitors prices is a race to the bottom in freelancing How to help your clients...||2/11/2019||Free||View in iTunes|
||CleanS1E19: Liz Wellington - Why Small Town Connections Are a Boon for Your Business||Liz Wellington is a writer and strategic consultant who works in tech and finance. She built a thriving content marketing business in Boston, which she now runs remotely from sunny Spain. In this podcast you will learn: How Liz is still getting work...||1/28/2019||Free||View in iTunes|
||ExplicitS1E18.2: Primoz Bozic - Writing Habits to Take You from Zero to Six Figures as a One Person Business [Part Two]||This is interview part two with Primoz Bozic. In this podcast you will learn: Why you should prioritize your writing around projects and not focuses purely on output Why Primoz tracks his writing habits, including energy and focus, to get past his...||1/21/2019||Free||View in iTunes|
||ExplicitS1E18.1: Primoz Bozic - How to Go from Zero to Six Figures as a One Person Business [Part One]||Primoz Bozic went from earning $7/hour with no connections, no experience, and no business knowledge, to earning multiple 6 figures with his online business. In this podcast, you will learn: How Primoz turned a successful forum post into a...||1/14/2019||Free||View in iTunes|
||ExplicitS1E17: Paul Jarvis - Why the Key to Fulfilling Freelance Work is Becoming a Highly Profitable and Sustainable Company of One||Paul Jarvis is a writer, designer, podcaster, online course teacher and software creator. He is also the author of Company of One: Why Staying Small is The Next Big Thing In Business. In this podcast you will learn: The system Paul uses to...||12/17/2018||Free||View in iTunes|
||CleanS1E16: Arestia Rosenberg - How to Run a Freelance Business from Anywhere in the World||Arestia Rosenberg has more than 12 years of experience in film and television development and production, content strategy, and creative direction in media. Arestia brings one mission to her work: passionate storytelling that makes a difference. In...||12/10/2018||Free||View in iTunes|
||CleanS1E15: Chuck Leddy - How an Ex-Journalist Transformed into a Pro Content Contributor||Chuck Leddy is a former print journalist turned B2B brand storyteller. He's written for B2B brands such as GE, ADP, Cintas, American Express Open, and many more. In this podcast you will learn: How Chuck navigated the fall of the...||12/3/2018||Free||View in iTunes|
||CleanS1E14: Carolynn Ananian - How to Launch a Freelance Career with Amazing Mentors, Validate Your Idea, and Earn Income Fast||Today’s guest is Carolynn Ananian. Carolynn is a copywriter and marketing strategist for multi-million dollar companies around the world. In this podcast you will learn: How to take control of your freelance business even if you feel like it’s...||11/26/2018||Free||View in iTunes|
||CleanS1E13: Brianne Miers - How to Build a Non-Profit Freelance Career as a Writer and Consultant||Brianne Miers is a senior communications professional with more than 15 years of experience in brand marketing, public relations, donor communications, and content strategy. Nearly five years ago, she started her own consulting practice, Kind...||11/19/2018||Free||View in iTunes|
||CleanS1E12: Seth Godin - Lessons from the Master on Winning Freelance Work, Getting Paid, and Being Recognized||Seth Godin is the author of 18 international bestselling books and is best known for his strategic thoughts on marketing. Seth loves creating a ruckus and challenging the status quo with books like Linchpin, Tribes, Purple Cow, The Dip, and Permission..||11/12/2018||Free||View in iTunes|
||ExplicitS1E11: Jay Acunzo - How to Avoid Being a Commodity, Market like a Professional, and Win at Freelancing||Jay Acunzo is the author of the book Break the Wheel, and the founder of Unthinkable Media. In this podcast you will learn: How Jay has rebranded the word storyteller and built his freelance business on this vital ingredient How to rethink your...||11/5/2018||Free||View in iTunes|
||CleanS1E10: Katie Lewis - From Plan B to Freelance Success: 10 Years as a Journalist, Content Marketer, and Published Author||Today’s guest is Katie Lewis. Katie has been freelancing as a writer, editor, and journalist since 2006. She is the author of Cheers, Somebody, which is a collection of short stories about Nashville and St. Louis. In this podcast...||10/29/2018||Free||View in iTunes|
||CleanS1E9: Catherine Heath - Why You Should Add Value to Communities to Succeed in Freelancing||Today's guest is Catherine Heath. Catherine is a freelance B2B SaaS blogger and content marketing strategist for companies globally. She’s written for and worked with companies like Canva, Kayako, Knowledge Owl, Biz Talk 360, and many more. Find...||10/22/2018||Free||View in iTunes|
