Duct Tape Marketing
By John Jantsch
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Interviews with authors, experts and thought leaders sharing business marketing tips, tactics and resources hosted by one America's leading small business marketing experts - John Jantsch
||CleanHow to Think About Hustle||Marketing Podcast with Neil Patel The word Hustle sometimes gets a bad wrap. In days of old, it conjured up thoughts of Getting Hustled as in a scam. Even today its meaning can get lost in a work all day and…||9/28/2016||Free||View in iTunes|
||CleanThe Science of Pre-Suasion||Marketing Podcast with Robert Cialdini Like so many others in marketing, one of the first books I read was Influence. Today this is required reading for anyone trying to persuade through writing, messaging,||9/21/2016||Free||View in iTunes|
||CleanSEO for Growth||Marketing Podcast with Doug Burdett, John Jantsch & Phil Singleton In my book SEO has risen beyond the tactic level to the strategic level – in fact, that’s precisely why I teamed up with SEO pro Phil Singleton to write a…||9/14/2016||Free||View in iTunes|
||CleanRolling Out The Red Carpet For Your Customers||Marketing Podcast with Donna Cutting Let me ask you this – think about how much time you spend trying to get clicks, drive traffic, make the phone ring. Now, compare that to how much time you spend making sure your customers…||9/7/2016||Free||View in iTunes|
||CleanI Know You Are Tired of Hearing About Content, But . . .||Marketing Podcast with Rachel Parker Content, content, content – are you sick of it yet? The problem is that the need for strategic content is not going away anytime soon. The good news is that if you understand the strategic part…||8/31/2016||Free||View in iTunes|
||CleanThe Only Move That Matters Is Your Next One||Marketing Podcast with Jenny Blake Have you become bored in your current position, are considering starting your own business or maybe you’re ready for a career change? With every plateau, there’s a pivot. And your next move is essential in determin||8/24/2016||Free||View in iTunes|
||CleanHow to Run Meetings Nobody Hates||Marketing Podcast with Cameron Herold It’s pretty much a given in most organizations – meetings are a necessary evil and that’s just it – they are evil. The thing is – it’s not that meetings suck – it’s that most…||8/17/2016||Free||View in iTunes|
||CleanThe Virtues of Team Leadership||Marketing Podcast with Howard Behar Leadership is perhaps one of the most unnatural traits of a natural entrepreneur. In fact, I think that people problems sink more organizations that product problems. Innovators are doers and rarely take the time to .||8/10/2016||Free||View in iTunes|
||CleanThe Result of Installing a Marketing System||Marketing Podcast with John Arena and Bryan Zarnett For the last decade, I’ve been extolling the virtues of thinking systematically about marketing. Today I want to share a conversation I had with two entrepreneurs and their experience with the Duct Ta||8/3/2016||Free||View in iTunes|
||CleanPodcasting Best Practices||Marketing Podcast with Jessica Rhodes I love podcasting, but not for the same reason so many other people are hyping it right now. Yes, you can build a business and make a bunch of money podcasting – just like you could…||7/27/2016||Free||View in iTunes|
||CleanHow to Choose Your Ideal Audience||Marketing Podcast with Susan Baier You know what I love about the fact that I’ve been in business as long as I have – I finally figured out who I want to work with. No, really, it takes time. I’ve been…||7/20/2016||Free||View in iTunes|
||CleanThe Future of Social Media Marketing||Marketing Podcast with Jason Keath Not long ago I wrote a post titled – Why Social Media Isn’t Working Anymore. In it, I shared my view of the role of social media marketing going forward. I’m not alone in this…||7/13/2016||Free||View in iTunes|
||CleanThe Invisible Influences that Surround Us||Marketing Podcast with Jonah Berger Most of us believe we are in charge of the decisions we make throughout each day. To some extent we certainly are, but many of the decisions we make – what to wear, what to…||7/6/2016||Free||View in iTunes|
||CleanHow to Create a Core Message||Marketing Podcast with John Jantsch In this week’s episode of the Duct Tape Marketing Podcast, I’m going to talk to you about Creating a Core message for your company. I’m not interviewing anyone – it’s just me talking to you and…||6/29/2016||Free||View in iTunes|
