Shape the Conversation
By Nicole Mears and Jon Davis
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A shape.io podcast hosted by Nicole Mears and Jon Davis. Broadcasting from Bend, Oregon.
||CleanPPC Management Software For Agencies||What is PPC Management Software and what can it do to help your company stand out against your competition? On this episode of 'Shape the Conversation', Nicole and Jon dig into the world of PPC Management Software from the perspective of both builders o||1/3/2019||Free||View in iTunes|
||CleanAccountability & Freedom with Michael Mack||"Who wouldn’t want to experience a little more freedom in life? And what does that have to do with Accountability." Michael Mack is back on this episode of Shape the Conversation. Discussing his new post regarding accountability and freedom in and ou||12/13/2018||Free||View in iTunes|
||CleanBreaking Down BuzzFeed's Report on Ad Fraud on Mobile Apps||Ad fraud is an issue that plagues digital advertisers/marketers every day. Fake ads that utilize bots to gain incredible amounts of impressions and build up gross amounts of money have caused even users, who recognize it, to start questioning advertisin||11/8/2018||Free||View in iTunes|
||CleanCreating a PPC Strategy for a Brand New Product/Service||Making something new is no easy task, but it only steps one to genuinely getting off the ground. You have to make sure people know about it. Digital advertising is a powerful way to get eyeballs on your new product/service fast. Today on 'Shape the Conv||11/1/2018||Free||View in iTunes|
||CleanThe Importance of Defining Your Target Market for Anything||How can you figure out if there is actually a market for your idea? In this episode, Nicole and Jon discuss ways to find, describe and communicate to the people that make up your target market.||10/25/2018||Free||View in iTunes|
||CleanDon't Assume a Quiet Customer is a Happy Customer||When analyzing why your customers churn, do you consider how long it’s been since you last spoke with them? Whether you offer SaaS, services, or something else, a long stretch of silence from a customer is often an indicator that your relationship is||10/19/2018||Free||View in iTunes|
||CleanExploring Six Emerging Digital Advertising Platforms||Google and Facebook have established themselves as the market share leaders in digital advertising world. Bing/Twitter have matured over the years and everyone is thinking about Amazon (which is growing but still only a small percentage of spend when co||10/11/2018||Free||View in iTunes|
||CleanAttracting Eyeballs in the Modern Attention Economy||If we aren't sleeping, our attention is being drawn somewhere. We are consuming more advertising and content than ever. It's also harder than ever to stand out because of all the noise. In this episode, Nicole and Jon talk through how the changes in p||10/4/2018||Free||View in iTunes|
||CleanThe Ideas of Andy Raskin||Andy Raskin says he "helps CEOs align their teams around a strategic story — to power sales, marketing, fundraising, product and recruiting". Nicole and Jon have been mildly obsessed with Raskin's ideas and in this episode breakdown his 5 elements for||9/20/2018||Free||View in iTunes|
||CleanA Review of Rand Fishkin's Book "Lost and Founder"||In his book "Lost and Founder", Rand Fishkin chronicles his journey leading Moz.com from the early days, through raising ~$30 million from investors, to ultimately leaving the company he founded. In this episode, Nicole and Jon discuss what resonating t||9/13/2018||Free||View in iTunes|
||CleanThe General Stigma Around Advertising||Nicole and Jon both have made their careers as advertising professionals and heard all the sarcastic jokes at dinner parties about it. But why does it feel like more than ever people distrust advertisers and marketing? Polls show that advertising profes||9/6/2018||Free||View in iTunes|
||CleanDay-to-Day Ways to "Manage Up"||You have a big idea you want to implement at your company but you don't have the autonomy to pull it off. You need buy-in from your boss and maybe even the next layer of management. In this episode, Nicole and Jon talk through day-to-day steps you can t||8/30/2018||Free||View in iTunes|
||CleanInside the Mind of a VC with Julie Harrelson, Fund Manager, Cascade Angels||If you have tried to raise money for an early stage startup in Oregon in the last 5 years you have probably been in a room pitching Julie Harrelson, Fund Manager at Cascade Angels. She is an entrepreneur turned venture capitalist with a lot of great p||8/23/2018||Free||View in iTunes|
||CleanThe Facebook Roller Coaster||The months leading up to and following Facebook's congressional hearings in April of 2018 have been a roller coaster for the company. The stock took a massive hit when they announced on the last earnings call that revenue growth would slow over the comi||8/16/2018||Free||View in iTunes|
||CleanAn Inside Look at Deschutes Brewery with CEO Michael LaLonde (Part II)||In part two of the conversation, Jon interviews Micheal about how Deschutes views growth and marketing in the modern world of craft beer. Michael believes if you aren't growing your dying because of the rising costs of making beer. He talks about the bi||8/9/2018||Free||View in iTunes|
||CleanAn Inside Look at Deschutes Brewery with CEO Michael LaLonde (Part I)||Michael LaLonde leads one of the largest micro breweries in the nation as CEO of Deschutes Brewery in Bend, Oregon. He took over the job from founder and long time CEO Gary Fish in 2017. In part one of their conversation, Jon interviews Micheal about hi||8/2/2018||Free||View in iTunes|
