School Growth Mastery
To listen to an audio podcast, mouse over the title and click Play. Open iTunes to download and subscribe to podcasts.
Every day, you confront a basic yet crucial challenge: reaching the students and parents you need to reach, in ways that resonate with THEM. In School Growth Mastery, we're bringing together education leaders to tackle exactly this. How can you drive deeper engagement with prospective families? We will reveal untapped marketing strategies that make for the best kind of student and parent engagement.
||CleanEvery school should become a media school, with Don Wettrick||Summary Our guest today is Don Wettrick. He is the Innovation Coordinator for Noblesville High School, the founder and President of The STARTedUP Foundation, and the author of "Pure Genius: Building a Culture of Innovation and Tak...||3/14/2019||Free||View in iTunes|
||CleanGame-like Learning To Grow Your School with Ryan Schaaf||Summary Our guest today is Ryan Schaaf, instructional designer, professor in the Johns Hopkins University School of Education, and author of 5 books. Ryan thinks and writes about using digital tools and game-like learning experience in ...||3/7/2019||Free||View in iTunes|
||CleanThe 6 Steps to Branding Your School, with Jennie Winton||Summary Our guest today is Jennie Winton. She is the co-founder of Mission Minded - a branding firm established in 2002 to work exclusively with nonprofit organizations. Mission Minded helps nonprofit organizations to discover the “big,...||2/28/2019||Free||View in iTunes|
||CleanMusings After Visiting 20 Schools in the Great State of Texas||Summary: In our podcast today, Andrew shares a delightful summary of the recent road trip across Texas, where he and Alexis visited 20 schools in Houston, San Antonio, Dallas, and Austin to get a closer look at what schools are doing “o...||2/20/2019||Free||View in iTunes|
||CleanWe get hired as Marketing Directors for an imaginary school with Scott Allenby||Summary Our guest today is Scott Allenby. He is the Director of Communications and Strategic Initiatives at Proctor Academy. Scott is passionate about developing and implementing strategies to help build the school because he cares deep...||2/13/2019||Free||View in iTunes|
||CleanA Unique Instructional Method is the Best Marketing, with Shelli Kurth.||Summary Our guest today is Shelli Kurth. She is the School Director at Thrive Public Schools in San Diego, California - award-winning K-12 charter schools. Thrive Schools are reimagining education with a hands-on, project-based cu...||2/6/2019||Free||View in iTunes|
||CleanWalking Through the Parents' Journey with Chantelle Zakariasen||Summary: Our guest today is Chantelle Zakariasen. She is a conversion copywriter who specializes in using quizzes to gather information from prospects. In this episode, Chanti walks us through the buyer’s journey and explain...||1/30/2019||Free||View in iTunes|
||CleanMerging Data with Word-of-Mouth Marketing, with Bill Diskin||Summary: Our guest today is Bill Diskin. He is Director of Admission and Financial Aid at Cannon School. Bill specializes in serving students through helping independent schools with enrollment management, admissions, and financial aid ...||1/23/2019||Free||View in iTunes|
||CleanDesign Fundamentals for Schools, with Laura Elizabeth||Our guest today is Laura Elizabeth. She is the creator of designacademy.io - which helps developers conquer their fear of design through a practical, hands-on, step-by-step process. Laura also developed client-portal.io - a WordPress plugin for orga...||1/16/2019||Free||View in iTunes|
||CleanSerendipity and Diversity in Marketing, with Joshua Wittman||Our guest today is Joshua Wittman. He is the Director of Ninos del Sol - an Eco-School in Costa Rica.In this episode, Joshua talks about the roles of serendipity and diversity in his position as a teacher, an administrator, and a founder of ...||1/10/2019||Free||View in iTunes|
||CleanWhat 800 enrollments per year will teach you||Our guest today is Steve Dekany. He is an education marketing expert for close to 15 years, both as a 7-12th-grade administrator and primarily the Chief Marketing Officer for one of the largest site-based charter school operations in California. He ...||12/10/2018||Free||View in iTunes|
||CleanSelling The Invisible in school marketing||My guest today is David Garden. He is an expert service marketer with 20+ years’ experience. David has an MBA in Marketing with interest in strategy, service design, and conversion rate optimization. Currently, he serves as Group Marketing Manager f..||12/3/2018||Free||View in iTunes|
||CleanWhy schools need a value proposition, with Grant Lichtman||In this interview, we are joined by Grant Lichtman, an internationally recognized thought leader in the drive to transform K-12 education. In our discussion, we cover: How market forces are shaping the K-12 school landscape...||11/22/2018||Free||View in iTunes|