Shinerunner Craft Marketing
By The Brewing Network
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Quenching your thirst for more horsepower on the Craft Beer, Cider and Spirits industry. Each segment will dive into a slice of marketing, distribution, sales, events and related topics designed to help build your marketing muscle plant.
||CleanShinerunner Ep8 – More Beer Sales Incentive Ideas||After attending the California Craft Beer Summit, Mark returned with a myriad of trend data that he shares along with the implications to your business.Read more||11/21/2018||Free||View in iTunes|
||CleanShinerunner Ep7 – Clutter Bustin’||In this episode, Mark gets into 4th gear as he goes deep into the psyche of the wholesaler sales person. What makes these people tick,Read more||10/29/2018||Free||View in iTunes|
||CleanShinerunner Ep6 – Motivate The Wholesaler||Many suppliers complain that their brands don’t receive any wholesaler sales effort once in the master catalogue or price book. Mark will detail real lifeRead more||10/11/2018||Free||View in iTunes|
||CleanShinerunner Ep5 – The Wholesaler||Having sat on this side of the table for over 15 years, Mark will provide a comprehensive list of questions to ask prospective wholesalers BEFORERead more||9/14/2018||Free||View in iTunes|
||CleanShinerunner Ep4 – The Four P’s||In episode IV we dissect the marketing mix (Four Ps) and focus on Distribution (the upside down P). Mark will throttle through personal case historiesRead more||9/3/2018||Free||View in iTunes|
||CleanShinerunner Ep3 – Pursuing Austin||With our target market clearly defined, we strategize on how to influence and persuade Austin, steering him to your brands with On and Off PremiseRead more||8/20/2018||Free||View in iTunes|
||CleanShinerunner Ep2 – Brand Story, Target Marketing||In this episode of Shinerunner Craft Marketing, Mark Colburn goes gas down on how to craft your marketing story and how to define your targetRead more||7/25/2018||Free||View in iTunes|
||CleanShinerunner Ep1 – Why Marketing For Craft Beer?||This intro episode introduces host Mark Colburn, with a background of nearly 30 years in the beverage alcohol industry. Mark begins by guiding us throughRead more||7/17/2018||Free||View in iTunes|