Smash The Funnel - The Podcast
By Square 2 Marketing
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Buyer behavior isn’t the same, and the old sales funnel is no longer relevant. So Square 2 Marketing is Smashing The Funnel and encouraging businesses to think differently about their approach to marketing, sales, customer service and revenue generation.
||CleanEpisode 10: How To Map Data To The New Cyclonic Buyer Journey™||Our mission in season 1 of Smash The Funnel – The Podcast is to teach all of our listeners about the new buyer journey. We want you to understand how to apply tactics and metrics to that journey, and how to incorporate technology as well. In this fina||8/15/2018||Free||View in iTunes|
||CleanEpisode 9: Delivery Stage: How To Optimize Customer Service To Drive Revenue||This episode includes a conversation with Jeanne Bliss, president of CustomerBliss and author of Would You Do That to Your Mother?: The ‘Make Mom Proud’ Standard for How to Treat Your Customers. If you don’t consider servicing customers as a reven||8/15/2018||Free||View in iTunes|
||CleanEpisode 8: Decision-Making Stage: Why Dotting The I’s And Crossing The T’s Might Be Killing Your Deals||In this episode, we’re delighted to have Matt Sunshine, managing partner at LeadG2 and executive vice president of The Center for Sales Strategy. Some people consider this the most important stage, that key time when prospects sign the paperwork and y||8/15/2018||Free||View in iTunes|
||CleanEpisode 7: Rationalization Stage: What Prospects Are Looking For At This Stage In The Cycle||Your prospect is emotionally ready to buy, but you’re not done. You can still lose the deal. How your prospects rationalize their decisions is key, and you need to make it easy for them to get answers to every detailed-oriented question that comes up||8/15/2018||Free||View in iTunes|
||CleanEpisode 6: Evaluation Stage: How To Stand Out From Your Competition||This episode features Tyler Lessard, VP of marketing at Vidyard. The Evaluation Stage is one of the most important stages, and how you differentiate your company here can make or break sales. With most people preferring to watch rather than read, video||8/15/2018||Free||View in iTunes|
||CleanEpisode 5: How To Move Prospects From Education To Consideration||This episode features Sonja Jacob, content strategy team leader at Drift, the leading conversational marketing software company that provides chat tools to businesses. This episode shows you how to use new software tools to construct a buyer journey tha||8/15/2018||Free||View in iTunes|
||CleanEpisode 4: What’s The Difference Between Awareness And Education? How Should Our Marketing Adjust?||As we know, the buyer journey is chaotic and more complex than ever before. This episode features Matt Heinz, CEO of Heinz Marketing, talking about the differences between people who are reactive in the Awareness Stage and those proactively looking for||8/15/2018||Free||View in iTunes|
||CleanEpisode 3: How To Get A Prospect’s Attention In The Awareness Stage||People are looking for businesses like yours right now, and they’re looking on the web. Join me and Franco Valentino, CEO of Narrative SEO, as we discuss the massive changes going on with search and Google. If your prospects can’t find you in search||8/15/2018||Free||View in iTunes|
||CleanEpisode 2: What The Heck Is Pre-Awareness?||If you’re not actively trying to disrupt target prospects who don’t know you, you’re only executing a partial marketing effort. Join Sangram Vajre, co-founder at Terminus, to learn how you can operationalize outreach to targeted prospects who are||8/15/2018||Free||View in iTunes|
||CleanEpisode 1: Smash The Funnel – The Podcast: Why Your Revenue Isn’t Going Up (And An Introduction To The Cyclonic Buyer Journey™)||With 50% of companies habitually missing their sales targets, the world does need a better way to drive revenue. The first episode of Smash The Funnel – The Podcast introduces listeners to Eric Keiles, the entrepreneur-in-residence at Square 2 Marketi||8/15/2018||Free||View in iTunes|
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