||CleanMastering Lean Metrics for Growth||Marketing Podcast with Ash Maurya When building a marketing plan for a client we often start with things like core message and ideal client. While these are certainly core elements of any effective marketing strategy, the place we should start…||6/22/2016||Free||View in iTunes|
||CleanWhen Thought Leadership Turns to Do Leadership||Marketing Podcast with Nicole Crozier and Kelly Weppler-Hernandez Everyone is a thought leader today, right? Or at least it seems that is one of the primary aspirations around building a brand – to be seen as a thought leader in…||6/15/2016||Free||View in iTunes|
||CleanWhy Local SEO is an Important Lead Generation Channel||SEO tools and strategies are constantly changing. All the while, it’s never been more important that you get found online when people go out there searching – particularly if you’re a local business. Your website is the foundation for how…||6/8/2016||Free||View in iTunes|
||CleanLocal SEO Tips For Small Business Owners||Marketing Podcast with Phil Singleton No matter what you are selling – hardware to legal services – people are looking online. When someone turns to a search engine to find a source locally they intend to buy – perhaps today!…||6/1/2016||Free||View in iTunes|
||CleanHow to Build Your Business on Content||Marketing Podcast with Joe Pulizzi Content is no longer a nice form of marketing, it’s the air that guides the customer journey, or, in some cases, it’s a business model. My guest for this week’s episode of the Duct…||5/25/2016||Free||View in iTunes|
||CleanWhy You Must Get Scrappy with Your Marketing||Marketing Podcast with Nick Westergaard With so many marketing options these days, it’s hard to stay focused on what works. While small business owners have always taken advantage of their small, scrappy ways, today it’s a must just to keep…||5/18/2016||Free||View in iTunes|
||CleanAre You Born for This?||Marketing Podcast with Chris Guillebeau Doing what you were born to do – that’s got to be the ultimate goal of anyone right? And yet, how many, in the words of Thoreau, “lead lives of quiet desperation.” Where does one…||5/11/2016||Free||View in iTunes|
||CleanIs There Such a Thing As Work-Life Balance?||Marketing Podcast with Carrie Wilkerson Ah, yes, balance, now there’s a goal. But as a small business owner is it even possible? No, I don’t think so, at least not in the traditional 2 + 2 = 4 kind of…||5/4/2016||Free||View in iTunes|
||CleanHow to Create Influence with Your Writing||Marketing Podcast with Jon Morrow The bar for content that gets shared, clicked and moved on is much higher today than it used to be. In order to stand out, you must move beyond simple blog posts to content that…||4/27/2016||Free||View in iTunes|
||CleanKeyword Research Beyond SEO||Marketing Podcast with Brian Dean Keyword research has long been the primary tool for search engine optimization plans. The idea was that you found out what people in your industry were searching for and you optimized your site and pages…||4/20/2016||Free||View in iTunes|
||CleanHow to Master the Art of People||Marketing Podcast with Dave Kerpen Ask most any business owner and they will tell you that one of the hardest parts of growing a business is managing people. Entrepreneurs are typically visionaries and that trait doesn’t always come with natural…||4/13/2016||Free||View in iTunes|
Great Marketing advice & interviews
Professionally done, however the volume of the actual content is very low, and the intro. is very loud, but the actual content is something that any person marketing their business should give a listen to.
Forbes said "Great tips and ideas for small business." John duplicated his efforts...
John Jantsch podcasts have a lot of variety, cutting edge technology and different expert on every month. His ability to drive the subject towards small business applications is unique. I listen to the show religiously even though the guest may not pertain directly to my business, you never know when that subject will spark an idea. Forbes Magazine said that his blog was "Full of great tips and ideas for small business." I think John duplicated his efforts perfectly. What better radio to listen too!!
Practical, Insightful and entertaining!!
John's interviews are always laser focused and on topic. He has an amazing rolodex of who's who in business. I love them.