Sales for Nerds
By Reuben Swartz
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The podcast for technical people who find themselves responsible for sales and marketing, because they started a company or got promoted. We interview experts and other technical folks who have figured out how to hack the sales and marketing world the way they used to hack code. Don't believe the myth that only "natural" sales people can sell.
||CleanS4N 036: Craig Elias on Trigger Event Selling||Craig Elias goes from computer science degree to Canadian sales rock star and learns some things along the way, such as: How people end up in the Window of Dissatisfaction What they do when they get there How do be the first to know someone is in the..||2/20/2019||Free||View in iTunes|
||CleanS4N 035 Joy Beatty on Engineering the Sales Process||How to go from super nerdy software requirements consulting to running a sales (and marketing) team? You apply your requirements consulting skills to your internal processes. Here's how...||1/22/2019||Free||View in iTunes|
||CleanS4N 034 Terry Hansen on preventing objections in the sales process||Terry Hansen was once on the verge of running away to join the circus. Literally. He's now an established sales trainer. It didn't happen overnight. In this interview, Terry shares his story, and how to prevent objections instead of trying to overcome..||12/18/2018||Free||View in iTunes|
||CleanS4N 033 Vanessa Van Edwards on the Science of Succeeding with People||Vanessa Van Edwards, author of Captivate: The Science of Succeeding with People, and the lead investigator at The Science of People takes us behind the scenes on her story as a "recovering awkward person" and shares tips on how to make the most of social interactions without anxiety.||10/22/2018||Free||View in iTunes|
||CleanS4N 032 Michael Zipursky on the Elite Consulting Mindset||Michael Zipursky didn't mean to start consulting with giant Japanese corporations in his early 20s. It just happened. Hear how he pulled it off, and how he started multiple businesses, including his most recent venture helping consultants learn from...||9/26/2018||Free||View in iTunes|
||CleanS4N 031 Rusty Shelton on Authority Marketing and Writing Books||"Author" is the root of "authority". In this episode, young media mastermind Rusty Shelton shares tips for gaining authority and control over your own marketing channels, moving beyond other people's social media platforms, plus mistakes people make...||8/25/2018||Free||View in iTunes|
||CleanS4N 030 David A Fields- 6 steps to a great consulting practice||Consultant and consultant to consultant David A. Fields shares wisdom from his latest book, The Irresistible Consultant’s Guide to Winning Clients, including how to think "right side up", how to price deals, how he got started in sales, and more.||7/24/2018||Free||View in iTunes|
||CleanS4N 029 Stella Orange on Authentic Marketing||Stella Orange talks about her strange path to marketing and copywriting via Japan, school teaching, bike riding, and writing copy to raise money for an arts nonprofit in Montana. This includes the books she read to teach herself direct marketing, how she got her first clients, and mistakes that business owners make with their marketing.||6/21/2018||Free||View in iTunes|
||CleanS4N 028 Maurice Cherry escapes corporate dystopia to start his own firm||From mathematics to web design and more||5/23/2018||Free||View in iTunes|
||CleanS4N 027 Justin Foster||From ranch life to spiritual branding||4/25/2018||Free||View in iTunes|
||CleanS4N 026 Chris Wike has an awesome networking strategy||that you should steal and start using today||3/21/2018||Free||View in iTunes|
||CleanS4N 025 Christina Bell- Sales as a Sorting Exercise||Christina Bell combines her family's love of teaching with her love of sales as she uses her sales experience to train other sales reps.||2/19/2018||Free||View in iTunes|
||CleanS4N 024 Bryan Payne gets thrown out of school, starts companies||Serial entrepreneur and 12 time Iron Man finisher Bryan Payne||1/22/2018||Free||View in iTunes|
||CleanS4N 023 Rohan Kale||On escaping gambling debts, building a company, and traveling the world||12/19/2017||Free||View in iTunes|
||CleanS4N 022 Laura Roeder of MeetEdgar||MeetEdgar.com founder Laura Roeder talks about how she started her consulting, online training and software businesses, and how she decided to move on from earlier efforts. Laura also discusses: How to connect with thought leaders online How she got...||11/27/2017||Free||View in iTunes|