||CleanS1E8: Jessica Greene - How to Launch a Freelance Content Marketing Career — Twice||Jessica Greene is a freelance writer that took a return to self-employment in content marketing and writing after a ten year hiatus. In this podcast with Jessica Greene, you will learn: Why Jessica loves working with Zapier and Spoke and why she...||10/15/2018||Free||View in iTunes|
||ExplicitS1E7: Ben McCluskey - Getting Clients Offline and How to Optimize Your Day for Peak Productivity||Today’s guest is Ben McCluskey. He is a scientific writer, editor, and consultant. In this podcast you will learn: Why Ben chose a freelance career to control his own schedule and opt out of organizational hierarchies How to make the transition...||10/8/2018||Free||View in iTunes|
||CleanS1E6: Ana Cvetkovic - How to Transition into Freelancing and Carve out an Industry Niche||Today's guest is Ana Cvetkovic. Ana is the founder of BLOOM Digital Marketing, through which helps the food, tourism and hospitality industries reach millennials online. In this podcast, you will learn: How Ana got her Zomato award and how she became..||10/1/2018||Free||View in iTunes|
||CleanS1E5: Kiera Abbamonte - 9 Months in the Trenches of Freelancing||Today’s guest is Kiera Abbamonte. Kiera is a freelance writer and consultant for software and ecommerce companies. In this podcast you will learn: How to navigate the crossroads of being laid off A mental framework for dealing with pitch rejections..||9/26/2018||Free||View in iTunes|
||ExplicitS1E4: Devin Bramhall - Freelance Pricing Strategies and How to Be a Marketer in Demand||Devin Bramhall is a content marketing consultant, writer and storyteller currently working as the Director of Marketing at Animalz, a content marketing agency in New York City. In this podcast you will learn: How and why side projects can help you...||9/24/2018||Free||View in iTunes|
||ExplicitS1E3: Jimmy Daly - How to Avoid Freelance Failure and Know When Self-Employment Isn't for You||Today’s guest is Jimmy Daly. Jimmy is a content marketer and newsletter publisher who helps B2B SaaS companies with strategy and content creation. In this podcast you will learn: How to look past hourly rates and secure ongoing projects How to use...||9/17/2018||Free||View in iTunes|
||CleanS1E2: Emma Siemasko - How to Grow, Manage, and Brand a Solo Content Marketing Business||Today’s guest is Emma Siemasko. She is the Founder of Stories by Emma, a marketing company that helps tech businesses create content that gets results. In this podcast you will learn: Why you should have set days working on prospecting Why you...||9/11/2018||Free||View in iTunes|
||CleanS1E1: Kaleigh Moore - Learning from Paul Jarvis and Growing a Successful Content Writing Business||In this podcast with Kaleigh Moore, you will learn: How she landed a partnership with Paul Jarvis and the exact things she learned to apply to her own business Time management techniques you can use to increase productivity and avoid harming client...||9/11/2018||Free||View in iTunes|
||CleanThe Grand Opening||This is the Boston Content Podcast and this our content marketing playbook. Our podcast will dig into what it's like to be a freelancer, in-house employee, and agency owner or employee working in content marketing. In our first season will...||9/7/2018||Free||View in iTunes|
Very Informative for Freelancers
Having met many of the people in the Boston Content community and getting to know the friendly, intelligent, and creative people involved, I was thrilled to see BosCon make a podcast! This is seriously one of the most fun and educational groups in Boston, whose events I actually enjoyed attending.
I especially liked Devin Bremhall's episode disucssing working as a freelancer and how to make price negotiations go more smoothly (hourly vs. package rate) and how she emphasized the value of LinkedIn for freelancers.
Pumped to see this podcase evolve with some of the brilliant people that make Boston Content MY favorite resource for all things content and content marketing.
An Amazing Resource!
I just started listening to this podcast, and let me start by saying I’m hooked! It’s an incredible resource — especially for writers, freelancers, and content marketing pros. The content is relevant with solid advice. And the content is also super approachable! It’s not filled with technical jargon or dry, boring Q&As. I finish the podcast reassured, inspired, and ready to go out and tackle my next project!
Great podcast for marketers!
The Boston Content team recently released this podcast and has proven they’re dedicated to telling the stories of storytellers (a little meta but there ya go!). The podcast delivers content that allows the audience to understand how different marketers are forging their paths as entrepreneurs and business owners, and Adam Rogers makes for a fantastic host.
Each time I listen, I come away with new thought leaders to follow and new tools to research. Subscribe to this show if you want to ensure you’re embracing the newest and most efficient practices of the content & marketing world (and of course, if you like a good story)!