Social Triggers Insider with Derek Halpern
By Derek Halpern
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Smart entrepreneurs who want to use the web to attract leads and make sales must master the fields of psychology and human behavior. And Social Triggers Insider helps them do just that.
||CleanHow Street Artist Marc Ecko Launched A Billion Dollar Clothing Company||Today I’m pumped to share the unusual story behind how Marc Ecko turned his love of street art into a billion dollar clothing company. You see, like most artists, he got the “itch” early on, but he abandoned his craft for a much more sta||1/1/2019||Free||View in iTunes|
||CleanThere are 2 types of passion: One is good. The other is very bad.||There are 2 types of passion: One is good. The other is very bad. I invited Adam Alter, NYT best-selling author, and professor at NYU, to explain the difference. I find myself walking the line between these “good” and “bad” passion||3/27/2017||Free||View in iTunes|
||CleanThe psychological reason why you should sell what you know||Before I got started packaging up my skills and expertise as online courses, I had a HUGE mental block standing between me and my success. I kept telling myself, “Why would anyone buy this? If they just buy these books, read these sites, and start t||9/7/2016||Free||View in iTunes|
||CleanTim Ferriss On Suicide, Fear of Failure, And The Secret to Success||Tim Ferriss thought about killing himself… …Now he’s a best-selling author, wildly successful investor, and entrepreneur. On this new podcast, for the first time ever, Tim Ferriss talks about his troubled beginnings — and how he became t||5/5/2015||Free||View in iTunes|
||CleanHA! You won’t BELIEVE what this guy did at dinner. And that’s why he’s successful.||I recently read Adam Braun’s new book, “The Promise of a Pencil(affiliate link)” And let me tell you – it was GREAT. I could spend this whole blog post raving about how great the book is… …But instead, I’m going t||3/20/2014||Free||View in iTunes|
||CleanThere are three types of people – who are you?||According to Adam Grant, the New York Times best-selling author of “Give and Take,” there are three types of people in the world. Givers. Takers. And Matchers. Which one are you? And does it matter? As you’ll soon see, the answer is YES.||11/18/2013||Free||View in iTunes|
||CleanYou can’t make everyone happy – stop trying||This past weekend, the day before I was set to give the closing keynote at the financial bloggers conference, a woman walks up to me, interrupts my conversation, and says, “I won’t be at your talk tomorrow, but don’t be a douche.”||10/21/2013||Free||View in iTunes|
||CleanCrazy magician shares GREAT marketing and psychology tactics||A few weeks ago, I was browsing a book store – yes, I still do that – and I stumbled on this book called “Fooling Houdini” by Alex Stone. The title grabbed me by throat and said, “Take me home.” So I did. As I started r||10/7/2013||Free||View in iTunes|
||CleanUse this framework – close your next client (the return of the Social Triggers podcast)||When you break down some of the best sales pitches, you’ll notice something that can change your business. You’ll notice that being GREAT at sales has nothing to do with “natural talent.” (As far as I know, there’s no “||9/23/2013||Free||View in iTunes|
||CleanHow to Make Better Decisions In Life And Work||A few weeks ago, this guy asked me “Should I quit my job to start my own business?” This guy, and many other people who read Social Triggers, need help making tough decisions just like this. Decisions like: “Should I quit my job?”||4/1/2013||Free||View in iTunes|
||CleanViral marketing secrets revealed by Ivy League professor Jonah Berger||What’s the secret to successful viral marketing? An Ivy League professor, Jonah Berger, released a new book this week called Contagious: Why Things Catch On And in this book, he reveals a simple framework that you can use to make your content and p||3/7/2013||Free||View in iTunes|
||CleanTo Sell is Human by Dan Pink (Free Audio Download)||This guy spits in the face of “old school sales tactics,” and I’m happy that he did it. Here’s the deal: We live in a world where we’re all in sales. You. Me. Everyone. Whether we’re trying to convince our bosses to giv||1/3/2013||Free||View in iTunes|
||CleanThe science of making—and breaking—habits (with Charles Duhigg)||With the new year fast approaching, I’m setting some new goals for myself, and I’m sure you are, too. My New Year’s resolutions include breaking some of my annoying habits and making some useful ones. How will you keep your New Year̵||12/21/2012||Free||View in iTunes|