||CleanDissecting the Business Model of Google (Alphabet)||Google (parent company Alphabet) has been one of the most valuable companies in the world for many years. Recently, they released Q2 2018 earnings. Revenues grew 26% quarter-over-quarter. That is incredible given the massive scale of their business and||7/26/2018||Free||View in iTunes|
||CleanThe Power of Vulnerability with Michael Mack||An interview with Michael Mack. As co-founder and CEO of Garden Fresh Restaurant Corp., he led an expansion from 2 to over 125 Souplantation and Sweet Tomatoes restaurants in 15 states. But Micheal's journey would see him fired from the company he found||7/19/2018||Free||View in iTunes|
||CleanWhen to Venture Outside of a Niche||Venturing outside of a niche can be the right decision to make. On this episode, Nicole and Jon talk about the power of having a successful niche but also lay out some scenarios where you may want to diversify your product, service or marketing. During||7/12/2018||Free||View in iTunes|
||CleanMaking Big Career Changes||Making a big change in your career can be scary. In this episode of STC, Jon and Nicole talk about the times they decided to take a leap and the times when they decided the timing wasn't quite right. They also tackle: Is there anyway to know you are tru||7/5/2018||Free||View in iTunes|
||CleanChatbots: A New Frontier||With the help of chatbots, companies are creating great experiences for visitors to their website. The rise of Conversation Marketing shouldn't be ignored by anyone responsible for driving results through digital channels. Jon and Nicole talk about the||6/28/2018||Free||View in iTunes|
||CleanVoice Search: Separating the Signal from the Noise for Marketers||50% of internet searches will be spoken by 2020. It's a flashy stat but is voice search really changing marketers' strategies in today's landscape? On this episode of STC, Nicole and Jon put the spotlight on voice search.||6/21/2018||Free||View in iTunes|
||CleanDissecting Mary Meeker’s 2018 Internet Trends Report||Every year, Mary Meeker releases an annual report that focuses on the most popular and interesting trends being seen in the broad spectrum of the "internet". Jon and Nicole dove into the slide show and pulled out 20 slides to discuss. On this episode of||6/14/2018||Free||View in iTunes|
||CleanBalancing Emotions in the Workplace||Emotions run heavy in the workplace, but managing that emotion can make all the difference. Jon and Nicole dive deep into managing emotions and the importance of doing so during times of stress on this episode.||6/7/2018||Free||View in iTunes|
||CleanYour Business Does Not Need To Do "All of the Things" to Grow||You may want to do "all the things" for your business, but there are important decisions about what to do and not to do that need to be made throughout the business development process. On this episode, Jon and Nicole talk about Shape’s own do’s and||5/31/2018||Free||View in iTunes|
||CleanGood Problems vs Bad Problems||There are problems in every business venture, but how do you know which are “good problems” and which are “bad problems”? Jon and Nicole discuss their experiences with each and how to accurately address them on this episode of Shape the Conversa||5/23/2018||Free||View in iTunes|
||CleanThe World Doesn't Come to You||Starting a business is a large enough challenge, but getting your first customer is a whole other task. Jon and Nicole explain how they succeeded in obtaining Shape's first few customers and the difficulties that faced them along the way. Featuring spec||5/17/2018||Free||View in iTunes|
||CleanGoing from Team Member to Team Manager||We've been lucky enough to get promoted to a manager role in our careers. But leading a team is hard. In this episode, we talked about what we learned from our experiences and how you can think about making the transition yourself.||5/10/2018||Free||View in iTunes|
||CleanIntroducing Shape the Conversation||A quick introduction to the hosts and topics you'll be hearing on this new podcast from shape.io.||5/4/2018||Free||View in iTunes|
Haven’t Missed An Episode
Great podcast with interesting topics tackling everything business and marketing. Topical to me as someone the industry. Enjoy the views and ideas from Jon and Nicole. Keep the great content coming!
Great Podcast for Entrepreneurs
As a podcast addict, I can attest that this is an awesome listen for any aspiring entrepreneur. Whether you're thinking about starting a new business, wondering if it's right for you, have already started your business -- you can learn a ton from this podcast. The hosts mix common sense tips as reminders with things I have never thought of before, so it has been a very worthwhile listen for me thus far.
The podcasts are short and to the point so they do not waste your time and are easy to get through. Jon and Nicole come from different backgrounds and are not afraid to disagree with each other on air - something I find refreshing. It seems as though they have found the right balance between a planned podcast and leaving room for the unpredictable, so that they land on points they themselves may not have thought of before starting the session, but add value to the listeners day.
I listen to too many podcasts as is, but this has cracked my top-5 and is here to stay. Give them a listen see why.
I love this Podcast!
These guys are great. They combine what I love about being a search geek, and understanding the ups and downs of startups. It feels honest, and I always learn at least a small lesson and often more.