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In the Arena

By Anthony Iannarino

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If you want to learn the most current and powerful sales techniques and mindsets from the top professionals in the business, In The Arena is the place to find them. Host Anthony Iannarino is himself a successful and consummate sales professional with the know-how and experience to coach you on your way. But more than that he interviews the top authors, salesmen, sales managers, and experts in the fields of B2B and B2C sales to give you the edge you need to move your numbers and profit to the next level. In the Arena is for you. Find out more at

Customer Reviews

Amazing Discussions on Business and Sales

So far, I've heard Anthony talk with Chris Brogan and Dan Pink. Bother were excellent conversations about how our minds work and how business people can better leverage insights from the marketplace to grow their business acumen. Anthony is an excellent moderator, bringing out the main points from the authors he interviews so that you can get a solid synopsis of their books and some inspiring little lessons to apply to your work. Definitely add this one to your list!

Love the content…but technical issue

Hey Anthony! Thanks for providing so much value to the sales world. My only issue is there are some volume issues. Not sure if it's my MAC or the recording, but I have to crank the volume to hear the content and then the music is a different volume.

A Fabulous Interview That Provides Great Insight

I loved this interview, Anthony! Your questions brought out the best from Dan, who is obviously a very smart man. I started smiling when he talked about how, in effect, we're all selling in one way or another (example: getting the neighbor to move his garbage can), because, as you'll recall, Chapter 2 of my own book is "We're All Salespeople." I started smiling even more when he talked about Norman, because, in a sense, I WAS, "Norman" for over forty years. Dan talked about Norman's "buoyancy," analyzing it for all of us, and I'm sitting here thinking "you can call it by any new name you want to, but what we're talking about here is mental toughness." So, as I've said many times, the more things change, the more they remain the same. I was especially fascinated with the topic of getting a prospect to see/understand problems he doesn't even realize he has. In fact, I think that was a key moment for me in the interview. I hope everyone will listen to this interview; I think it would behoove them to do so--big time! I think an interview like this, Anthony, can, if someone listens closely, provide the kind of insight that can turn a career around. Great job!

In the Arena
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Customer Ratings