||CleanS4N 021 Michael Katz on being a likeable expert||Would you take marketing and customer service advice from someone who spent a decade at a cable company? In this case, you should, as Michael Katz, Chief Penguin and Blue Penguin Development, talks about the series of happy accidents that led him to a..||10/31/2017||Free||View in iTunes|
||CleanS4N 020 Aaron Ross From Impossible to Inevitable||Aaron Ross, co-author of "Predictable Revenue", along with Mary Lou Tyler from episode 14, is back with a new book, "From Impossible to Inevitable: How Hypergrowth companies create predictable revenue". Learn what Aaron had to learn the hard way about..||10/2/2017||Free||View in iTunes|
||CleanS4N 019 Brennan Dunn on Selling without Sales||Benefits of a classical education||8/28/2017||Free||View in iTunes|
||CleanS4N 018: Ben Seigel on Website Planning||How to go from mowing lawns to running a web design firm||7/31/2017||Free||View in iTunes|
||CleanS4N 017 Anil Dash on Lessons for Sales from Tech||Anil Dash has done it all, except graduate from college. He's started companies, helped launch the social media revolution, served on President Obama's Office of Digital Strategy, uses Twitter prolifically, and is the CEO of Fog Creek Software. In...||6/6/2017||Free||View in iTunes|
||CleanS4N 016 Maura Thomas on Attention Management||Author and productivity consultant Maura Thomas talks about how she got into the field (by accident), working with David Allen, where she agrees (and disagrees) with Getting Things Done (GTD), why time management is outdated, and how to manage your...||4/18/2017||Free||View in iTunes|
||CleanS4N 015 Jill Konrath on More Sales in Less Time||Best selling author and sales guru Jill Konrath details her own struggles with digital distractions and how to sell more in less time.||4/4/2017||Free||View in iTunes|
||CleanS4N 014 Marylou Tyler on Predictable Revenue and Predictable Prospecting||How you can go from an engineer writing software to a sales expert||3/21/2017||Free||View in iTunes|
||CleanS4N 013 How to Price||Don't stress, better pricing is within reach||3/7/2017||Free||View in iTunes|
||CleanS4N 012 Caleb Sidel||How technical people can find a market niche, sell effectively, and build a team||2/21/2017||Free||View in iTunes|
||CleanS4N 011 Brian Spross on Legal Advice||Attorney (and mechanical engineer) Brian Spross on when you need a lawyer and how to protect yourself and your company.||2/7/2017||Free||View in iTunes|
||CleanS4N 010 Scott Ingram on going from Networking Engineering to Sales Success||Scott shares his story and tips he learned along the way and from his show||1/23/2017||Free||View in iTunes|
||CleanS4N 009 Matthew Pollard||Matthew Pollard, the Rapid Growth Guy, on Learning to Sell||1/10/2017||Free||View in iTunes|
||CleanS4N 008 Erik Luhrs on Positioning||Erik Luhrs, "The Bruce Lee of Lead Generation", talks about how effective positioning creates a foundation for successful sales, and how poor positioning leads to frustration, not matter how well you execute on the tactics.||12/27/2016||Free||View in iTunes|
||CleanS4N 007 Ash Maurya on Scaling Lean||Ash Maurya talks about how to turn great ideas into great products and avoid building things that don't matter. Because, "life’s too short to build products nobody wants."||12/12/2016||Free||View in iTunes|
||CleanS4N 006 John Livesay on How to Pitch||The simple rules of what to do and what not to do.||11/29/2016||Free||View in iTunes|
||CleanS4N 005 June Rodil||How to enjoy wine, from a beginner to Master Sommelier, great customer service, and more.||11/15/2016||Free||View in iTunes|
||CleanS4N 004 Joe Williamson||How to price new offerings and more||11/1/2016||Free||View in iTunes|
||CleanS4N 003 Adam Boyd||Building good habits, not talking too much, and more.||10/18/2016||Free||View in iTunes|
||CleanS4N 002 Jason Cohen Interview Part 2||Jason Cohen returns for part 2, including what kind of company do you want and want to keep, why you should be honest, and more.||10/4/2016||Free||View in iTunes|
||CleanS4N 001 Jason Cohen Interview Part 1||How to use your technical background to your advantage in sales||10/3/2016||Free||View in iTunes|
Sales for Nerds never fails to deliver on helping me reflect and rethink how I approach Sales and Marketing. It’s the podcast I’ve relied on most in terms of moving my business forward.
It’s hard to pick my favorites, but the David Fields, Marylou Tyler and Jason Cohen episodes were particularly great the challenges I’ve faced in my business.
I just listened to the Michael Katz episode - it was awesome. Just what I needed. Look forward to listening to more.
Excellent and useful to technical sales and techies
As a longtime software sales persons its very interesting for me to hear the tech-guys perspective on sales and biz dev. Please keep it up the great work!