By Tim O'Brien
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O'Brien Communications' Shaping Opinion is a podcast about people, events and things that have shaped the way we think. It lives at the intersection of history, communication, and society and culture. Each episode tells a story through conversation. Our stories are always interesting, sometimes offbeat. The podcast is produced and hosted by Tim O'Brien, a public relations and communications veteran..
||CleanShopping! Black Friday & Cyber Monday – Episode 38||John Wall, marketing veteran and co-host of the popular podcast Marketing Over Coffee joins Tim to discuss the story behind Black Friday and Cyber Monday and their impact on the holiday shopping season, marketing and the economy.||11/11/2018||Free||View in iTunes|
||CleanThe Nobel Prize: Directing Evolution – Episode 37||Nobel Prize recipient Frances Arnold joins Tim to talk about winning a Nobel Prize honor for her pioneering work in “directed evolution,” which harnesses the power of evolution to enhance products throughout society - from biofuels and pharmaceutica||11/4/2018||Free||View in iTunes|
||CleanPolitics: Gamechanging October Surprises – Episode 36||As the nation nears the 2018 midterm elections, journalist Jared Keller joins Tim to discuss some of his reporting on October surprises in American history. From the 1800s and the dirtiest campaign in American history,||10/28/2018||Free||View in iTunes|
||CleanPolitics: Controversial American Elections – Episode 35||Professor Robert Speel joins Tim to discuss classic contested elections in America’s history. Dr. Speel teaches at Penn State University Behrend, where his research focuses on aspects of American politics that include elections and voting behavior,||10/21/2018||Free||View in iTunes|
||CleanPolitics: Ads that Changed History – Episode 34||Historian, author and college dean John Geer joins Tim to discuss the long history of political advertising, from negative attack ads, to a few positive ones that may have changed the course of history. John is the Dean of the College of Arts and Scien.||10/14/2018||Free||View in iTunes|
||CleanThe Circus: How it Fed America’s Imagination – Episode 33||Writer, producer and director Sharon Grimberg joins Tim to discuss her latest production for American Experience on PBS called “The Circus.” Sharon talks about how the circus played a unique role in introducing Americans throughout the country to th||10/7/2018||Free||View in iTunes|
||CleanGoing Head to Head with the NFL – Episode 32||Former college All-American, NFL linebacker, and one of the NFL’s most prominent player agents Ralph Cindrich joins Tim to give his unique perspective of the NFL. Ralph spent 40 years in locker rooms, on fields and in negotiations with the owners duri||9/30/2018||Free||View in iTunes|
||CleanConcussions: It’s a New Game – Episode 31||World-renowned concussion expert Dr. Michael “Micky” Collins joins Tim to discuss his pioneering work in the diagnosis and treatment of concussions, and the role that public education and awareness has played from the very start. Dr.||9/23/2018||Free||View in iTunes|
||CleanThe “New Coke” Fiasco – Episode 30||Branding expert Robin Teets joins Tim to discuss the time Coca-Cola decided to change its highly successful 99-year old formula to a new one and the chain of events that took place after that. Robin and Tim talk about why the company decided to make th.||9/16/2018||Free||View in iTunes|
||CleanBEATS: ‘Dad, Can I Have $400 Headphones?’ – Episode 29||Business writer and author Jeff Haden joins Tim to tell the story of Beats. Those expensive headphones that are about more than sound. They’re fashion statement. Jeff is a contributing editor for Inc..com, and he’s the author of the book,||9/9/2018||Free||View in iTunes|
||CleanFreedom Car: The Story of the Ford Mustang – Episode 28||Automotive historian John Heitmann joins Tim to discuss the Freedom Car, the Ford Mustang and its role American lore. John digs into the history of the car, its place in popular culture and recent events surrounding the emergence of the long lost and||9/2/2018||Free||View in iTunes|
||CleanOpioids: Protecting the Innocents – Episode 27 (Bonus)||Researcher Dr. Eva Lee joins Tim to discuss her work on the front lines in the battle against the opioid epidemic. Dr. Lee is a professor in the School of Industrial and Systems Engineering at Georgia Tech,||8/28/2018||Free||View in iTunes|
