Smarter Freelancing: Freelance Work | Getting Clients | Freelance Writing | Freelance Design | Ed Gandia
By Ed Gandia: Freelance Copywriter, Solopreneur, Business Strategist, Coach
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Smarter Freelancing is the show that teaches you how to earn more in less time ... doing work you love ... for better clients. It doesn't matter if you're just now thinking about going out on your own, if you've been freelancing for a long while, or if you're somewhere in the middle. This podcast will help you create a freelance business that gives you the time and financial freedom to live your purpose. In this engaging, nuts-and-bolts show, Ed Gandia, co-author of the bestselling book The Wealthy Freelancer will walk you through the practical, “doable” systems and strategies he has developed in his own freelancing business — the same systems he has taught his private coaching clients. He'll also show you what’s working for other freelancers by bringing you real case studies from the field. And he'll share all this information in an honest and transparent way, with no hype or fluff.
||Clean#033: How to Adapt Your Freelance Business to a Rapidly Shifting Marketplace||The freelance marketplace has become more competitive. But just because there are more freelancers than ever before doesn't mean you have to succumb to competitive pressure. Not if you make key adjustments in how you position yourself ... and...||5/28/2015||Free||View in iTunes|
||Clean#032: How to Have a Stress-Free Conversation with Your Prospects||For many of us, the initial conversation with a prospect can be stressful. Maybe you need the work. Or you really want to land this client. And you don't want to screw up the opportunity by saying the wrong thing. In this episode, you'll hear...||5/14/2015||Free||View in iTunes|
||Clean#031: Booking Yourself Solid||Michael Port's Book Yourself Solid was one of the most important books I read when I was freelancing part time while working my day job. It was a big reason why I was able to grow my business so quickly. I loved how Michael broke...||4/30/2015||Free||View in iTunes|
||Clean#030: How to Get a 10X Return on Your Next Conference||I've always been a big proponent of investing in targeted conferences and events. It's not just about what you learn, it's about the people you meet, the conversations you have and the insights you gain. In other words, the intangible...||4/16/2015||Free||View in iTunes|
||Clean#029: David Nihill on Using Humor to Become a Better Public Speaker||Delivering talks to very targeted groups can be a great way to generate new freelance business. Especially if used in conjunction with other smart marketing strategies. But to captivate your audience and keep them engaged, you have to be an effective...||4/2/2015||Free||View in iTunes|
||Clean#028: How Focus@Will Improves Focus, Productivity and Creativity||Music has been a big part of my life since I was a kid. But for years I had the hardest time finding music that enabled me to focus on my work. I spent hours carefully curating playlists on iTunes. I tried dozens of Pandora stations. And, of course,...||3/19/2015||Free||View in iTunes|
||Clean#027: Value Pricing with Kirk Bowman||You don't hear much about value pricing (often called "value-based pricing") in the freelance community—at least not in the creative side of freelancing. But it's catching on with freelancers who are trying to shift to a more consultative...||3/5/2015||Free||View in iTunes|
||Clean#026: A Hiring Manager Explains What He Looks for in a Freelancer||We spend a lot of time on this show talking about how find and land better-paying clients, how to work smarter and how to develop the mindset you need to succeed in this business. You've heard from me and from fellow freelancers. You've heard from...||2/19/2015||Free||View in iTunes|
||Clean#025: Brian Casel on 'Productizing' Your Services||Made to order. That's what most of us do. We deliver customized services to our clients. It's simple and straightforward — at least on paper. The client describes what they need, and you turn around and deliver a customized, made-to-order...||2/5/2015||Free||View in iTunes|
||Clean#024: Why So Many Women Struggle in Business — and What to Do About It||I remember when one of my female colleagues first told me about the struggles many self-employed women face. It was about 10 years ago. "Yes, there's discrimination," she said. "But much of it is self-sabotage. We just weren't brought up like men....||1/22/2015||Free||View in iTunes|