||CleanThe simple path to becoming a highly-paid expert (new podcast with Tim Ferriss)||Before you become a highly-paid expert, you must first BE an expert. Yep… That means you can’t “fake it til you make it,” but instead, you’ve got to be a REAL expert. “How?” Ever since Malcolm Gladwell released Ou||11/19/2012||Free||View in iTunes|
||CleanHow to Eliminate “Wallet Closing Words” From Your Emails, Sales Pages, and Speech||There are words that REPEL your customers… Words that stop them—dead in their tracks—from buying whatever it is you’re selling. Words that are so prevalent that you’ll be SHOCKED to hear that they’re HORRIBLE when it comes to commu||7/31/2012||Free||View in iTunes|
||CleanHow to Create Great Presentations (tips from the CEO of the top presentation design firm)||If you think, “Derek, I’ll never have to give a presentation,” consider this: You may have to land a big client, create a compelling sales video, speak at a huge conference, or go on a job interview… …It doesn’t matter.||6/4/2012||Free||View in iTunes|
||CleanWhy We Buy What We Can Get For Free||Today I’m super excited to introduce the latest edition of Social Triggers Insider. You’ll learn: Why people buy what they can get for free Why you should design your website for the “Homer Simpsons” of the world Why people overval||4/30/2012||Free||View in iTunes|
||CleanThe #1 Sales Killer On Your Site—And How to Get Rid Of It For Good||How would you enjoy suddenly having an influx of people, “chomping at the bit,” ready to buy whatever it is you’re selling? It would be insanely great! But what holds those people back… preventing you from experiencing the surge th||3/21/2012||Free||View in iTunes|
||CleanWhy People Bought The White iPhone… When They Wanted The Black One||Back when the iPhone 3G first came out, people had two options: They could buy the black iPhone or the white iPhone. You may think people made their decision based on their color preference, but as you’ll soon find out, it’s not that simple. W||2/29/2012||Free||View in iTunes|
||CleanHow These 3 Small Tweaks Lead to Lasting Results (with Timothy Wilson)||No matter what you do, you’re in the business of changing behavior. If you’re looking to sell products and services, you’ve got to get your target customers to switch from their trusted brands to your brand. And if you’re looking t||2/9/2012||Free||View in iTunes|
||CleanHow People Make Decisions (and How it Helps You Grow Your Business)||What makes people buy one product over another? Why is discounting HORRIBLE for your business? Or, more broadly speaking, how do people make ANY decision? The answer lies inside your brain… …and to help you understand how it works, I’ve||1/26/2012||Free||View in iTunes|
||CleanHow to Charge 100X More Than Your Competition (Interview with Ramit Sethi)||How can you charge what you’re worth and get it? You could slap a price on your product (or service) and hope for the best… …or you can take matters into your own hands, and watch customers LINE UP to buy your products. I know you prefer||1/12/2012||Free||View in iTunes|
||CleanHow to Get Major Media Coverage For Your Business with No Connections||Getting featured in the media is GREAT for credibility, traffic, and sales. And you can do it WITHOUT CONNECTIONS. Here’s how… How the “Drafting Technique” Helps You Score Loads of Press, Traffic, and Links What an unfortunate free||1/5/2012||Free||View in iTunes|
marketing schlep strikes again
Not much here other than sales copy, misleading headlines and fluff to squeeze you to his email list. Next!
Great Info, Grating Host
I found this podcast through another blogger whose work I follow closely. The information put forth is nothing revolutionary, just standard content marketing principles. But it serves as a great reminder of what to do, and what not to do. I found myself, at several points, jotting down notes to remind myself to do "this" or "that".
However, there were several segments where I was tempted to stop the podcast and listen to something else. The host is a bit rambunctious. Everything he says is uttered at fever pitch, almost yelling. He laughs loudly at statements that weren't meant as jokes, and he has a penchant for self-praise.
I'm going to keep listening, because I find this podcast useful. But my advice for the host is to tone it down, and let the information speak for itself.
You lost Me At Mother-BLEEP-er
Looked like a good podcast. When the show opens with a casual disregard for profanity, I'm makes me wonder about the character of the interviewer who is leading the program. Yes, I only gave him one shot, but when your kids are in the same room listening to it with you, I'm guessing you'd tune it out too.
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- Category: Management & Marketing
- Language: English
- © Copyright 2013 | Social Triggers, Inc