||CleanFlight 93, Shanksville: September 11, 2001 – Episode 26||Former FBI special agent Bill Crowley joins Tim to discuss his role as the FBI's lead spokesperson on the scene in Shanksville, Pennsylvania in the days following the Flight 93 hijacking and crash on September 11, 2001. Bill talks about his own role,||8/26/2018||Free||View in iTunes|
||CleanGeorge Washington: Lessons from Failure – Episode 25||Historian, professor, and podcaster Greg Jackson joins Tim to discuss the myths and facts surrounding American Founding Father, George Washington. Greg, and more to the point the lessons in failure. Greg hosts the American history podcast,||8/19/2018||Free||View in iTunes|
||CleanThe Monopoly Story – Episode 24||Veteran board games executive, entrepreneur, game designer and Monopoly game expert Phil Orbanes joins Tim to talk about his life-long affinity for one of the world's most beloved board games, Monopoly. Phil tells the whole story behind the game.||8/12/2018||Free||View in iTunes|
||CleanAbraham Lincoln’s Final Murder Case – Episode 23||New York Times bestselling author David Fisher joins Tim to talk about his collaboration (Lincoln’s Last Trial: the murder case that propelled him to the presidency) with Dan Abrams on the murder case that put Abraham Lincoln on a path to the presiden||8/5/2018||Free||View in iTunes|
||CleanThe Man Behind the Emoticon :-) – Episode 22||Artificial Intelligence pioneer and Carnegie Mellon University (CMU) researcher Scott Fahlman joins Tim to discuss how a few minutes of humor turned into a worldwide phenomenon when he created the first Internet emoticon. Actually,||7/29/2018||Free||View in iTunes|
||CleanThe Roads that Brought Us Together – Episode 21||Advertising veteran and author Richard Ratay joins Tim to talk about how America's new roadways brought the country and families closer together. The conversation ranges from homespun stories of family on the road,||7/22/2018||Free||View in iTunes|
||CleanThe Beatles Break Apart – Episode 20||Award-winning author and music industry veteran Bob Spitz joins Tim to discuss the break-up of The Beatles, a watershed moment in the history of rock and roll, and how it impacted the music and entertainment and American culture for decades to come.||7/15/2018||Free||View in iTunes|
||CleanThe Battle of Little Bighorn Changed Everything – Episode 19||Historian Andy Masich joins Tim to discuss the battle of Little Bighorn, one of the most well known and possibly misunderstood battles in the history of the American West. An author, speaker and college educator,||7/8/2018||Free||View in iTunes|
||CleanHumble Heinz Ketchup: When Last was First – Episode 18||Journalist and author Eleanor Foa Dienstag joins Tim to tell the story behind the humble Heinz Ketchup bottle in our fridge, its journey to our hearts and homes, and the people who made it one of the most iconic food brands in America. -||7/1/2018||Free||View in iTunes|
||CleanWriting The Declaration of Independence – Episode 17||Historian Liz Covart joins Tim to discuss the events and circumstances that led to the American Revolutionary War, and the stories behind the actual drafting of the most revolutionary document ever written, The Declaration of Independence. Liz,||6/24/2018||Free||View in iTunes|
||CleanAn Advertising Slogan is Forever – Episode 16||Novelist J. Courtney Sullivan joins Tim to discuss the true story behind why every bride must have a diamond engagement ring and the role one woman played in changing America's love and marriage traditions. A diamond advertising tag line, is indeed,||6/17/2018||Free||View in iTunes|
||CleanArnold Palmer: Golf’s Sports Marketing Pioneer – Episode 15||Author Chris Rodell joins Tim to discuss his 20-year relationship with Arnold Palmer as covered in his new book “Arnold Palmer: Homespun Stories of the King." Chris talks about what he learned from Arnold Palmer’s example in golf,||6/10/2018||Free||View in iTunes|
||CleanDo Sharks Need a PR Agency? – Episode 14||Writer Jason Bittel joins Tim to discuss how Shark Week, Jaws and other media may have created some off-target myths around sharks, while at the same time, driving more interest in shark research. This is Our Shark Show. - http://traffic.libsyn.||6/3/2018||Free||View in iTunes|
||CleanBob Hope’s USO Legacy – Episode 13||Journalist Kurt Jensen joins Tim to discuss Bob Hope and his USO legacy. The Hollywood legend literally delivered 'hope' to generations of troops stationed overseas from World War II to Desert Storm in the early 1990s.||5/27/2018||Free||View in iTunes|
||CleanA Silicon Valley Original: Regis McKenna – Episode 12||Silicon Valley legend and high-tech marketing pioneer Regis McKenna joins Tim for a complete hour to talk about his path to become one of the foremost marketing thinkers in the tech era. Regis is most widely known for his work with Apple from the very .||5/20/2018||Free||View in iTunes|