||Clean#023: The State of Independence in America — What’s Happening in Today’s Freelance Economy||Is freelancing a growing trend or a fad? And if it's growing, who's really profiting from this massive shift in the labor force? If you've followed me for a while, you probably know that I'm a big "trend junkie." I even put together two...||1/8/2015||Free||View in iTunes|
||Clean#022: Amy Porterfield on How to Generate Hot Freelance Leads with Facebook Ads||To explain how you can use Facebook to generate highly targeted leads for your freelance business, I've brought in one of the world's most recognized experts on the topic ... the one and only Amy Porterfield.In this week's podcast, Amy explains why...||12/10/2014||Free||View in iTunes|
||Clean#021: Forget Goals! Focus on Habits Instead (Pt. 2 of 2)||In the previous episode, I shared my recent experiments with habit development techniques ... and why I'm getting away from traditional goal setting.Today's show is the second part of this important discussion. I've brought in my colleague James Clear..||11/25/2014||Free||View in iTunes|
||Clean#020: Forget Goals! Focus on Habits Instead (Pt. 1 of 2)||I'm pretty much done with traditional goal setting.I'm talking about your standard "I'm going to get X result by this specific date" approach to setting goals.It's not that this approach doesn't work. It certainly does (sometimes). I'm doing away with..||11/13/2014||Free||View in iTunes|
||Clean#019 How MBO Partners Is Changing the Way Freelancers Work with Clients||Freelancing can be a very lonely business. Not just in terms of physical isolation, but also in the way of getting help to run your day-to-day operations.Most of us don't have staff to take care of business operations and administration. Or a CFO and...||10/30/2014||Free||View in iTunes|
||Clean#018: Taking Bolder and Smarter Risks in Business and in Life: An Interview with Riskology.co’s Tyler Tervooren||The biggest breakthroughs I've experienced in my business and personal life have come from taking what seemed to be big risks.Not the crazy, jumping-off-a-cliff-with-a-wingsuit kind of risk.I'm talking about stepping far enough outside of my comfort...||9/30/2014||Free||View in iTunes|
||Clean#017 Jason Blumer on When to Hire an Accountant — and How to Pick the Right One for You||There comes a point when most freelancers wonder if (and when) they should find a good accountant.It's an important decision. And there's much more to it than finding someone to do your taxes.But when is the right time to look? Where do you start your..||9/18/2014||Free||View in iTunes|
||Clean#016: Crystal Coleman on Launching a Sideline to Supplement Your Freelance Business||Who said you had to limit yourself to your core services as a freelancer?And who said you couldn't launch a separate side business that allows you to practice a hobby or passion?That's one of the beauties of self-employment. You can chart your own...||9/4/2014||Free||View in iTunes|
||Clean#015: Ilise Benun Reveals a 3-Tier Pricing Strategy That Works Like Crazy||Do you typically quote prospects exactly what they ask for? Most freelancers do. But what if you gave your prospect more options?What if you proposed two or three variations on the original scope of work? Would that just create confusion? Or could it...||8/21/2014||Free||View in iTunes|
||Clean#014: Jared Easley on How to Starve Your Self-Doubt and Realize Your True Potential||I'm really excited about today's show because I get to address what I believe is one of the most important topics in the freelance community—boosting self-confidence. This is a topic I've addressed before in my High-Income Business Writing...||8/7/2014||Free||View in iTunes|
||Clean#013: The Printed Brochure That Kickstarted Suzanne's Freelance Business||Suzanne Wesley was in a tight spot five years ago.She had just lost her job and had to find a way to drum up freelance business fast.But rather than trying the same methods other freelancers typically use (put up a website and do some cold calling,...||7/24/2014||Free||View in iTunes|
||Clean#012: How to Stay Productive (and Sane!) When You W ork in a Deadline-Driven Business||Many of my traditionally employed friends are surprised when I tell them that it's challenging to stay productive as a work-at-home freelancer.They automatically assume that being in control over your schedule is a solution to the productivity dilemma..||7/10/2014||Free||View in iTunes|
||Clean#011: How to Spot Bad Clients Early (and How to Gracefully Fire the Ones You Can No Longer Serve)||Not all clients are created equal. Some are a true joy to work with. They value your expertise and experience. They never complain. And they happily pay you top dollar for your work. Then there are those who are just plain difficult. :( They...||6/26/2014||Free||View in iTunes|
