By Brendan Schneider
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Hosted by Brendan Schneider. This is THE podcast dedicated to helping you use the internet to market your school in order to achieve your enrollment goals.
||CleanSBfm22 – The LionShare Enrollment Podcast with Paul Warner||Welcome to Episode 22 where my guest today is Paul Warner. Paul is the Communications Director at the Lawrence School, located in northeast Ohio. The reason I invited him on the show today is because he’s the main force behind their podcast, which is||2/12/2019||Free||View in iTunes|
||CleanSBfm21 – McDonogh Works Alumni Podcast with Jason Schwartzberg||Welcome to Episode 21! Today’s guest is Jason Schwartzberg. Jason wears many hats, which you’ll hear about during the episode. The hat he wears on today’s episode is the host of his own podcast, McDonogh Works Podcast. Jason is an alumnus of the M||1/15/2019||Free||View in iTunes|
||CleanSBfm20 – Listener Questions Volume 1||Welcome to Episode 20 where the guests today are actually listeners of this podcast. I asked in my Facebook Group for listener questions they wanted me to answer, and I’m going to answer them in this podcast. In this episode, here are the questions I||12/18/2018||Free||View in iTunes|
||CleanSBfm19 – Project Management for Schools with Risa Engel||Welcome to Episode 19 where my guest is Risa Engel. Risa is the Director of Communications at the Stuart Country Day School, an independent day girls school for preschool through 12th grade in Princeton, NJ. Today’s topic is about project management a||11/13/2018||Free||View in iTunes|
||CleanSBfm18 – Communication Plans with James Collins||Welcome to Episode 17 where my guest is James Collins. James is a Regional Director at School Admin, where for the last 7 years he’s worked with a variety of admissions offices. James has managed anywhere from 10+ admissions offices to one-person show||10/23/2018||Free||View in iTunes|
||CleanPodcast: Crisis Communication Planning with Brian Kaplan||Welcome to Episode 17 where my guest today is Brian Kaplan. Brian is a New York City-based marketing and communications consultant who operates a practice called BrainKap Communications. He’s a former MarCom director of independent schools and, prior||10/2/2018||Free||View in iTunes|
||CleanPodcast: How To Use Data To Create Custom Personas with Dana Nelson-Isaacs||Today’s guest today is Dana Nelson-Isaacs, who is the Founder and President of DNI Consulting. Dana is a former school marketer who went out on her own five years ago. Dana says that she is the product of independent schools and started in admissions||9/18/2018||Free||View in iTunes|
||CleanPodcast: The Brilliance Awards with Liza and Rob Norman||Today’s guests are Rob and Liza Norman from InspirED School Marketers. Rob and Liza are a married couple that have been business partners for 27 years. They were in business for 25 years as Turnaround Marketing exclusively working with independent sch||9/4/2018||Free||View in iTunes|
||CleanGetting the Parent Value Proposition Right Using Data and Analytics with Trevor Waddington||Today’s guest on the podcast is Trevor Waddington, CEO of TYW Education Group. Trevor has many years of experience in the role of director for school admissions, communications, marketing and financial aid. The topic for this episode originated in the||8/20/2018||Free||View in iTunes|
||CleanWord of Mouth Marketing for Your School with Rick Newberry||When most parents are asked how they first heard about their children’s private school the overwhelming response is through word of mouth. The troubling fact about this response is that most schools don’t have a specific strategy in order to||12/18/2014||Free||View in iTunes|
This podcast should be in every independent school marketer's toolkit. Relevant content, great guests, and solid production make this program an invaluable resource.
SchneiderB - Don't Miss This
If you're in the field of school marketing, you don't want to miss Brendan Schneider's podcast. Brendan himself brings a wealth of knowledge on the topic of independent school marketing, and his guests add even more value to the SchneiderB.FM podcast. I haven't missed an episode, and I've had important take-aways from every one.
Brendan does a great job with this podcast. His guests are leaders in the fields of marketing and communications - and most specialize in marketing Independent School. Every episode is informative and the format is engaging and easy to follow.