The Smarty Pants Book Marketing Podcast
By Chris Syme and Becca Syme
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The podcast that helps authors make sense of all the social media marketing options out there and gives practical tips on how to sell more books and build loyal fans with social media. Based on award-winning marketer Chris Syme's 20+ years in marketing and bestselling indie author Becca Syme's self-publishing journey, the show features successful self-published authors and book marketing experts weekly.
||CleanEpisode 30: Why Your Book Marketing Isn't Working||Show Notes and Links: Download the free tool for this episode here In this episode, we’ll talk about: -Two reasons why your books are not selling well. -Does your marketing have platform confusion? -The four markers that measure...||1/16/2017||Free||View in iTunes|
||CleanEpisode 29 - Biggest book marketing challenges of 2017||Build your platform before launching your first book||1/9/2017||Free||View in iTunes|
||CleanEpisode 28 - 2017 Kickoff to SMART Book Marketing||We're back & we're ready to go!||1/1/2017||Free||View in iTunes|
||Clean30 Days To a Better 2017 for Authors||Days 1-5||12/5/2016||Free||View in iTunes|
||CleanEpisode 026 - Authorpreneur Krystal Shannan||How to Rock Author Networking Parties||11/28/2016||Free||View in iTunes|
||CleanEpisode 025 - Author Coach Shelley Hitz||Links & Show Notes -The bullhorn versus the relationship. How authors can get comfortable with promoting and selling their books. -How to use the free Google Docs dictation option: http://www.shelleyhitz.com/free-voice-dictation-google-docs...||11/20/2016||Free||View in iTunes|
||CleanEpisode 024 - Author Ritter Ames Shares Her Marketing Secrets||In this episode of the podcast, hybrid author Ritter Ames shares her book marketing secrets and how she supplements what her publisher does to sell her books. Show Notes: -Even traditional authors need to supplement their publisher's...||11/14/2016||Free||View in iTunes|
||CleanEpisode 23 - Dan Wood on All Things Draft2Digital||In this episode Dan Wood, Director of Author Relations at Draft2Digital talks about universal book links, selling overseas, and other what services Draft2Digital offers authors for production and distribution. Show Notes: -Draft2Digital services...||10/30/2016||Free||View in iTunes|
||CleanEpisode 22: All About Author Assistants with Maria Connor||Write more...do less with Maria Connor||10/23/2016||Free||View in iTunes|
||CleanEpisode 021 - Interview With Book Marketing Entrepreneur Shawn Manaher||In this episode Shawn Manaher, founder of Book Marketing Tools and Reader Deals tackles how authors can use free books, legitimate reviews, and networking with other authors to build long-term book sales. Show Notes: -What is the real value of having...||10/17/2016||Free||View in iTunes|
||CleanEpisode 020 - Updated Amazon Review Policy||Keep Calm and Review On!||10/9/2016||Free||View in iTunes|
||CleanEpisode 019 - Authorpreneur Bryan Cohen||In this episode of The Smarty Pants Book Marketing Podcast, authorpreneur Bryan Cohen shares the perfect recipe for book descriptions and gives advice to authors who are considering writing in a new genre. Show Notes: Bryan shares his background as...||10/3/2016||Free||View in iTunes|
||CleanEpisode 18 - Blogging to Build Your Audience With Anne Allen||In this episode of The Smarty Pants Book Marketing Podcast, veteran Anne Allen shares how to build a blogging audience from the ground up. Show Notes: Anne shares her advice for authors wanting to start a blog in the crowded blogoshpere. How a blog...||9/24/2016||Free||View in iTunes|
||CleanEpisode 017 - Honoree Corder on Prosperity for Writers||How to go from hoping for success to being successful||9/18/2016||Free||View in iTunes|
||CleanEpisode 016 - Blogger & Marketing Nerd Kirsten Oliphant||In this episode you'll meet marketing nerd extraordinaire Kirsten Oliphant. She is a prolific blogger and enjoys helping authors learn more about effective email strategies and marketing books. Show Notes: -Do authors need to have a blog?...||9/9/2016||Free||View in iTunes|
||CleanEpisode 015 - Josh Bernoff on Writing Without B******t||Write to stand out||9/4/2016||Free||View in iTunes|
||CleanEpisode 014: Ad Stacking & Making a Bestseller List||Show Notes: In this week’s episode, Chris and Becca discuss how to run “spike campaigns” to sell books for goals that aren’t necessarily a book launch. Using a published case study from thriller author J.F. Penn, the hosts...||8/27/2016||Free||View in iTunes|
||CleanEpisode 013: Summer Conference Wrap-Up With Author K.C. Klein||Out takes on RWA and Comic-Con and more||8/14/2016||Free||View in iTunes|
||CleanEpisode 012: Book Marketing Expert Stephen Campbell||Tips on book marketing for indies!||8/8/2016||Free||View in iTunes|
||CleanEpisode 011 - Email Marketing Essentials for Authors - Part 2||The five essential steps to a successful email marketing strategy||8/1/2016||Free||View in iTunes|
||CleanEpisode 010 - Email Marketing 101 For Authors||What you need to know before you start building your list||7/25/2016||Free||View in iTunes|
||CleanEpisode 009: Nonfiction Bestselling Author Kristi Dosh||Establish your expertise with writing, blogging, speaking, and hard work||7/9/2016||Free||View in iTunes|
||CleanEpisode 008: Social Media Smarty Pants Frances Caballo||In this episode social media expert Frances Caballo shares her wisdom about Goodreads, productivity tools, where authors should be on social media and more. Show Notes: The importance of Goodreads groups and one that authors should get into....||7/9/2016||Free||View in iTunes|
||CleanEpisode 007: Romance Writers of America Conference Preview With Jodi Vaughn||How to get the most out of your RWA#16 conference experience||7/2/2016||Free||View in iTunes|
||CleanEpisode 006: How To Build Book Buzz - Sandra Beckwith||Publicity expert Sandra Beckwith shares keys to getting your book in front of more people||6/25/2016||Free||View in iTunes|
||CleanEpisode 005: Indie Author Krystal Shannan Shares Her Marketing Secrets||Balancing the business of indie author marketing||6/18/2016||Free||View in iTunes|
||CleanEpisode 004: Jane Friedman Answers Your Questions||Publishing, pricing, and smarty pants tips galore!||6/9/2016||Free||View in iTunes|
||CleanEpisode 003: All Things Amazon With Penny Sansevieri||Deciphering the latest news from Amazon & tips from expert Penny Sansevieri||5/21/2016||Free||View in iTunes|
||CleanEpisode 002 Jim Kukral on Marketing Strategies Every Author Needs||Interview with founder of Author Marketing Club Jim Kukral||5/17/2016||Free||View in iTunes|
||CleanEpisode 001 - Meet the Smarty Pants Book Marketing Podcast||Find out about our awesome June Kickoff Contest||5/9/2016||Free||View in iTunes|
Making book marketing easier
Looking forward to your book marketing info and appreciate that you will only give a few tips to implement at a time for people like me who take copious notes but often fail to implement. Do this one thing this week - I just might do it! Enjoyed the mother daughter conversation. All the best.
I'm getting smarter....
I've listened to two so far, and learned something new with both. Great guests (Jane Friedman, Penny Sansevierie), intelligent questions and conversations.
#1 resource for book marketing
Chris Syme and Becc Syme provide common sense, relevant, easy to implement book marketing tips that immediately benefit authors. Chris brings years of marketing experience while Becca contributes working knowledge as a self-published author. I couldn't be more impressed or more grateful for the expertise offered by Smarty Pants!
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