Secret Sauce - The Restaurant Marketing Podcast
By James Eling |Restaurant Marketing, Strategy and Tactics
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We discover the ingredients of your Restaurant's secret sauce. SEO, Facebook, Twitter, emails, coupons, yield utilization, USPs, Menu engineering, direct mail, Instagram, partnerships - there are many ingredients for creating your Secret Sauce and with the right Secret Sauce you can find more customers and turn them into repeat customers. We deconstruct the recipes, so you can increase increase turnover, increase profit and maybe decrease the amount of time you spend working in your Restaurant.
||Clean34 - Creating an Annual Restaurant Marketing system||We look at the process to create an annual marketing plan. Thinking ahead allows you to plan ahead for some great marketing activities to increase profitability across the quiet times in your Restaurant.||1/16/2017||Free||View in iTunes|
||Clean33 - Restaurant Trends for 2017||We look at how competition and technology is going to change the Restaurant industry in 2017||1/2/2017||Free||View in iTunes|
||Clean5 levers for Restaurant profitability and 5 free ways to increase them||We look at a really simple formula to look at making your Restaurant profitability||11/17/2016||Free||View in iTunes|
||Clean31 - How to build a Free CRM system for your Restaurant||A CRM system can help you dramatically increase the effectiveness of both the experience that you provide and the marketing that you do, but many CRM systems have expensive price tags. We look at some free tools you can use to start building a database.||10/28/2016||Free||View in iTunes|
||CleanAligning your Restaurant's Mission, Vision, Menu and Culture with your Passion with Adam Sobel from Cinnamon Snail||We talk to Adam Sobel about how his amazing Food Trucks and Restaurants, what it is that he is trying to do with his food and how that makes a really powerful message.||10/13/2016||Free||View in iTunes|
||CleanAdvanced Facebook Marketing Part 2 - Remarketing and Retargetting for Restaurants||We look at one of the most powerful and cost effective Facebook marketing techniques for your Restaurant||10/1/2016||Free||View in iTunes|
||Clean28 - Advanced Facebook Marketing campaigns Part I - Segementing||We look at a number of techniques that can dramatically decrease the cost of picking up new and repeat customers in Facebook.||8/28/2016||Free||View in iTunes|
||CleanEmergency Facebook Marketing for your Restaurant||We look at the quick, cheapest and easiest way that you can get some cash into the Restaurant as quickly as possible.||8/23/2016||Free||View in iTunes|
||Clean26 - 9 Common Reasons why Restaurants Fail||Is your Restaurant failing? Is your Restaurant Failing to help you meet the personal and business goals that you have set for yourself? We look at the most common reasons why restaurants fail, and we discuss some simple techniques to help you to avoid t||8/4/2016||Free||View in iTunes|
||Clean25 - Getting 1 more hour a week to work on your Restaurant, not in it||We talk about 10 ways so that you can work on your Restaurant. Building procedures and systems leverages your time and experience and can dramatically increase your profits and decrease the time that you need to spend on the business. Too many people wo||7/26/2016||Free||View in iTunes|
||Clean24 - Profitable Hospitality - Building a profitable Restaurant, Cafe or Take Out business||We look at 7 ways that Restaurant owners can improve the profitability in their business. Business that are more profitable generally allow the owner to work less hours||7/14/2016||Free||View in iTunes|
||Clean23 - How to Create a Restaurant Unique Selling Proposition||We look at USPs, what are they, how do they work, and how you can create a||7/8/2016||Free||View in iTunes|
||Clean22 - Great restaurant Marketing ideas we found at the 2016 NRA Show||We cover the food, the drinks, the ideas and the inspiration that we found at the 2016 NRA Show.||6/17/2016||Free||View in iTunes|
||Clean21 - 7 ways to increase traffic to your Restaurant Website||What are the quick and easy ways that you can increase traffic to your website and more importantly to your Restaurant!||5/31/2016||Free||View in iTunes|
||Clean20 - Your 90 Day Restaurant Marketing Plan before you open your Restaurant||Find out how to successfully open a Restaurant with some great marketing ideas and practical tips to help your plan for a successful Restaurant opening.||4/24/2016||Free||View in iTunes|
||Clean19 - Smart Pizza Marketing with Pizza Marketing Expert Bruce Irving||We look at ways that Pizzerias are using smart marketing to be able to grow their businesses today.||4/16/2016||Free||View in iTunes|