||Clean#010: How Christine Parizo Launched a Successful Freelance Business in a Hurry||Every new freelancer I meet wants to reach a comfortable income level as quickly as possible. Most of them will set one-, two- or three-year time horizons for getting there. But what if you HAD to ramp up quickly? What if a life event forced you to...||6/12/2014||Free||View in iTunes|
||Clean#009: How to Use LinkedIn as an Effective Prospecting Tool||Ten years ago, when LinkedIn was new, the "newness" of the medium made it stand out. I remember how easy it was to connect with prospects and start productive dialogue. But as hundreds of millions of professionals have joined this social network,...||5/29/2014||Free||View in iTunes|
||Clean#008: Seven Great Reasons Why You Should Raise Your Fees Starting TODAY||Uma Thurman paid $5 for a milkshake in the movie "Pulp Fiction." John Travolta was appalled. After all, you can get a milkshake at McDonald's for $1.50, right? But then he tasted that cold, creamy treat. And he was sold! Cheap milkshakes may work...||5/15/2014||Free||View in iTunes|
||Clean#007: The Weird Mindset Shift You Have to Make to Close More (and Better!) Deals||Welcome to the Smarter Freelancing podcast! My name is Ed Gandia. And this show is all about turning your freelance business into a fun, profitable and rewarding experience. It doesn't matter if you're just now thinking about going out on your own...||5/1/2014||Free||View in iTunes|
||Clean#006: Jon Pietz Speaks Out: How Designers Can Start Getting More Respect and Higher Fees||Partnering with high-paying clients who respect your work — that's every freelancer's dream. And while I truly believe it's entirely possible to build that kind of business, it's not always easy. Especially for designers. But even with all...||4/15/2014||Free||View in iTunes|
||Clean#005: How Virtual Support Can Help You Grow Your Business||I've been intrigued with the idea of virtual assistants and virtual support since reading Tim Ferriss' Four-Hour Workweek. But I could never figure out how to make it work as a freelancer. It felt like one of those things that sounds great on paper...||4/1/2014||Free||View in iTunes|
||Clean#004: How to Supplement Your Income by Creating and Selling B2B Products||Freelancing is a great way to earn a living. But sooner or later, every successful freelancer starts to ask himself ... "Gee, will I ALWAYS have to trade time for money?" Even if you price your work by the project, you're still selling your...||3/18/2014||Free||View in iTunes|
||Clean#003: How to Command Higher Fees With This Simple Strategic Shift||Are you having trouble getting clients to pay you what you're worth?Sick of all the low-cost providers who are bringing down prices in the creative arena?I have a different take on all this. And that's exactly what I'm discussing in this week's show....||3/4/2014||Free||View in iTunes|
||Clean#002: One Simple Strategy to Land Work This Month!||I'm really excited about today's episode, because even though it's short, you're going to walk away with five simple ideas you can implement TODAY to generate new business.Specifically, we're going to be talking about how to approach old leads and...||2/17/2014||Free||View in iTunes|
||Clean#001: Smarter Freelancing Is a Choice||Welcome to the Smarter Freelancing podcast!In this first episode, I discuss why I've decided to take International Freelancers Academy in a new direction. I explain our new purpose and how I think we can serve you best this year and beyond. The notes...||2/2/2014||Free||View in iTunes|
Clear, Generous Guidance
I’m new to freelance editing and love my clients and the work they provide. Ed Gandia’s points and lessons are clear, helpful, and give a jolt of inspiration to fine-tune your business and think clearly about your markets and value. Delivered clearly to a wide audience, and makes the listener feel included, not excluded. Very accessible. Highly recommend! —Dan Jenkins, Writing Consultant, Clear-Write Editorial
A much needed dose of perspective!
As a freelancer, it's way too easy to double and triple down on the practices that have taken you up to a certain point - and to get in a colossal rut. But when you want to level up, you have to change your thinking and behavior. That's what makes this podcasts so valuable:
you're exposed to successful habits and strategies from six-figure freelancers that change your perpective, and also the actions you take.
Can't recommend it highly enough. Thanks, Ed!
This podcast is a GEM
Thank you for existing and thinking of us noobies to put this out!