||CleanRonald Reagan’s Lady in Red – Episode 11 (Bonus)||Sheila Tate, First Lady Nancy Reagan's Press Secretary and Press Secretary for candidate and President-elect George H.W. Bush in 1988, joins Tim to discuss her new book "Lady in Red" about Nancy Reagan, her impact on Ronald Reagan's presidency and her .||5/15/2018||Free||View in iTunes|
||CleanC-SPAN: Window to Washington – Episode 10||Jeff Cohen joins Tim to take a closer look at how C-SPAN opened the door to a 24/7 window to Washington, D.C., changing the way Americans see Congress and, in some instances, how Congress presents itself to the country. - http://traffic.libsyn.||5/13/2018||Free||View in iTunes|
||Clean“Boom Boom” Mancini: Triumph & Tragedy – Episode 9||Gayle Lynn Falkenthal joins Tim to talk about the boxing match that changed the course of professional boxing in America - when Ray "Boom Boom" Mancini faced Duk-Koo Kim in Las Vegas for the world lightweight championship.||5/6/2018||Free||View in iTunes|
||CleanFrank Lloyd Wright’s Fallingwater – Episode 8||Long-time Director of Fallingwater Lynda S. Waggoner joins Tim to discuss the lasting impact Frank Lloyd Wright's masterpiece at Bear Run has had on how the nation continues to perceive house and home. - http://traffic.libsyn.||4/29/2018||Free||View in iTunes|
||CleanAbout Us – Episode 7 (Bonus)||This is our "About Us" episode. One of our goals is simply to make the time you spend during your commute or during your workout a little bit more fun and interesting. The premise of the Shaping Opinion podcast is simple. It’s about the people,||4/24/2018||Free||View in iTunes|
||CleanThe Tylenol Comeback – Episode 6 (Part Two)||Dan Keeney joins Tim for the second in a two-part series that examines the aftermath of the 1982 Tylenol poisonings that killed seven people in the Chicago area. In this episode Tim and Dan focus on how Johnson & Johnson worked to effectively rebuild t.||4/22/2018||Free||View in iTunes|
||CleanThe Tylenol Poisonings – Episode 5 (Part One)||Dan Keeney joins Tim for the first in a two-part series that starts with a comprehensive look at the 1982 Tylenol poisonings that killed seven people in the Chicago area and has been described by the New York Times as “The Recall that Started Them All||4/12/2018||Free||View in iTunes|
||CleanThe Goodyear Blimp – Episode 4||Elizabeth Flynn joins Tim to tell the story of the Goodyear Blimp and why it has endured as one of America’s most recognizable and beloved marketing icons. - http://traffic.libsyn.com/shapingopinion/The_Goodyear_Blimp_-_Episode_4.mp3 - -||4/12/2018||Free||View in iTunes|
||CleanThe Prince Love Symbol – Episode 3||Robin Teets joins Tim to revisit the time in 1993 when Prince turned the music world and pop culture upside down by changing his name to a symbol. Tim and Robin discuss how Prince also broke the rules of branding and marketing and in the end changed th.||4/12/2018||Free||View in iTunes|
||CleanBacon and Eggs – Episode 2||Mary Barber joins Tim for a conversation about the iconic American breakfast. Tim and Mary break down how one of the PR field’s pioneers served as matchmaker for bacon and eggs in the 1920s and what that continues to mean for us today. -||4/3/2018||Free||View in iTunes|
||CleanMeeting Mister Rogers – Episode 1||Welcome to the first episode of Shaping Opinion, a podcast about people, events and things that have shaped the way we think. Usually we’ll have a guest, but in this first episode, I revisit my own encounter with someone who has made an impact in the||3/21/2018||Free||View in iTunes|
We are absolutely loving this podcast! Tim covers a wide range of topics, delving into each subject with great care and insight from politics to sports and so much more. The Mr. Rogers episode is definitely a favorite because it gave a completely new perspective on a wonderful and beloved public figure (and childhood memory). Thank you so much for that! We love Mr. Rogers even more now.
We’re constantly learning something new each time we tune in to an episode of Tim’s show. Definitely a must listen!
Fresh & entertaining
The stories and topics covered in this podcast are very interesting, and the perspective feels fresh. I'm a fan!
Excellent guests and superb interviewing
Tim knows how to interview. Period. Good questions, stays on point, and keeps the conversation flowing. He also tracks down really interesting people and experts. Give it a listen. You won't regret it.