||Clean18 - Restaurant Marketing KPIs to increase your profitability||We look at the important KPIs for your Restaurant Marketing and how your can improve them.||4/11/2016||Free||View in iTunes|
||Clean17 - How to increase Restaurant Walk in Traffic||We look at ways that Restaurants can dramatically increase walk ins.||3/29/2016||Free||View in iTunes|
||Clean16 - How to market a Fish and Chip Shop||We look at the ways that a Restaurant owner can market their Fish and Chip shop||3/15/2016||Free||View in iTunes|
||Clean15 - How to set up a Restaurant Facebook Page||We look at the best practices for setting up a Restaurant Facebook Page. Our step by step guide makes it quick and simple to set up one of the best marketing tools for Restaurants.||2/18/2016||Free||View in iTunes|
||Clean14 Restaurant Trends for 2016||We looking at the forces shaping the Restaurant Industry and the Trends that will be big in 2016 for single location restaurants. From new marketing tactics to increased profitability we look at how Restaurants can take advantage of the changes in the in||1/10/2016||Free||View in iTunes|
||CleanEpisode 13 - What makes a Successful Restaurant with Eric Cacciatore||We talk to Eric Cacciatore, host of the hugely successful Restaurant Unstoppable podcast, who has interviewed over 200 of the most successful restaurant owners in the United States.||12/14/2015||Free||View in iTunes|
||CleanEpisode 12 - Marketing to grow your Online Orders||How did one Restaurant owner spend $50 in online marketing and get $1,800 in orders in 1 night?||10/1/2015||Free||View in iTunes|
||CleanEpisode 11 - Innovation and Inspiration for your Restaurant from the Sydney Fine Food Expo||We visit Fine Food Australia to look for ideas for your menu, ways to save money and ways to make more money in your Restaurant||9/20/2015||Free||View in iTunes|
||ExplicitEpisode 10 - Purpose and Culture in your Restaurant with Nick Sarillo||We talk to Nick Sarillo from Nick's Pizza and Pub on how Purpose and Culture have made such a big difference in his restaurant and how they can help you in yours.||9/17/2015||Free||View in iTunes|
||CleanEpisode 9 - Lessons I learned from Alinea||We discuss the lessons from Alinea - one of the best restaurants in the world.||9/9/2015||Free||View in iTunes|
||CleanEpisode 8 - Great Restaurant Marketing in Charleston, South Carolina||What works and what mistakes did we see in the Palmetto State||8/24/2015||Free||View in iTunes|
||CleanEpisode 7 - Restaurant Email Marketing Secrets||Discover the Secrets of the easiest and cheapest way to fill your Restaurant on the quiet nights.||8/11/2015||Free||View in iTunes|
||CleanEpisode 6 - Restaurant Marketing Lessons from San Francisco||Restaurant Marketing from the customers perspective. What works and what doesn't in Restaurant Marketing - We learn some great Restaurant Marketing tips from San Francisco.||8/6/2015||Free||View in iTunes|
||CleanEpisode 5: Database Marketing for Restaurants - No more quiet nights||The easiest and cheapest way to fill your Restaurant every night of the week||7/31/2015||Free||View in iTunes|
||CleanSecret Sauce Episode 4 - Content vs Design - Getting the balance right for your Restaurant Website||Great websites need great design and great content - find out how to do both||7/26/2015||Free||View in iTunes|
||CleanEpisode 3: Basic Facebook Marketing for your Restaurant||Facebook Marketing Recipes to find more customers for your Restaurant||7/20/2015||Free||View in iTunes|
||CleanEpisode 2: SEO for Restaurant Websites||Great SEO can drive thousands of customers to your Restaurant website. Discover how you can use SEO to find more new customers.||7/12/2015||Free||View in iTunes|
||CleanEpisode 1: 8 ways to make your Restaurant busy on a Tuesday night||Is your Restaurant quiet midweek? Here are 8 ways to make your Restaurant busier on those quiet nights.||7/8/2015||Free||View in iTunes|
||CleanEpisode 0: What is a Secret Sauce for a Restaurant?||Intro Episode: How do you find the Secret Sauce for your Restaurant and a little bit about the team from Marketing4Restaurants.com. Who we are and why we do what we do for Restaurants. Together let’s find the ingredients for your Secret Sauce.||7/6/2015||Free||View in iTunes|
Great podcast as it points out useful marketing tips. Thanks for sharing it for free!
Great tips & a smart listen
Fantastically put together show with great marketing tips, specifically for restaurants but honestly good tips on general.
Subscribe & learn!
Great for Restaurants!
This podcast is going to give you useful tips as restaurant owners attempt to cut through the clutter. There is no big massive move but a lot of small things tweaked over time will lead to success! This show gives you the little things.